The CCMCA host it's first Total Market Industry Conference and Association launch. It is a member driven organization with the mission of providing Total Market Enterprise(tm) TME thought leadership, training, education and certification. It promises to be an exciting day as industry experts come together and discuss the New Marketplace innovations.

1. TM
THE TOTAL MARKET INDUSTRY CONFERENCE
AND CROSS-CULTURAL MARKETING AND
COMMUNICATIONS ASSOCIATION LAUNCH
September 9th & 10th, 2013

2. JEFFREY L.
BOWMAN
THE CROSS-CULTURAL MARKETING AND COMMUNICATIONS ASSOCIATION
CO-FOUNDER AND CHAIRMAN
I’d like to first thank you and our partners for believing in the mission of a
Total Market Enterprise™ (TME) and industry vertical. I am honored by your
presence and overjoyed you took the time out of your busy schedule to join us.
When a group of us came together with the idea of creating a new industry
association, some of the thinking was met with optimism as well as hope for
acceptance of a member – driven organization focused on providing thought
leadership, education and training about the new marketplace.
The intent of the CCMCA is to partner with existing associations, enterprise
organizations, brands, agencies and provide an innovative approach to what
we are calling a Total Market Enterprise™ (TME) organization. With over $300B
spent on marketing and advertising services in the United States between
the general market and multicultural marketing services, we know this is not
going away.
Today promises to be an exciting day filled with opportunities to gain clarity
and learn from some of the industry’s experts. We welcome your feedback and
will look for opportunities moving forward to help members navigate during
this dynamic shift within the marketing and communications industry.
Sincerely,
Jeffrey L. Bowman

3. BOARD
OF
ADVISORS
Bob Linden
AAAA
SVP Learning and Development
Cheryl Stallworth
Millward Brown Firefly
President
Colin Mitchell
Ogilvy and Mather
WW Head of Planning
Cynthia Augustine
Draftfcb
Chief Talent Officer
Donna Pedro
Ogilvy and Mather
Chief Diversity Officer
Esther Franklin
Starcom Mediavest
EVP, Experience Strategy
Geraldine Moriba
CNN
Executive Producer
Javier Farfan
PepsiCo
Sr. Director Cultural Branding
Jeffrey Bowman
The CCMCA
Founder, Chairman
Jeffrey Yang
The Future Company
Sr Vice President
Jon Cropper
Future Logic
Founder
Julie Anderson
Gephetto
President
Linda Crowder
SC Johnson
Sr. Director Shopper Marketing
Lizette Williams
Kimberly-Clark
Brand Director
Margaret Regan
Future Works Institute
President
Singleton Beato
AAAA
EVP, Diversity and Inclusion & Talent Strategy
Thomas Bartley
Google
Head of Retail
Vita Harris
Draftfcb
WW Head of Planning
Yolanda Conyers
Lenovo
VP Global HR Operations &
Chief Diversity Officer

4. OUR PARTNERS

5. THANK YOU PLANNING COMMITTEE
AND CONFERENCE SUPPORTERS
PLANNING COMMITTEE
CONFERENCE SUPPORTERS
AFIA OHENE – FREMPONG
CARIN PINTO
ANASTASIA WILLIAMS
CINDY KYNARD
BROOKE CHANEL HALL
DOMINIQUE HART
CHUCK REESE
TYRHA LINDSEY
CRISTIAN YANCEY
DANIELLE ROBINSON
DENISE BYRD
JAREK CARETHERS
JOYCELYN MCGEACHY – KULS
KATHRYN CHARLESTON
KITT GRANT
LISA SORENSEN
MADONNA DEVERSON
PATRICIA TAYLOR
SABRINA WILLIAMS
SOPHIA ALADENOYE

