KPI Brochure

The KPI GROWTH
ACCELERATOR
“A 5 Step Process for becoming one of the most highly valued
and highly paid people in your industry”

Over 9 months we bring together some of the UK’s top entrepreneurs and industry leaders to mentor our clients
through a proven process of turning skills, talent and expertise into the thriving business they love.

This is your invitation to play a bigger game.

LEVERAGE THE VALUE
YOU ALREADY HAVE
Building a proﬁtable business that is an authentic expression of who you are won’t happen by accident.
It takes preparation and design to get it right.
Over the last 2 years we have helped over 450 business owners, corporate escapees, consultants
and professional service providers. We assist them to identify and repackage their business, idea
or raw talent in such a way that it becomes more visible, proﬁtable and meaningful for them and their
clients.

If you’ve got a great business or idea and believe more people should know about,
the KPI GROWTH ACCELERATOR can help you make the most of it.

Every industry has an ‘Inner Circle’:
Their names come up in conversation ... for the right reasons.
They attract more opportunities ... the right kind.
They earn more money ... and it isn’t a struggle.
And they have more fun ... because they love what they do.

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who becomes known in the industry.
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The “Steve Jobs” of Apple, the “Larry
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Entrevo Ltd - 26 York Street, Westminster, London, W1U 6PZ, United Kingdom.

It’s more than just a set of technical skills. A Key Person of Influence needs to hone five
entrepreneurial strengths that sets them apart from the rest. The 5 KPI strengths are:

You need a PERFECT PITCH
In today’s market, being remarkable is essential. If you don’t have an amazing pitch, regardless
of how great your product or service is, you will always struggle.
You need to PUBLISH your ideas
Publishing through books and articles builds credibility, authority and attracts fresh opportunity.
Once you have a clear framework for expressing you thought leadership, the rest is easy.

You need to PRODUCTISE your value
Turning your skills and talents into products is the fastest way to avoid the time for money
trap and spend more time doing the things you love. The process is simple, proﬁtable and
liberating.
You need to raise your PROFILE
Being good at what you do is no longer enough if you want to be a top earner. You need
to stand out and be recognised. In a time when “you are who Google says you are”, what
do you want to be known for?
You need great PARTNERSHIPS
Packaging your value so other people can succeed is where you will multiply your proﬁt,
attract major opportunities and begin to enjoy the fruits of everything you have built.

These 5 strengths are a powerful guide, however strategy is nothing without implementation.
The KPI 30 WEEK GROWTH ACCELERATOR creates a high performance community dedicated to
one thing; output. When you re-package the value you already have around these 5 strengths
and implement with excellence, the acceleration you will experience in your life and business
will astound you.

Leigh Ashton
KPI totally rocks. In 6 months I have improved my pitch, I have a book, products
and an impressive online profile and have developed amazing relationships with
JV Partners. Embrace the KPI formula...IT WORKS :-)
Reply ∙ 1 ∙ Like ∙ Follow Post

www.keypersonofinfluence.com | info@entrevo.com

THERE ARE 3 LEVELS TO EVERY INDUSTRY

Most people make the
mistake of moving from

KPI
Worker Bee to Newbie,
rather than Worker Bee
to KPI in the industry
they know and love.

WORKER BEE

NEWBIE

Notes (Think it, Ink it, Do it, Review it) ...


INCOME DISTRIBUTION IN YOUR INDUSTRY
INCOME

< 10%
newbie worker bee KPI worker bee newbie
POPULATION

Notes (Think it, Ink it, Do it, Review it) ...


1 THE ART OF THE
PERFECT PITCH
with Mike Harris

MIKE HARRIS is one of the UK’s biggest success stories when it comes to
starting with nothing more than an impossible idea and turning it into a Multi-
Billion Pound Business. He’s done it three times. “Three Multi-Billion Pound
Businesses in Succession was not an accident … it was designed that way!” Mike,
on good authority, believes that when you get your “Perfect Pitch” you can “create
a business that makes a real dent in the universe”.

