Ford Field was built in 2002 in Detroit, Michigan to house the Detroit Lions NFL team. It seats 65,000 and cost $250 million to construct. The innovative design incorporated the adjacent historic Hudson's warehouse, reducing costs and integrating the stadium with the surrounding neighborhoods. By locating suites and clubs in the warehouse, each suite has optimal views of the field while eliminating endzone suites. The warehouse also provides 500,000 square feet of retail, office, and entertainment space, transforming the stadium into a year-round destination.

1. DETROIT, MICHIGAN
URBAN . REJUVENATING . ORIGINALITY .
FORD FIELD“I want to stand on the 50 yard line and know I’m
in the city of Detroit!” said William Clay Ford Jr.,
YEAR BUILT
2002 vice chairman of the Detroit Lions and chairman
of Ford Motor Company.
SIZE
65,000 Seats
To capture the pride of the “downtown experi-
COST
ence” envisioned by Ford, Rossetti employed an
$250,000,000
innovative design to incorporate the adjacent
SERVICES historic Hudson’s warehouse, a unique De-
Master Plan / Program / Site Evaluation
Design Architecture / Interior Design / Graphic Design troit landmark, as a major cornerstone of Ford
Field. By enclosing a significant thoroughfare,
AWARDS
Adams Street, and locating the stadium’s clubs
Honor Award
American Institute of Architects, Detroit Chapter, and suites in the warehouse, the cost was dra-
Engineering Society of Detroit, DaVinci Award matically reduced, and the facility became com-
AIA Michigan Honor Award
pletely integrated with surrounding brick-clad
PROGRAM neighborhoods.
65,000 Seat Stadium
120 Private Suites
2 Restaurants With the suites located in the Hudson warehouse,
Premium Clubs each suite holder has optimum views, easy ac-
Retail
Concessions cess and customized floor plans. By eliminating
Food Courts endzone suites, Ford Field luxury suites offer
Lockers/Dressing Rooms
goal line-to-goal line, corner-to-corner views of
Broadcast/Media Facilities
Offices every play. The warehouse portion has 500,000
Parking
square feet of street level shopping, offices and
entertainment, transforming the project into a
year round destination. In addition, a 100-foot
high “window,” located at the southwest corner
of the stadium, unfolds the city’s dramatic sky-
line to every spectator.

2. DETROIT, MICHIGAN
INNOVATION . EXPANSION . ORIGINALITY .
FORD FIELD