6. THE CROSS-CULTURAL MARKETING AND COMMUNICATIONS ASSOCIATION LAUNCH &
THE TOTAL MARKET CONFERENCE PROGRAM
SEPTEMBER 9TH, 2013
8:00 – 9:00
CHECK – IN AND CONTINENTAL BREAKFAST
9:00 – 9:30
WELCOME AND PURPOSE
Association Co-founder and Chairman of the Cross-Cultural
Marketing and Communications Association (The CCMCA) welcome
guests to the Chocolate Factory and share why the Association, the
ambition and desired outcomes.
JEFFREY L. BOWMAN
Co-Founder And Chairman, The Cross-Cultural Marketing And
Communications Association
9:30 – 10:00
THE CROSS-CULTURAL ROUNDTABLE ONE YEAR LATER
Nearly two years ago Soledad O’Brien was the host of a
distinguished panel that featured topics around the total market
industry vertical and the cross-cultural discipline. Topics covered
included the Latino voter, brand planning, leadership and an
emotional rollercoaster as to why no changes in brands given the
market dynamics. What they did not realize was the history they
were making in telling their story. We’ve invited them back and talk
about what’s changed since that conversation in the spring of 2012.
PANELIST:
JEFF YANG
The Futures Company
Senior Vice President, Trends And Futures
Head Of Multicultural Insights
SIDRA SMITH
Gatepass Entertainment
Producer
10:00 – 10:30 THE MARKETPLACE SHIFT
We’ve heard the numbers about spending power and how across
business verticals like baby products, health, beauty and retail, the
shift in consumer consumption patterns are already beginning to
have an impact on how brands and businesses shift their model.
Where does Wall Street think in the discussion of shareholder value
for the New Marketplace?
JAMES DIX
Wedbush Securities
Senior Analyst

7. THE CROSS-CULTURAL MARKETING AND COMMUNICATIONS ASSOCIATION LAUNCH &
THE TOTAL MARKET CONFERENCE PROGRAM
10:30 – 11:30 REEVALUATNG THE VALUE OF BRANDS
Given the market place shift in the North America, what impact
does this have as to how brands measure value? The brand
measurement and tracking tools may have to reevaluate how
brands are measured. Two years ago, David Burgos and Jeffrey
Bowman charted a course to answer this question as to how a
brand’s value shift based on how they appeal to the New General
Market. This is a first released report on their findings and
implications to brand value
DAVID BURGOS
Millward Brown
Vice President Of Cultural Strategy
Co-Chairman Of The ARF’s People Forum
JEFFREY L. BOWMAN
Ogilvy & Mather
Senior Partner, Managing Director, The Cross-Cultural Practice
11:30 – 12:30 LUNCH BREAK
12:30 – 1:30
WHAT IS A TOTAL MARKET ENTERPRISE ™ [TME]?
Where did this new industry vertical term originate? What are
the implications to how the enterprise plans their business
and financial investments? Some brands are already
pioneering the effort into converting their enterprise to a total
market enterprise. They are not there yet but evidence shows
case studies and best practices are being established. The
transformation is significant given it impacts how brands
revaluate the market opportunity, organization design,
partnerships, customer experience and engagement, enterprise
technology and measurement. Two brand pioneers will share
how they are navigating the movement within their enterprise.
JAVIER FARFAN
PepsiCo
Senior Director Of Cultural Branding
LIZETTE WILLIAMS
Kimberly – Clark Corporation
Senior Brand Manager

8. THE CROSS-CULTURAL MARKETING AND COMMUNICATIONS ASSOCIATION LAUNCH &
THE TOTAL MARKET CONFERENCE PROGRAM
1:30 – 2:30
TME ™: WORKPLACE AND ORGANIZATION
DESIGN IMPLICATIONS
As we recover from the “Great Recession”, talent demand will
only increase and talent will be the competitive advantage in
the creative economy. Are brands and organization designed
to not only attract but also retain talent in the current design
structure? The total market enterprise design for talent and
partners determines who gains market share in the $10T market
consumption shift. What are some of the best talent, partner
and organization design experts seeing in the current enterprise
structure?
TANYA ODOM
The Futurework Institute
Director Of Innovation
GREG KUCZAJ
Towers Watson
Senior Consultant
2:30 – 3:30
TME ™: CUSTOMER EXPERIENCE AND ENGAGEMENT
Many brands, designers, technologist, developers and agencies
are constantly trying to figure out where and how to connect
and engage consumers. Is it the way of the app, social media,
mobile, digital TV or all of the above? Given the change in the
marketplace, how does the design of the experiences change
or impact how brands invest? Some brands and service
providers are starting to find their way and create impactful and
memorable experiences.
VICTOR PAREDES
Latinworks
SVP, Strategic Business Development
CARREE SYREK
Kinetic Social
Chief Strategy Officer