“Most people have the hardest time answering the simple question, “what do you do? And yet in
most times, a powerful answer to this question makes the difference between success and failure.”
Mike Harris

Why Perfect Your Pitch?
You may have a great product, service or idea, but if you can’t communicate
its value in a remarkable way, you will always struggle.

Starting with nothing, your “Perfect Pitch” will at-
tract the money you need, the team you want and
all the other the resources you need along the way. Just one insight from Mike
This isn’t theory ... Mike has raised over £200M to can multiply your business many times over.
get his ideas off the ground.
Taking the time to get it right will allow you to
achieve far bigger outcomes in shorter time frames. “In this small class size, I’m able to give you speciﬁc,
pin-pointed feedback, on what (exactly) has to
Your “Perfect Pitch” is the most valuable
improve about your business, brand or idea.”
thing you can have.
Mike Harris

Tap into the mind of a business
genius ...

Mike guides you through the process that has led
him to create some of the most powerful business The KPI GROWTH ACCELERATOR includes:
pitches in UK history. It’s a creative process that will The Perfect Pitch | LIVE Workshop
draw out of you things you never knew existed. It will Full Day Masterclass with Mike Harris.
deliver in you, more certainty, clarity and commercial
Review Kit
viability than you could achieve on your own.
Perfect Pitch DVD Home Study Kit
Just one insight from Mike can shift your business
many times over.


2 PUBLISHING YOUR
THOUGHT LEADERSHIP
with Mindy Gibbins-Klein

MINDY GIBBINS-KLEIN is a writing and publishing expert, an international speaker and
leading book coach with over 20 years’ experience. She has spoken to thousands of people
all over the world, has written and been interviewed for articles, radio and television over
100 times on building a profile as a REAL thought leader. Mindy has helped more than
450 people through different stages of their manuscripts, with over 200 published to
date. She is the author and co-author of four books, one of which reached Number 2 in
Business Books on Amazon.

Why Publish?
In the ideas economy, publishing gives you a claim to your valuable niche. It positions you as an authority
and gives you the essential credibility required to charge a premium. It also packages your Perfect Pitch
in a way that makes it easy for others to spread your message on your behalf.

Do you...

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ING

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OT
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Feel you have valuable ideas or insights
PU

PR
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ED
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... but don’t know where to start?
Have a unique perspective which others could
benefit
... but lack the confidence to publish?
Get the career boosting benefits of being an author
... but question your true message and market?

This program is your chance to tap into the mind
Some published books delivered by The Book Midwife
of a writing and publishing master ...

While working with Mindy you will: The KPI GROWTH ACCELERATOR includes:
Uncover the core message that will become Publishing with Mindy Gibbins-Klein
the central theme of your thought leadership.
Full Day Masterclass with Mindy Gibbins-
Unpack and explore your best thinking around
Klein
that theme, creating a valuable IP map.
12 week coaching program
Create a writing framework that ensures clarity,
impact and readability. 12 interactive weekly Webinars where you
Overcome the challenges associated in each of can receive personalised coaching through
following areas:
every step of the book creation process.
Planning, Writing, Editing, Publishing, Launching &
Promoting your book.


3 PRODUCTISE
YOUR EXPERTISE
with Nic Rixon

NIC RIXON built and sold a group of companies in manufacturing, property,
training and commercial design industries by the time he was 45. He was one of
the founding partners or Shirlaws Coaching in the UK and is now CEO of Navitas.
Nic has travelled the globe addressing groups and businesses on business strategy
and has worked with British Aerospace, Sony Pictures, Credit Suisse, HSBC, Aventis
Pharmaceuticals, Direct Selling Association and Oxford University.

“Income follows assets. Most people only have their skillset and hence they have
to earn money by showing up. In one day with me, you will develop your thinking
about your business and begin to package/repurpose/refine the IP that already
exists, often times discovering that there is hidden IP that you haven’t realised yet.”
Nic Rixon, CEO of Navitas IP and founding partner of Shirlaws Coaching

Why create a better product?
Nic Rixon will show you the importance of peeling back the layers of your business to discover valuable new
products and services you could be offering.

If you are currently being paid to work or consult, you definitely have valuable IP that could be turned into a
product that starts earning you money 24/7.

