SAP Cloud Update Q3 2014 by Sven Denecken, Global Vice President, Strategy Cloud Solutions, SAP AG SAP Cloud - built for business and examples from Co-innovation. See how cloud computing is evolving and how SAP´s strategy helps companies to innovate their business. Digital Transformation is challenging, leading with cloud helps to address the tasks at hand in the right way. ** For more information : http://www.sap.com/cloud ** Video on Slideshare: http://www.slideshare.net/SAPcloud/video-sap-cloud-update-q3-2014-by-sdenecken Follow us via twitter @SAPCloud and @SDenecken

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SAP - The Cloud Built for Business
Sven Denecken, GVP Cloud Solutions, SAP AG @SDenecken
July, 2014

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Rapid State of Change
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Influence buying
behavior
Deliver a 360 view of
the customer
Improve overall
engagement
Grow lifetime value
Align people with
goals and objectives
Increase customer
satisfaction
Increase operational
efficiency
Deliver 360° view of
spend and vendor
relationships
Discover new
business
opportunities
Customers Seek Outcomes Not Products
Enable employees to
develop themselves
Accelerate time to
productivity
Reduce COGS
© 2014 SAP AG or an SAP affiliate company. All rights reserved.

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Influence buying
behavior
Deliver a 360 view of
the customer
Improve overall
engagement
Grow lifetime value
Align people with
goals and objectives
Increase customer
satisfaction
Increase operational
efficiency
Deliver 360° view of
spend and vendor
relationships
Discover new
business
opportunities
Customers Seek Outcomes Not Products
Enable employees to
develop themselves
Accelerate time to
productivity
Reduce COGS
© 2014 SAP AG or an SAP affiliate company. All rights reserved.

5. 5© 2014 SAP AG or an SAP affiliate company. All rights reserved.
The right mix
managed
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Integrated

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Focus on Business Outcomes to Succeed
CIOCPO, CMO, CHRO
EVP Sales
SAFE, SECURE and SUSTAINABLESIMPLE, SEXY and SCALABLE SUCCESSFUL
Outcome
© 2014 SAP AG or an SAP affiliate company. All rights reserved.

7. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
FinanceProcurementHR
Marketing
Cloud for
Marketing
Omni-channel
Commerce
Sales Service
Cloud for Sales2
Cloud for Service
CRM on HANA
(for Industries)
CRM on HANA
(for Industries,
Billing & Revenue)
Human
Resources
Procurement Supply Chain
Management
S&OP Cloud
on HANA
Suite on HANA
(SD, MM, PP & PLM)
CFO Office
Simple Finance
Business ByDesign
Simple Finance
Suite on HANA
(FICO), GRC
SCM, PLM &
Manufacturing
Cloud for Travel
& Expense
Social Media
Analytics
Managed
Public
Omni-channel Commerce & Customer Engagement
Collaboration SAP Jam, Business Network
Fiori User Experience and SAP HANA Cloud Platform Application Development, Integration, Database and Analytics, Foundation
Analytics BI (BusinessObjects), EPM, BW on HANA
SAP Cloud Portfolio
Innovation and Agility - delivered in a unified approach
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SAP HANA Cloud Platform – Overview

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Available Now
Scheduled FY14
Planned FY14
Canada
US eastUS west
Mexico
Brazil
Netherlands
Germany
China
Russia
Japan
Australia
DISCLAIMER: This map represents SAP’s current plan, but subject to change without any prior notification. Certain planning constraints such as regulatory and licensing issues are
outside of our control and may impact the timelines
World-Class SAP Datacenters Around The Globe
www.sapdatacenter.com
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SOC2
Privacy
Trust
Criteria
BS10012
Privacy Standard used
internationally

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SAP’s perspectives towards Cloud Future
Enterprise In Memory Clouds
Traditional Clouds
Flash/Disk
Virtualized
Consumer
Small Servers
Web-scale appsWeb-scale apps
Enterprise In-Memory Clouds
Large Enterprise
Mission Critical apps
Large Servers
RAM, RAM and RAM
Physical + Virtual
RAM, RAM and RAM
Physical + Virtual
Large Enterprise
Large Servers
Web-scale appsMission Critical apps
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SAP HANA Platform
Analyze Predict Sense
Industry Innovation
Business Applications
CloudMobile & device
Store
Database AnalyticsMiddleware
SAP is the only company bringing it all together
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Thank You!
visit www.sap.com/cloud
Sven Denecken
GVP Cloud Solutions
SAP AG
@SDenecken