9. THE CROSS-CULTURAL MARKETING AND COMMUNICATIONS ASSOCIATION LAUNCH &
THE TOTAL MARKET CONFERENCE PROGRAM
3:30 – 4:30
TME ™: ENTERPRISE TECHNOLOGY AND EFFECTIVENESS
Designing the total market enterprise enables your brand to
capture your fair share of the new marketplace. Technology is the
enabler and allows you to understand your return on investments
in a very dynamic way. It requires the C-Suite to work across
profit and loss statements and integration in every way. Some
brands have implemented technology solutions for productivity
purposes, but few have integrated in such a way it impacts the
overall customer experience. Our panel will share how they are
impacting brands and customers.
TOM HANNIGAN
Ogilvy And Mather
Vice President, Senior Director Of CRM
4:30 – 5:00
CLOSING REMARKS AND DAY TWO ASSIGNMENT
By now you get the picture of a Total Market Enterprise model
and the implications of what it means to your business. The day
would not be complete without a homework assignment in prep
for day two. The Worldwide Chief Strategy Officer, of Draftfcb will
provide closing remarks and prepare everyone for Day Two of the
Total Market Conference
VITA HARRIS
Draftfcb
Worldwide Chief Strategy Officer
5:00 – 7:00
ROOFTOP RECEPTION AND NETWORKING
Attendees will gather on the roof for cocktails, talking about the
day and networking while taking in a view of the New York skyline

10. THE CROSS-CULTURAL MARKETING AND COMMUNICATIONS ASSOCIATION LAUNCH &
ESTABLISHING THE TOTAL MARKET ENTERPRISE CERTIFICAITON CRITERIA
THE TOTAL MARKET CONFERENCE PROGRAM
SEPTEMBER 10th, 2013
9:30 – 10:00
BRUNCH KICK-OFF & NETWORKING
Conference attendees meet on the rooftop for a fabulous brunch
and adult beverages. Networking and conversations about the
homework assignment and prepare to form break- out groups.
10:00 – 10:30 THE TOTAL MARKET ENTERPRISE CRITERIA
A member of the CCCMCA board of advisors will share the
draft version of the criteria and the approach to certification
process for brands and businesses. Attendees will then have the
opportunity to review and provide input as to what is the starting
point and implications to brands and businesses.
JEFFREY L. BOWMAN
Co-Founder And Chairman, The Cross-Cultural Marketing And
Communications Association
10:30 – 11:30 TME: BREAK – OUT SESSIONS
Attendees will break out into groups based on their interest and
background. Groups will be divided into one of the following
groups:
TME™: MARKET VALUATION AND SIZING
TME™: TALENT, ORGANIZATION DESIGN AND PARTNERSHIPS
TME™: CUSTOMER EXPERIENCE AND ENGAGEMENT
TME™: ENTERPRISE TECHNOLOGY AND EFFECTIVENESS
11:30 – 12:00 REPORT OUT
Everyone will get back together and share their feedback,
correction and additions to the criteria. Based on the feedback,
The CCMCA.org will make adjustments and share the final
criteria with the industry, brands, businesses and members.
12:00 – 1:30
RECEPTION AND NETWORKING
After a long two days of thinking about how to transform the
industry and enterprise organizations, it’s time for a little rest
and relaxation while again enjoying the views of New York
City. Attendees are transformed, education and ready to go
back change their enterprise organizations to a total market
enterprise. Everyone says their good-byes and prepares to
start the education, training and certification of brands and
businesses

