3. Johnson Hardware
Marketing Highlights
Project Phoenix
Designed to discover, measure and create new
ways for all 5 divisions to work together
OUtcome
Annual Marketing Plan
Feedback system for employees
Documentation of processes and procedures for the
first time
Targeted goals for each Department and Manager
Thomas L Hauder
TLH7718@me.com
4. Johnson Hardware
Marketing Highlights
Created complete marketing department and programs from scratch
Deliverables
Approach package for Architect & Engineering sales calls
Approach package for Installation sales calls
Reference Handbooks for Division 8 and 10 Products
Sales catalogs (print and online) for Retail Stores and Omaha
Wholesale Hardware Division
Participated in local trade shows
Introduced the use of promotional items in retail stores
Used e mail campaigns to keep customer base up to date
Newsletter to Architect and Engineering community with
educational and product articles Thomas L Hauder
TLH7718@me.com
5. Bosch Security Systems
Marketing Highlights
Responsible for Fire Alarm product line in North / South America
Supported field sales managers with tools, expertise and on site
consultations with customers
Deliverables
Responsible for product catalog
Collected Voice of Customer and analyzed for market and
product information
Consulted with Dealers and End Users on application of product
Introduced Podcasting to train field sales force on new products
Kept field up to date on product and code changes affecting the
product line
Thomas L Hauder
TLH7718@me.com
7. Johnson Hardware
Product Management Highlights
Designed and implemented an “Express Products” program for local
customers
Designed and coded a Job Tracking Database
Worked with Integrated Systems Division manager to obtain a
dealership with a major Security Panel manufacturer
Worked with vendors to JHC to obtain
Training material
Content for web site
Co-op funds for advertising
Thomas L Hauder
TLH7718@me.com
8. Bosch Security System
Product Management Highlights
Managed budget and product line for North and South America
Deeply involved in working with the field sales organization to achieve
market penetration
Co-holder of 2 patents on Smoke Detector Cleaning
Managed Fire Alarm product line presence at major trade shows
Part of an International team of engineers and planners on new
product requirements
Successfully launched new smoker detectors winning industry awards
Successfully launched new concept in smoke detection that is still
unique in the industry
Increased Fire Alarm sales from $1 million/year to over $26 million/
year
Thomas L Hauder
TLH7718@me.com
9. IT / Technology
Management
Highlights
Thomas L Hauder
TLH7718@me.com
10. Johnson Hardware Co
IT / Technology Highlights
Managed all servers and workstations for HQ and remote offices
Created enforceable IT policy backed up with web filter technology
Brought e mail in-house for control and reliability
Created, coded and launched totally new web site for Johnson
Hardware
Created, coded and launched new stand alone online business
Managed outside IT provider in upgrade program for servers
Managed SharePoint system used for document control
Did all day to day troubleshooting of workstations and servers
Webmaster for all three JHC web sites
Thomas L Hauder
TLH7718@me.com
11. IT / Technology Highlights
Owner of TLH Interactive LLC, web hosting, design and SEO
Owner of The800numberstore.com; toll free and vanity phone
numbers
Webmaster for over a dozen web sites both commercial and non-profit
Skilled in both Windows and Apple platforms
Software skills:
Adobe / Dreamweaver / InDesign / Illustrator / Photoshop /
Contribute
MS Office / Excel, Word, PowerPoint, Outlook
MS SharePoint
FilemakerPro 10 (database)
PHP / HTML Thomas L Hauder
TLH7718@me.com
12. Want to know more?
Contact me at TLH7718@me.com
Thomas L Hauder
TLH7718@me.com