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The Finest Swiss Hospitality Management Institute in the World




                       www.glion.edu
TABLE OF
CONTENTS




  WELCOME TO GLION                                              5

  OUR VISION AND MISSION                                        7

  HOSpITALITy : ONE Of THE WORLD’S fASTEST-GROWING INDUSTRIES   8

  SWITzERLAND : ONE Of THE WORLD’S bEST CHOICES fOR EDUCATION   9

  WHAT MAKES GLION DIffERENT?                                   11

  GLION CAMpUS : MAGNIfICENT                                    14

  bULLE CAMpUS : DyNAMIC                                        16

  OUTSIDE THE CLASSROOM                                         18

  INSIDE THE CLASSROOM                                          20

  CURRICULUM pATHWAy                                            21

  HIGHLy QUALIfIED fACULTy                                      22

  KNOW-HOW AND bEST pRACTICE IN A pROfESSIONAL ENVIRONMENT      25

  INTERNSHIpS : fIRST STEpS INTO THE INDUSTRy                   26

  A WORLD Of CAREER OppORTUNITIES                               28

  SKILLS REQUIRED by THE INDUSTRy                               29

  THE INDUSTRy VALUES GLION GRADUATES                           30

  ALUMNI ASSOCIATION                                            32

  UNIVERSALLy RECOGNIzED QUALIfICATIONS                         34
WELCOME
TO gLION




The World Travel and Tourism Council estimates that by           This explains why future leaders and decision makers are
the year 2020, the hotel and tourism industry will generate      often educated at glion Institute of Higher Education.
303 million jobs, which will account for approximately one       By choosing glion, you will join an institution led by a
in every eleven jobs worldwide. In light of such encouraging     team of passionate educators committed to developing
forecasts, education in the hotel, tourism, event, sport, and    the leaders of tomorrow. You will also join a team of
entertainment industries must concentrate on providing           enthusiastic students dedicated to becoming successful
management training of the highest standards of quality.         managers and entrepreneurs. Our years of experience in
But it must also provide an essential added value – the subtle   education, combined with our commitment to working
combination of expertise, style, and confidence that comes       on continual improvement, are evident in the wonderful
with professional and personal development.                      success of our alumni, who carry the glion name and
                                                                 network to the four corners of the world.
This is what glion Institute of Higher Education has been
doing since 1962 with all the vigor, excellence, and capacity
for hospitality that have characterized Switzerland for
generations. Our success has spread the reputation of our
institute around the world. To attract the very best students,                       Christian Beek
who will become the top-performing professionals of the                              CEO
future, requires flexibility, independence, and a constant
focus on innovation in education, as well as the ability to
anticipate and adapt to this constantly changing industry.




                                                                                                    Glion institute of hiGher education | 5
LOvE BjELkHOLM
SWEDEN – HOSpITALITy MANAGEMENT
bACHELOR DEGREE pROGRAM


“I chose glion for the diversity and multicultural
environment. The class sizes are small enough
to ensure a close working relationship with both
teachers and students. Lessons are engaging and the
teachers have great knowledge of the industry from
good education and relevant working experience.
Through my internship at Hotel Arts in Barcelona,
I was not only exposed to all the aspects of hotel
operations but made contacts and friends for life.”
OUR vISION
AND MISSION




vision
Through its challenging academic programs, structured           •	 OUR VALUES
living environment, craft-based learning, and the “glion
spirit,” glion Institute of Higher Education develops           To provide educational breadth coupled with optional specializations

innovative leaders for a broad array of service industries.     To work as reflective practitioners

                                                                To develop leadership, enterprise and entrepreneurial skills

Mission                                                         To respect differences of culture

                                                                To act with integrity

glion Institute of Higher Education offers management-          To practice and teach the Swiss work ethos
focused programs for the hospitality and other service
                                                                To foster an international perspective
industries. With an emphasis on both didactic and craft-
based learning, glion is European in its outlook, Swiss in      To mentor our students
its work ethos, American in its educational approach, and       To guide students to increased responsibility
multinational in its student body. All programs emphasize
                                                                To provide students with an American style student services
the development of generic thinking skills, the understanding
of contemporary management theory, and the integration          To operate a sustainable business model and reflect this in
                                                                our curriculum
of theory and practice. The “glion spirit” and glion’s
academic programs prepare graduates for rapid progress
to international managerial positions.




                                                                                                           Glion institute of hiGher education | 7
HOSpITALITY :
                ONE OF THE WORLD’S
                FASTEST-gROWINg
                INDUSTRIES

                In 2020, one in every 11 jobs in the world will be in
                the hospitality industry, representing a staggering
                303 millions jobs (source: World Travel & Tourism Council, 2010).




                A Multitude of Career
                Options to Choose from
                The hospitality industry consists of a wide range of exciting and growing
                career opportunities. Business travel and tourism are its driving force
                and represent an important part of the economy in virtually every
                country. Over the next 10 years, approximately 9.2% of the world’s total
                employment will be generated by this broad industry. According to the
                World Tourism Organization, the hospitality industry is maintaining
                above-average growth prospects for the years to come with more than
                4% growth per annum over the next 10 years.


                Outstanding career opportunities await our graduates, not only in
                traditional sectors such as hotels, restaurants, and resorts, but also in
                tourism, events, sport, and entertainment management, theme parks,
                casinos, wellness and, indeed, in literally any service industry.



8 | Glion institute of hiGher education
SWITzERLAND :
ONE OF THE WORLD’S
BEST CHOICES
FOR EDUCATION

Switzerland is reputed to be one of the most beautiful
and trustworthy countries in the world, combining
many unique privileges that make it the perfect place for
students to grow and develop into young professionals.




A Unique Location for Learning
•	 HISTORy Of HOSpITALIT y                                      •	 LIfEST yLE AND EDUCATION QUALITIES

The concept of hospitality has its roots in Switzerland.        Switzerland has a long record of stability and security,
Many hotels and other service industries around the             along with its tradition of hard work and integrity. For
world employ Swiss-educated managers because of their           generations, parents around the world have trusted the
rigor, strong work ethos, value for service, attention to       excellence of a Swiss education in private boarding schools
detail, genuine affinity for hospitality, and effectiveness     and universities of high repute.
in managing a diverse workforce.


•	 AT THE HEART Of EUROpE                                       •	 INTERNATIONALISM

Switzerland benefits from an ideal central location in          Switzerland is home to an impressive number of
Europe. It means you can easily visit France, Italy, germany,   international organizations, such as the United Nations,
and even the United kingdom or Spain at weekends.               the World Trade Organization, the International Olympic
public transport and connections to major airports and          Committee, and numerous sports federations, as well as
train stations from both campuses are easy and convenient.      over 150 nongovernmental organizations.



                                                                                                     Glion institute of hiGher education | 9
ASTRID LEpOULTIER
fRANCE – HOSpITALITy MANAGEMENT
bACHELOR DEGREE pROGRAM


“In life we need to make the right choice so as
to achieve success. glion appeared to be the best
choice for my career for several reasons: unique
cultural environment, high-level operational
and managerial teaching, benefit from a large
worldwide network, and so much more.
My dream career is to be the owner of a boutique
hotel chain in Africa.”
WHAT MAkES
gLION DIFFERENT?




We Would Like
to Introduce Ourselves
• Hiring managers from 5-star hotels rank glion             • High-quality international faculty.
  among the top 3 hospitality management schools in         • International student body of over 90 nationalities
  the world for an international career. (TNS, Uk, global     providing a unique living experience.
  survey, 2010)
                                                            • Recognition by the industry and the Swiss Cantonal
• Almost 50 years of successful partnership with the          authority.
  industry, resulting in a proven track record of great
                                                            • Accredited at university level by the New England
  career placements for our students.
                                                              Association of Schools and Colleges (NEASC).
• Wide choice of programs and specializations.
                                                            • Two superb campuses, each catering to a specific
• Unique curriculum design fostering a learning               level of study while providing a privileged, friendly
  experience that goes beyond the classroom, that             living environment.
  encourages students’ self-development, and that
                                                            • Transparency, honesty, and professional ethics in
  builds leadership abilities and business skills.
                                                              everything we do.
• Interactive teaching methodology that is centered
  around students while encouraging them to develop
  their own thinking and analytical processes.




                                                                                               Glion institute of hiGher education | 11
MAgNIFICENT AND DYNAMIC CAMpUSES
glion Institute of Higher Education comprises two campuses. Each provides
a distinct study environment and offers a different level of education. Over
the last five decades, our campuses have grown in response to student needs
and developed into one of the most astounding educational environments of               BULLE



its kind. Designed to create the best teaching environment, glion continues              GLION


to invest considerably in campus facilities.
                                                                                                   Zurich


                                                                                            Bern




The Glion campus has a breathtaking view over Lake Geneva                      Geneva
gLION CAMpUS :
                MAgNIFICENT




                About glion Campus
                The glion campus is the starting point for all undergraduate   glion is also just 25 minutes by car or by train from Lausanne,
                and some postgraduate progams. personal discipline is          and only one hour from the international city of geneva.
                emphasized as students develop professional rigor through
                craft-based learning.                                          With a library containing thousands of books, magazines,
                                                                               and online publications, wireless Internet access throughout
                The campus overlooks the magnificent Swiss Riviera             the campus, numerous study rooms, five restaurants, and
                and Lake geneva. It is situated directly above Montreux,       much more, the glion campus provides students with the
                famous for its jazz Festival and Christmas Market as well      perfect setting for living and, more importantly, studying
                as offering a wide choice of cultural and social activities,   and learning.
                ensuring a fine enjoyable environment. The Swiss Riviera
                is blessed by an unusually mild microclimate, enticing
                many people to rate it as one of the most beautiful places
                on the planet.




