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01 _ The identity issue




“Each company or
 brand has its own
 identity - in the same
 way individuals do.”




 synsation.com.au
Synsation works with the understanding that brands are like people – they both have their
              ®



own identity, and communication is the same as building personal relationships
                                               01
                                                 , there’s the message02. Then, if after initial
contact03, a response is engaged in a successful way, lasting relationships04

Synsation knows people and the process of building identities for brands and the elements
              ®



required for successful communication.




: 01                           : 02                   : 03                        : 04




  See me                         Hear me                Touch me                    Feel me
Look & Feel                    Tone of Voice          First Contact               Dedicated Client /
Logo                           Slogan                                             Relationship




                      phone:
                      +61 2 9365 2826
web:
synsation.com.au
Synsation is a design agency for
                ®




visual communication and brand
identity. Working brand-wide or
                               ®




develops strong and effective
design solutions for clients in a
wide range of different industries.


       phone:
       +61 2 9365 2826
: Logos                                                                  : Reports
  & Identities                                                             & Brochures




Creating a visual character for                                          Defining visual communication
message reinforcement                                                    across a wide range of collateral
Corporate identity is not just about having a logo that looks good,      With experience in all aspects of identity, print and promotion,
but creating a strong, relevant representation which enhances product    Synsation provides innovative solutions for corporate and/or
                                                                                  ®




and/or service perception and can be effortlessly incorporated across    promotional material – be it a product brochure, Annual Report,
a variety of applications. Synsation are branding specialists offering
                                  ®
                                                                         or DM campaign. A collaborative process ensures application-
design solutions which make a difference and establish a platform        specific messages are conveyed concisely, whilst maintaining
for future branding.                                                     core brand values.




- Logo                                                                   - Annual Report
- Corporate Identity                                                     - Brochure
- Business Card                                                          - Prospectus
- Stationery                                                             - Newsletter
- Corporate Signage                                                      - Catalogue
- Fleet                                                                  - Flyer/Leaflet
: Web                                                                       : Miscellaneous
  Design




Information resources generating                                            Pro-active approach delivers unique and
interest and impact                                                         distinctly different design solutions
The Web is a constantly evolving communications channel and a               Formal or informal; sophisticated or humorous - Synsation can create
                                                                                                                                    ®




dynamic marketing tool allowing visitors to instantly respond –             and develop design solutions that are both relevant and inspiring.
emotionally or through direct contact – to a company’s core message.        Working with clients to achieve a clear understanding of requirements
Synsation designs brand-consistent websites which provide a
           ®
                                                                            is key; whilst unique solutions that best represent the brand and
functional resource capable of accommodating a variety of                   communicate effectively to the market are part of the Synsation
                                                                                                                                          ®




information that’s simple to navigate and is easily updated.                creative process.




                                                         Award
                                                         Europrix -
- Website                                                Quality Seal       - Packaging
- CMS                                                                       - Book Design
- e-Newsletter                                                              - DM/Promotion
- CD-Rom Presentation                                     Platinum Awar     - Advertising
                                                                        d
- Intranet                                               AUS
                                                         Web Design         - Poster/Banners
                                                         Network
- e-Banners                                                                 - Exhibition


                                                         Notification
                                                         Macromedia
                                                         Site of the day
“Intercamp – After re-branding,
 European family holiday
 specialists now active in seven
 countries.”
                                                  Old Logo




                                               New name and identity for an
                                               expanded presence
                                               Eurosporvac (Euro-Sport-Vacation), specialists in the family holiday
                                               market, re-branded with the name Intercamp and needed a new
                                               visual identity to reflect its expanding activities throughout Europe.
                                               Where a 100 page catalogue was once the main sales tool,
                                               Synsation developed a new website featuring online booking
                                                             ®




                                               functionality, along with CMS, banners and other marketing tools.




       case:
       Re-Branding

       applications:
       Logo, Stationery, Catalogue, Website, CMS, E-Banners, Image-Library
Old Website




client:
Intercamp Holidays

industry:
Travel/Leisure
Special:
                                                                                                    Les Tropiques
                                                                                                    France

  Holland
  Belgium
  Luxembourg
  France
  Italy                                                                             Go
  Spain
  Kroatia




Go To:
.................................................................................................

                                              Campings
                                                  Kids
.................................................................................................

                                              Campings
                                                  Teenagers
.................................................................................................

