WelfareTech is a Danish association established in 2010 to promote collaboration between businesses, hospitals, universities, and public authorities on developing intelligent solutions for healthcare and homecare services. It has 189 member organizations, including 94 companies. WelfareTech aims to address the challenges posed by Denmark's aging population through innovation in areas like telemedicine, robotics, and ICT. Its strategy for internationalization includes mapping clusters in other countries for collaboration, participating in EU innovation projects, and coordinating members' involvement in export promotion activities and international trade fairs. The goal is to help Danish companies expand into new overseas healthcare and welfare technology markets.

1. WelfareTech Business Innovation – Towards
Internationalisation
Karen Lindegaard
17 April 2015

2. Towards Internationalisation
TCI Network Oceania 2nd Australasian Cluster Conference and workshops

3. The man on the moon project…
 New super hospitals for 13.5 billion Euro in Denmark in 5 years
 20 - 30 % fewer hospital beds
 10 - 20 % fewer employees
 A fast growing population of senior citizens
 Complex patients with higher demand for healthcare services
 Increased demand for clinical evidence of treatment and care
 Demand for documented effects
How do we carry out the mission?

4. What characterize Welfare Tech?
 A member based association established in
2010
 A unique interplay and collaboration between
businesses, hospitals, universities and public
authorities
 A high concentration of companies that
produce and develop intelligent solutions for
healthcare and homecare services
 A proactive approach to testing and
implementing new technologies at hospitals,
nursing homes, senior homes, rehab centres,
etc.

5. Members
94 mi50 mi
63%
17%
6%
10% 4%
Comanies
Municipalities
Public
Education
NGO

6. 189 Members of Welfare Tech
COMPANIES

7. Members of Welfare Tech
MUNICIPALTIES & PUBLIC ORGANISATIONSMUNICIPALITIES & PUBLIC INSTITUTIONS

8. Members of Welfare Tech
NGO, KNOWLEDGE & EDUCATIONAL INSTITUTIONS

9. 3 hours
2 hours
1 hour
Helsinki
London
Copenhagen
Stockholm
Oslo
Moscow
Berlin
Madrid
Paris
Dublin
Zurich
Athens
Brussels
Location
 Welfare Tech is only an hour and half form Copenhagen
Airports and close to the German boarder
 A natural gateway to the European market and the other
Scandinavian countries

10. Telemedicine
What is Welfare Technology?
Technologies and solutions that enhance the efficiency
and quality of life in society.
Assistive Technology
Robotics
ICT
Services

11. HOSPITAL & HEALTH
INNOVATION
SOCIAL SERVICE
INNOVATION
Focus Areas
REHAB
INNOVATION
Healthcare
treatment at
hospitals
Rehabilitation
and treatment by
telemedicine
Homecare in
private homes
Healthcare
Homecare
HEALTHY AGEING
INNOVATION
PREVENTIVE HEALTH
INNOVATION
Minimize risk
and screening
for diseases
Life quality and
independent
senior life

12. Services in Welfare Tech
Business
Development
• Business Plan
• Business Case
• Certification & Legislation
• Sale and Export
• Project Development
• Funding
Matchmaking
• One-to-one Contact
• Partnerships
• Forming Consortiums
• User Involvement
Network
• Events
• Membership/Association
• Membership Benefits
• Exposure
• Communication
• Knowledge Sharing
Project Facilitating
• Fundraising
• Project Management
• Product Development
• Financial Management
• Testing
• Welfare Tech Innovation
• Welfare Tech Lab

13. Increasing demand for public services
 Increasing number of senior citizens
 Increased number of diagnoses
 Clients demand high quality healthcare
Available resources (labor force and capital)
 Decreasing labor force
 Tight economic policy
Market potential for
welfare technology
The Challenge: A “Burning Platform”
THE
BURNING
PLATFORM
Universal challenge due
to an ageing society

14. GVC´s linked to the demographic challenge
 Need for solutions that allow for a more
efficient delivery of healthcare.
 Need for solutions that allow elderly people
to live safely and independently in their own
homes.
 Need for an increase in number of
“knowledge based workplaces”.

15. Welfare Tech – Towards Internationalisation
 International conferences and fairs (since 2010)
 Export missions (since 2011)
 EU projects (since 2012)
 Awarded a national health and welfare tech innovation
network (2013)
 Cluster excellence gold certification (2014)
 Office sharing and close cooperation with (since 2013)
– Healthcare Denmark (exporting Danish Healthcare
Solutions) www.healthcaredenmark.dk
– Invest in Denmark (attracting international
medtech/welfare tech companies to Denmark)
www.investindk.com
– CoLab Denmark (entry point to Danish healthcare and
homecare testbeds) http://com.colab-denmark.dk
 Strategy for internationalisation (2014)

16. Strategy for Internationalisation
Collaboration with international clusters
 KPI 2015: Relevant clusters in Scandinavia,
Germany and UK mapped and rated and at least
one operative agreement of colaboration signed.
Participation in international innovation projects
 KPI 2015: 2 EU project application handed in, of
which one successful.
Coordinated contribution to export promoting activities
 KPI 2015: At least 50 members have participated in
international international care-tech/med-tech/ e-
health fairs and delegations.
 Members have started to form commercial
consortia's.

17. Cluster to Cluster – a Gateway to new markets
Give companies access to:
 Markets and market intelligence;
 Know-how and technologies;
 New business models
 Excellent research and innovation environments;
 Test-bed facilities and references needed for
international sales;
 Exposure to international competition leading to
product excellence and specialisations;
 B2B collaborations (commercial consortia's and
collaboration, product-development, -alignment
or –integration);

18. Contact
Welfare Tech
Forskerparken 10H, DK- 5230 Odense M
+45 3177 8078
info@welfaretech.dk
www.welfaretech.dk
Do you want to know more about Welfare Tech and find out
what we can do for you please contact:
Programme Manager
Karen Lindegaard
Welfare Tech
+45 2025 3518
karli@welfaretech.dk

19. Thank you for your
attention