14 | Glion institute of hiGher education
•	 CAMpUS fACILITIES

Café Viennois (quick-service restaurant and coffee shop)

bellevue dining room (quick-service restaurant)

La Résidence (brasserie-style restaurant)

Hôtel des Alpes (formal dining room)

The Club: light food and students’ favorite recreation
place with bar and snacks

TV and game areas, terrace

fitness center and gymnasium

Laundry facilities

16 classrooms, one auditorium, study rooms

Library

Two computer laboratory classrooms




                                                           Glion institute of hiGher education | 15
BULLE CAMpUS :
                DYNAMIC




                About Bulle Campus
                Degree students move to the Bulle campus, usually in their      Located at the heart of gruyère, a region famous for its
                second year, where they join our graduate students. Bulle       tourism, its cheese, and other food specialties, Bulle offers
                is a modern, academic campus, specifically designed for         a lively cultural life and entertainment (clubs and bars)
                higher education with a library containing thousands of         and plenty of sporting activities including cross-country
                books, magazines, and online publications. In this university   skiing, mountain biking, canyoning, rafting, climbing,
                environment, students are responsible for managing their        paragliding, and horseback riding.
                time, organizing their work, and developing their analytical
                and critical thinking through research, and group and           The campus is just a few minutes’ walk from the center
                individual projects.                                            of the charming town of Bulle, which is just a 30-minute
                                                                                drive from Montreux, and a little more than an hour
                                                                                from geneva.




16 | Glion institute of hiGher education
•	 CAMpUS fACILITIES

Le Moléson (self-service restaurant)

Lobby bar

TV lounges

free access to sports center

free access to indoor tennis courts

Laundry facilities

12 classrooms

Two amphitheaters

Three study rooms

Library




                                       Glion institute of hiGher education | 17
OUTSIDE
                THE CLASSROOM

                Switzerland offers an amazing range of indoor and outdoor
                activities, allowing students to fully enjoy their free
                time, while developing lifelong friendships, intercultural
                awareness and team spirit.




                                                     •	 SpORT ACTIVITIES ON AND Off CAMpUS                     •	 SOCIAL ACTIVITIES

                                                     Te a m a n d i n d i v i d u a l s p o r t s p l ay a n   glion creates a strong social environment
                                                     important part in our students’ lives as                  on and off campus, which encourages life-
                                                     they develop valuable team skills. Each                   long friendships. You will have a broad
                                                     semester, students may choose to join                     range of social activities to choose from.
                                                     teams in sports such as soccer, volleyball,
                                                     basketball, and many more.                                Located in the heart of Europe, glion is
                                                                                                               within a few hours’ travel time of famous
                                                     Switzerland is a great place for year-round               cities such as paris, Milan, and London,
                                                     outdoor activities: tennis, swimming, golf,               perfect for weekend excursions.
                                                     walking, hiking, waterskiing, sailing,
                                                     horseback riding, canyoning, windsurfing,
                                                     paragliding, fishing, soccer, rock climbing,
                                                     mountain biking, downhill skiing,
                                                     snowboarding, snowshoeing, and cross-
                                                     country skiing are just a few of the many
                                                     activities available to students.




18 | Glion institute of hiGher education
SEOUNgMI SONg
SOUTH KOREA – HOSpITALITy MANAGEMENT
bACHELOR DEGREE pROGRAM


“The mix between student life, with all the sports
and social activities, and academic life creates a
balanced lifestyle that I appreciate very much.
Through the craft-based learning courses I was
fully prepared to carry out my internship in Hong
kong where I was challenged with difficult tasks.
It gave me the opportunity to learn how to manage
my stress and be efficient under pressure.”
INSIDE
                THE CLASSROOM

                glion offers a wide range of hospitality, tourism, event,
                sport, and entertainment management programs to
                undergraduate, postgraduate, and graduate students.




                •	 UNDERGRADUATE pROGRAMS                                                                  •	 GRADUATE pROGRAMS

                Our undergraduate programs address all facets of traditional                               Responding to the need for more highly qualified managers
                and contemporary management in their related fields as                                     in the service industries, glion offers its prominent MBA
                well as the economic, human, and cultural issues involved.                                 and MEd programs. By acquiring key managerial skills,
                Students develop a range of professional and personal                                      students will gain a competitive advantage to succeed in
                competencies that prepare them to become entrepreneurs                                     this rapidly evolving global industry.
                or to enter the corporate world.
                                                                                                           In addition to the campus-based graduate programs,
                                                                                                           glion offers the first 100% online MBA in International
                •	 pOSTGRADUATE pROGRAMS
                                                                                                           Hospitality Management. This MBA is a fully flexible
                For those who aspire to change careers and enter the fast-                                 program that fits the busy work life of the hospitality
                growing and international hospitality, event, sport, and                                   professional while providing key applied knowledge and
                entertainment industry, we offer postgraduate programs                                     core management theory.
                tailor-made according to the student’s objectives and
                previous experience.


                                                                UNDERGRADUATE AND pOSTGRADUATE pROGRAMS


                                                                                                                        EVENT, SpORT AND ENTERTAINMENT
                             HOSpITALITy MANAGEMENT pROGRAMS
                                                                                                                            MANAGEMENT pROGRAMS

                   • Bachelor Degree (3.5 years)                                                           • Bachelor Degree (3.5 years)
                     – Hospitality Management                                                                – Event, Sport and Entertainment Management
                     – Tourism                                                                               – Event Management
                     – Marketing                                                                             – Entertainment Management
                     – Human Resources                                                                       – Sport and Entertainment Marketing
                     – Finance and Revenue Management                                                        – Sport and Entertainment Facility Management
                     – Event Management
                     – Environmental Management                                                            • Associate Degree in Event, Sport and Entertainment
                                                                                                             Administration (2 years)
                   •   Associate Degree in Hospitality Administration (2 years)                            • postgraduate Diploma in Event, Sport, and Entertainment
                   •   Diploma in Hotel and Restaurant Operations (1.5 years)                                Administration (1.5 years)*
                   •   postgraduate Diploma in Hospitality Administration (1.5 years)                      • postgraduate Higher Diploma in Event, Sport and
                   •   postgraduate Higher Diploma in Hospitality                                            Entertainment Management (2 years)*
                       Management (2 years)

                                                                                      GRADUATE pROGRAMS

                   • MBA in International Hospitality Management with Service Industries Marketing or with Leadership (1 year)
                   • Master of Education in Hospitality Organizational Training and Management (1 year)
                   • Online MBA in International Hospitality Management (2.5 years)
                * The qualifications students will obtain at the end of their studies can either be in “Event, Sport and Entertainment” or in “Sport,” depending on the courses they will select.




20 | Glion institute of hiGher education
CURRICULUM
pATHWAY

Our curricula are divided into three sections, each one
developing specific aptitudes in order for graduates to be
fully prepared to lead and manage teams in an exciting
work environment.




•	 pROfESSIONAL DEVELOpMENT                                    •	 GENERAL EDUCATION

This strand focuses on industry-specific skills and            There is a cultural element in all aspects of hospitality,
knowledge. You will start with general introduction courses,   tourism, sports, and other service industries. This strand
then progress towards specialized competencies and             expands your awareness of different cultural subjects
technology. Craft-based (hands-on) learning will introduce     and helps you to appreciate their influence on business.
you to the work environment and help you understand the        It also broadens your perspectives on the world, enriches
interpersonal relationships that are involved. The school      your general knowledge, and perhaps challenges some
develops your confidence and self-discipline as well as        preconceived ideas.
your analytical skills, preparing you for a successful entry
into the professional world.




•	 ENTREpRENEURSHIp                                            •	 TRANSfORMATIVE EDUCATION

Here, you are introduced to business subjects such as          The transformative education process consists of developing
finance, marketing, and human resources management.            our students’ full personal and professional potential
The focus is on how they are applied in practice, which        through their studies by applying educational programs
makes these classes particularly relevant and interesting.     which explicitly address – in addition to the standard
You start with basic concepts, then progress towards           academic knowledge transfer – the following six areas of
understanding how they all interact, which helps you           development: internationality, guided hands-on learning,
appreciate some of the complexity that exists in the           professional internships, progressive learning principles,
professional business environment.                             developing soft skills, employability.




                                                                                                   Glion institute of hiGher education | 21
HIgHLY
                QUALIFIED
                FACULTY

                Our reputation is enhanced by a strong commitment to employing
                highly qualified and experienced faculty and professional instructors.
                At our glion and Bulle campuses, we have 85 full-time and part-time
                faculty members. The following are short profiles of just a few of
                our outstanding faculty members and their excellent credentials and
                professional experience.