                                              Select
                                                  Top Campings
“Traditional combines
 with modern and
 cultures meet in new
 dining destination.”


 read more online at:
 synsation.biz




“La Summer boosts
 exposure of global
 brand.”
client:
RedDog Coffee Traders




case:
Brand Identity

applications:
Logo, Stationery, Signage, Sub-Label, Shirts, Calendar, Merchandise
“BAN Synergies:
 Trading Gateway
 between Australia
 & South East ASIA.”



 read more online at:
 synsation.biz




 client:
 BAN Synergies

 applications:
 Logo, Stationery, Brochure, Website
web:
synsation.com.au




phone:
+6 1 2 9 3 6 5 2 8 2 6

email:
info@ synsation.com.au

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Graphic Design Synsation Id Issue

  • 1. 01 _ The identity issue “Each company or brand has its own identity - in the same way individuals do.” synsation.com.au
  • 2. Synsation works with the understanding that brands are like people – they both have their ® own identity, and communication is the same as building personal relationships 01 , there’s the message02. Then, if after initial contact03, a response is engaged in a successful way, lasting relationships04 Synsation knows people and the process of building identities for brands and the elements ® required for successful communication. : 01 : 02 : 03 : 04 See me Hear me Touch me Feel me Look & Feel Tone of Voice First Contact Dedicated Client / Logo Slogan Relationship phone: +61 2 9365 2826
  • 4. Synsation is a design agency for ® visual communication and brand identity. Working brand-wide or ® develops strong and effective design solutions for clients in a wide range of different industries. phone: +61 2 9365 2826
  • 5. : Logos : Reports & Identities & Brochures Creating a visual character for Defining visual communication message reinforcement across a wide range of collateral Corporate identity is not just about having a logo that looks good, With experience in all aspects of identity, print and promotion, but creating a strong, relevant representation which enhances product Synsation provides innovative solutions for corporate and/or ® and/or service perception and can be effortlessly incorporated across promotional material – be it a product brochure, Annual Report, a variety of applications. Synsation are branding specialists offering ® or DM campaign. A collaborative process ensures application- design solutions which make a difference and establish a platform specific messages are conveyed concisely, whilst maintaining for future branding. core brand values. - Logo - Annual Report - Corporate Identity - Brochure - Business Card - Prospectus - Stationery - Newsletter - Corporate Signage - Catalogue - Fleet - Flyer/Leaflet
  • 6. : Web : Miscellaneous Design Information resources generating Pro-active approach delivers unique and interest and impact distinctly different design solutions The Web is a constantly evolving communications channel and a Formal or informal; sophisticated or humorous - Synsation can create ® dynamic marketing tool allowing visitors to instantly respond – and develop design solutions that are both relevant and inspiring. emotionally or through direct contact – to a company’s core message. Working with clients to achieve a clear understanding of requirements Synsation designs brand-consistent websites which provide a ® is key; whilst unique solutions that best represent the brand and functional resource capable of accommodating a variety of communicate effectively to the market are part of the Synsation ® information that’s simple to navigate and is easily updated. creative process. Award Europrix - - Website Quality Seal - Packaging - CMS - Book Design - e-Newsletter - DM/Promotion - CD-Rom Presentation Platinum Awar - Advertising d - Intranet AUS Web Design - Poster/Banners Network - e-Banners - Exhibition Notification Macromedia Site of the day
  • 7.
  • 8. “Intercamp – After re-branding, European family holiday specialists now active in seven countries.” Old Logo New name and identity for an expanded presence Eurosporvac (Euro-Sport-Vacation), specialists in the family holiday market, re-branded with the name Intercamp and needed a new visual identity to reflect its expanding activities throughout Europe. Where a 100 page catalogue was once the main sales tool, Synsation developed a new website featuring online booking ® functionality, along with CMS, banners and other marketing tools. case: Re-Branding applications: Logo, Stationery, Catalogue, Website, CMS, E-Banners, Image-Library
  • 10. Special: Les Tropiques France Holland Belgium Luxembourg France Italy Go Spain Kroatia Go To: ................................................................................................. Campings Kids ................................................................................................. Campings Teenagers ................................................................................................. Select Top Campings
  • 11. “Traditional combines with modern and cultures meet in new dining destination.” read more online at: synsation.biz “La Summer boosts exposure of global brand.”
  • 12. client: RedDog Coffee Traders case: Brand Identity applications: Logo, Stationery, Signage, Sub-Label, Shirts, Calendar, Merchandise
  • 13. “BAN Synergies: Trading Gateway between Australia & South East ASIA.” read more online at: synsation.biz client: BAN Synergies applications: Logo, Stationery, Brochure, Website
  • 14.
  • 15. web: synsation.com.au phone: +6 1 2 9 3 6 5 2 8 2 6 email: info@ synsation.com.au