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The Color Run India Happiest 5k
Red Carpet Concepts
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Red Carpet Concepts Group Is An Award Winning Integrated Luxury
Event Management Company Known For Delivering Outstanding Events
In India And Across The World.
Established over a decade ago, the red carpet concepts group has been the driving force behind some of the
greatest corporate, institutional and private events across India, Asia , Middle east and Europe. It is
recognized for producing some of the largest, most sophisticated, innovative and memorable events for
world leading brands and individuals.
Today, red carpet concepts - with offices in Mumbai and Ahmedabad- produces some of the most exclusive,
high profile events, weddings, fund raising benefits and luxury brand experiences in Asia. As part of red
carpet concepts, red carpet, the luxury wedding & special event planning division is a market leader and
designs highly polished, incredibly glamorous and absolutely spell-binding weddings that add to our
repertoire. Producing all our designs and set creations in house, the set division is one of India's premier set
and event design studios.
A one stop solution for the entire world class best luxury event management company, world luxury fashion
week, best luxury fashion awards, best luxury hotel awards, best luxury conferences, best luxury branding,
best luxury exhibitions, best luxury seminar & workshops, celebrity promotions and management, world
class best luxury celebrity wedding planner, and film industry in UAE, UK, USA and India and across the
world,
Red Carpet Luxury Services
4
IN-HOUSE
 Event Concepts & Management
 Event Design & Technical Production
 Strategic Event Marketing
 Budget Development & Management
 Invitation & Print Collateral Design
 Talent Relations & Coordination
 Sponsorship
 Corporate Hospitality
 Set Design
SERVICES
 Television Award Shows
 Stadium Concert Design
 Wedding Set Design
 Television and Film Set Design
 Corporate Launch Events
 Exhibition Stand Design
 Festival Design
 Ambient Space Design & Decor
EVENT PRODUCTION
 Private Parties
 Special & Private Events
 Corporate Entertainment
 World Best Luxury Fashion Week
 Weddings / Destination Weddings
 Store & Product Launches
 Award Ceremonies
 Brand Experiences
 Conferences
 Live Events
 Press Events
 Charity
An Invitation
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On 25th October 2015, THE COLOR RUN
INDIA™ will host the 1st Edition of annual The
Color Run India 5K Marathon in Ahmedabad.
 The Color Run India 5K marathon is aimed at
spreading awareness of Cardiac diseases
in Children and raise funds for treating
disadvantaged children suffering from
Cardiac Diseases.
 The Color Run India 5k event celebrates
active lifestyles, helping kids while having fun
and all for a good cause.
 The Color Run India 5K marathon
would like to invite you partner
together with us for this grand event
dedicated towards a noble cause
THE COLOR RUN
INDIA
Saving Hearts
Saving Lives
Welcome To The Color Run India™
We have developed this event guide to provide you with all the information
you could possibly need to make your experience at the event as
FANTASTIC as possible! You and expected 5,000 of your newest friends
will be part of the happiest India 5km on the planet!
The Color Run India™, presented by Your Health First, also known as the
Happiest 5k on the Planet, is a unique paint race that celebrates
healthiness, happiness, individuality, and giving back to the community.
Less about your 10-minute-mile and more about having the time of your
life, The Color Run India™ 5k is a five-kilometer, un-timed race in which
thousands of participants are doused from head to toe in different colors at
each kilometer. The fun continues at the finish line with a gigantic “Color
Festival,” using more colored powder to create happiness and lasting
memories, not to mention millions of vivid color combinations. Trust us,
this is the best post-5k party on the planet!
With only two rules, the idea is easy to follow:
 Wear white at the start line
 Finish plastered in color!
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Want To Know What Is
“The Color Run India™ Is All About!?
The world's largest “The Color Run India™” Festival is headed to a city near you! Embrace happiness and give
love at this all-day festival of MUSIC, DANCE, FRESH VEGETARIAN CUISINE, YOGA, ZUMBA and our
world-famous “The Color Run India™” and worldwide throws. Experience the original event that sparked a
luxury global trend. Find a “The Color Run India™” Festival near you! We are the original paint race and have
created a completely new genre of running events that continues to grow exponentially.
“The Color Run India™” also known as the Happiest India 5k on the Planet, is a unique paint race that
celebrates fitness, cheerfulness and individuality. Everyone is getting together no matter age, race, class or
gender and celebrating togetherness and the beauty of changing seasons in the main idea of this event. “The
Color Run India™” is an event series and FIVE KILOMETER paint race that is inspired by the Hindu festival.
It takes place in North America, South America, Europe, Asia, New Zealand, Australia, Middle East and now
“FIRST TIME IN INDIA”. Who doesn’t love a party and color throws? And to add to the fun, included in
your race packet is a t-shirt, headband and tattoo along with a color packet!
Instead, the thousands of participants are covered from head to toe in different color at each kilometer before
joining the epic “The Color Run India™” at the finish line where they get to throw some serious shapes on the
dance floor, as well as more color! Our colored powder creates lasting memories, the cheesiest of smiles and
millions of vivid color combinations. The untimed event has no winners or prizes, but runners are showered
with colored powder, made of food-grade corn starch, at stations along the run.
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Objectives –THE COLOR RUN INDIA 5K Marathon
Engaging the community to participate in a
healthy and fun event while raising much
needed funds for children who suffer
from heart diseases by setting up a cardiac center
for them.
An event designed to create awareness on the
cause “Cardiac Disease” and help
establishment of full-fledged department for
cardiac surgeries for underprivileged children at
the Hospital
 Projected as a cause based event for
open social participation.
 Focus on children & youth as target
audience.
 Presence of mass media to spread
awareness about the cause through the
event.