                Academic Faculty
                DR. LyN GLANz              Dean of glion graduate School
                Qualifications             phD, MSc, BSc, CQSW.
                professional experience    Her experience includes consultancy in the design and delivery of international
                                           mobility and acculturation programs to multinationals and academic institutions in
                                           both the Netherlands and Switzerland. Her expertise centers on international mobility,
                                           cross-cultural communication, and leadership development.


                ALAIN GERVAIX              Lecturer in Economics and Statistics for the BBA and Managing in the Evolving
                                           Workplace for the MBA
                Qualifications             MA International Management (MIM), BA Economics, Doctoral candidate at the “Haute Ecole
                                           de Commerce,” Switzerland.
                professional experience    International management experience in service sectors including hospitality, real estate,
                                           trading, and retailing, in Switzerland, Saudi Arabia, and Thailand.


                CHRISTIAN KAMMER           Food and Beverage Operations – Associate Degree and postgraduate programs
                Qualifications             MEd in Hospitality Organizational Training and Management, Brevet de Technicien
                                           Supérieur en Hôtellerie et Restauration.
                professional experience    12 years of international experience in the industry, seven of them with Hilton International.


                DR. JOHN S. ROWLSON        Lecturer in psychosociology, Research Methods, Human Resources – Bachelor program
                Qualifications             phD, MEd, BSc, BSc Marketing.
                professional experience    Extensive experience in mental-health-related establishments as trainer, therapist,
                                           psychology instructor, and part-time psychiatric assistant. He was also a self-employed
                                           education and training consultant for over 22 years. Dr. Rowlson has been teaching for
                                           over ten years.


                KATHRIN SCHMIDT            Full-Time Lecturer in Event Management Subjects
                Qualifications             Executive MBA for communication and leadership, Master in Marketing and
                                           Event Management.
                professional experience    kathrin Schmidt benefits from wide experience in international event organization and
                                           project management for world-renowned brands such as Saab, k2 and ACM, and for
                                           important events like the global Sports Award and the german Elite Event.




22 | Glion institute of hiGher education
MICHAEL HOY
DEAN, GLION LEISURE MANAGEMENT SCHOOL,
LECTURER IN SpORTS RETAIL


“Having been a hospitality student myself and
worked for many years in diverse hospitality
sectors, I have a great passion for this industry.
I have a great level of understanding with the
students. Teaching at glion gives me the great
satisfaction of helping students move forward in
today’s industry.”
professional Instructors
              pATRICE DIDIER               Craft-Based Learning kitchen Leader
              Qualifications               Brevet Fédéral de Chef de Cuisine, BEp cuisinier.
              professional experience      patrice Didier has acquired over ten years of professional experience as executive sous-chef
                                           at the Lausanne palace and other prominent hotels in Europe, as head chef, sauce chef,
                                           and section chef in renown restaurants in Switzerland, in France, and in the Uk.


              STépHANE bESNARD             Full-Time Senior Service Instructor in the Associate Degree program
              Qualifications               Brevet Fédéral de Chef en Restauration, BEp-CAp Service.
              professional experience      More than ten years as Maître d’Hôtel and Restaurant Director in prestigious hotels: Hotel
                                           Concorde La Fayette, paris, France; Hotel Hyatt Montreux, Switzerland; Hilton on park
                                           Lane, London, England; Maritim Hotel Cologne, germany; Royal park Hôtel Evian, France;
                                           Swissôtel Métropole geneva, Switzerland; Intercontinental Montreux, Switzerland.




24 | Glion institute of hiGher education
kNOW-HOW
AND BEST pRACTICE
IN A pROFESSIONAL
ENvIRONMENT




Operational practice
glion builds your management and leadership skills. An              All of this is achieved under the direct supervision of
important part of our approach is craft-based learning in           highly experienced professional instructors. Students in
hospitality or in event, sport and entertainment-related classes.   the hospitality program will prepare meals in kitchens on
                                                                    the glion campus, and serve in the five restaurants: the
Craft-based learning primary objectives:                            fast- and efficient-service Café viennois and Restaurant
• give the flavor of the industry through short                     Bellevue; the brasserie-style La Résidence; the beautiful
  practice times.                                                   formal dining room at Hôtel des Alpes; and The Club,
                                                                    serving light food, drinks, and snacks. Students in the event,
• Help students develop a broad range of skills
                                                                    sport and entertainment program will be involved in the
  including communication, working under pressure,
                                                                    supervision of the fitness center, sports hall, and sports
  organization, leadership and work ethos.
                                                                    clubs, as well as the organization of a range of entertainment,
                                                                    sport, and cultural events. The technical aspects will be
                                                                    taught in the specially designed entertainment studies
                                                                    classroom, the fitness center, and sports hall.




                                                                                                           Glion institute of hiGher education | 25
INTERNSHIpS :
                FIRST STEpS INTO
                THE INDUSTRY

                programs at glion include internships of six months in a professional
                environment. Through these valuable experiences, young graduates
                offer immediate added value to prospective employers.




                Internships                                                    Career and placement Office
                Craft-based learning is reinforced by one or two internships   Our team of professional placement executives works with
                in the industry, depending on the program you follow. The      a database of 15,000 contacts, of which 4,000 regularly
                first, probably in Switzerland, is normally an operational     provide glion with internships and positions around the
                position. The second can be anywhere in the world, and         world. The placement office also helps students learn
                is expected to be at a supervisory level. Internships also     the art of writing a concise and engaging curriculum
                open doors to your future as employers regularly offer         vitae, and develop their interview skills. graduating
                permanent positions to our students who have completed an      students average 3.5 interviews with key recruiters from
                internship in one of their establishments. This combination    international companies.
                of academic and real-world learning means that when you
                graduate from glion, you will be ready to step straight        Internships are vital to build:
                into a responsible position and work immediately at a          • professional and entrepreneurial acumen.
                professional level. And employers in this industry know it.
                                                                               • Foreign-language skills that are so important
                                                                                 in today’s global economy.




26 | Glion institute of hiGher education
UgNE BARONAITE
LITHUANIA – bACHELOR DEGREE
IN HOSpITALITy MANAGEMENT


“Hospitality is one of the largest industries in the
world! It provides a great opportunity to travel, get
to know different cultures, learn new languages,
broaden your mind, meet great people from all
over the world, and grow not only professionally
but also personally. Both my internships, in a small
luxury hotel and in the Ritz-Carlton Barcelona,
were amazing learning experiences as they
allowed me to put into practice all the knowledge
acquired in glion.”
A WORLD
                OF CAREER
                OppORTUNITIES

                As a glion graduate, you will have a wide range of career fields
                from which to choose. The advantage of a glion education is that
                it broadens your employment opportunities. Although hospitality
                is specialized in some areas, glion helps you acquire global business
                and entrepreneurial competencies that are applicable in literally
                any service industry.




                                                                                          InterContinental Hotel Group recruiting for finance careers on bulle campus



                HOTELS AND fOOD SERVICES                          TOURISM                                               OTHER SECTORS AND SERVICES
                • International hotel chains                      • Ministry of tourism, government                     •   Banking – industry financing
                • Corporate offices – regional responsibilities     planning agencies                                   •   Insurance services for hospitality
                  for hotel companies                             • Travel agencies                                     •   Equipment suppliers
                • Business or resort hotels                       • Tour operator                                       •   Real estate and development
                • Holiday and sports clubs                        • Railway, maritime, airline companies
                • Food and beverage management                    • Convention and congresses                           EDUCATION
                • Catering – airline, operational site,                                                                 • Hotel, tourism, and sport management schools
                  institutional, events, and fairs                ENTERTAINMENT AND LEISURE                             • professional and vocational establishments
                                                                  •   Theme parks, amusement and attraction parks       • Research
                fOOD INDUSTRy                                     •   Concert and show venues
                • production facilities                           •   Resorts                                           HEALTH AND WELLNESS
                • Distribution and trade                          •   Casinos                                           • Health and fitness centers, wellness, and spas
                • processing plants                                                                                     • Clinics and hospitals
                                                                  MEDIA                                                 • Specialized establishments – retirement,
                MARKETING AND COMMUNICATION                       • professional and specialized press                    diet, aesthetic
                • Marketing, distribution, and                    • publishing houses
                  retailing companies                                                                                   SpORT INDUSTRy
                • public relations firms and                      CONSULTING                                            •   Sport federations
                  communication agencies                          •   project development and feasibility studies       •   professional team management
                • Event management companies                      •   Quality control                                   •   Sport centers and clubs
                                                                  •   Staff development                                 •   Sport stadiums
                                                                  •   Audit and financial planning


28 | Glion institute of hiGher education
SkILLS
REQUIRED
BY THE INDUSTRY

Hiring managers from 5-star hotels ranked glion among
the top 3 hospitality management schools in the world for
an international career. (TNS, Uk, global survey, 2010)