11. BIOS

12. JEFFREY BOWMAN
THE CROSS-CULTURAL MARKETING AND
COMMUNICATIONS ASSOCIATION
CO-FOUNDER AND CHAIRMAN
Jeffrey Bowman, Co-Founder and Chairman of the Cross-Cultural Marketing and
Communications Association. The purpose
of the organization is to prepare brands and
enterprise organizations for the new Marketplace by offering Total Market Enterprise™
(TME) certification. The mission is to drive
innovation within the ‘Total Market’ business
vertical using the cross-cultural strategic
discipline.
His day job is leading the Cross-Cultural
Practice at one of the world’s largest communications and advertising agencies, Ogilvy
& Mather.
In partnership with the Chairman and CEO
of Ogilvy & Mather North America, and the
Chief Diversity Officer of Ogilvy & Mather
North America, they’ve created a new communications model that serves as a bridge
between the general market and multicultural marketing communications models: a
“Total Market” communications model. This
model has been celebrated in The New York
Times, Advertising Age and The Economist
because it tackles Talent, Diversity and Inclusion, General Market versus Multicultural
and Supplier/Partner Diversity issues within
the advertising industry.
Since its launch in 2011, the Cross-Cultural
Practice has nabbed global brands Kodak,
IKEA, British Airways, British Petroleum
(BP), Bobbi Brown, MetLife, Coca-Cola and
Unilever. The practice has delivered $2.0M
in consulting revenues and $4.5MM in new
business revenues to North America since
launching.
When Jeffrey is not working, he enjoys public
speaking and spending time with his wife
and two daughters in New York City. Jeffrey
holds an MBA in Marketing from Clark Atlanta University and a BS in Marketing from
South Carolina State University.

13. JEFF YANG
THE FUTURES COMPANY
SENIOR VICE PRESIDENT, TRENDS AND FUTURES
HEAD OF MULTICULTURAL INSIGHTS
Jeff Yang is a senior strategist at the Futures
Company whose research covers the changing landscape of media and technology and
their impact on society. He is also head
of The Futures Company’s multicultural
insights division. Prior to joining The Futures
Company, Yang was vice president and
principal global strategist at Iconoculture,
where he directed the company’s activities in
Greater China, Japan and
Korea and led the international Media,
Entertainment and Technology Insights
team. His focus at Iconoculture spanned
such topics as the use of mobile and social
networks among younger generations, the
social impact of technology, the shifting
nature of identity both on and offline, and the
impact of changing demographics and fluid
global borders on consumer tastes, habits
and expectations.
Yang is a sought-after media commentator for print and broadcast: His writes the
weekly column Tao Jones for the Wall Street
Journal Online, and can be heard regularly
on WNYC and across the nation as a commentator on the public radio programs The
Takeaway, NPR’s Tell Me More and WNYC’s
The Brian Lehrer Show. Yang has authored
and edited a number of bestselling books,
including Eastern Standard Time; I Am Jackie Chan: My Life in Action (the international
action hero’s official autobiography); Once
Upon a Time in China, a comprehensive history of the cinema of Greater China; and the
graphic novel Secret Identities, the second
volume of which, Shattered, was published
by The New Press in November 2012. He
lives in Brooklyn, New York.

