This document discusses the importance of page speed for mobile search engine optimization (SEO). It notes that slow page loading can negatively impact bounce rates and user experience on mobile. The document recommends using tools from Google and others to test page speed and identify issues. It also provides tips for speeding up responsive designs, such as optimizing CSS and images. Overall, the key message is that load time is very important for mobile SEO and usability, so pages need to be optimized for speed.

1. Mobile SEO
& Page Speed
Cindy Krum,
MobileMoxie

2. Cindy Krum
CEO & Founder,
MobileMoxie
cindy@mobilemoxie.com
720-231-7277
Twitter/Skype: Suzzicks
2 Months Free MobileMoxie
Tools with This Promo Code:
SMXWEST2014
www.mobilemoxie.com/register

3. Top
Google
Mobile
Rankings
Top
Google
Mobile
Rankings
Mobile Ranking Signals

4. Understanding Varies: User-Agent
• Impacts CDN Caching
• Requires Special Set Up

5. What is Broken Content?
• Flash
• Popups
• Hover Effects
• Sideways Scrolling
• Tiny Font Sizes
• Tiny Buttons
• Device-Specific
Content
• Slow Pages
Bounce Rate –
Likely ‘Mobile
Bounce Rate’

6. Why is Page Speed Important?

7. Here is the Problem

8. Responsive Design
Tends to be Slow

9. So How Do You Speed Up Responsive Design?

10. GooglePageSpeedFireFoxPlugin–Download:
https://developers.google.com/speed/pagespeed/insights_extensions

11. GooglePageSpeedInsights(WebTool):
https://developers.google.com/speed/pagespeed/insights/

12. Google Tools Give Different
Results
FF Plugin
Web Tool

13. Google Tools Give Different
Results

14. UX Beta Elements May Come Into
Play in the Algorithm
• Screen-
Width/Viewport
Settings
• Font Sizes
• Tap-Target Sizes
• Language Attributes
(Send in HTTP Header)
• Unused CSS & Efficient
CSS Selectors

15. MobiTestfromAkamai:
http://mobitest.akamai.com/m/index.cgi

17. MobileOKfromW3C:
http://validator.w3.org/mobile

19. Closing Strategy Notes
– Load Time is Super Important for Mobile SEO &
Usability
• All Mobile Architectures Need Good Load Time
• Use Tools To Find the Opportunities
– Considering a mixed or staged approach,
depending on page content and objective
• 'M.' product pages/PPC landing pages
• Responsive blog, search & navigational pages
• 'Varies: user-agent' server setting on everything

20. Cindy Krum
CEO & Founder,
MobileMoxie
cindy@mobilemoxie.com
720-231-7277
Twitter/Skype: Suzzicks
2 Months Free MobileMoxie
Tools with This Promo Code:
SMXWEST2014
www.mobilemoxie.com/register