•	 CAREER pROSpECTS fOR GLION GRADUATES                           •	 INDUSTRy RANKING

Nine out of ten hiring managers rate hospitality career           In 2010, Taylor Nelson Sofres (TNS) Travel & Tourism
prospects for glion graduates to be very good or excellent,       (Uk), the world’s largest provider of custom research
and believe glion graduates will likely be in the top 20%         and analysis, completed a broad industry survey among
of industry positions in five to ten years.                       a large sample of senior managers from top international
                                                                  hospitality companies around the world. These companies
                                                                  were selected because they own and/or manage 5-star
•	 AbOUT EMpLOyAbILIT y
                                                                  rated properties. The primary purpose of the 2010 survey
Laureate Hospitality Education conducted a survey to ascertain    was to establish the relative ‘ranking ’ of the various
the most important characteristics required by the industry.      international hospitality management schools providing
The sample included 136 professionals (mainly general             university-level programs from which employers are likely
managers and human-resources directors) from 80 different         to recruit staff for international 5-star hotel companies.
companies and from 39 countries. A total of 11 characteristics    The industry hiring managers from 5-star hotels ranked
were identified as very important or extremely important by       glion among the top three hospitality management school
more than 80% of the respondents. These characteristics were      in the world for an international career. For further details
then rated by order of importance, as shown in the chart below.   on this research, please visit our website: www.glion.edu




                                                       % Of HIRING MANAGERS
            MOST IMpORTANT                           RATING THE CHARACTERISTIC
            CHARACTERISTICS                              AS VERy IMpORTANT
                                                      OR EXTREMELy IMpORTANT

•   professional attitude                        97%
•   Respectful of others                         97%
•   Customer-oriented                            96%
•   Motivated                                    96%
•   Team-oriented                                95%
•   Hardworking                                  92%
•   Flexible                                     92%
•   professional appearance                      88%
•   proactive                                    88%
•   Organized                                    84%
•   Self-confident                               84%




                                                                                                       Glion institute of hiGher education | 29
THE INDUSTRY vALUES
                gLION gRADUATES

                Since our foundation in 1962, our reputation as a school for future
                leaders and managers has become well established among major
                hospitality companies. Each semester, the leading international hotel
                chains and other hospitality-related companies come to interview
                and recruit students who are preparing to graduate. Most of them
                have been coming to glion for many years and the testimonials below
                demonstrate the industry’s commitment to glion.




                                           KATIE CARTER
                                           vice president, Human Resources, Hyatt Hotels and Resorts, Hyatt International.
                                           At Hyatt, we seek out others who share our passion for service, which has led us to
                                           recruit graduates from the world’s best hospitality management schools, with the goal of
                                           developing them to become the future key executives of the company. Over the past 20+
                                           years, our company has recruited over 400 graduates from glion, either as direct-entry
                                           positions in one of our hotels around the world, or as corporate leadership trainees. Our
                                           development program is specially designed to train and develop our future executive
                                           committee members and general managers.
                                           Our experience with glion is always very positive, due to the high level of theoretical
                                           knowledge students gain during the school program and their passion for service which
                                           they bring to the industry. Hyatt will continue to foster its long-term relationship with
                                           the school, not only in recruiting graduates and alumni, but also in encouraging faculty
                                           members to visit our hotels and collaborate with their colleagues in the operation. We
                                           will continue to mentor and/or teach students as requested, as a means of bringing
                                           students practical insights into the industry.




                                           MARTIN fRANCK
                                           Senior vice president, Human Resources, Europe, Africa, and Middle East,
                                           Starwood Hotels and Resorts Worldwide Inc.
                                           Starwood Hotels and Resorts has an active approach to the search for talent within the
                                           best universities, hotel schools, and business schools worldwide. Within the Europe,
                                           Africa, and Middle East Division, we are currently working with more than 140 schools,
                                           and glion Institute is one of our most important partners. We visit glion on a regular
                                           basis to recruit glion’s best talent, with the goal being to develop them as the future
                                           leaders of our company. Starwood offers great opportunities for young, talented graduates
                                           who wish to grow and develop within the hospitality industry. glion’s graduates fit the
                                           requirements Starwood has with regards to leadership skills, attitude, and motivation.
                                           The management of glion can be proud of having developed such a high-level and up-
                                           to-date educational program. Over the last nine years, Starwood has recruited many of
                                           glion’s students to full-time positions as well as the vita Futura program, Starwood’s
                                           corporate management program. Over the next five years, Starwood plans to add 50 new
                                           hotels in Europe, Africa, and the Middle East, which means continuous and growing
                                           opportunities for glion’s graduates who would like to become part of the Starwood family.




30 | Glion institute of hiGher education
ALUMNI
                ASSOCIATION

                •	 KEy fIGURES                                                   •	 INDUSTRIES

                Alumni profiles                                        8,569     Hotel (chains and independent)                        45%

                Alumni chapters and clubs                                 38     Tourism, events, entertainment, travel agency         10%

                International committee members                            8     food and beverage, restaurants                         8%

                                                                                 Communication, marketing, pR, consulting               3%

                                                                                 financial services, banks                              3%

                                                                                 Other services and/or other specialized careers       31%




                                                  KARINE HyON – fRANCE – HOSpITALITy bACHELOR DEGREE 1999
                                                  Director of Brands, Onyx Hospitality group, Bangkok, Thailand
                                                  In addition to operational and specialized analytical skills, glion gave me the opportunity
                                                  to develop a taste for teamwork through study cases and, at the same time, to be able to
                                                  work independently, to enjoy challenges, and to know how to manage my time. Above all,
                                                  glion gave me friends and a wonderful international network. The family atmosphere,
                                                  the caring of the faculty, the living environment, and the spirit of true friendship, all
                                                  contributed to a unique and fulfilling experience.




                                                  TIbOR fEJES – HUNGARy – bACHELOR Of ART IN HOSpITALITy AND fINANCE
                                                  MANAGEMENT 2008
                                                  Revenue Manager, Riviera Marriott La porte de Monaco and Courtyard by Marriott
                                                  Toulouse Airport, France
                                                  glion is the school of life. glion gave me the high-level foundations of operational,
                                                  analytical, and management skills and knowledge that are needed, relied upon, and further
                                                  enhanced in the professional career. Moreover, by going to glion I have learned how to
                                                  approach and how to learn and adapt to the ongoing evolutions in today’s ever-changing
                                                  work environment, giving me a high-end competitive advantage in comparison to other
                                                  working professionals in the industry. By enjoying the multicultural diversity of glion,
                                                  not only have I learned about other cultures and traditions, but also made great friends
                                                  and connections throughout the globe. There is barely anywhere in the world where
                                                  I could not meet a familiar face or get to know someone through the glion network I
                                                  have developed. glion is the place to go, in order to gain experience!




                                                  LAURA NATAL VILLAzALA – SpAIN – MbA GRADUATE 2006
                                                  Human Resources Manager, Starwood Hotels and Resorts, Europe, Africa, and Middle East
                                                  Some of the reasons why I chose glion to study for my MBA were its complete program
                                                  and its faculty. In line with my expectations, the school proved that the lecturers really
                                                  do know the hospitality industry. The classes were a combination of real case studies,
                                                  active discussions, and theory, which has allowed me to be more resourceful in my
                                                  professional life. Additionally, being part of a very international group enriched every
                                                  group research project and presentation. Overall, life at glion was a fantastic experience
                                                  not only professionally but also personally.




32 | Glion institute of hiGher education
jAUME TàpIES
SpAIN – GRADUATED IN 1989
pRESIDENT, RELAIS & CHâTEAUX


“glion offers the perfect combination of theory
and hands-on learning, which takes place in an
exciting multicultural environment. In today’s
world, strong managerial skills and a clear
understanding of customer needs are key to
succeeding in the world of hospitality.”
UNIvERSALLY
                RECOgNIzED
                QUALIFICATIONS

                In the fast-evolving global economy, our priority is to ensure the glion
                curriculum is up-to-date and in accordance with industry requirements,
                and that it is accepted worldwide. That is why courses and faculty
                development programs are reviewed and monitored annually; faculty
                development programs require constant updating and personal development.