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Event Details
This is the central area of the event where
all our pre and post run entertainment kicks
off. The Start Line and Finish Line is closely
located to The Center and therefore it will
be the area you usually enter before you
start the run and also where you will end up
when you finish the run.
The River front is the place to be and will be
filled with our sponsors, food vendors, our
merchandise store and stage!! of course the
stage is where our pre-event ZUMBA warm
up kicks off and where our TCRI Finish
Festival takes place.
This area is open to the general public so
spectators are welcome to come along &
wait for their beautiful friends and family to
complete the run.
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When:
Sunday , 25th of October 2015
Where:
Sabarmati River Front, Ahmedabad
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Anticipated The Color Run India 5k’’ Demographics
School & College Groups
 Students
 Teachers
 Volunteers
Family Groups
 Mums and Dads of kids under 12
 Grandparents taking grandkids
 Young families
Fun Runners
 Participation driven by motivation
 Participation of Hospital staff
 Participation of Corporate Teams
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Schedule of Event Race Day
TIME EVENT LOCATION
05.45am Festival / Registration /Bag Check Opens Festival Area
06.00am Warm Up Area Opens Festival Area
06.00am Art (tattoo) Creative Lab Festival Area
06.30am Zumba Starts on – stage Festival Area
07.00am VIP (inauguration) Festival Area
07.05am Welcome The Color Run Starts (Flag on) Start Area
07.10am The Color Run Starts Start Area
07.20am The Color Run Starts Start Area
08.00am Registration Closes Festival Area
09.15am VIP
09.30am Flag off Festival Area
10.00am Color Runners will be released in waves. The Color Throwing Festival takes place in
front of the main stage from when you finish your 5k of happiness.
Festival Area
10.30am Finish Line Festival Festival Area
10.45am The Color Run India Concepts Festival Area
12.30pm End
•DO NOT FORGET YOUR PHOTO ID!!!
•(On Site Registration*)
DATE : SUNDAY, OCTOBER 25TH 2015
LOCATION : SABARMATI RIVER FRONT, SHREE VALLABH SADAN VAISHNAV TEMPLE ASHRAM
ROAD AHMEDABAD – 380 009
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Every runner of 8 years and older will receive Your race
packs have now been dispatched and should be delivered
to the address you provided at registration over the
coming days. In your incredible race pack, you’ll receive,
You will also earn a medal after finishing the race.
 The Color Run India RCC Tour official event t-shirt
 The Color Run India sweat band
 The Color Run India Head band
 The Color Run India race Number
 2 packet of colored powder at the finish line
 Temporary tattoos
 Entry to The Finish Festival
Once you’ve completed the event you’ll receive your pack
of color at the finish line to take part in The Color
Festival!!
If you haven’t received your race pack please contact
+91 95585 70809 please e-mail us at
info@thecolorrunindia.com
Race Packs
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Be healthy.
While The Color Run India event is all about fun
and positive energy, the 5k also focuses on
promoting a healthy lifestyle. our participants
are first-time 5k runners and the event is trying
to familiarize them with improvement of
healthiness by a regular jogging.
Be you.
Color runners vary in age, fitness and motivation
to run. With no official times and judges, The
Color Run India caters to anyone from one year
olds to 80 year olds, from first time runners to
professional athletes. Reasons to run vary among
the runners. Some run for joy, some run for love
- The Color Run India™ witnessed at least ten
proposals and even one wedding.
Be happy.
"It is called The Color Run founder. Hundreds of
thousands runners finished race shining with joy
and thus our happy tagline was created.
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How the event works
The Color Run India™ event is a one of a kind experience that is
less about speed and more about enjoying a color-crazy day with
your friends and family. We love to see 'Color Runners' of all
different speeds, ages, shapes, and sizes toeing the start line.
Whether you are a casual Sunday morning walker or an Olympic
athlete, the 3 miles of The Color Run India™ course will be the
most enjoyable 3 miles you’ve travelled in a VERY long time. (If
you have more questions about how it all works, check out our
“ABOUT” page.)
The fun continues after Color Runners complete the race with
an unforgettable Finish Festival. This larger than life party is
equipped with music, dancing and massive color throws, which
create millions of vivid color combinations. Trust us, this is the
best post-5k party on the planet! The map below outlines “The
Color Run India” 5k at a glance:
Color Zones
 You will pass through at least 5 Color Zones on course!
 Our Color Zones will be either Pink, Peach Orange, Blue,
Yellow, Purple or Green – check out the course map on your
event detail page to find out what Color Zones you’ll be
crossing!
 The color is 100% natural, food dyed, food grade
corn-starch.
 We suggest wearing a bandanna, glasses or goggles if you
are concerned about the color entering your mouth or eyes.
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The Start
 The Start Chute opens 10 minutes prior to the run.
 Waves of approx. 500 participants will start the run
every 3-6 minutes.
 Be sure to enter the Start Chute with the people you
wish to run with!
 The Start Chute will only remain open for approx. 30-45
minutes from when the run starts. Therefore, make
sure you check out your city’s event page to see what
time you need to arrive to gain entry to the course!
Entertainment
The entertainment at Color Festival creates an atmosphere
of joy and color. From contemporary music to traditional
dancing, you'll be carried away in the celebration of life,
music, and culture.
Run…
The Color Run India™, also known as the 5K happiest
kilometers on Earth, it is a unique color race celebrating
health, tranquility, individuality and joy with others. It´s
not about performance, it´s about fun. It´s a five kilometer
run without time measurement, where on each kilometer
thousands of participants are showered with colors from
head to toe.
The run culminates in the finish with a great Color Festival,
during which thousands of color combinations thanks to
powder colors are created. It’s the greatest finish ever!