14. SIDRA SMITH
GATEPASS ENTERTAINMENT
PRODUCER
Producer Sidra Smith is a force to be
reckoned with. With more than 15 years
of international and domestic experience
in various aspects of film, documentary,
television, stage, corporate production
and advertising, she has become the
go-to person for those companies and
organizations in search of efficient, creative,
and cost effective production services.
Most recently, Sidra served as producer
of the documentary “Free Angela & All
Political Prisoners” an examination of the
life and times of civil rights activist Angela
Davis (Executive Produced by Will Smith
and Jada Pinkett-Smith and Jay-Z). “Free
Angela” debuted at the Toronto Film Festival
to critical-acclaim and had a successful
theatrical release through Lionsgate and
AMC Theaters. Free Angela is now available
on video and will premiere on BET in 2014.
Sidra has produced such diverse shows and
events for organizations like The American
Heart Association, Thurgood Marshall
College Fund and Jazz at Lincoln Center, to
name a few. She worked as a producer on
the reality TV shows Road To Stardom with
Missy Elliott and Love & Hip Hop Atlanta.
In West Africa, Sidra produced the Pan
Afrikan talk show Time With David and a
series of documentaries on multinationals
doing business in Africa. She also serves
as Talent Booker and Coordinator for many
corporations and organizations in search of
Celebrity talent to leverage their brands and
events.
In the area of corporate advertising, she
has created special events and produced
print campaigns and commercials for a
variety of U.S. and international clients that
include American Express, Delta Airlines,
IBM and Gateway. Sidra has also worked as
producer, talent coordinator, writer and/or
director with such companies as ABC, CBS,
Universal Studios, Fox, UPN, Jazz at Lincoln
Center and Ogilvy & Mather.

15. JAMES DIX
WEDBUSH SECURITIES
SENIOR ANALYST
James Dix is a senior research analyst at
Wedbush Securities providing coverage for
the media sector. Prior to joining Wedbush
Securities, Dix spent nine years at Deutsche Bank, where he was a senior research
analyst covering stocks in the radio and TV
broadcasting and out-of-home advertising
sectors, after having been an associate covering the media sector. He holds a B.A. and
an M.B.A. from the University of Chicago and
a J.D. from the University of Virginia. Dix is a
C.F.A. charter holder.

16. DAVID BURGOS
MILLWARD BROWN
VICE PRESIDENT OF CULTURAL STRATEGY
CO-CHAIRMAN OF THE ARF’S PEOPLE FORUM
David Burgos is the head of the Cultural
Strategy Group at Millward Brown, one of the
world’s leading market research agencies.
His team focuses on helping clients drive
growth by understanding the role of values and culture in consumer attitudes and
behaviors. An industry expert in market
segmentation, new product development,
and brand and communications research,
David speaks frequently about the changing
face of diverse markets at conferences and
industry events.
He is Co-Chair of the Advertising Research
Foundation’s People Forum and a past
recipient of the ARF’s Great Mind Award for
his contribution to the marketing research
industry and innovative thinking. A former
Navy Officer, David holds an MBA from Esan
University in Peru and is author of the book
Marketing to the New Majority: Strategies
for a Diverse World (Palgrave Macmillan,
August 2011), publication honored by WPP
with the 2011 Atticus Award in the Consumer Insights category. He currently resides in
the Chicago suburbs with his wife Adriana
and two children, Lorenzo and Renata.

17. JAVIER FARFAN
PEPSICO
SENIOR DIRECTOR OF CULTURAL BRANDING
Javier Farfan, Senior Director of Cultural
Branding at PepsiCo, joined PBA in June
2010 to oversee PBA’s efforts to build brands
and drive volume with key cultural groups
(including Hispanic, African-American, and
Asian-American consumers and influencers). Javier is responsible for leading
the strategy, program development, and
communications for these groups, working
closely with brand teams across Pepsi.
Before joining PepsiCo, Farfan served
as Product Marketing Group Manager at
Microsoft and was responsible for marketing and communications efforts specifically
within the U.S. Hispanic market. Farfan
also served as the Director of Marketing for
MTV Networks where he helped launch a
Hispanic cable network, MTV Tr3s. At MTV
Tr3s, he spearheaded consumer marketing
and strategic partnership initiatives to drive
brand awareness, programming launches
and key Hispanic marketing efforts. Prior
to joining MTV Networks, Farfan spent his
career in the finance and consulting industry
at JP Morgan Chase and Accenture Consulting, respectively.
Farfan, a New York City native, holds a
Master of Arts from Columbia University and
a Master of Business Administration from
New York University, Stern School of Business. He also has a Bachelor’s of Science
from Binghamton University.