                •	 ACCREDITATION                                                •	 ADVISORy bOARD

                glion Institute of Higher Education is accredited at            Composed of industry professionals, the advisory board’s
                university level by the New England Association of Schools      role is to advise glion on the evolution and trends within
                and Colleges (NEASC) in the USA through its Commission          the hospitality and tourism industry.
                on Institutions of Higher Education (CIHE). It is one of
                the six regional accreditation associations for quality         In the following list are some of the professional associations
                assurance recognized by the US government. NEASC peer           of which the glion management, faculty, and staff are
                reviews occur periodically, helping to ensure the ongoing       members:
                quality of a glion education.
                                                                                AEIST: International Association of Scientific Experts in Tourism

                                                                                AIb: The Academy of International business
                •	 SWISS CANTONAL RECOGNITION
                                                                                AMfORHT: Association mondiale pour la formation hôtelière et touristique
                In addition to being highly recognized by the industry,
                                                                                ARfORE: Association romande de formateurs en entreprise
                glion has university-level state recognition from the canton
                                                                                Association des maîtres en hôtellerie et restauration
                of Fribourg in Switzerland. This recognition is the result
                of a complete appraisal conducted by an external team of        CHRIE: Council on Hotel, Restaurant and Institutional Education –
                                                                                EUROCHRIE – ApacCHRIE
                experts with vast professional experience and academic
                proficiency. This evaluation considers all the following        ECIS: European Council of International Schools

                aspects: academic programs, internships, faculty, teaching,     EHMA: European Hotel Managers Association
                academic research, students, and management.                    EUHOfA: International Association of Hotel Schools

                                                                                EuroMed: European-Mediterranean Research business Institute
                •	 L AUREATE INTERNATIONAL UNIVERSITIES
                                                                                fSCHR: fédération suisse des cafetiers restaurateurs et hôteliers

                In 2002, glion became part of Laureate International            Google’s Global Academic panel
                Universities. Laureate operates universities in 24 countries
                                                                                IHRA: International Hotel and Restaurant Association
                worldwide and serves nearly 600,000 students each year
                                                                                II QEST: International Institute for Quality and Ethics in Service and Tourism
                who are pursuing degree and other higher education
                programs. It is the largest international network of private    MpI: Meeting planners International
                universities in the world.                                      SHA: Swiss Hotel Association
                Laureate Hospitality Education is the hospitality Center of
                                                                                SWISS LEARNING: Alliance to promote the « Excellence of Swiss Education »
                Excellence of Laureate International Universities. Laureate’s
                network of eight leading hospitality management schools,        WAHTT: World Association of Tourism Education and Training Institutions

                located in five different countries and four continents,
                are all academically accredited and highly reputed by
                the industry. please visit www.laureatehospitality.com
                for more information.




34 | Glion institute of hiGher education
ENROLLMENT MANAgEMENT
DEpARTMENT

Glion Institute of Higher Education
118 Rue du Lac, 1815 Clarens
Tel : +41 (0) 21 989 26 77
Fax : +41 (0) 21 989 26 78
Email : info@glion.edu


gLION CAMpUS                          BULLE CAMpUS

Glion Institute of                    Glion Institute of
Higher Education                      Higher Education
Route de Glion 111                    Rue de l’Ondine 20
1823 Glion sur Montreux               1630 Bulle
Switzerland                           Switzerland
Tel : +41 (0)21 966 35 35             Tel : +41 (0)26 919 78 78
Fax : +41 (0)21 966 35 36             FaX : +41 (0)26 919 78 79
                                                                  GA21/12.10/25K




www.glion.edu

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Glion Institute of Higher Education - Brochure