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Healthiness
While our 5k event is all about having fun, we also focus
on promoting a healthy lifestyle. More than half of our
participants are first-time 5k runners and the event is
making headway on the national focus of improving
health and wellness. We hope that The Color Run India
5k event will be able to act as a catalyst for our
participants to live an active, healthy lifestyle.
Happiness
Seeing how happy “The Color Run India™” has
made people has been tremendously rewarding for us.
It is an event for all fitness levels, ages and backgrounds
Our tag line, “The Happiest India 5k on the
planet”, creates the expressions of pure joy from
participants. Want to add some happiness to your life?
Individuality
Color Runners vary in demographics and reasons for
running. With no winners or official times, “The Color
Run India™” caters to everyone –first time runners to
seasoned athletes. Some Color Runners participate as a
celebration and capstone of their healthy living
accomplishments, while others participate for reasons
unique to them. What are you running for? Tell us here.
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Colors
The colors used are plant-based, non-toxic, and
environmentally-friendly. Made from food-grade
cornstarch, you could even eat them (not that we
suggest that!). All these are toxic and can give people
skin allergies, irritated nose or lungs and eye irritation. It´s
not only unhealthy for people and animals, also for the
environment it’s pollution.
Why we only use eco-friendly Colors? Because “The Color
Run India™” is more fun and harmless with organic
Colors. Enjoy the natural colors for Run and don’t worry
about skin allergies, irritation or pollution! Make your color
run, festival and event success full with our eco-friendly
Colors.
Color Throws
Every 15 minutes, we will countdown to a mass Color
Throw. This creates the infamous Color Cloud. Join us as we
welcome all Color Runners to the finish Festival. Everyone
throwing colors into the air at the same time creates a
spectacular sight. This is where you’ll want to use the color
pack you received as you crossed the finish line.
Hopefully you were able to resist throwing it for this long.
Trust us, it’s worth the wait. If you have used, lost or
forgotten your personal Color Pack (handed to you at the
finish line), or would like to purchase additional color, we
will have a limited quantity for sale at the Festival! First
come, first served! Cash only please.
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The Finish Festival
 The Finish Festival is the place to burn even more
calories! We’ll have a DJ, music and INCREDDDDIBLE
Color Throws happening here – trust us this is the BEST
post 5k party on the planet!
 As you cross the Finish Line, you will be given a color
packet. Make sure you hang onto it and take it to the
stage for a Color Throw! Additional color can be
purchased,
 Our Cleaning Zone is located right near the Finish
Festival and our Color Blowers will do their best to help
clean off any excess color!
The Course
 The run is approximately a 5km looped course
 The course will be where our AHHHHMAZING Color
Zones are located
 There will be a water station around the half-way point
of the course to keep you hydrated. Water stations will
also be located at Ahmedabad.
 This is your time to sparkle and is the area you
absolutely MUST show us your dance moves, skipping
technique, slow walk/fast walk, running speed or rolling
abilities! (Basically – you don’t need to run the full 5k if
you’re not up to it – it’s all about having FUN!).
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Cardiac Disease
About the project
The Color Run India 5K strives to have dedicated
Pediatric cardiac surgery unit, providing leadership
and excellence in the care of infants and children with
congenital and acquired heart diseases.
Proposed Cardiac Unit will equipped with
• A dedicated cardiac Cathlab for Pediatrics neonates
• Two dedicated cardiac operation theaters
• A 12 bedded cardiac NICU for recovery
• A 12 bedded cardiac PICU for recovery
Rationale
At The Color Run India 5K, every year more
than 300 children with cardiac illness are
referred to other Government aided and
private hospitals.
Over 3000 non affording children with cardiac illness
are in waiting list of some of largest government
hospitals of Ahmedabad. Not all parents can afford
expensive treatment offered by private hospitals.
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Establishing Preventive
Cardiac Center For Children
Objectives
 To treat, prevent and promote prevention of all Pediatric congenital
and acquired heart illness among vulnerable children.
 Hub of modern state of art cardiac diagnostic and surgical unit,
inclusive of all cardiac related treatment and allied services
 To make all cardiac related treatment more accessible and affordable
to parents from lower socio-economic section of the society
 To support other government hospital by reducing long waiting list of
patients for their treatment
Positive impact on the society
 Treatment to an estimated 1200 patients per year, with
survival rate of 80%, saving 960 lives in a year,
 Increase in accessibility and affordability of cardiac surgical treatment
for vulnerable children
 Shorter waiting list of patients in government hospital for cardiac
treatment
SAVE A
CHILD’S HEART
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Cardiac Unit
Requirement, which will aid us in starting cardiac surgeries
utilizing existing infrastructure.
Cost estimates for proposed Paediatric cardiac
center at MBST Hospital for Children.
Infrastructure required to start a dedicated cardiac center and
further increase our scope of services in field of Paediatric
cardiology
Equipment's for proposed Paediatric cardiac center at
MBST Hospital for Children.
Phase I –Cardiac Unit
Sr. no Item Description Reqd.
Qty.
1 Cardiac Cath Lab 1
2 Sternal Saw/ Redo 1
3 Ventilator Neonate 12
4 Ventilator Paediatric 12
5 Temporary Pacemaker 1
6 Emergency Crash Cart 2
7 Syringe Pumps 150
8 Infusion Pumps 50
9 ECG Machine Manual 2
10 ECG Machine Automated 1
11 Multipara Monitor 18
12 Mobile X Ray Unit 1
13 Baby Warmer Trolley 14
14 Bear Huggers 4
15 Bed (Five Function) 2
16 Sonography/Echocardiography
Machine Capable of Cases
1
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Sr. no Item Description Reqd. Qty.
Heart lung machine 1
2 Operation theater lights 2
3 Operation theater tables 2
4 Anesthesia Ventilator 1
Phase II –Cardiac Unit
Resource Mobilization
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The Color Run India 5K strongly believes in
power of partnership and collaborative efforts
and has rich history of working on strong
partnerships.
