1. Maximise revenue and fill
with Multi-size Auction Technology
With the digital advertising
industry growing at an
impressive speed, publishers
are increasingly concerned
with maximising their fill
and generating revenue.
Switch Concepts have
developed a new feature
to help publishers perform
better in the digital advertising
market and respond faster to
market volatility.
Our Multi-size Auction
technology drives higher
yield by allowing multiple bid
requests for multiple sizes
to compete and monetise a
single ad space.
Our Switch technology allows
publishers to define suitable
ad sizes for each ad space,
Switch holds a single auction
allowing all selected ad sizes
to compete for fill.
Objectives
• Empower publishers to generate more revenue and
increase fill.
• Help publishers gain more flexibility and improve
efficiency.
• Create incremental revenue due to higher bid
density.
Features & Functionalities
• Run a single auction for multiple ad sizes to serve
the highest bidding creative size for a single ad slot.
• Gain the ability to negate block lists, if the highest
winning bid is blocked, by serving a subsequent ad
size from within the auction.
Benefits
✓✓ Generate higher revenue and maximise fill by
increasing demand when making bid requests to our
third party demand sources for multiple ad sizes.
✓✓ Control pricing of the ad unit for each ad size linked
by applying floor prices at banner level
✓✓ Increase CPM thanks to increased competition
within the auction driving higher close prices.
Switch is dedicated to developing innovative
technology to generate more revenue for publishers
in the fastest and most efficient manner.
Copyright © 2015 Switch Concepts. All rights reserved.

2. How it works
When the Multi-size feature has been enabled within the UI, you
will see the option “enable Multi-size” when creating or updating an
existing ad unit.
The implementation and set up of multi-size is quick and easy.
The functionality can be enabled by your Account Manager.
About Switch Concepts
Switch ensures that both media buyers and sellers
continually outperform the market and respond faster
to market volatility by providing them with media trading
industry advisory services and leveraging innovative
technology to gain investment intelligence. If you would like
to learn more, there is no better time than now to contact one
of our experts.
Why choose us
Our people
Switch’s employees are customer-centric and
enthusiastic about advertising technology and
innovation.
Industry expertise
Our team is composed of numerous industry experts
recognised as key contributors and innovators in ad
tech. Switch is a member of the Board for the IAB.
Service quality
Our Operations teams are there to help guide you every
step of the way. They are passionate about customers
and driven to make you succeed. For your benefit, traffic
quality and brand safety are always on their mind!
Technology innovation
Switch is backed by a team of experienced
developers and industry experts dedicated to one
thing: creating technology that will make you win,
every time.
The “Multi-size substitute sizes” menu allows the selection of ad sizes
that can be delivered into this ad unit. We invite you to download the
implementation guide for more details..
More resources
Implementation Guide
Multi-size Ad Cheat Sheet
Quick Facts
Learn more
Please visit www.switchconcepts.com for more information or email
switch@switchconcepts.com to learn more about our technology and
how we help publishers drive more revenue each day.
Get in touch!
www.switchconcepts.com