18. LIZETTE WILLIAMS
KIMBERLY – CLARK CORPORATION
SENIOR BRAND MANAGER
Lizette Williams is currently a Senior Brand
Manager at Kimberly-Clark Corporation
leading the multicultural brand strategy for
the $2 billion Huggies business. Lizette is
the first and only multicultural marketer at
Kimberly-Clark and is establishing the vision
and foundation for a marketing strategy
that will impact the entire enterprise. In
addition to running multicultural strategy
for Huggies, Lizette also leads a 20-person,
cross-functional Multicultural Task Force
that is charged with growing the North
American businesses with ethnic consumer
segments.
Prior to her role at Kimberly-Clark, Lizette
spent five years at PepsiCo in a variety
of classical marketing roles ranging
from leading innovation for the billion
dollar Quaker Oatmeal and Snack Bars
businesses to running base business
strategy for Quaker Chewy Granola Bars and
leading channels customer strategy with
Sam’s, Walmart, Costco, BJ’s and Target
relationship responsibilities.
Lizette has become a leading industry
expert in the field of multicultural marketing
and has been quoted in leading industry
publications, served as a guest lecturer for
National Hispanic University, and has been a
featured speaker at many conferences.
Lizette received her MBA from the Kellogg
School of Management at Northwestern
University where her studies focused on
Marketing, Entrepreneurship and Strategy
& Organizations. She received her BA in
Economics/ Political Science through a
joint program with Columbia University in
New York City and the London School of
Economics.
Lizette is a born and raised New Yorker (and
proud “Nuyorican”/ “Afro-Latina”) and is
currently based in Chicago with her husband
and two children. In her free time, Lizette
enjoys coaching and mentoring others,
international travel and spending time with
her family.

19. TANYA ODOM
THE FUTUREWORK INSTITUTE
DIRECTOR OF INNOVATION
Tanya Odom works as an Executive Coach
and Director of Innovation for the The
FutureWork Institute. Ms. Odom works
with corporations in the United States and
Europe in their efforts to address diversity
issues and create sustainable change
in organizations. She has worked with
such clients as GSK, JPMorgan Chase,
Starbucks, the New York Stock Exchange,
American Express, Capital One, CocaCola, Wells Fargo, Microsoft, Johnson
and Johnson, Pfizer, Goldman Sachs, and
Lockheed Martin. Her areas of specialty
include Race/Racism, Gender Dynamics,
Disabilities, Coaching, Coaching Women of
Color, Diversity and Coaching, Generational
Diversity, and Global Diversity.
Tanya has worked to assist many companies
in their work to understand the importance
of being the “employer of choice” for all
groups. One unique area of focus has been
in the area of diversity and the future of the
workplace, workforce and marketplace.
Tanya was named by Diversity Best Practices
as “One of the Five Diversity Thought
Leaders to Follow on Twitter.”
Tanya has been trained as a coach by the
Center for Creative Leadership and she is
certified in the Hay Group’s Emotional and
Social Competency Inventory. She has also
been trained in the Difficult Conversations
methodology at the Program on Negotiation
at Harvard Law School.
Tanya’s unique portfolio career has allowed
her to work in the education, private
sector/corporate, not-for-profit/NGO,
law enforcement, and university/college
arenas. Her work and facilitation skills
and has enabled her to be a part of unique
projects including working with Catholic
and Protestant groups in Northern Ireland,
and Israeli and Palestinian groups in the
Middle East. The focus of these projects
was intentional dialogue, and individual and
group awareness and understanding.
She is the co-author of Evaluation in the
Field of Education for Democracy, Human
Rights and Tolerance. Tanya writes the
Diversity column for Diversity Woman
magazine. She also is a frequent contributor
to Insight into Diversity and Workshifting.
She recently started blogging for the
Huffington Post.