While working with Nic Rixon you will be
able to:
The KPI GROWTH ACCELERATOR includes:
Discover the ideal product funnel for your
unique business model.
Productise your IP
Increase your income without swapping more
time for money. 2 Day Masterclass with Nic Rixon, Andrew
Serve the needs of vastly more people.
Priestley and Guest Trainers.
Expand the opportunities you can access.
... It’s time you get direct input from Nic Rixon

“If you’re done trading time for money and you
think your ideas are valuable - then with the the
right guidance in the KPI Accelerator you can turn
your ‘skillset into an asset’.


4 INCREASE YOUR PROFILE
AND BECOME WEB-FAMOUS
with Penny Power

PENNY POWER, founder of Ecademy.com and author of the book “Know Me, Like Me, Fol-
low Me”, shares the secret to having an amazing online presence and being found first. Penny
is a true pioneer in Social Networking and New Media. In the late 90’s she founded Ecademy.
com and today entrepreneurs and small business business people use it to connect, share in-
sights and support each other worldwide. Her depth of experience combined with her sincere
caring create a unique blend that gives you the hard hitting ideas combined with the real
world connection that is needed these days..

Why Go Social?
Social Media is one the most powerful marketing tools you have at your disposal. Whether you secure
coverage in the traditional media or online, if you drive newsworthy, value-driven content, you can gain
enormous traction in the marketplace and become known as a Key Person of Influence.

Equally as importantly, when your customers
Google you or your niche, they want to see a video,
updates, downloads, community and dynamic The KPI GROWTH ACCELERATOR includes:
information.
Know Me, Like Me, Follow Me
If they don’t find it, you run the risk of them finding
it from someone else. Consider that before you get Live 1 Day Masterclass with Penny Power.
a big break, you will be Googled

... and you are responsible for what comes up.

Troy By Design
Myself and my Business partner are in the KPI 5 UK group. The KPI formula
and architecture is precision planned and proven to work. It is inspirational,
and ground-breaking, seriously this will be the best money you can pay to help
you become the person you are meant to become in your field and most likely a
lot more that you cannot even realise right now. Daniel Priestley, Glen Carlson,
Marcus and all the KPI team and mentors are pure genius. If you want your
work to start working for you rather than you slaving for it, then pay up and
buckle up, the louder you scream, the faster you go! Enjoy the journey..............
and thanks Glen, our brainstorming session was just the start of what we are
going to do! Bring it on.....; ).


5 PARTNER WITH KEY PEOPLE
IN YOUR INDUSTRY
with Shaa Wasmund

SHAA WASMUND is the founder of Smarta.com, the UK’s #1 Resource for Small
Business. Smarta is backed by leading entrepreneurs Theo Paphitits and Deborah
Meaden. As an expert at creating profitable partnerships, Shaa will share her
strategies in greater detail for harnassing industry joint ventures

Why Partner?
The ‘worker bee’ mistake is thinking you are not making enough money because you are not valuable
enough. Like you might have guessed, your real wealth comes when you simply leverage your existing
value with others.

Without question, a great partnership can transform everything and take your business to a whole new
level, however, until you have established yourself as a KPI, it is nearly impossible to meet eye to eye and
get the breakthrough deal.

The real money is made from partnerships, but partnerships don’t happen until people know that you
are a KPI.

While working with Shaa Wasmund you will:
The KPI GROWTH ACCELERATOR includes:
Discover how to package your value in preparation
for a JV. JV’s & Partnership
Identify the perfect JV Partners.
Live 1 Day Masterclass with Shaa Wasmund.
Learn how to pitch your JV so you get a fair deal.
Standardise your JV so it can be multiplied many
times.

Chris Davies
I started my business the same time I started the KPI programme in February 2011.
Since then we have gained a major multi national client, built state-of-the-art
coaching workshop modules, published a book and honed a pitch that has got us
into 3 of the 4 major UK bank boardrooms. KPI leverages your business into the
stratospherequicker and more comprehensively than any other business coaching
programme I know! Enjoy the ride...