 Proposed project will allow us to treat more
children than ever before with modern and
specialized services resulting well being of
the poor children and preventing mortality of
infants and children across India
 Proposed project will contribute to national
cause by protecting heritage building.
 The Color Run India 5K seeks support from
Individual, corporate firms and other
likeminded institutional donors.
Summary Of Marketing And Communications From
The Color Run 5k Marathon In 2015
Media Evaluation
(Print, Electronic and Online Reach)
Press
 Advertising in leading news papers
 Editorials in leading news papers and magazines
 Curtain raiser by VIP and Marathon Flag ON/
OFF by VIP was highlighted and published in
more then 50 International, National and
Regional news papers
Television
 All the Major national and regional news and
lifestyle channels
 Interviews of Celebrities, organizing team and
doctors for supporting our cause
Radio
 FM was the official radio partner
 Jingle for participation and donation appeal
Online
 http://www.thecolorrunindia.com
 Social Media Channels (Facebook and Twitter)
 E-newsletter distribution to TCRI database
 Event was covered by more then 300 websites in
online media
 Celebrity and partners tweets on the event
 Event , fitness and school websites and pages
Print Collateral Distribution
 Posters
 Kiosk
 Banners
 Hoardings
 Marathon T-shirts and Race Packs
 Flyers distributed to each participant
 Corporate/Organizational network
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Partnership Benefits
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Sponsorship Acknowledgement
 Acknowledgment as a Sponsor of The Color Run India™ 5K Marathon 2015 in all related collateral, print &
advertising material, on the official The Color Run India 5K Marathon webpage, through Hospitals website,
signage on the day of the event and official acknowledgment from MC announced at the event.
License and Endorsements
 Professional photographs of the event (include branded shots, shots of your company’s representatives with celebrities
etc.) to be provided post event;
 Potential to develop an online campaign linked with The Color Run India 5K Marathon, details to be discussed.
Onsite Promotion
 Demonstration and display opportunities on site activities pre & post the event.
 Opportunity for your company to hold Marque at the event with appropriate signage.
 Opportunity to distribute promotional material / product in Participant’s Goody Bag
 Logo acknowledgment in selected media releases.
 Banner/signage displayed at the event.
Free of Charge Opportunity
 Up to 10 complimentary entries for clients, staff or other key stakeholders to participate in the event as nominated by
your organization.
Partnership Benefits Continued
30
Website and newsletters
 Acknowledgment and link from The Color Run India 5K Marathon webpage to your website through Hospitals website;
 Sponsorship acknowledged through all Little Hearts Marathon e-mail outs with logo displayed.
Community Responsibility Recognition
 Recognition with in the community by supporting a family focused, community event;
 Contribution to the development of a key fundraising event for a leading children’s Hospital that contributes equipment & services
to children suffering from CARDIAC DISEASES throughout India.
Sponsor the Event.
 Media Deliverables, Allocation of the logo of the sponsors with appropriate coverage will be done as per the sponsorship title and
the contribution
 All proceedings of “The Color Run India” 5K Marathon (minus event expenses) will be used to create a corpus to set up the
Cardiac Centre and treat deserving cardiac ailment children free/ subsidized cost.
“Adopt” few of the equipment’s required for setting of cardiac unit at MBST
Sponsor a cardiac surgery
 There is a huge waiting list of children who require a heart surgery, you may come forward and choose to sponsor surgeries for
these disadvantaged children as their parents are not able to pay the high cost of surgeries in private hospitals
Due credits will be ensured to all the partners. All monitory donations for above mentioned options are exempted
under section 80 G of Income Tax laws.
Partnership Thresholds
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Sponsorship Inclusions
Based on Sponsorship Level
• Partner on all collateral.
• Logo displayed on website & print advertising.
• Logo predominant display at event.
• Acknowledgment through all onsite event
signage & displays.
• MC acknowledgement.
• Quote in Media Release.
• Complimentary entries.
Sponsorship Title
 Platinum
 Gold
 Silver
 Bronze
 Diamond
 Ruby
 Emerald
In Kind Donations
Pre-approval /value determined by The Color Run
India™ 5K Marathon Executive Committee
Custom sponsorship opportunities available. Call The
Color Run India Marathon office at :
+ 91 9558570809, +91 98984 58897
for additional donation information,
 charity@thecolorrunindia.com
 thecolorrunindia@gmail.com
Sponsorship Opportunities
32
A wide variety of sponsorship opportunities are available for
all types of businesses and organizations through The Color
Run India Happiest 5K Marathon and its supporting events.
Each sponsorship package is customized to meet the goals
and objectives of each organization to maximize exposure
for branding, products and services.
“Sponsorship holds a unique position in the marketing mix
because it is effective in building brand awareness, providing
differentiated Marketing platforms, facilitating direct
business benefits and providing valuable networking and
hospitality opportunities.”
- Journal of Management and Market Research
Why become a The Color Run India Happiest 5K
Marathon sponsor?