20. GREG KUCZAJ
TOWERS WATSON
SENIOR CONSULTANT
Greg Kuczaj is a senior consultant in Towers
Watson’s Global Financial Services (GFS)
practice. Greg joined Towers Watson in 2003
and specializes in talent management, total
rewards and compensation.
As a member of GFS, Greg’s focus is on the
financial services industry and specifically
expanding the Towers Watson talent and
rewards product offering into the Asset &
Wealth Management sectors. However,
over the course of his career he has
advised public, private and not-for-profit
organizations within various industries,
helping them optimize their investment in
human capital.
Recent client engagements have included:
-- Developing Total Rewards Strategies
based on various insights, including
leadership and workforce perspectives,
and aligned with the business strategy
and employee value proposition
-- Designing and implementing
performance management and career
development programs aligned with
best practices and organization culture
-- Tightening the alignment between
pay and performance and increasing
differentiation for high-performers via
rewards and non-rewards programs
-- Developing organizational structures
aligned with business strategy,
structural drivers and organizational
capabilities
Before joining Towers Watson in June
2003, Greg attended Vanderbilt University
in Nashville, Tennessee, where he earned
his master’s degree in Organizational
Leadership, as well as his bachelor’s degree
in Human and Organizational Development,
with a concentration in business
administration.

21. VICTOR PAREDES
LATINWORKS
SVP, STRATEGIC BUSINESS DEVELOPMENT
Multicultural Marketing and Cultural
Branding have been a core focus of Victor’s
15+ year career.
In the multicultural marketing world Victor
has been an integral part of managing iconic
brands such as Bud Light, McDonald’s,
Heineken, Johnnie Walker and MasterCard.
With a healthy mix of CPG and retail
experience, Victor brings a strong balance of
brand building expertise and traffic driving
efficiency. Through out his career, Victor
has helped build and sustain momentum
for clients such as Wendy’s, Old Navy,
Sprint and the NFL. Victor has also led the
development of great retail and lifestyle
practices for brands such as Lowe’s, Kraft,
Kimberly-Clarke and Marshall’s. In recent
years, he has been turning his attention to
helping clients maximize diversity insights
towards accelerating total business growth.
Today Latinworks is at the cutting edge of
bringing diversity sensitivity to mainstream
marketing and serves as lead AOR for
brands like Aio Wireless, Stripes and the
Texas Lottery.
A big Latin music enthusiast; Victor began
his career RMM Records and Video Corp.
where he spend 3 years helping lead
marketing efforts for iconic Latin stars such
as Marc Anthony and Latin legends like Tito
Puente and Celia Cruz. His efforts at RMM
contributed to multiple RIAA gold sales
certifications. The world of entertainment
and channel management today inspire
Victor’s drive towards inspiring best in class
engagement mapping practices.
In short, Victor aims to deliver inspiring
strategic leadership and flawless activation
and integration across all marketing
communications disciplines.

22. CARREE SYREK
KINETIC SOCIAL
CHIEF STRATEGY OFFICER
Ms. Syrek joined Kinetic Social at the end
of 2011 to lead the social media marketing
solutions effort for the company’s brand
marketer and agency clientele. Her focus is
on brand management, social strategy and
social media-related product development.
Prior to joining Kinetic, Ms. Syrek most
recently worked at WPP’s GroupM agency
Mindshare Worldwide, where she held the
title of Partner, Social Media Strategy North
America. At Mindshare, Ms. Syrek oversaw
social strategy for Mindshare clients with a
specific focus on Unilever, SAP, CVS, Bare
Escentuals, AMEX and Jaguar/Land Rover.

