http://www.yourlocal-internetmarketing.co.uk/seo-service/ Many people hear the term Search Engine Optimization or SEO as some major buzz word that doesn’t mean anything to the average user. As an Internet user you likely hear the term and assume it somehow affects what you are reading but never really think more about it than that. For those who build websites it is an imperative, without knowing the system you cannot possibly drive appropriate traffic to your site and get the business you need without it.
1. Your Local Internet Marketing
Internet Marketing Services
www.yourlocal-internetmarketing.co.uk
2. Who Are We?
• YourLocal-InternetMarketing.co.uk
• We have been promoting small and medium
sized businesses online since 2009.
• We are focused on increasing sales and
awareness for small businesses.
• Since our launch, we have successfully
managed web sites for over 50 local
companies.
www.yourlocal-internetmarketing.co.uk
3. What We Do
• Web Design – Our professional team of UK web designers will
make your web site stand out.
• Content Creation – Our UK copywriters produce website content
that will captivate visitors to your site.
• SEO – We will optimize your website to attract customers to your
business.
• Social Media - Building credability and interacting with your
customers.
• Video Marketing - Creating promotional video’s for your
business.
www.yourlocal-internetmarketing.co.uk
4. What is SEO?
• If you, like so many people, want to market yourself or drive
traffic to your website, you can benefit from using search
engine optimization or SEO? What is SEO? SEO is a marketing
technique that is used to get information and articles about
your business to the top of search engine results. The more
SEO keywords your articles contain, the greater are your
chances of being recognized and getting business.
SEO basics
What is SEO? In the world of online marketing, having a basic
understanding of how SEO works is the key to your success as a
business. Once you’ve created a website for your business, be
sure to load up that website with keywords that pertain to the
product or service you provide. It may also help to sprinkle
different variations of your keyword and include these words in
your content or articles.
5. Repurposing for SEO
• If you can, try to repurpose your articles. This means rewriting
an article with different words. The repurposed article says
essentially the same thing as the other articles, but it gives your
business more exposure and puts more articles out on the web.
You can also include links to your company’s website or sales
page so that people can purchase your product or services.
• By doing this, you maximize your exposure and online presence.
At the end of an SEO article, you may want to include
information about you, the author. This adds credibility to your
content and proves that you are in fact real. That is an important
thing that should also be considered about SEO.
6. Learn about SEO
• SEO has been around since the early days of the
internet. But it wasn’t until recent years that it
became widely used as a marketing tool. If you
are not a writer at heart, it may be in your best
interest to hire a professional writer or agency
to do the work for you.
• Conclusion
• So, what is SEO? SEO is a great marketing tool
through which businesspeople write and
publish content that is rich with keywords. Also
known as search engine optimization, SEO is
used by professionals in just about every field.
7. Why Internet
Marketing? www.yourlocal-internetmarketing.co.uk
• Traditional Marketing Tactics Becoming Less
Effective.
• Benefits of Internet Marketing
– Targeted
– Measurable
– Cost-Effective
– “Early Mover” Advantage Still Exists
www.yourlocal-internetmarketing.co.uk
8. What is Internet
Marketing? www.yourlocal-internetmarketing.co.uk
Key Components
1. Website Design
2. Content Creation
3. Search Engine Optimization
4. Social Media Marketing
5. Video Marketing
www.yourlocal-internetmarketing.co.uk