Sports are inherently social.  Almost everyone has an athlete, team or sport they support.  And, fans love to share their opinions, both positive and critical, with friends, family, strangers at bars and around the water cooler with co-workers. Over the past few years, thousands of athletes, teams and leagues have embraced social networks like Facebook and Twitter to provide behind the scenes access and up-to-the minute info to eager sports fans across the globe. Social media provides an unprecedented opportunity for athletes, teams and leagues to further connect with their fan base. And this connection is creating a tremendous opportunity for sponsors looking to ride the wave of influence these sports entities have over their fan base. In this presentation, Trevor Turnbull profiles how social media is impacting the sports industry. Trevor showcases case study examples that show how athletes, teams and leagues are leveraging these social tools in an attempt to create a deeper connection with their fans while attracting a new generation of sports fans and opening up new revenue opportunities.

1. Nov 26, 2010
www.T3CONNECT.com
www.T3CONNECT.com
Friday, November 26, 2010

2. T3 CONNECT is a passionate team of Sports
Marketing Pros. We help Athletes, Teams &
Sponsors influence, inspire and connect to their
audience with measurable, integrated marketing
solutions.
Our unique approach combines traditional,
emerging and social media to enhance existing
sales & marketing efforts and generate new
revenue opportunities.
Trevor Turnbull
trevor@t3connect.com
@trevorturnbull
@T3CONNECT
www.T3CONNECT.com
www.T3CONNECT.com
Friday, November 26, 2010

3. INFLUENCE | INSPIRE |CONNECT
www.T3CONNECT.com
Friday, November 26, 2010

4. INFLUENCE | INSPIRE |CONNECT
Teasers, previews
community, fan pics
- Calstampeders
Facebook - Outriders
Regular Updates - Fans
Stampeders.com
Few selected
Regular Updates,
Messages
- Calstampeders
Twitter - 2-4 players
- Exec
Legend - Fans
Outtakes, shorts, - Outriders
Photos Teasers, previews fan vids
community, fan pics
Video News & Blogs
Bios & Polls
Other
Text - Calstampeders
Youtube - Fans
Join group, comments Full feed
All video
- Calstampeders
StampsConnect All photos Flickr - Fans
Offline (TV, Radio, Print) & Gameday (Jumbotron, PA System)
Calgary Stampeders Social Media Flow Chart
www.T3CONNECT.com
Friday, November 26, 2010

5. INFLUENCE | INSPIRE |CONNECT
http://sportfanconnect.com
www.T3CONNECT.com
Friday, November 26, 2010

6. INFLUENCE | INSPIRE |CONNECT
www.T3CONNECT.com
Friday, November 26, 2010

7. INFLUENCE
www.T3CONNECT.com
www.T3CONNECT.com
Friday, November 26, 2010

8. INSPIRE
www.T3CONNECT.com
www.T3CONNECT.com
Friday, November 26, 2010

9. CONNECT
www.T3CONNECT.com
www.T3CONNECT.com
Friday, November 26, 2010

10. www.T3CONNECT.com
www.T3CONNECT.com
Friday, November 26, 2010

11. www.T3CONNECT.com
www.T3CONNECT.com
Friday, November 26, 2010

12. INFLUENCE | INSPIRE |CONNECT
OWNED | PAID | EARNED
www.T3CONNECT.com
Friday, November 26, 2010

13. INFLUENCE | INSPIRE |CONNECT
Create Shareable & Share-worthy Content
www.T3CONNECT.com
Friday, November 26, 2010

14. ATHLETES
www.T3CONNECT.com
www.T3CONNECT.com
Friday, November 26, 2010

15. INFLUENCE | INSPIRE |CONNECT
Chad Ochocinco - Cinncinati Bengals
http://www.ochocinco.com
www.T3CONNECT.com
Friday, November 26, 2010

16. INFLUENCE | INSPIRE |CONNECT
Chad Ochocinco - Cinncinati Bengals
www.T3CONNECT.com
Friday, November 26, 2010

17. INFLUENCE | INSPIRE |CONNECT
Chad Ochocinco - Cinncinati Bengals
www.T3CONNECT.com
Friday, November 26, 2010

18. INFLUENCE | INSPIRE |CONNECT
Chad Ochocinco - Cinncinati Bengals
www.T3CONNECT.com
Friday, November 26, 2010

19. INFLUENCE | INSPIRE |CONNECT
Chad Ochocinco - Cinncinati Bengals
www.T3CONNECT.com
Friday, November 26, 2010

20. INFLUENCE | INSPIRE |CONNECT
www.T3CONNECT.com
Friday, November 26, 2010

21. INFLUENCE | INSPIRE |CONNECT
Larry Fitzgerald - Arizona Cardinals
www.T3CONNECT.com
Friday, November 26, 2010

22. INFLUENCE | INSPIRE |CONNECT
Larry Fitzgerald +
http://www.youtube.com/watch?v=bqzD6f0Xwsk
www.T3CONNECT.com
Friday, November 26, 2010

23. TEAMS & LEAGUES
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www.T3CONNECT.com
Friday, November 26, 2010

24. INFLUENCE | INSPIRE |CONNECT
Social Media Night
www.T3CONNECT.com
Friday, November 26, 2010

25. INFLUENCE | INSPIRE |CONNECT
Social Media Night
“I had an absolute blast and I know @imamike
everyone else did too! Mark was so Hi @canadiancommish, great to meet you at #CFL
HQ last night. You've made me a CFL fan for life!
great to chat with, and my first Argos
@clickflickca
experience ended with a bang - I'm
@CanadianCommish It was nice to meet and listen
glad we could be the good luck charm to your direction of the @CFL Great work by your
team! Thanks to @jaimestein #CFLtweet
for the team. Thanks again, and let me
@karimkanji
know if there's anything else I can do to
spread the word about what you guys Great time at @cfl offices & @torontoargos game.
Thx to @jaimestein & @canadiancommish! #scto
are doing.” – Erin Bury #cfltweet
www.T3CONNECT.com
Friday, November 26, 2010