23. TOM HANNIGAN
OGILVY AND MATHER
VICE PRESIDENT, SENIOR DIRECTOR OF CRM
Tom Hannigan Jr. is a veteran marketing
consultant with 15 years of experience
in data driven marketing program
strategy, digital strategy and performance
measurement.
service interactive offering. His industry
experience ranges from Pharmaceuticals,
Telecommunications, Financial Services,
Consumer Electronics, to Business-toBusiness, Retailing and Media.
Tom began his career in the Boston area
building one of the early marketing data
warehouses in the U.S. for the Norton
Company. His career evolved into systems
integration and marketing automation with
consulting roles at Cambridge Technology
Partners and Exchange Applications, one
of the originators of marketing automation
technology.
Tom has developed digital and CRM
strategies, business models, and
performance analyses for Clients such as
GSK (Cervarix), UPS, Nokia, Cisco, Standard
Chartered Bank, VISA, and Staples among
others.
Tom spent the last eleven years living and
working in Asia prior to returning to the
U.S. in 2010. During that time he earned a
reputation for delivering business-driven
CRM and digital marketing strategies at
OgilvyOne in Singapore.
Prior to rejoining OgilvyOne in 2010, Tom
was the Digital Director for TBWA Group
in Singapore where he developed the
digital department to a 25-person full
Tom holds a BA (Psychology) from Boston
University and an MBA (International
Finance) from the Babson Graduate School
of Business.

24. VITA HARRIS
DRAFTFCB
GLOBAL CHIEF STRATEGY OFFICER
Vita Harris, formerly chief strategy officer
of Draftfcb New York, was promoted to
global chief strategy officer at the worldwide
marketing communications agency network
in September 2011. Harris is charged with
aligning and building research and strategy
offerings in the network’s top markets
worldwide and igniting a global strategy
community to make a meaningful difference
in the work.
Prior to the merger of Draft and FCB in
June 2006, Harris served as executive vice
president and director of Insight Services
at Draft New York. There she led the group
responsible for bringing together the
strategic planning and research disciplines
with database marketing.
She also pioneered a groundbreaking
approach called Behavior Path MarketingSM
to mine consumer insights to create
fresh, relevant, and strategic marketing
communications programs.
Harris was named a 2010 AAF ADCOLOR
“Legend” in recognition of her many
contributions to the ad industry over the
course of 25+ years in the business, while
selflessly devoting much of her time to
mentoring industry up-and-comers.
She has also been named one of The
Network Journal’s “25 Most Influential
Black Women in Business,” and recognized
by Black Enterprise as one of the “Top
Executives in Marketing and Advertising”
and “Top Women Executives in Advertising
and Marketing.”
Before joining Draft in 1996, Harris was
senior vice president, group director of
strategic planning and research at N.W.
Ayer & Partners. Before that she served
as vice president, associate director of
strategic planning and research at Ted
Bates. Her career began at Saatchi and
Saatchi Compton. Among the many clients
Vita has worked with are 2010 U.S. Census,
UnitedHealth Group/AARP, American
Express, Bank of America, AT&T, Gillette/
Right Guard, Citibank, Miller Brewing
Company, the U.S. Navy, British Airways,
and Avis.
In her community activities, Harris focuses
largely on mentoring youth and young
adults, particularly young women who
are pursuing careers in advertising and
marketing. She is also a visiting teacher
at Howard University and is serving on
the board of the Advertising Educational

25. ASSOCIATION
CONTACTS
FOR PARTNERSHIP, MEMBERSHIP AND DONATION QUESTIONS PLEASE USE
ONE OF THE CONTACT METHODS BELOW:
WEBSITE:
WWW.THECCMCA.ORG
EMAIL:
CONTACT@THECCMCA.ORG
TWITTER:
@THECCMCA
FACEBOOK:
THE CROSS-CULTURAL MARETING AND
COMMUNICATIONS ASSOCIATION
LINKEDIN:
THE CROSS-CULTURAL MARETING AND
COMMUNICATIONS ASSOCIATION
MAILING:
P. O. BOX 230984
NEW YORK, NY 10023
PHONE:
347- 471- 0607