 Increase awareness
 Promote sales of service(s) product(s)
 Enhance credibility
 Associate with a health-related community event
 Partner with a respected, high quality, established event
About The Color Run India Happiest 5K Marathon
Our Mission
 A high-quality, non-profit event*
 Promote physical activity and healthy living
 A community-focused, regional event
 Make a positive impact on the local community, region
and partners
 Create inspired, diverse sponsor and charity partnership
opportunities
Our Vision
 Serve as a model of a well-organized The Color Run 5K
Marathon Event
 Provide an opportunity for charitable, nonprofit, and
other organizations and teams to raise funds for their
cause
 Provide our established high-profile event brand for
sponsors and partners to associate with in a profitable
long-term marketing relationship
 Showcase and promote the beautiful area of India, and
Gujarat showing its abundance of activities and
attractions
 Reflect the “Green” aspects of a forward thinking city by
promoting environmental responsibility
 Generate a spirit of community involvement and
volunteerism
Sponsorship Benefits
33
Sponsorship Benefits Continued
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E-mail: info@thecolorrunindia.com
thecolorrunindia@gmail.com
https://www.thecolorrunindia.com
Contact No. + 91 95585 70809
+ 91 98984 58897

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The Color Run Ahmedabad

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  • 2. 2 The Color Run India Happiest 5k
  • 3. Red Carpet Concepts 3 Red Carpet Concepts Group Is An Award Winning Integrated Luxury Event Management Company Known For Delivering Outstanding Events In India And Across The World. Established over a decade ago, the red carpet concepts group has been the driving force behind some of the greatest corporate, institutional and private events across India, Asia , Middle east and Europe. It is recognized for producing some of the largest, most sophisticated, innovative and memorable events for world leading brands and individuals. Today, red carpet concepts - with offices in Mumbai and Ahmedabad- produces some of the most exclusive, high profile events, weddings, fund raising benefits and luxury brand experiences in Asia. As part of red carpet concepts, red carpet, the luxury wedding & special event planning division is a market leader and designs highly polished, incredibly glamorous and absolutely spell-binding weddings that add to our repertoire. Producing all our designs and set creations in house, the set division is one of India's premier set and event design studios. A one stop solution for the entire world class best luxury event management company, world luxury fashion week, best luxury fashion awards, best luxury hotel awards, best luxury conferences, best luxury branding, best luxury exhibitions, best luxury seminar & workshops, celebrity promotions and management, world class best luxury celebrity wedding planner, and film industry in UAE, UK, USA and India and across the world,
  • 4. Red Carpet Luxury Services 4 IN-HOUSE  Event Concepts & Management  Event Design & Technical Production  Strategic Event Marketing  Budget Development & Management  Invitation & Print Collateral Design  Talent Relations & Coordination  Sponsorship  Corporate Hospitality  Set Design SERVICES  Television Award Shows  Stadium Concert Design  Wedding Set Design  Television and Film Set Design  Corporate Launch Events  Exhibition Stand Design  Festival Design  Ambient Space Design & Decor EVENT PRODUCTION  Private Parties  Special & Private Events  Corporate Entertainment  World Best Luxury Fashion Week  Weddings / Destination Weddings  Store & Product Launches  Award Ceremonies  Brand Experiences  Conferences  Live Events  Press Events  Charity
  • 5. An Invitation 5 On 25th October 2015, THE COLOR RUN INDIA™ will host the 1st Edition of annual The Color Run India 5K Marathon in Ahmedabad.  The Color Run India 5K marathon is aimed at spreading awareness of Cardiac diseases in Children and raise funds for treating disadvantaged children suffering from Cardiac Diseases.  The Color Run India 5k event celebrates active lifestyles, helping kids while having fun and all for a good cause.  The Color Run India 5K marathon would like to invite you partner together with us for this grand event dedicated towards a noble cause THE COLOR RUN INDIA Saving Hearts Saving Lives
  • 6. Welcome To The Color Run India™ We have developed this event guide to provide you with all the information you could possibly need to make your experience at the event as FANTASTIC as possible! You and expected 5,000 of your newest friends will be part of the happiest India 5km on the planet! The Color Run India™, presented by Your Health First, also known as the Happiest 5k on the Planet, is a unique paint race that celebrates healthiness, happiness, individuality, and giving back to the community. Less about your 10-minute-mile and more about having the time of your life, The Color Run India™ 5k is a five-kilometer, un-timed race in which thousands of participants are doused from head to toe in different colors at each kilometer. The fun continues at the finish line with a gigantic “Color Festival,” using more colored powder to create happiness and lasting memories, not to mention millions of vivid color combinations. Trust us, this is the best post-5k party on the planet! With only two rules, the idea is easy to follow:  Wear white at the start line  Finish plastered in color! 6
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  • 8. Want To Know What Is “The Color Run India™ Is All About!? The world's largest “The Color Run India™” Festival is headed to a city near you! Embrace happiness and give love at this all-day festival of MUSIC, DANCE, FRESH VEGETARIAN CUISINE, YOGA, ZUMBA and our world-famous “The Color Run India™” and worldwide throws. Experience the original event that sparked a luxury global trend. Find a “The Color Run India™” Festival near you! We are the original paint race and have created a completely new genre of running events that continues to grow exponentially. “The Color Run India™” also known as the Happiest India 5k on the Planet, is a unique paint race that celebrates fitness, cheerfulness and individuality. Everyone is getting together no matter age, race, class or gender and celebrating togetherness and the beauty of changing seasons in the main idea of this event. “The Color Run India™” is an event series and FIVE KILOMETER paint race that is inspired by the Hindu festival. It takes place in North America, South America, Europe, Asia, New Zealand, Australia, Middle East and now “FIRST TIME IN INDIA”. Who doesn’t love a party and color throws? And to add to the fun, included in your race packet is a t-shirt, headband and tattoo along with a color packet! Instead, the thousands of participants are covered from head to toe in different color at each kilometer before joining the epic “The Color Run India™” at the finish line where they get to throw some serious shapes on the dance floor, as well as more color! Our colored powder creates lasting memories, the cheesiest of smiles and millions of vivid color combinations. The untimed event has no winners or prizes, but runners are showered with colored powder, made of food-grade corn starch, at stations along the run. 8