  • 1. The Finest Swiss Hospitality Management Institute in the World www.glion.edu
  • 2.
  • 3. TABLE OF CONTENTS WELCOME TO GLION 5 OUR VISION AND MISSION 7 HOSpITALITy : ONE Of THE WORLD’S fASTEST-GROWING INDUSTRIES 8 SWITzERLAND : ONE Of THE WORLD’S bEST CHOICES fOR EDUCATION 9 WHAT MAKES GLION DIffERENT? 11 GLION CAMpUS : MAGNIfICENT 14 bULLE CAMpUS : DyNAMIC 16 OUTSIDE THE CLASSROOM 18 INSIDE THE CLASSROOM 20 CURRICULUM pATHWAy 21 HIGHLy QUALIfIED fACULTy 22 KNOW-HOW AND bEST pRACTICE IN A pROfESSIONAL ENVIRONMENT 25 INTERNSHIpS : fIRST STEpS INTO THE INDUSTRy 26 A WORLD Of CAREER OppORTUNITIES 28 SKILLS REQUIRED by THE INDUSTRy 29 THE INDUSTRy VALUES GLION GRADUATES 30 ALUMNI ASSOCIATION 32 UNIVERSALLy RECOGNIzED QUALIfICATIONS 34
  • 4.
  • 5. WELCOME TO gLION The World Travel and Tourism Council estimates that by This explains why future leaders and decision makers are the year 2020, the hotel and tourism industry will generate often educated at glion Institute of Higher Education. 303 million jobs, which will account for approximately one By choosing glion, you will join an institution led by a in every eleven jobs worldwide. In light of such encouraging team of passionate educators committed to developing forecasts, education in the hotel, tourism, event, sport, and the leaders of tomorrow. You will also join a team of entertainment industries must concentrate on providing enthusiastic students dedicated to becoming successful management training of the highest standards of quality. managers and entrepreneurs. Our years of experience in But it must also provide an essential added value – the subtle education, combined with our commitment to working combination of expertise, style, and confidence that comes on continual improvement, are evident in the wonderful with professional and personal development. success of our alumni, who carry the glion name and network to the four corners of the world. This is what glion Institute of Higher Education has been doing since 1962 with all the vigor, excellence, and capacity for hospitality that have characterized Switzerland for generations. Our success has spread the reputation of our institute around the world. To attract the very best students, Christian Beek who will become the top-performing professionals of the CEO future, requires flexibility, independence, and a constant focus on innovation in education, as well as the ability to anticipate and adapt to this constantly changing industry. Glion institute of hiGher education | 5
  • 6. LOvE BjELkHOLM SWEDEN – HOSpITALITy MANAGEMENT bACHELOR DEGREE pROGRAM “I chose glion for the diversity and multicultural environment. The class sizes are small enough to ensure a close working relationship with both teachers and students. Lessons are engaging and the teachers have great knowledge of the industry from good education and relevant working experience. Through my internship at Hotel Arts in Barcelona, I was not only exposed to all the aspects of hotel operations but made contacts and friends for life.”
  • 7. OUR vISION AND MISSION vision Through its challenging academic programs, structured • OUR VALUES living environment, craft-based learning, and the “glion spirit,” glion Institute of Higher Education develops To provide educational breadth coupled with optional specializations innovative leaders for a broad array of service industries. To work as reflective practitioners To develop leadership, enterprise and entrepreneurial skills Mission To respect differences of culture To act with integrity glion Institute of Higher Education offers management- To practice and teach the Swiss work ethos focused programs for the hospitality and other service To foster an international perspective industries. With an emphasis on both didactic and craft- based learning, glion is European in its outlook, Swiss in To mentor our students its work ethos, American in its educational approach, and To guide students to increased responsibility multinational in its student body. All programs emphasize To provide students with an American style student services the development of generic thinking skills, the understanding of contemporary management theory, and the integration To operate a sustainable business model and reflect this in our curriculum of theory and practice. The “glion spirit” and glion’s academic programs prepare graduates for rapid progress to international managerial positions. Glion institute of hiGher education | 7
  • 8. HOSpITALITY : ONE OF THE WORLD’S FASTEST-gROWINg INDUSTRIES In 2020, one in every 11 jobs in the world will be in the hospitality industry, representing a staggering 303 millions jobs (source: World Travel & Tourism Council, 2010). A Multitude of Career Options to Choose from The hospitality industry consists of a wide range of exciting and growing career opportunities. Business travel and tourism are its driving force and represent an important part of the economy in virtually every country. Over the next 10 years, approximately 9.2% of the world’s total employment will be generated by this broad industry. According to the World Tourism Organization, the hospitality industry is maintaining above-average growth prospects for the years to come with more than 4% growth per annum over the next 10 years. Outstanding career opportunities await our graduates, not only in traditional sectors such as hotels, restaurants, and resorts, but also in tourism, events, sport, and entertainment management, theme parks, casinos, wellness and, indeed, in literally any service industry. 8 | Glion institute of hiGher education
  • 9. SWITzERLAND : ONE OF THE WORLD’S BEST CHOICES FOR EDUCATION Switzerland is reputed to be one of the most beautiful and trustworthy countries in the world, combining many unique privileges that make it the perfect place for students to grow and develop into young professionals. A Unique Location for Learning • HISTORy Of HOSpITALIT y • LIfEST yLE AND EDUCATION QUALITIES The concept of hospitality has its roots in Switzerland. Switzerland has a long record of stability and security, Many hotels and other service industries around the along with its tradition of hard work and integrity. For world employ Swiss-educated managers because of their generations, parents around the world have trusted the rigor, strong work ethos, value for service, attention to excellence of a Swiss education in private boarding schools detail, genuine affinity for hospitality, and effectiveness and universities of high repute. in managing a diverse workforce. • AT THE HEART Of EUROpE • INTERNATIONALISM Switzerland benefits from an ideal central location in Switzerland is home to an impressive number of Europe. It means you can easily visit France, Italy, germany, international organizations, such as the United Nations, and even the United kingdom or Spain at weekends. the World Trade Organization, the International Olympic public transport and connections to major airports and Committee, and numerous sports federations, as well as train stations from both campuses are easy and convenient. over 150 nongovernmental organizations. Glion institute of hiGher education | 9
  • 10. ASTRID LEpOULTIER fRANCE – HOSpITALITy MANAGEMENT bACHELOR DEGREE pROGRAM “In life we need to make the right choice so as to achieve success. glion appeared to be the best choice for my career for several reasons: unique cultural environment, high-level operational and managerial teaching, benefit from a large worldwide network, and so much more. My dream career is to be the owner of a boutique hotel chain in Africa.”
  • 11. WHAT MAkES gLION DIFFERENT? We Would Like to Introduce Ourselves • Hiring managers from 5-star hotels rank glion • High-quality international faculty. among the top 3 hospitality management schools in • International student body of over 90 nationalities the world for an international career. (TNS, Uk, global providing a unique living experience. survey, 2010) • Recognition by the industry and the Swiss Cantonal • Almost 50 years of successful partnership with the authority. industry, resulting in a proven track record of great • Accredited at university level by the New England career placements for our students. Association of Schools and Colleges (NEASC). • Wide choice of programs and specializations. • Two superb campuses, each catering to a specific • Unique curriculum design fostering a learning level of study while providing a privileged, friendly experience that goes beyond the classroom, that living environment. encourages students’ self-development, and that • Transparency, honesty, and professional ethics in builds leadership abilities and business skills. everything we do. • Interactive teaching methodology that is centered around students while encouraging them to develop their own thinking and analytical processes. Glion institute of hiGher education | 11
  • 12. MAgNIFICENT AND DYNAMIC CAMpUSES glion Institute of Higher Education comprises two campuses. Each provides a distinct study environment and offers a different level of education. Over the last five decades, our campuses have grown in response to student needs and developed into one of the most astounding educational environments of BULLE its kind. Designed to create the best teaching environment, glion continues GLION to invest considerably in campus facilities. Zurich Bern The Glion campus has a breathtaking view over Lake Geneva Geneva
  • 13.
  • 14. gLION CAMpUS : MAgNIFICENT About glion Campus The glion campus is the starting point for all undergraduate glion is also just 25 minutes by car or by train from Lausanne, and some postgraduate progams. personal discipline is and only one hour from the international city of geneva. emphasized as students develop professional rigor through craft-based learning. With a library containing thousands of books, magazines, and online publications, wireless Internet access throughout The campus overlooks the magnificent Swiss Riviera the campus, numerous study rooms, five restaurants, and and Lake geneva. It is situated directly above Montreux, much more, the glion campus provides students with the famous for its jazz Festival and Christmas Market as well perfect setting for living and, more importantly, studying as offering a wide choice of cultural and social activities, and learning. ensuring a fine enjoyable environment. The Swiss Riviera is blessed by an unusually mild microclimate, enticing many people to rate it as one of the most beautiful places on the planet. 14 | Glion institute of hiGher education
  • 15. • CAMpUS fACILITIES Café Viennois (quick-service restaurant and coffee shop) bellevue dining room (quick-service restaurant) La Résidence (brasserie-style restaurant) Hôtel des Alpes (formal dining room) The Club: light food and students’ favorite recreation place with bar and snacks TV and game areas, terrace fitness center and gymnasium Laundry facilities 16 classrooms, one auditorium, study rooms Library Two computer laboratory classrooms Glion institute of hiGher education | 15
  • 16. BULLE CAMpUS : DYNAMIC About Bulle Campus Degree students move to the Bulle campus, usually in their Located at the heart of gruyère, a region famous for its second year, where they join our graduate students. Bulle tourism, its cheese, and other food specialties, Bulle offers is a modern, academic campus, specifically designed for a lively cultural life and entertainment (clubs and bars) higher education with a library containing thousands of and plenty of sporting activities including cross-country books, magazines, and online publications. In this university skiing, mountain biking, canyoning, rafting, climbing, environment, students are responsible for managing their paragliding, and horseback riding. time, organizing their work, and developing their analytical and critical thinking through research, and group and The campus is just a few minutes’ walk from the center individual projects. of the charming town of Bulle, which is just a 30-minute drive from Montreux, and a little more than an hour from geneva. 16 | Glion institute of hiGher education
  • 17. • CAMpUS fACILITIES Le Moléson (self-service restaurant) Lobby bar TV lounges free access to sports center free access to indoor tennis courts Laundry facilities 12 classrooms Two amphitheaters Three study rooms Library Glion institute of hiGher education | 17
  • 18. OUTSIDE THE CLASSROOM Switzerland offers an amazing range of indoor and outdoor activities, allowing students to fully enjoy their free time, while developing lifelong friendships, intercultural awareness and team spirit. • SpORT ACTIVITIES ON AND Off CAMpUS • SOCIAL ACTIVITIES Te a m a n d i n d i v i d u a l s p o r t s p l ay a n glion creates a strong social environment important part in our students’ lives as on and off campus, which encourages life- they develop valuable team skills. Each long friendships. You will have a broad semester, students may choose to join range of social activities to choose from. teams in sports such as soccer, volleyball, basketball, and many more. Located in the heart of Europe, glion is within a few hours’ travel time of famous Switzerland is a great place for year-round cities such as paris, Milan, and London, outdoor activities: tennis, swimming, golf, perfect for weekend excursions. walking, hiking, waterskiing, sailing, horseback riding, canyoning, windsurfing, paragliding, fishing, soccer, rock climbing, mountain biking, downhill skiing, snowboarding, snowshoeing, and cross- country skiing are just a few of the many activities available to students. 18 | Glion institute of hiGher education
