14. UX Beta Elements May Come Into
Play in the Algorithm
• Screen-
Width/Viewport
Settings
• Font Sizes
• Tap-Target Sizes
• Language Attributes
(Send in HTTP Header)
• Unused CSS & Efficient
CSS Selectors
19. Closing Strategy Notes
– Load Time is Super Important for Mobile SEO &
Usability
• All Mobile Architectures Need Good Load Time
• Use Tools To Find the Opportunities
– Considering a mixed or staged approach,
depending on page content and objective
• 'M.' product pages/PPC landing pages
• Responsive blog, search & navigational pages
• 'Varies: user-agent' server setting on everything
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cindy@mobilemoxie.com
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Twitter/Skype: Suzzicks
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Editor's Notes
Ad Words can tell when pages have high or low success on mobile devices. It is likely that similar methods are used to determine which pages work better on mobile, and thus should rank better in mobile. Also, Google kinda HAS to suggest Responsive Design because of the Universal Campaigns in AdWords. They want to serve their ad inventory to all devices, regardless of your settings, so it makes sense that they would say that you should be RD, even if it is not the best strategy for you.