This infographic outlines How to act on social media, where to post on social media and some ideas around what to post. Obviously there are many more tools available - these are the ones we use in our business and may provide some ideas for you in your business

1. S
CIAL MEDIA GUIDE
Twi�er
Facebook
• Update your profile
Do
1.
How To Act?
Don’t
Be responsible
Be yourself
Add value
Post when angry, tired
or inebriated
Be transparent
Be timely
• Share news and
informa�on
Be professional
Share company secrets
• Post an update on
your latest project
Post content that is
disrespectful of anyone
• Is this of interest to my audience
• Will my audience understand it?
• Does it solve a problem for my audience?
• Share stories about
the company
Be dishonest
• Ask other teams
for advice
• Ask the marke�ng
department to
promote your content
on other social media
Facebook
• Company feed • Your profile
2. Where
To Post?
• Groups
• Direct
messages
• Company page
• Groups
• Customer pages
Twi�er
• Your profile
• Your company
page
• Groups
• Personal
account
• Business
account
Blogs
• Public posts
• Your circles
• Industry
• Company
• Customer
• Introduce new
employees
What
To Post?
• Connect with people
you meet
• Check In to an event
or workplace
• Post to the company
wall
• Share industry
ar�cles on your wall
• Promote company
• Contact customers with
jobs to friends
valuable informa�on
• Answer a ques�on in
Linkedin Answers
• Comment in an
industry group
• Post company
videos & pictures
in your wall
•
•
•
•
Share company informa�on with your circles
Start a hangout with clients
Add industry leaders to your circles
Share industry informa�on with your circles
Online Arena
www.symphony3.com/social-media
@symphony3think
Blog
• Retweet a company
message to followers
• Tweet updates from
an event you’re at
• Create a blog about your
area of exper�se
• Tweet a video or a picture
• Write guest blogs for
partners / customers
• Create a customer
or prospect list
• Comment on industry blogs
and forums
• Follow or @men�on
industry leaders,
partners or customers
• Use RSS feeds to listen to
& follow blogs
• Tweet links to company
and industry artlcles
• Use industry #hashtags
• Link your blog to Facebook,
Linkedin and Twi�er
• Write a blog post for the
company blog
Also Consider......
Slideshare
Skype
Flickr
Tumblr
- Instagram
- Ideascale
Foursquare
Ning
- Viddy
- Gotomeeting
I N NOVAT E
CO L L A B O R AT E