BRINGING IT ALL TOGETHER.
People think it takes years or even decades to become a Key Person of Influence.
The fact is, if you’re already good at what you do, you just need to implement the 5 steps with excellence.

e it.
valu

How do our clients so consistently achieve such

We

We
dramatic results in such short timeframes? The KPI GROWTH

cultivate it
The answer, we believe, is the power of momentum ACCELERATOR
combined with a high performance environment is a MOMENTUM
and a committed group of people who share an
We MACHINE
arn

aligned vision and strategy.
.
es
h
s it

When you are clear, focused and in flow, taking on new challenges becomes easy. You get in the zone by
concentrating on what’s important and as you do, you rise to a new level of influence and productivity.
All of our KPI’s achieve their results WHILE they continue to run their business or work in their practice or
job. Nothing good happens without effort, and there is never a perfect time.

“Worker bees constantly experience limitations around time, money and personal capacity. Their
experience of life is that there is never enough. This is misguided; if you are committed to something
worthwhile, something you believe in, the resources you need will show up.”
Daniel Priestley

“If you want something done,
give it to a busy person.”
Lucille Ball The cornerstone of the KPI GROWTH
ACCELERATOR
Without question, the top level strategy, guidance Thriving local and international community.
and commercial perspective will give you clarity Regular accountability meetings to keep
on the exact next steps you need to orchestrate you on track.
your rise as a KPI, however it’s the momentum
Regular Momentum Sessions to overcome
generated by the like-minded community that will
any implementation hurdles while prepping
keep you motivated, focused and accountable to
you for your next Masterclass.
making it happen.


KPI PROGRAM DIRECTOR
Andrew Priestley (Grad Dip Psych, B.Ed, FInstISMM)

ANDREW PRIESTLEY is an award-winning business coach qualified in
Organisational Psychology; and the KPI Program Director in the UK.

Momentum = Results
Andrew specialises in working with MDs and works with established companies in a diverse range of
industries. As such he brings a wealth of grounded experience to entrepreneurs on the KPI Program.

His own business provides profiling technology and coaching services to clients worldwide.

Andrew will be facilitating many of the live Momentum Events and Webinars and providing coaching support.

AFTER KPI
Our clients have:
Ongoing support
Access to services
Distrubution
Book deals
Speaking opportunities around the world
Community of entrepreneurs
Peer-to-peer experience/sharing


KPI Case Study ...
Mike Symes

When we first met Mike Symes he was already successful. Next, Mike produced a new website and as well as a
He had founded a Marketing Consultancy that specialised highly valuable brand assessment tool which could
in assisting Financial Services Companies. He wasn’t short allow people all over the world to access his unique take
for business, but still had to go chasing for new clients. on financial services branding (Product).
Mike wanted to take things up a level. With newfound clarity and scalability, Mike wasted no
He wanted to be priced in the premium end of the time in raising his Profile online. This resulted in him
market (a well justified position) and he wanted clients being appointed as the Chairman of a highly prestigious
chasing him, rather than the traditional method of industry body (Profile). Mike was also able to form Joint
pitching for new business. Ventures and Partnerships with key industry players
Mike signed up to the KPI Accelerator Programme in (Partnerships). With all of this in place, Mike noticed
April 2010 and immediately had a breakthrough in a clear shift in the amount of new business that was
the way he explained the value he delivers to a client. finding him. In one instance, the CEO of one of the UK’s
Rather than saying, “I have financial marketing agency”, largest Banks, was excited to have the opportunity to
Mike began telling clients that he “works with financial sit down over coffee with Mike to discuss the future of
services companies to ignite their brands, illuminate their brand. In a six month period, Mike Symes went
their points of difference and enable their messages to from being a very successful marketing consultant to a
spread like wild-fire leaving them and their customers Key Person of Influence in his field. He went from being
feeling inspired” (Pitch). great at pitching for new business ... to having people
He then set to work on his Book, “Light Your Firebrand”, pitch him to become a client. Mike widened his scope
where he was able to consolidate his 25 years of industry to deliver value worldwide and distilled his unique ideas
experience into a powerful manuscript (Publish). In into valuable Intellectual Property.
doing so, he was able to uncover and explore his unique In short, he recognised the mountain of value he was
Intellectual Property. Mike discovered that he had a lot already standing on and is now producing at a whole
more value to share than he previously acknowledged. new level.

