I presented these slides during the Network for Good Nonprofit 911 Webinar on 12.4.12. Here's a brief description and if you have any questions, get in touch at sydney_at_causes_dot_com. Causes.com is the world's largest platform for social change. At Causes, we understand that it takes a community of people participating in collective action, not one campaign alone, to create a movement for lasting change. Our tools help you bridge the gap between your fundraising, community building and other campaign work, so that as you achieve immediate goals you also build for the future. We'll cover how to put these principles to work on Causes to create a great donation experience that helps build your community and achieve your short- and long-term goals.

1. THE LADDER OF ENGAGEMENT AT WORK
(YEAR-END) FUNDRAISING ON CAUSES
Syd Fleischer
December 4, 2012

2. Agenda
• Causes Overview
• Community-based
fundraising 101
• Three great examples
• Year-end getting started

3. What is Causes?
Double-bottom line tech startup dedicated to:
• Individual empowerment
• Culture of giving and participation
• Level playing field for nonprofits

4. CAUSES AUDIENCE
The Causes audience is deeply social. They stand up for what
they believe in and they share it with their friends.
13-17
34+
AGE
18-24
100% have
180 MILLION
Facebook
MEMBERS
25-34
30% actively 50% of all action-taking
use Twitter
happens though peer-to- 55%
45%
peer sharing

5. How do people use Causes?
There are many ways to organize on our platform, including
petitions, pledges, videos, and fundraisers.
FUNDRAISE
VIDEO
PETITION
VOTE
PLEDGE
POLL/QUIZ

6. Actions -> Community
Turn your list into a community:
• Content - create a group identity
• Collaboration - give before asking
• Communication - facilitate dialogue

7. Accelerated Growth
Action-takers post
branded
invitations on their
friends’ Timelines
Actions are
aggregated on the
Causes Timeline
box

8. Community-Based fundraising
Run a campaign:
• Structure: launch, update, celebrate
• Set goals and a timeline
• Define actions supporters can take
• Create roles for top advocates

9. Example: Not for Sale REBBL campaign

10. NOT FOR SALE: ROAD TO REBBL
In June 2012, Causes and Not For Sale partnered to launch the Road to
REBBL campaign on Causes. Not For Sale, a nonprofit fighting against
human trafficking, wanted to build a community of cause supporters
around its efforts to launch a social enterprise called REBBL.
REBBL is a tea company that is creating jobs for people vulnerable to
trafficking in the Peruvian Amazon.
GOALS for the Road to REBBL Campaign
BRAND AWARENESS
FUNDRAISING
Raise money to fund Not For
Raise awareness about
Sale’s efforts to source
REBBL and Not For Sale’s
ingredients for REBBL, in the
efforts to fight human
Amazon. As a thank-you gift, the
trafficking in the Amazon.
consumers received a 4-pack of
REBBL tea.

11. NOT FOR SALE: ROAD TO REBBL
CAMPAIGN AWARENESS
TRAFFIC SOURCES
13,240
Actions
Causes Emails
5.36 Min. Average
Facebook Sharing
Visit Duration
3.72 Pages
Causes Home
Per Visit
Peer-to-Peer
2,232, 500
Facebook Impressions
Twitter Sharing
30 Invitations
Sent Per Inviter
Not For Sale Email

12. NOT FOR SALE: ROAD
TO REBBL
$153,994
8 weeks
Donated in
5%
on-page donation conversion
36%
of donors had taken prior action
$66
average amount per donor

13. Video kick-off

14. Active and personal commenting

15. 4-part video series

16. Fundraiser

17. Fundraiser - updates

18. Fundraiser – active commenting

19. Community-Based fundraising
Be donor-centric:
• Tangible impact
• Storytelling
• Rich media
• Peer-to-peer engagement

20. Example: Amazon Watch

21. Example: Amazon Watch

22. Community-based fundraising
Close the loop:
• Immediate feedback
• Post-campaign updates
• Define your own success

23. Year-end best practice: personal fundraising

24. Year-end best practice: personal fundraising

25. Year-end best practice: personal fundraising

26. Year-end getting started
Community-based fundraising:
• Run a donor-centric campaign
• Tangible impact
• Storytelling
• Close the loop
• Personal Fundraising

27. Year-end getting started
Resources:
• causes.com/nonprofits
• causes.com/InstructionalVideos
• partner@causes.com

28. THANK YOU!
sydney@causes.com
@sydfleischer