  • 19. SEOUNgMI SONg SOUTH KOREA – HOSpITALITy MANAGEMENT bACHELOR DEGREE pROGRAM “The mix between student life, with all the sports and social activities, and academic life creates a balanced lifestyle that I appreciate very much. Through the craft-based learning courses I was fully prepared to carry out my internship in Hong kong where I was challenged with difficult tasks. It gave me the opportunity to learn how to manage my stress and be efficient under pressure.”
  • 20. INSIDE THE CLASSROOM glion offers a wide range of hospitality, tourism, event, sport, and entertainment management programs to undergraduate, postgraduate, and graduate students. • UNDERGRADUATE pROGRAMS • GRADUATE pROGRAMS Our undergraduate programs address all facets of traditional Responding to the need for more highly qualified managers and contemporary management in their related fields as in the service industries, glion offers its prominent MBA well as the economic, human, and cultural issues involved. and MEd programs. By acquiring key managerial skills, Students develop a range of professional and personal students will gain a competitive advantage to succeed in competencies that prepare them to become entrepreneurs this rapidly evolving global industry. or to enter the corporate world. In addition to the campus-based graduate programs, glion offers the first 100% online MBA in International • pOSTGRADUATE pROGRAMS Hospitality Management. This MBA is a fully flexible For those who aspire to change careers and enter the fast- program that fits the busy work life of the hospitality growing and international hospitality, event, sport, and professional while providing key applied knowledge and entertainment industry, we offer postgraduate programs core management theory. tailor-made according to the student’s objectives and previous experience. UNDERGRADUATE AND pOSTGRADUATE pROGRAMS EVENT, SpORT AND ENTERTAINMENT HOSpITALITy MANAGEMENT pROGRAMS MANAGEMENT pROGRAMS • Bachelor Degree (3.5 years) • Bachelor Degree (3.5 years) – Hospitality Management – Event, Sport and Entertainment Management – Tourism – Event Management – Marketing – Entertainment Management – Human Resources – Sport and Entertainment Marketing – Finance and Revenue Management – Sport and Entertainment Facility Management – Event Management – Environmental Management • Associate Degree in Event, Sport and Entertainment Administration (2 years) • Associate Degree in Hospitality Administration (2 years) • postgraduate Diploma in Event, Sport, and Entertainment • Diploma in Hotel and Restaurant Operations (1.5 years) Administration (1.5 years)* • postgraduate Diploma in Hospitality Administration (1.5 years) • postgraduate Higher Diploma in Event, Sport and • postgraduate Higher Diploma in Hospitality Entertainment Management (2 years)* Management (2 years) GRADUATE pROGRAMS • MBA in International Hospitality Management with Service Industries Marketing or with Leadership (1 year) • Master of Education in Hospitality Organizational Training and Management (1 year) • Online MBA in International Hospitality Management (2.5 years) * The qualifications students will obtain at the end of their studies can either be in “Event, Sport and Entertainment” or in “Sport,” depending on the courses they will select. 20 | Glion institute of hiGher education
  • 21. CURRICULUM pATHWAY Our curricula are divided into three sections, each one developing specific aptitudes in order for graduates to be fully prepared to lead and manage teams in an exciting work environment. • pROfESSIONAL DEVELOpMENT • GENERAL EDUCATION This strand focuses on industry-specific skills and There is a cultural element in all aspects of hospitality, knowledge. You will start with general introduction courses, tourism, sports, and other service industries. This strand then progress towards specialized competencies and expands your awareness of different cultural subjects technology. Craft-based (hands-on) learning will introduce and helps you to appreciate their influence on business. you to the work environment and help you understand the It also broadens your perspectives on the world, enriches interpersonal relationships that are involved. The school your general knowledge, and perhaps challenges some develops your confidence and self-discipline as well as preconceived ideas. your analytical skills, preparing you for a successful entry into the professional world. • ENTREpRENEURSHIp • TRANSfORMATIVE EDUCATION Here, you are introduced to business subjects such as The transformative education process consists of developing finance, marketing, and human resources management. our students’ full personal and professional potential The focus is on how they are applied in practice, which through their studies by applying educational programs makes these classes particularly relevant and interesting. which explicitly address – in addition to the standard You start with basic concepts, then progress towards academic knowledge transfer – the following six areas of understanding how they all interact, which helps you development: internationality, guided hands-on learning, appreciate some of the complexity that exists in the professional internships, progressive learning principles, professional business environment. developing soft skills, employability. Glion institute of hiGher education | 21
  • 22. HIgHLY QUALIFIED FACULTY Our reputation is enhanced by a strong commitment to employing highly qualified and experienced faculty and professional instructors. At our glion and Bulle campuses, we have 85 full-time and part-time faculty members. The following are short profiles of just a few of our outstanding faculty members and their excellent credentials and professional experience. Academic Faculty DR. LyN GLANz Dean of glion graduate School Qualifications phD, MSc, BSc, CQSW. professional experience Her experience includes consultancy in the design and delivery of international mobility and acculturation programs to multinationals and academic institutions in both the Netherlands and Switzerland. Her expertise centers on international mobility, cross-cultural communication, and leadership development. ALAIN GERVAIX Lecturer in Economics and Statistics for the BBA and Managing in the Evolving Workplace for the MBA Qualifications MA International Management (MIM), BA Economics, Doctoral candidate at the “Haute Ecole de Commerce,” Switzerland. professional experience International management experience in service sectors including hospitality, real estate, trading, and retailing, in Switzerland, Saudi Arabia, and Thailand. CHRISTIAN KAMMER Food and Beverage Operations – Associate Degree and postgraduate programs Qualifications MEd in Hospitality Organizational Training and Management, Brevet de Technicien Supérieur en Hôtellerie et Restauration. professional experience 12 years of international experience in the industry, seven of them with Hilton International. DR. JOHN S. ROWLSON Lecturer in psychosociology, Research Methods, Human Resources – Bachelor program Qualifications phD, MEd, BSc, BSc Marketing. professional experience Extensive experience in mental-health-related establishments as trainer, therapist, psychology instructor, and part-time psychiatric assistant. He was also a self-employed education and training consultant for over 22 years. Dr. Rowlson has been teaching for over ten years. KATHRIN SCHMIDT Full-Time Lecturer in Event Management Subjects Qualifications Executive MBA for communication and leadership, Master in Marketing and Event Management. professional experience kathrin Schmidt benefits from wide experience in international event organization and project management for world-renowned brands such as Saab, k2 and ACM, and for important events like the global Sports Award and the german Elite Event. 22 | Glion institute of hiGher education
  • 23. MICHAEL HOY DEAN, GLION LEISURE MANAGEMENT SCHOOL, LECTURER IN SpORTS RETAIL “Having been a hospitality student myself and worked for many years in diverse hospitality sectors, I have a great passion for this industry. I have a great level of understanding with the students. Teaching at glion gives me the great satisfaction of helping students move forward in today’s industry.”
  • 24. professional Instructors pATRICE DIDIER Craft-Based Learning kitchen Leader Qualifications Brevet Fédéral de Chef de Cuisine, BEp cuisinier. professional experience patrice Didier has acquired over ten years of professional experience as executive sous-chef at the Lausanne palace and other prominent hotels in Europe, as head chef, sauce chef, and section chef in renown restaurants in Switzerland, in France, and in the Uk. STépHANE bESNARD Full-Time Senior Service Instructor in the Associate Degree program Qualifications Brevet Fédéral de Chef en Restauration, BEp-CAp Service. professional experience More than ten years as Maître d’Hôtel and Restaurant Director in prestigious hotels: Hotel Concorde La Fayette, paris, France; Hotel Hyatt Montreux, Switzerland; Hilton on park Lane, London, England; Maritim Hotel Cologne, germany; Royal park Hôtel Evian, France; Swissôtel Métropole geneva, Switzerland; Intercontinental Montreux, Switzerland. 24 | Glion institute of hiGher education
  • 25. kNOW-HOW AND BEST pRACTICE IN A pROFESSIONAL ENvIRONMENT Operational practice glion builds your management and leadership skills. An All of this is achieved under the direct supervision of important part of our approach is craft-based learning in highly experienced professional instructors. Students in hospitality or in event, sport and entertainment-related classes. the hospitality program will prepare meals in kitchens on the glion campus, and serve in the five restaurants: the Craft-based learning primary objectives: fast- and efficient-service Café viennois and Restaurant • give the flavor of the industry through short Bellevue; the brasserie-style La Résidence; the beautiful practice times. formal dining room at Hôtel des Alpes; and The Club, serving light food, drinks, and snacks. Students in the event, • Help students develop a broad range of skills sport and entertainment program will be involved in the including communication, working under pressure, supervision of the fitness center, sports hall, and sports organization, leadership and work ethos. clubs, as well as the organization of a range of entertainment, sport, and cultural events. The technical aspects will be taught in the specially designed entertainment studies classroom, the fitness center, and sports hall. Glion institute of hiGher education | 25
  • 26. INTERNSHIpS : FIRST STEpS INTO THE INDUSTRY programs at glion include internships of six months in a professional environment. Through these valuable experiences, young graduates offer immediate added value to prospective employers. Internships Career and placement Office Craft-based learning is reinforced by one or two internships Our team of professional placement executives works with in the industry, depending on the program you follow. The a database of 15,000 contacts, of which 4,000 regularly first, probably in Switzerland, is normally an operational provide glion with internships and positions around the position. The second can be anywhere in the world, and world. The placement office also helps students learn is expected to be at a supervisory level. Internships also the art of writing a concise and engaging curriculum open doors to your future as employers regularly offer vitae, and develop their interview skills. graduating permanent positions to our students who have completed an students average 3.5 interviews with key recruiters from internship in one of their establishments. This combination international companies. of academic and real-world learning means that when you graduate from glion, you will be ready to step straight Internships are vital to build: into a responsible position and work immediately at a • professional and entrepreneurial acumen. professional level. And employers in this industry know it. • Foreign-language skills that are so important in today’s global economy. 26 | Glion institute of hiGher education
  • 27. UgNE BARONAITE LITHUANIA – bACHELOR DEGREE IN HOSpITALITy MANAGEMENT “Hospitality is one of the largest industries in the world! It provides a great opportunity to travel, get to know different cultures, learn new languages, broaden your mind, meet great people from all over the world, and grow not only professionally but also personally. Both my internships, in a small luxury hotel and in the Ritz-Carlton Barcelona, were amazing learning experiences as they allowed me to put into practice all the knowledge acquired in glion.”