Desmond Moreria
KPI not only has inspiring speakers, but actual real people who will empower
and change your view and mind of business forever. I have been part of KPI
in London, and I see many of us, growing and making our businesses better,
adding value, getting more opportunities, and having more fun. It does exactly
what it says on the tin. Embrace what they are about, it will be the best
investment to your business ever!


KPI Case Study ...
Sacha Selcuk

For Sixteen years Sacha pursued her passion. Her love Big Day/Small Budget - A guide to saving money on
of flowers allowed her to continue year after year as a weddings and events from a florist who’s seen every
florist despite the fact that her business barely paid the trick in the book.
bills, let alone a lucrative wage. She also wrote ‘49 Tips for Flowers’, a little book that is now
When Sacha was first considering the KPI Accelerator sold in flower shops and she is in talks with supermarkets
Programme, she told us that she was seriously thinking and hobby shops across the UK.
about giving the flowers up and getting a job as a PA. Next she set about creating a Product. Sacha recorded
It wasn’t what she wanted to do ... but she felt she had a DVD and built a “Home Flower Arranging Kit” so that
very little choice. women all over the world could discover the joy of
The thing we liked most about working with Sacha was making their own bouquet, centrepiece or buttonholes.
her complete willingness to try out the ideas in the KPI This is currently being pitched to Living TV and UKTV
Programme. She got started without hesitation and for a weekly show - it will do for flowers, what cookery
programmes do for food.
made some big leaps ahead quickly.
She then set to work on creating her Facebook, Twitter,
She developed a new Pitch. Rather than being a florist,
Blog and YouTube presence. Today if you Google “Sa-
Sacha started saying that she “specialised in bringing
cha” you’ll discover a woman on a mission of flowers!
out a woman’s worth through flower arranging”.
Finally Sacha fearlessly picked up the phone and began
This new Pitch led to a whole new business within doing what she had been taught on the programme.
2 months. Sacha started running flower arranging Within 6 months of starting the KPI Strategy as part of
workshops for corporate women in the CBD. She the KPI Accelerator Programme, Sacha has gone from
also started talks within the prison service, teaching frustrated and ready to give up... to being a Key Person
women in prison how to arrange flowers as a sideline. in her industry with bunches of opportunity blossom-
Sacha began writing her Book ... ing wherever she goes.

Karen Finnin
This program will stop you watching and wishing, and start you doing. I love
the structure it has given my business development. I’m putting in the hard
yards, but it’s such a relief to know that my efforts are being put into exactly
the areas I need to make my business explode. What a bonus meeting a
motivated bunch of like-minded classmates to collaborate with.

Harley Farmer
As an Aussie living in Cambridge, England, and working a global strategy, I can
assure all of you in Australia the KPI accelerator programme really works. The
team very quickly showed I was struggling because I had too much to offer!
This new network of friends helped me find and develop the best micro-niche. I
was in the first KPI set and have crewed at some of the more recent ones. The
really great news is how the KPI team have listened to us all and progressively
improved what what already fantastic. If you’re ready to step up and show your
true potential, the KPI accelerator is for you. Have fun.


