Social Media Theatre: How social media can power a small business
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Social Media Theatre: How social media can power a small business
- 1. connecting professionals through information, insight & innovation How social media can power a small business Technology for Marketing and Advertising 28 February 2012 Dan Martin, editor, BusinessZone.co.uk © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
- 2. Who am I? Editor of BusinessZone.co.uk Administrator of UKBusinessForums.co.uk Sister communities to MyCustomer.com (stand B4) Published by Sift Media, an online publisher founded in 1996 Self-confessed twaddict (@Dan_Martin) © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
- 3. Then… © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
- 4. Now… © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
- 5. Claire’s Accessories and the mysterious case of the disappearing Facebook posts © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
- 6. David taking on Goliath © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
- 7. Be quirky, be human, be authentic © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
- 8. Tweets from the top © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
- 9. Silence isn’t golden © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
- 10. …especially when there’s noise © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
- 11. And to make matters worse… © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
- 12. In contrast… © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
- 13. Embrace the hashtag www.bit.ly/chatsontwitter www.twitterchat411.com © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
- 14. Beware the hashtag © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
- 15. ….admit it when things go wrong “Within an hour, we saw that it wasn’t going as planned. It was negative enough that we set about a change of course. With all social media campaigns, we include contingency plans should the conversation not go as planned. The ability to change midstream helped this small blip from becoming something larger.” Rick Wion, social media director, McDonald’s © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
- 16. Powered by Facebook © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
- 17. But it’s not just about B2C © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
- 18. The power of video © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
- 19. Be prepared © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
- 20. Share your expertise © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
- 21. Is Google+ a plus for small businesses? © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
- 22. Are you Pinterested? © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
- 23. Respect your elders © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
- 24. Tips for social media success 1. Go where your audience already are © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
- 25. 2. Be human © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
- 26. 3. Be honest (especially when things go wrong) © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
- 27. 4. It’s a long term thing © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
- 28. Get in touch dan.martin@businesszone.co.uk @Dan_Martin / @BusinessZone www.linkedin.com/in/danmartin2008 www.BusinessZone.co.uk © 2012 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
Notas del editor
- Facebook posts deleted, removed, left up, deleted again Staff worker posting that she had removed alleged copied items from store – post deleted Coverage in the Metro etc
- Humphry Slocombe – ice cream chain with 14 outlets v Dairy Cream with multiple outlets across the US Engages users by being quirky – “ice cream with attitude”
- Google – hangouts – video chats Segment audience through Circles Downside – growth is small, few individuals using it, mostly social media experts and other businesses
- Works well with companies with a visual focus, stats claims that Pinterest is more popular with female audience BUT Issues of copyright Is it one platform too far?
- Subtle promotion of your services. Give your advice away for free and build up a reputation as an expert in your field.