  • 9. Objectives –THE COLOR RUN INDIA 5K Marathon Engaging the community to participate in a healthy and fun event while raising much needed funds for children who suffer from heart diseases by setting up a cardiac center for them. An event designed to create awareness on the cause “Cardiac Disease” and help establishment of full-fledged department for cardiac surgeries for underprivileged children at the Hospital  Projected as a cause based event for open social participation.  Focus on children & youth as target audience.  Presence of mass media to spread awareness about the cause through the event. 9
  • 10. Event Details This is the central area of the event where all our pre and post run entertainment kicks off. The Start Line and Finish Line is closely located to The Center and therefore it will be the area you usually enter before you start the run and also where you will end up when you finish the run. The River front is the place to be and will be filled with our sponsors, food vendors, our merchandise store and stage!! of course the stage is where our pre-event ZUMBA warm up kicks off and where our TCRI Finish Festival takes place. This area is open to the general public so spectators are welcome to come along & wait for their beautiful friends and family to complete the run. 10 When: Sunday , 25th of October 2015 Where: Sabarmati River Front, Ahmedabad
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  • 12. Anticipated The Color Run India 5k’’ Demographics School & College Groups  Students  Teachers  Volunteers Family Groups  Mums and Dads of kids under 12  Grandparents taking grandkids  Young families Fun Runners  Participation driven by motivation  Participation of Hospital staff  Participation of Corporate Teams 12
  • 13. Schedule of Event Race Day TIME EVENT LOCATION 05.45am Festival / Registration /Bag Check Opens Festival Area 06.00am Warm Up Area Opens Festival Area 06.00am Art (tattoo) Creative Lab Festival Area 06.30am Zumba Starts on – stage Festival Area 07.00am VIP (inauguration) Festival Area 07.05am Welcome The Color Run Starts (Flag on) Start Area 07.10am The Color Run Starts Start Area 07.20am The Color Run Starts Start Area 08.00am Registration Closes Festival Area 09.15am VIP 09.30am Flag off Festival Area 10.00am Color Runners will be released in waves. The Color Throwing Festival takes place in front of the main stage from when you finish your 5k of happiness. Festival Area 10.30am Finish Line Festival Festival Area 10.45am The Color Run India Concepts Festival Area 12.30pm End •DO NOT FORGET YOUR PHOTO ID!!! •(On Site Registration*) DATE : SUNDAY, OCTOBER 25TH 2015 LOCATION : SABARMATI RIVER FRONT, SHREE VALLABH SADAN VAISHNAV TEMPLE ASHRAM ROAD AHMEDABAD – 380 009 13
  • 14. Every runner of 8 years and older will receive Your race packs have now been dispatched and should be delivered to the address you provided at registration over the coming days. In your incredible race pack, you’ll receive, You will also earn a medal after finishing the race.  The Color Run India RCC Tour official event t-shirt  The Color Run India sweat band  The Color Run India Head band  The Color Run India race Number  2 packet of colored powder at the finish line  Temporary tattoos  Entry to The Finish Festival Once you’ve completed the event you’ll receive your pack of color at the finish line to take part in The Color Festival!! If you haven’t received your race pack please contact +91 95585 70809 please e-mail us at info@thecolorrunindia.com Race Packs 14
  • 15. Be healthy. While The Color Run India event is all about fun and positive energy, the 5k also focuses on promoting a healthy lifestyle. our participants are first-time 5k runners and the event is trying to familiarize them with improvement of healthiness by a regular jogging. Be you. Color runners vary in age, fitness and motivation to run. With no official times and judges, The Color Run India caters to anyone from one year olds to 80 year olds, from first time runners to professional athletes. Reasons to run vary among the runners. Some run for joy, some run for love - The Color Run India™ witnessed at least ten proposals and even one wedding. Be happy. "It is called The Color Run founder. Hundreds of thousands runners finished race shining with joy and thus our happy tagline was created. 15
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  • 17. How the event works The Color Run India™ event is a one of a kind experience that is less about speed and more about enjoying a color-crazy day with your friends and family. We love to see 'Color Runners' of all different speeds, ages, shapes, and sizes toeing the start line. Whether you are a casual Sunday morning walker or an Olympic athlete, the 3 miles of The Color Run India™ course will be the most enjoyable 3 miles you’ve travelled in a VERY long time. (If you have more questions about how it all works, check out our “ABOUT” page.) The fun continues after Color Runners complete the race with an unforgettable Finish Festival. This larger than life party is equipped with music, dancing and massive color throws, which create millions of vivid color combinations. Trust us, this is the best post-5k party on the planet! The map below outlines “The Color Run India” 5k at a glance: Color Zones  You will pass through at least 5 Color Zones on course!  Our Color Zones will be either Pink, Peach Orange, Blue, Yellow, Purple or Green – check out the course map on your event detail page to find out what Color Zones you’ll be crossing!  The color is 100% natural, food dyed, food grade corn-starch.  We suggest wearing a bandanna, glasses or goggles if you are concerned about the color entering your mouth or eyes. 17
  • 18. The Start  The Start Chute opens 10 minutes prior to the run.  Waves of approx. 500 participants will start the run every 3-6 minutes.  Be sure to enter the Start Chute with the people you wish to run with!  The Start Chute will only remain open for approx. 30-45 minutes from when the run starts. Therefore, make sure you check out your city’s event page to see what time you need to arrive to gain entry to the course! Entertainment The entertainment at Color Festival creates an atmosphere of joy and color. From contemporary music to traditional dancing, you'll be carried away in the celebration of life, music, and culture. Run… The Color Run India™, also known as the 5K happiest kilometers on Earth, it is a unique color race celebrating health, tranquility, individuality and joy with others. It´s not about performance, it´s about fun. It´s a five kilometer run without time measurement, where on each kilometer thousands of participants are showered with colors from head to toe. The run culminates in the finish with a great Color Festival, during which thousands of color combinations thanks to powder colors are created. It’s the greatest finish ever! 18