KPI Case Study ...
Lazo Freeman

Lazo Freeman used to say he was a Personal Trainer. That line always gets a laugh, but more importantly,
We weren’t surprised, he certainly looks the part. We people want to see pictures of the 12 week
discovered that he isn’t just any Personal Trainer, he’s transformations. When Lazo pulls out his book and
actually a multi-award winning body builder. He’s won shows them some before and after shots of his clients,
major titles for Natural Body Building and he even won jaws hit the floor. In 12 weeks, Lazo can transform a
a competition to meet Cindy Crawford! skinny guy into a buff guy, a fatty to a muscle man. The
Despite his awards, his hourly rate was only marginally transformations are extraordinary.
higher than most Personal Trainers who had NOT He then directs them to his DVD and invites people
won any awards. Lazo was charging about 30 percent to make friends with him on his Facebook Profile. By
higher than the industry average. the time you see all of his photos, his YouTube videos
Like many in his industry he thought that the key to and his testimonials, you know that he is THE man for
his success was doing more courses, getting more ‘Radical 12 Week Transformations in London’.
qualifications and having a nice brochure. Before you get too excited about getting him to work
Lazo was working hard with his clients and getting with you, we should tell you what happened to his
great results ... but not seeing the financial rewards. prices. Today, Lazo charges £10,000 for a Radical 12 Week
Lazo heard about the KPI Accelerator Strategy and he Transformation, and he has a waiting list! Combined
really “got it”. He realised that he hadn’t differentiated with a lucrative new sponsorship deal, this makes him
himself from other Personal Trainers and he hadn’t the highest paid “personal trainer” in London. It wasn’t
used his success to establish himself as a Key Person the awards that made it happen. It wasn’t the years
of Influence yet. of getting outstanding results with his clients. It was
The first thing we did was develop his Perfect Pitch. following the 5 step formula that caused a dramatic shift.
Today, rather than introducing himself as ‘Personal Lazo is now a KPI in his industry and charges 500 per
Trainer’, Lazo will tell you he does ‘Radical 12 week cent (£10,000 per client) of what the normal person in
body transformations with highly successful people his industry charges. He earns more than most doctors
who do amazing things in their work but very or lawyers and he has a lot more fun because he lives
ordinary things naked!’ his passion.

Mike Symes
The KPI Programme is a game-changing formula that delivers extraordinary
results by accelerating the development of your personal brand and your
business. Not only is it business enhancing, it is a life enhancing experience.
The sequential step process and the supportive nature of the groups encourage
and ensure success. KPI is both an enabler and an accelerator, showing you
how to extract the mountain of knowledge that you have and enabling you to
articulate and demonstrate your IP with clarity and authority.


IS THE 9 MONTH
KPI GROWTH ACCELERATOR
for me and my business?

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Discovery Session Registration
Each KPI 9 MONTH GROWTH ACCELERATOR is made up of a dynamic group of extraordinary people who
are committed to supporting each other to their highest potential. If you are serious about exploring
whether this journey is right for you, then join us for a Discovery Session!

A Discovery Session is an invaluable process we have developed that will provide you with insights
as to your hidden value, and how to best leverage it moving forward in the context of the 5 steps of
becoming a Key Person of Inﬂuence.

Why attend a discovery session?
Uncover the inhibitors that are keeping you from your Personal Best.
Discover 4 key frameworks that will help you identify, organise
and commercialise your ‘mountain of value’.
Address any concerns or challenges you may need to overcome.
Discuss the KPI enrolment criteria and payment options.

YES! I would like to attend a KPI Discovery Session!
Great! Please tick the box that best reﬂects you:
I have talents and experience that I want to turn into a viable business.
I have an existing business with revenues of < £500,000 that I want to grow.
My business turns over > £500,000 and I would like to build my personal brand.
I’m an employee and would like to become a KPI inside my organisation.
Other (please give details).

Full Name: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Phone: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Email: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Address: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Postcode: . . . . . . . . . . . . . . . . . . . . . . .

Amount: Total inc VAT: £50 (donation to Peace One Day)
Payment Type Debit Card Visa Mastercard Cash

Name on Card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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We charge a nominal £50 participation fee for the Discovery Session to help ensure our time is not absorbed by spectators. 100% of this fee
will be donated to Peace One Day and/or various causes we support via our charity partner B1G1. If you don’t feel the session was worth the
investment of your time and money, we will refund your money and donate an additional £50 on your behalf as compensation.

Ask not what the world needs.
Instead, ask what makes you come alive and go do that,
as what the world needs are people who have come alive.

Dr Howard Thurman

Entrevo Ltd
Company #: 07602936
26 York Street, Westminster, London, W1U 6PZ, United Kingdom.
p: 0844 477 1618 | e: info@entrevo.com
www.keypersonofinfluence.com

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