An introduction to getting started with Google Analytics. Basic steps outlined and detailed.

1. Getting Started with Google Analytics Adam WareSwellPath Interactive @wheresitworking adam@swellpath.com

2. About the Speaker Owner/Principal at SwellPath Interactive Background rooted in web development +10 years web development > online marketing Business Analyst at Webtrends Experience implementing web analytics for Fortune 500s and small businesses Certified Google Analytics Qualified Individual, and Google Adwords Professional

3. Brief History of Google Analytics Developed from Urchin – acquired April 2005 Publically available to all users since August 2006 Current tag rolled out in late 2007 Major upgrades in Q4 in 2008, 2009

4. Getting Started – What you need: A Google Account – http://google.com/accounts A website Access to your website’s code (or CMS in some cases)

6. Contact Information Enter proper contact information

7. A Bit About Domains Google uses first party cookies for all sites By default, it uses different cookies for every sub-domain You can specify otherwise Easy for multiple sub-domains Not so for cross-domain tracking Getting Started with Google Analytics

8. Adding Tracking Code - Domains Select the domain option you want Getting Started with Google Analytics

9. Adding Tracking Code - AdWords Tying analytics to AdWords; complete the process in AdWords Getting Started with Google Analytics

10. Analytics Settings You should see the Analytics Settings page upon success Getting Started with Google Analytics

11. Editing Profiles Click Edit next to the appropriate profile Getting Started with Google Analytics

12. Profile Settings: Checking Status Google will proactively look for the code on your home page, if it is not there an error will be displayed Getting Started with Google Analytics

14. Excluding Parameters

16. Goals Basics about goals: Conversion Events Limit of 20 Heavily Dependent on page URIs Getting Started with Google Analytics

17. Setting Up Goals Example: Contact Us Form Completion Getting Started with Google Analytics

18. Fun with Funnels The steps to conversion Getting Started with Google Analytics

19. Filters can be used to: Filter out traffic from your home or office Filter out traffic from a sub-domain, domain, or to a directory Filter out sources Modify URIs Getting Started with Google Analytics Filters: Overview

20. Filter example: filtering out traffic from an IP address Getting Started with Google Analytics Creating Filters

21. Adding & Removing Users Getting Started with Google Analytics Controlling User Access

22. Google Analytics Help: http://www.google.com/support/googleanalytics/ Google Code (Technical Documentation):http://code.google.com/apis/analytics/docs/ Google Analytics Blog: http://analytics.blogspot.com/ Official Discussion Groups:http://code.google.com/apis/analytics/groups.html Getting Started with Google Analytics Resources

23. Thanks! Feel free to reach out if you have any questions! Adam WareSwellPath Interactive @wheresitworking adam@swellpath.com