  • 28. A WORLD OF CAREER OppORTUNITIES As a glion graduate, you will have a wide range of career fields from which to choose. The advantage of a glion education is that it broadens your employment opportunities. Although hospitality is specialized in some areas, glion helps you acquire global business and entrepreneurial competencies that are applicable in literally any service industry. InterContinental Hotel Group recruiting for finance careers on bulle campus HOTELS AND fOOD SERVICES TOURISM OTHER SECTORS AND SERVICES • International hotel chains • Ministry of tourism, government • Banking – industry financing • Corporate offices – regional responsibilities planning agencies • Insurance services for hospitality for hotel companies • Travel agencies • Equipment suppliers • Business or resort hotels • Tour operator • Real estate and development • Holiday and sports clubs • Railway, maritime, airline companies • Food and beverage management • Convention and congresses EDUCATION • Catering – airline, operational site, • Hotel, tourism, and sport management schools institutional, events, and fairs ENTERTAINMENT AND LEISURE • professional and vocational establishments • Theme parks, amusement and attraction parks • Research fOOD INDUSTRy • Concert and show venues • production facilities • Resorts HEALTH AND WELLNESS • Distribution and trade • Casinos • Health and fitness centers, wellness, and spas • processing plants • Clinics and hospitals MEDIA • Specialized establishments – retirement, MARKETING AND COMMUNICATION • professional and specialized press diet, aesthetic • Marketing, distribution, and • publishing houses retailing companies SpORT INDUSTRy • public relations firms and CONSULTING • Sport federations communication agencies • project development and feasibility studies • professional team management • Event management companies • Quality control • Sport centers and clubs • Staff development • Sport stadiums • Audit and financial planning 28 | Glion institute of hiGher education
  • 29. SkILLS REQUIRED BY THE INDUSTRY Hiring managers from 5-star hotels ranked glion among the top 3 hospitality management schools in the world for an international career. (TNS, Uk, global survey, 2010) • CAREER pROSpECTS fOR GLION GRADUATES • INDUSTRy RANKING Nine out of ten hiring managers rate hospitality career In 2010, Taylor Nelson Sofres (TNS) Travel & Tourism prospects for glion graduates to be very good or excellent, (Uk), the world’s largest provider of custom research and believe glion graduates will likely be in the top 20% and analysis, completed a broad industry survey among of industry positions in five to ten years. a large sample of senior managers from top international hospitality companies around the world. These companies were selected because they own and/or manage 5-star • AbOUT EMpLOyAbILIT y rated properties. The primary purpose of the 2010 survey Laureate Hospitality Education conducted a survey to ascertain was to establish the relative ‘ranking ’ of the various the most important characteristics required by the industry. international hospitality management schools providing The sample included 136 professionals (mainly general university-level programs from which employers are likely managers and human-resources directors) from 80 different to recruit staff for international 5-star hotel companies. companies and from 39 countries. A total of 11 characteristics The industry hiring managers from 5-star hotels ranked were identified as very important or extremely important by glion among the top three hospitality management school more than 80% of the respondents. These characteristics were in the world for an international career. For further details then rated by order of importance, as shown in the chart below. on this research, please visit our website: www.glion.edu % Of HIRING MANAGERS MOST IMpORTANT RATING THE CHARACTERISTIC CHARACTERISTICS AS VERy IMpORTANT OR EXTREMELy IMpORTANT • professional attitude 97% • Respectful of others 97% • Customer-oriented 96% • Motivated 96% • Team-oriented 95% • Hardworking 92% • Flexible 92% • professional appearance 88% • proactive 88% • Organized 84% • Self-confident 84% Glion institute of hiGher education | 29
  • 30. THE INDUSTRY vALUES gLION gRADUATES Since our foundation in 1962, our reputation as a school for future leaders and managers has become well established among major hospitality companies. Each semester, the leading international hotel chains and other hospitality-related companies come to interview and recruit students who are preparing to graduate. Most of them have been coming to glion for many years and the testimonials below demonstrate the industry’s commitment to glion. KATIE CARTER vice president, Human Resources, Hyatt Hotels and Resorts, Hyatt International. At Hyatt, we seek out others who share our passion for service, which has led us to recruit graduates from the world’s best hospitality management schools, with the goal of developing them to become the future key executives of the company. Over the past 20+ years, our company has recruited over 400 graduates from glion, either as direct-entry positions in one of our hotels around the world, or as corporate leadership trainees. Our development program is specially designed to train and develop our future executive committee members and general managers. Our experience with glion is always very positive, due to the high level of theoretical knowledge students gain during the school program and their passion for service which they bring to the industry. Hyatt will continue to foster its long-term relationship with the school, not only in recruiting graduates and alumni, but also in encouraging faculty members to visit our hotels and collaborate with their colleagues in the operation. We will continue to mentor and/or teach students as requested, as a means of bringing students practical insights into the industry. MARTIN fRANCK Senior vice president, Human Resources, Europe, Africa, and Middle East, Starwood Hotels and Resorts Worldwide Inc. Starwood Hotels and Resorts has an active approach to the search for talent within the best universities, hotel schools, and business schools worldwide. Within the Europe, Africa, and Middle East Division, we are currently working with more than 140 schools, and glion Institute is one of our most important partners. We visit glion on a regular basis to recruit glion’s best talent, with the goal being to develop them as the future leaders of our company. Starwood offers great opportunities for young, talented graduates who wish to grow and develop within the hospitality industry. glion’s graduates fit the requirements Starwood has with regards to leadership skills, attitude, and motivation. The management of glion can be proud of having developed such a high-level and up- to-date educational program. Over the last nine years, Starwood has recruited many of glion’s students to full-time positions as well as the vita Futura program, Starwood’s corporate management program. Over the next five years, Starwood plans to add 50 new hotels in Europe, Africa, and the Middle East, which means continuous and growing opportunities for glion’s graduates who would like to become part of the Starwood family. 30 | Glion institute of hiGher education
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  • 32. ALUMNI ASSOCIATION • KEy fIGURES • INDUSTRIES Alumni profiles 8,569 Hotel (chains and independent) 45% Alumni chapters and clubs 38 Tourism, events, entertainment, travel agency 10% International committee members 8 food and beverage, restaurants 8% Communication, marketing, pR, consulting 3% financial services, banks 3% Other services and/or other specialized careers 31% KARINE HyON – fRANCE – HOSpITALITy bACHELOR DEGREE 1999 Director of Brands, Onyx Hospitality group, Bangkok, Thailand In addition to operational and specialized analytical skills, glion gave me the opportunity to develop a taste for teamwork through study cases and, at the same time, to be able to work independently, to enjoy challenges, and to know how to manage my time. Above all, glion gave me friends and a wonderful international network. The family atmosphere, the caring of the faculty, the living environment, and the spirit of true friendship, all contributed to a unique and fulfilling experience. TIbOR fEJES – HUNGARy – bACHELOR Of ART IN HOSpITALITy AND fINANCE MANAGEMENT 2008 Revenue Manager, Riviera Marriott La porte de Monaco and Courtyard by Marriott Toulouse Airport, France glion is the school of life. glion gave me the high-level foundations of operational, analytical, and management skills and knowledge that are needed, relied upon, and further enhanced in the professional career. Moreover, by going to glion I have learned how to approach and how to learn and adapt to the ongoing evolutions in today’s ever-changing work environment, giving me a high-end competitive advantage in comparison to other working professionals in the industry. By enjoying the multicultural diversity of glion, not only have I learned about other cultures and traditions, but also made great friends and connections throughout the globe. There is barely anywhere in the world where I could not meet a familiar face or get to know someone through the glion network I have developed. glion is the place to go, in order to gain experience! LAURA NATAL VILLAzALA – SpAIN – MbA GRADUATE 2006 Human Resources Manager, Starwood Hotels and Resorts, Europe, Africa, and Middle East Some of the reasons why I chose glion to study for my MBA were its complete program and its faculty. In line with my expectations, the school proved that the lecturers really do know the hospitality industry. The classes were a combination of real case studies, active discussions, and theory, which has allowed me to be more resourceful in my professional life. Additionally, being part of a very international group enriched every group research project and presentation. Overall, life at glion was a fantastic experience not only professionally but also personally. 32 | Glion institute of hiGher education
  • 33. jAUME TàpIES SpAIN – GRADUATED IN 1989 pRESIDENT, RELAIS & CHâTEAUX “glion offers the perfect combination of theory and hands-on learning, which takes place in an exciting multicultural environment. In today’s world, strong managerial skills and a clear understanding of customer needs are key to succeeding in the world of hospitality.”
  • 34. UNIvERSALLY RECOgNIzED QUALIFICATIONS In the fast-evolving global economy, our priority is to ensure the glion curriculum is up-to-date and in accordance with industry requirements, and that it is accepted worldwide. That is why courses and faculty development programs are reviewed and monitored annually; faculty development programs require constant updating and personal development. • ACCREDITATION • ADVISORy bOARD glion Institute of Higher Education is accredited at Composed of industry professionals, the advisory board’s university level by the New England Association of Schools role is to advise glion on the evolution and trends within and Colleges (NEASC) in the USA through its Commission the hospitality and tourism industry. on Institutions of Higher Education (CIHE). It is one of the six regional accreditation associations for quality In the following list are some of the professional associations assurance recognized by the US government. NEASC peer of which the glion management, faculty, and staff are reviews occur periodically, helping to ensure the ongoing members: quality of a glion education. AEIST: International Association of Scientific Experts in Tourism AIb: The Academy of International business • SWISS CANTONAL RECOGNITION AMfORHT: Association mondiale pour la formation hôtelière et touristique In addition to being highly recognized by the industry, ARfORE: Association romande de formateurs en entreprise glion has university-level state recognition from the canton Association des maîtres en hôtellerie et restauration of Fribourg in Switzerland. This recognition is the result of a complete appraisal conducted by an external team of CHRIE: Council on Hotel, Restaurant and Institutional Education – EUROCHRIE – ApacCHRIE experts with vast professional experience and academic proficiency. This evaluation considers all the following ECIS: European Council of International Schools aspects: academic programs, internships, faculty, teaching, EHMA: European Hotel Managers Association academic research, students, and management. EUHOfA: International Association of Hotel Schools EuroMed: European-Mediterranean Research business Institute • L AUREATE INTERNATIONAL UNIVERSITIES fSCHR: fédération suisse des cafetiers restaurateurs et hôteliers In 2002, glion became part of Laureate International Google’s Global Academic panel Universities. Laureate operates universities in 24 countries IHRA: International Hotel and Restaurant Association worldwide and serves nearly 600,000 students each year II QEST: International Institute for Quality and Ethics in Service and Tourism who are pursuing degree and other higher education programs. It is the largest international network of private MpI: Meeting planners International universities in the world. SHA: Swiss Hotel Association Laureate Hospitality Education is the hospitality Center of SWISS LEARNING: Alliance to promote the « Excellence of Swiss Education » Excellence of Laureate International Universities. Laureate’s network of eight leading hospitality management schools, WAHTT: World Association of Tourism Education and Training Institutions located in five different countries and four continents, are all academically accredited and highly reputed by the industry. please visit www.laureatehospitality.com for more information. 34 | Glion institute of hiGher education
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  • 36. ENROLLMENT MANAgEMENT DEpARTMENT Glion Institute of Higher Education 118 Rue du Lac, 1815 Clarens Tel : +41 (0) 21 989 26 77 Fax : +41 (0) 21 989 26 78 Email : info@glion.edu gLION CAMpUS BULLE CAMpUS Glion Institute of Glion Institute of Higher Education Higher Education Route de Glion 111 Rue de l’Ondine 20 1823 Glion sur Montreux 1630 Bulle Switzerland Switzerland Tel : +41 (0)21 966 35 35 Tel : +41 (0)26 919 78 78 Fax : +41 (0)21 966 35 36 FaX : +41 (0)26 919 78 79 GA21/12.10/25K www.glion.edu