Social Media and the horticulture industry
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A presentation on how the horticulture industry can use social media
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Social Media and the horticulture industry
- 2. • • • •
- 3. • •
- 5. • – – • –
- 6. “ ” • • • • • •
- 7. www.ge.com
- 8. Listening Talking Supporting Collaborating
- 13. Can I use social media to listen more effectively?
- 14. Where? What?
- 17. How can I present content to my stakeholders that delivers value?
- 18. • • • •
- 19. Can we use social media to provide improved support at less cost?
- 21. Can we collaborate more effectively with customers?
- 23. www.yammer.com
- 24. • • •
- 25. Are we listening, talking, supporting and collaborating as well as we should be? Listening Talking Supporting Collaborating
- 26. • • • •
- 27. People Needs Who are you Serving? Where are they? What are they doing online? What drives them to engage with you? Customer Customer Customer Customer Employees Employees Segment A Segment B Segment A Segment B Mission Vision Why We Exist Strategic Goals Core Values New customers Improved Customer Service Financial Profitability More $ per customer Lower Customer Churn Lower Costs More Efficient Processes How We Do It Communicate Make (Services delivered) Talking / Informing Engaging / Energising Supporting Activities Listening Supporting Building Blocks People Data and Information Standards 27 and Policies Technology Finance Leadership Customer interactions Culture database Social Media Policy (Tools) (Budget) Skills +Training Response Guide Change management Analytics Risk Mgmt