From social media to social selling

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SynNeo

Technology Business

From Social Media to Social Selling
The Evolution of Social Tools
Presented by Carole Smith
Travel Centres Conference 2013

Social Sites: A Part of Our Lives
2003

2006

2011

• LinkedIn

• Twitter

• Google+

2004

2010

• Facebook

• Pinterest

Why Brands Embraced Social Media

1.19 Billion

500 Million

70 Million

238 Million 343 Million

Targeting The Travel Buyer
1960’s - 1970’s

1980’s

1990s

ATTRACT STAGE

CONVERSION

2000’s

The Challenges for Brands
Why do I need to use these sites?
How do I integrate them into my business?
How do I know I’m effective?
What’s the ROI for my efforts?

Where we’re at now with Social ...

Social Intelligence
Social Customer Care
Social CRM
Social Selling

Social Selling: Online Buying Cycle
Selection
&
Purchase

Curiosity
Awareness

Consideration
&
Comparison

Specific
Interests &
Search

The Online Travel Consumer
Top Sites for Researching Travel

76%
40%
21%
Source: TripAdvisor survey of 15,000 travellers Jan 2013

Content is King and distribution is Queen!

https://www.facebook.com/SocialMediaCoachIE

https://twitter.com/CaroleSmith_

http://ie.linkedin.com/in/synneocarolesmith

http://www.synneo.ie/

Tel 353 (1) 547 7884

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From social media to social selling

1. From Social Media to Social Selling The Evolution of Social Tools Presented by Carole Smith Travel Centres Conference 2013

2. Social Sites: A Part of Our Lives 2003 2006 2011 • LinkedIn • Twitter • Google+ 2004 2010 • Facebook • Pinterest

3. Why Brands Embraced Social Media 1.19 Billion 500 Million 70 Million 238 Million 343 Million

4. Targeting The Travel Buyer 1960’s - 1970’s 1980’s 1990s ATTRACT STAGE CONVERSION 2000’s

5. The Challenges for Brands Why do I need to use these sites? How do I integrate them into my business? How do I know I’m effective? What’s the ROI for my efforts?

6. Benefits of Using Social Sites for Business Increased awareness of product, services with targeted audience More favourable perception of our product, services Better understanding of customer perception of our brand Increase in new business Source: Harvard Business Review report ‘The New Conversation: Taking Social Media from Talk to Action" (2012)

7. Where we’re at now with Social ... Social Intelligence Social Customer Care Social CRM Social Selling

8. Social Selling: Online Buying Cycle Selection & Purchase Curiosity Awareness Consideration & Comparison Specific Interests & Search

9. The Online Travel Consumer Top Sites for Researching Travel 76% 40% 21% Source: TripAdvisor survey of 15,000 travellers Jan 2013

10. Content is King and distribution is Queen!

11. https://www.facebook.com/SocialMediaCoachIE https://twitter.com/CaroleSmith_ http://ie.linkedin.com/in/synneocarolesmith http://www.synneo.ie/ Tel 353 (1) 547 7884

Editor's Notes

From online conversations to conversions
Social Sites are complementary to what the travel agent is already doing
Social Selling is recognising the change in the buying cycle, how it is controlled by informed and highly connected consumers who conduct their research online and source out peer reviews before committing to a purchase.

From social media to social selling

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