political, economical, social, and technological analysis of Pakistan for milk industry

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2. 
Developing Country with 180 million population
Urban 34%, Rural 66% of total population
47% of the rural households in Pakistan own livestock
One of the largest milk producer country in world
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3. 
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4. 
There is no tax or excise duty on milk products
Government has a complete and comprehensive legal
framework for milk industry to keep things in flow
Implementation of these regulations and governments have
never been able to make industry follow these regulations
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5. 
 Uneducated suppliers of raw materials, so it effects
its quality.
 Preservation issues and a big percentage of raw
materials go to waste before its being processed
 UHT milk is a bit costly than the ordinary milk
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6. 
UHT milk doesn’t have any kind of taxes
on it which makes it a good economic
factor for the industry growth
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7. 
Gawala trend in most of
areas
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8. 
People are realizing the
importance of pasteurized
milk because of its safety
and better health issues.
People prefer UHT on
pasteurized milk because
of small shelf life
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9. 
High custom duties on the import of
packaging machinery
Government initiatives regarding tax
rebates
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10. 
Gawala don’t have the means of
transportation to deliver the milk up the
value chain
They don’t have the means to maintain the
freshness of the milk (refrigeration) so that
the milk retains its actual value
Pasteurize milk industry technology is a
critical factor in terms of barriers to entry
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13. 
Little govt. support
High cost of machinery
Unaware of health issues
Political instability & power break downs
Sustainable distribution network
Awareness oriented promotional campaign
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