26. INFLUENCE | INSPIRE |CONNECT
www.T3CONNECT.com
Friday, November 26, 2010

27. INFLUENCE | INSPIRE |CONNECT
Twitter - Halloween Pumpkin
www.T3CONNECT.com
Friday, November 26, 2010

28. INFLUENCE | INSPIRE |CONNECT
Twitter - Halloween Pumpkin
www.T3CONNECT.com
Friday, November 26, 2010

29. INFLUENCE | INSPIRE |CONNECT
CFL Tweetup
www.T3CONNECT.com
Friday, November 26, 2010

30. INFLUENCE | INSPIRE |CONNECT
NHL - History Will Be Made
www.T3CONNECT.com
Friday, November 26, 2010

31. INFLUENCE | INSPIRE |CONNECT
NHL - History Will Be Made - Wayne Gretzky
http://www.youtube.com/watch?v=VMVgbHa0Fd0
www.T3CONNECT.com
Friday, November 26, 2010

32. INFLUENCE | INSPIRE |CONNECT
NHL - History Will Be Made - Green Men
http://www.youtube.com/watch?v=TEqQGuzTgfM
www.T3CONNECT.com
Friday, November 26, 2010

33. INFLUENCE | INSPIRE |CONNECT
NHL - History Will Be Made - Green Men
• 59,000 Facebook Fans
• 3600 Twitter Followers
• 750,000 YouTube Views
• TerasenGas - Sponsor
www.T3CONNECT.com
Friday, November 26, 2010

34. EVENTS
www.T3CONNECT.com
www.T3CONNECT.com
Friday, November 26, 2010

35. INFLUENCE | INSPIRE |CONNECT
2009 Grey Cup Festival
www.T3CONNECT.com
Friday, November 26, 2010

36. INFLUENCE | INSPIRE |CONNECT
Rider Pride In Baghdad
http://www.youtube.com/watch?v=YuCeLIXjDgQ
www.T3CONNECT.com
Friday, November 26, 2010

37. INFLUENCE | INSPIRE |CONNECT
Sportchek Night of Champions
Hosted by Damon Allen
www.T3CONNECT.com
Friday, November 26, 2010

38. INFLUENCE | INSPIRE |CONNECT
Sportchek Night of Champions
Hosted by Damon Allen
www.T3CONNECT.com
Friday, November 26, 2010

39. INFLUENCE | INSPIRE |CONNECT
Sportchek Night of Champions
Hosted by Damon Allen
Content Strategy
• Content Calendar
• Player Announcements
• Event Announcements
• Ticket Announcements
www.T3CONNECT.com
Friday, November 26, 2010

40. INFLUENCE | INSPIRE |CONNECT
Sportchek Night of Champions
Hosted by Damon Allen
Contest Strategy
• Facebook Contests
• Photo Contest
• 104 Photos
• 15 Entries
www.T3CONNECT.com
Friday, November 26, 2010

41. INFLUENCE | INSPIRE |CONNECT
Sportchek Night of Champions
Hosted by Damon Allen
Contest Strategy
• Facebook Contests
• Who will win the Grey Cup
• 2200 Impressions
• 40 Comments
www.T3CONNECT.com
Friday, November 26, 2010

42. INFLUENCE | INSPIRE |CONNECT
Sportchek Night of Champions
Hosted by Damon Allen
Player Involvement
www.T3CONNECT.com
Friday, November 26, 2010

43. INFLUENCE | INSPIRE |CONNECT
Sportchek Night of Champions
Hosted by Damon Allen
Sponsor Recognition
• Mention Sponsors
• Link To Facebook Fan Pages
• Cross Promotion
• Added Value
www.T3CONNECT.com
Friday, November 26, 2010

44. INFLUENCE | INSPIRE |CONNECT
Sportchek Night of Champions
Hosted by Damon Allen
Statistics
• Website (3 weeks)
• 4,000 Visits
• 11,000 Page Views
• Top Traffic Sources
• Facebook - #3
• 227/500 Tickets Sold Online
www.T3CONNECT.com
Friday, November 26, 2010

45. INFLUENCE
www.T3CONNECT.com
www.T3CONNECT.com
Friday, November 26, 2010

46. INSPIRE
www.T3CONNECT.com
www.T3CONNECT.com
Friday, November 26, 2010

47. CONNECT
www.T3CONNECT.com
www.T3CONNECT.com
Friday, November 26, 2010

48. INFLUENCE | INSPIRE |CONNECT
Contests
FWIN a Jarome Iginla TSHIRTG
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%J
.4,77,-%1,54%K#)'8"
!"#$"%&'()%*(+,-"++%.#)/%0%1,-%2%3+4,)56
http://proplayers.ca
3'%7"#)-%8')"%9,+,5%(+%#5%:
)"/8,7";7'<=>'8?@,/+A')50>#7<#)B
C"7A%D(AA')5%E,/+A')5%.#7<#)B
Powered by T3CONNECT.com
www.T3CONNECT.com
Friday, November 26, 2010

49. T3 CONNECT is a passionate team of Sports
Marketing Pros. We help Athletes, Teams &
Sponsors influence, inspire and connect to their
audience with measurable, integrated marketing
solutions.
Our unique approach combines traditional,
emerging and social media to enhance existing
sales & marketing efforts and generate new
revenue opportunities.
Trevor Turnbull
trevor@t3connect.com
@trevorturnbull
@T3CONNECT
www.T3CONNECT.com
www.T3CONNECT.com
Friday, November 26, 2010