  • 19. Healthiness While our 5k event is all about having fun, we also focus on promoting a healthy lifestyle. More than half of our participants are first-time 5k runners and the event is making headway on the national focus of improving health and wellness. We hope that The Color Run India 5k event will be able to act as a catalyst for our participants to live an active, healthy lifestyle. Happiness Seeing how happy “The Color Run India™” has made people has been tremendously rewarding for us. It is an event for all fitness levels, ages and backgrounds Our tag line, “The Happiest India 5k on the planet”, creates the expressions of pure joy from participants. Want to add some happiness to your life? Individuality Color Runners vary in demographics and reasons for running. With no winners or official times, “The Color Run India™” caters to everyone –first time runners to seasoned athletes. Some Color Runners participate as a celebration and capstone of their healthy living accomplishments, while others participate for reasons unique to them. What are you running for? Tell us here. 19
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  • 21. Colors The colors used are plant-based, non-toxic, and environmentally-friendly. Made from food-grade cornstarch, you could even eat them (not that we suggest that!). All these are toxic and can give people skin allergies, irritated nose or lungs and eye irritation. It´s not only unhealthy for people and animals, also for the environment it’s pollution. Why we only use eco-friendly Colors? Because “The Color Run India™” is more fun and harmless with organic Colors. Enjoy the natural colors for Run and don’t worry about skin allergies, irritation or pollution! Make your color run, festival and event success full with our eco-friendly Colors. Color Throws Every 15 minutes, we will countdown to a mass Color Throw. This creates the infamous Color Cloud. Join us as we welcome all Color Runners to the finish Festival. Everyone throwing colors into the air at the same time creates a spectacular sight. This is where you’ll want to use the color pack you received as you crossed the finish line. Hopefully you were able to resist throwing it for this long. Trust us, it’s worth the wait. If you have used, lost or forgotten your personal Color Pack (handed to you at the finish line), or would like to purchase additional color, we will have a limited quantity for sale at the Festival! First come, first served! Cash only please. 21
  • 22. The Finish Festival  The Finish Festival is the place to burn even more calories! We’ll have a DJ, music and INCREDDDDIBLE Color Throws happening here – trust us this is the BEST post 5k party on the planet!  As you cross the Finish Line, you will be given a color packet. Make sure you hang onto it and take it to the stage for a Color Throw! Additional color can be purchased,  Our Cleaning Zone is located right near the Finish Festival and our Color Blowers will do their best to help clean off any excess color! The Course  The run is approximately a 5km looped course  The course will be where our AHHHHMAZING Color Zones are located  There will be a water station around the half-way point of the course to keep you hydrated. Water stations will also be located at Ahmedabad.  This is your time to sparkle and is the area you absolutely MUST show us your dance moves, skipping technique, slow walk/fast walk, running speed or rolling abilities! (Basically – you don’t need to run the full 5k if you’re not up to it – it’s all about having FUN!). 22
  • 23. Cardiac Disease About the project The Color Run India 5K strives to have dedicated Pediatric cardiac surgery unit, providing leadership and excellence in the care of infants and children with congenital and acquired heart diseases. Proposed Cardiac Unit will equipped with • A dedicated cardiac Cathlab for Pediatrics neonates • Two dedicated cardiac operation theaters • A 12 bedded cardiac NICU for recovery • A 12 bedded cardiac PICU for recovery Rationale At The Color Run India 5K, every year more than 300 children with cardiac illness are referred to other Government aided and private hospitals. Over 3000 non affording children with cardiac illness are in waiting list of some of largest government hospitals of Ahmedabad. Not all parents can afford expensive treatment offered by private hospitals. 23
  • 24. Establishing Preventive Cardiac Center For Children Objectives  To treat, prevent and promote prevention of all Pediatric congenital and acquired heart illness among vulnerable children.  Hub of modern state of art cardiac diagnostic and surgical unit, inclusive of all cardiac related treatment and allied services  To make all cardiac related treatment more accessible and affordable to parents from lower socio-economic section of the society  To support other government hospital by reducing long waiting list of patients for their treatment Positive impact on the society  Treatment to an estimated 1200 patients per year, with survival rate of 80%, saving 960 lives in a year,  Increase in accessibility and affordability of cardiac surgical treatment for vulnerable children  Shorter waiting list of patients in government hospital for cardiac treatment SAVE A CHILD’S HEART 24
  • 25. Cardiac Unit Requirement, which will aid us in starting cardiac surgeries utilizing existing infrastructure. Cost estimates for proposed Paediatric cardiac center at MBST Hospital for Children. Infrastructure required to start a dedicated cardiac center and further increase our scope of services in field of Paediatric cardiology Equipment's for proposed Paediatric cardiac center at MBST Hospital for Children. Phase I –Cardiac Unit Sr. no Item Description Reqd. Qty. 1 Cardiac Cath Lab 1 2 Sternal Saw/ Redo 1 3 Ventilator Neonate 12 4 Ventilator Paediatric 12 5 Temporary Pacemaker 1 6 Emergency Crash Cart 2 7 Syringe Pumps 150 8 Infusion Pumps 50 9 ECG Machine Manual 2 10 ECG Machine Automated 1 11 Multipara Monitor 18 12 Mobile X Ray Unit 1 13 Baby Warmer Trolley 14 14 Bear Huggers 4 15 Bed (Five Function) 2 16 Sonography/Echocardiography Machine Capable of Cases 1 25 Sr. no Item Description Reqd. Qty. Heart lung machine 1 2 Operation theater lights 2 3 Operation theater tables 2 4 Anesthesia Ventilator 1 Phase II –Cardiac Unit
  • 26. Resource Mobilization 26 The Color Run India 5K strongly believes in power of partnership and collaborative efforts and has rich history of working on strong partnerships.  Proposed project will allow us to treat more children than ever before with modern and specialized services resulting well being of the poor children and preventing mortality of infants and children across India  Proposed project will contribute to national cause by protecting heritage building.  The Color Run India 5K seeks support from Individual, corporate firms and other likeminded institutional donors.
  • 27. Summary Of Marketing And Communications From The Color Run 5k Marathon In 2015 Media Evaluation (Print, Electronic and Online Reach) Press  Advertising in leading news papers  Editorials in leading news papers and magazines  Curtain raiser by VIP and Marathon Flag ON/ OFF by VIP was highlighted and published in more then 50 International, National and Regional news papers Television  All the Major national and regional news and lifestyle channels  Interviews of Celebrities, organizing team and doctors for supporting our cause Radio  FM was the official radio partner  Jingle for participation and donation appeal Online  http://www.thecolorrunindia.com  Social Media Channels (Facebook and Twitter)  E-newsletter distribution to TCRI database  Event was covered by more then 300 websites in online media  Celebrity and partners tweets on the event  Event , fitness and school websites and pages Print Collateral Distribution  Posters  Kiosk  Banners  Hoardings  Marathon T-shirts and Race Packs  Flyers distributed to each participant  Corporate/Organizational network 27
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  • 29. Partnership Benefits 29 Sponsorship Acknowledgement  Acknowledgment as a Sponsor of The Color Run India™ 5K Marathon 2015 in all related collateral, print & advertising material, on the official The Color Run India 5K Marathon webpage, through Hospitals website, signage on the day of the event and official acknowledgment from MC announced at the event. License and Endorsements  Professional photographs of the event (include branded shots, shots of your company’s representatives with celebrities etc.) to be provided post event;  Potential to develop an online campaign linked with The Color Run India 5K Marathon, details to be discussed. Onsite Promotion  Demonstration and display opportunities on site activities pre & post the event.  Opportunity for your company to hold Marque at the event with appropriate signage.  Opportunity to distribute promotional material / product in Participant’s Goody Bag  Logo acknowledgment in selected media releases.  Banner/signage displayed at the event. Free of Charge Opportunity  Up to 10 complimentary entries for clients, staff or other key stakeholders to participate in the event as nominated by your organization.
  • 30. Partnership Benefits Continued 30 Website and newsletters  Acknowledgment and link from The Color Run India 5K Marathon webpage to your website through Hospitals website;  Sponsorship acknowledged through all Little Hearts Marathon e-mail outs with logo displayed. Community Responsibility Recognition  Recognition with in the community by supporting a family focused, community event;  Contribution to the development of a key fundraising event for a leading children’s Hospital that contributes equipment & services to children suffering from CARDIAC DISEASES throughout India. Sponsor the Event.  Media Deliverables, Allocation of the logo of the sponsors with appropriate coverage will be done as per the sponsorship title and the contribution  All proceedings of “The Color Run India” 5K Marathon (minus event expenses) will be used to create a corpus to set up the Cardiac Centre and treat deserving cardiac ailment children free/ subsidized cost. “Adopt” few of the equipment’s required for setting of cardiac unit at MBST Sponsor a cardiac surgery  There is a huge waiting list of children who require a heart surgery, you may come forward and choose to sponsor surgeries for these disadvantaged children as their parents are not able to pay the high cost of surgeries in private hospitals Due credits will be ensured to all the partners. All monitory donations for above mentioned options are exempted under section 80 G of Income Tax laws.
  • 31. Partnership Thresholds 31 Sponsorship Inclusions Based on Sponsorship Level • Partner on all collateral. • Logo displayed on website & print advertising. • Logo predominant display at event. • Acknowledgment through all onsite event signage & displays. • MC acknowledgement. • Quote in Media Release. • Complimentary entries. Sponsorship Title  Platinum  Gold  Silver  Bronze  Diamond  Ruby  Emerald In Kind Donations Pre-approval /value determined by The Color Run India™ 5K Marathon Executive Committee Custom sponsorship opportunities available. Call The Color Run India Marathon office at : + 91 9558570809, +91 98984 58897 for additional donation information,  charity@thecolorrunindia.com  thecolorrunindia@gmail.com
  • 32. Sponsorship Opportunities 32 A wide variety of sponsorship opportunities are available for all types of businesses and organizations through The Color Run India Happiest 5K Marathon and its supporting events. Each sponsorship package is customized to meet the goals and objectives of each organization to maximize exposure for branding, products and services. “Sponsorship holds a unique position in the marketing mix because it is effective in building brand awareness, providing differentiated Marketing platforms, facilitating direct business benefits and providing valuable networking and hospitality opportunities.” - Journal of Management and Market Research Why become a The Color Run India Happiest 5K Marathon sponsor?  Increase awareness  Promote sales of service(s) product(s)  Enhance credibility  Associate with a health-related community event  Partner with a respected, high quality, established event About The Color Run India Happiest 5K Marathon Our Mission  A high-quality, non-profit event*  Promote physical activity and healthy living  A community-focused, regional event  Make a positive impact on the local community, region and partners  Create inspired, diverse sponsor and charity partnership opportunities Our Vision  Serve as a model of a well-organized The Color Run 5K Marathon Event  Provide an opportunity for charitable, nonprofit, and other organizations and teams to raise funds for their cause  Provide our established high-profile event brand for sponsors and partners to associate with in a profitable long-term marketing relationship  Showcase and promote the beautiful area of India, and Gujarat showing its abundance of activities and attractions  Reflect the “Green” aspects of a forward thinking city by promoting environmental responsibility  Generate a spirit of community involvement and volunteerism
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