SlideShare una empresa de Scribd logo
1 de 3
Descargar para leer sin conexión
CNET
   CNET Content Solutions is the world’s leading
   independent source of product information. With
   detailed content on more than 5 million technology
   products in 15 languages, CNET helps thousands
   of resellers and retailers convert shoppers into buy-
   ers. From standardized content delivery to hosted
   services and custom solutions, CNET empowers
   businesses to maximize the value of product
   information to improve their customer experience
   and bottom line. In addition to the cooperation
   with TIE Kinetix, CNET works with more than
   2,100 e-commerce partners, including CDW,                                 Sean Murphy
   Computacenter, Dabs.com, Dell, Hewlett-Packard,               Vice President & General
   Insight, Microsoft, OfficeMaX and PC World              Manager CNET Content Solution
   Business.
P4 ~ 2011 ~ TIE
Text Jim Larkin ~ Photography CNET/James Martin
                                                                                             CONTENT SYNDICATION




               Exploring the Synergy
               between Technology
               and Experience
               CNET Content Solutions, a division of CBS Interactive is the world’s
               leading independent source of product information. With detailed
               content on more than 5 million technology products in 15 languages,
               CNET Content Solutions helps thousands of resellers and retailers
               convert shoppers into buyers every day.



F
       rom standardized content              The market requirements                            stand the subtle cultural distinctions
       delivery to hosted services and       for content syndication                            such as phrasing (e.g. American English
       custom solutions, CNET                services Content syndication as an                 vs. British English) that convey more
empowers businesses of all sizes to          offering has grown, like many other                validity between the brand owner,
maximize the value of product                true online breakthroughs, by                      partners, and consumers. These are the
information to improve their customer        responding to the needs of vendors,                understated differentiators of the
experience and bottom line.                  retailers and resellers to determine best          CNET/TIE partnership that are the
   A growing need within the                 practices from marketing concepts to               true strength of the solution, not seen
consumer electronics and information         the point of sale. After 10 years in the                          in other syndication
technology community is the                  business of syndicating content,                                  engines.
availability of easily updateable, digital   CNET’s in-depth know-how and                  “Our aim                When we sit down to
rich content deployed across the sales       experience within the consumer                                    talk with Sean Murphy,
channel. This need to better educate         electronics channel has helped provide       is to provi-         Vice President & General
and drive sales is being met by the          them with a clear understanding what                              Manager of CNET
partnership between TIE Kinetix with
CNET Content Solutions. Branded as
                                             types of solutions are needed to benefit
                                             their customers the most. Vendors and
                                                                                          de analysis          Content Solutions, about
                                                                                                               the significance of
‘ContentCast’, this CNET Content
Solutions offering has been employed
                                             brand owners need a partner like CNET
                                             with well-established relationships
                                                                                         that enables          channel related content
                                                                                                               today, he resists
by clients such as Lenovo, Cisco
Systems, Hitachi, and Intel. Each of
                                             within the retailer, distributor and
                                             channel community and a comprehen-
                                                                                          vendors to           discussing the technical
                                                                                                               minutiae under the hood
these tech heavyweights now benefit
from true dynamic content syndication
                                             sion of how and what will make a
                                             difference with consumers during their      understand            of the syndicated
                                                                                                               solution. For him,
and the increased value realized by
their reseller base and end users. The
                                             overall on-line shopping experience.
                                                As more and more global companies         the impact           fulfilling the needs of the
                                                                                                               customer comes first,
eighteen-month-old CNET/TIE                  seek to efficiently drive multi-market                            and the year and a half
Kinetix partnership is now set to fulfill    campaigns across diverse digital               of their           following the partner-
the needs of a much wider customer           platforms, they truly require the                                 ship between TIE
base and scope of audience.                  support of organizations that under-          content”            Kinetix and CNET

                                                                                                                         TIE ~ 2011 ~ P5
CONTENT SYNDICATION




                                                             cess to that content in a multitude            are the metrics and returns that are just
                                                             of digital locations and the need for          now being realized and implemented
                                                             vendors and channel partners to un-            by forward thinking companies.
                                                             derstand the impact the given content              These are the qualifiers in mind
                                                             is having on their value proposition           when driving where and when content
                                                             through strong data and analytics. If          should appear says Sean Murphy,
                                                             we and other vendors can help deliver          “We can help get your content on to
                                                             against these three core needs, vendors        your partner sites; we can help you get
                                                             and their respective channel partners          content onto kiosks within your part-
                                                             should see a much higher level of              ner stores and we can get your content
                                                             engagement from consumers; engage-             onto mobile applications when one
                                                             ment around product and brand.”                of your customers are in a given store
                                                                                                            looking at your product and want to
                                                               You mention data and analytics. What         access content on it. That to me is the
Content Solutions has successfully                             kinds of challenges are faced by vendors     zenith of vendor content syndication.
filled that need by leveraging the                             to understand how their content and          Not just about helping customers man-
strengths that both companies bring to                         brands are performing online?                age web based content syndication, or
the channel.                                                   “As it relates to syndicating and helping    content campaigns, but helping them
                                                               manage a given vendor’s content, what        get their content at all the different
Sean, how do you see the increased                             we’re hearing in the market place is,        distinct points of sale regardless of
availability of CNET’s total solutions                                         ‘I need you to educate       where an end customer is physically

                                                “We can
(via syndication) impacting the under-                                         me, I need you to help       standing.”
lying value for brand owners                                                   me understand how
and retailers alike?                                                           people are engaging          How does the TIE Kinetix partnership
“For over a decade now CNET Content                help                        with this content.’ It’s     play a role in CNET’s overall strategy?
Solutions has been focused on scaling                                          not too dissimilar to the    “TIE Kinetix represents a key busi-
our offerings to meet the ever evolving
needs of the direct vendor and channel
                                                get your                       problem the publish-
                                                                               ing community faces
                                                                                                            ness and technology component that
                                                                                                            enables us to have a competitive market
community. This started with facilitat-
ing foundational catalog content and
                                                content                        when selling advertising
                                                                               space. ‘I know I need to
                                                                                                            presence. TIE’s technology platform
                                                                                                            enables highly sophisticated content
has broadened in scope to cover rich
content such as Product Reviews,
                                               on to your                      do this advertising, but
                                                                               I need you to help me
                                                                                                            ingestion and distribution of all forms
                                                                                                            of digital content, and their years of
hosted software solutions such as a
Recommendation Engine, and the nec-              partner                       understand exactly what
                                                                               I’m getting out of it.’ We
                                                                                                            experience in the space make for a very
                                                                                                            strong business partner. In addition to

                                                  sites”
essary Professional Services to ensure                                         have challenged our-         the technology and business alignment,
proper implementation. The evolution                                           selves to help the vendor    TIE is the right kind of partner cultur-
of customer needs has shifted yet again                                        community really under-      ally, which means our respective em-
where it’s as much about bringing in quality 3rd party                         stand what the content is    ployees can and do work well together.”
content as it is about ensuring that brand and product                         doing in order for there         Murphy speaks directly about the
content effectively moves from the vendor to their key                         to be a long term play       investment in TIE Kinetix and the
channel partners. And by fulfilling that need for both the                     here.” Whether it be         excitement at CNET around partnering
vendor and channel partner we believe their overall value                      direct click engagement      with a technology provider like TIE.
is impacted in a positive manner.”                                             or time spent viewing        “It was the right decision. If you are to
    This concept of shepherding audiences to assist in the                     something, our aim           speak to anyone in the organization,
sales process is gaining awareness, and has been constantly                    is to provide analysis       C-Team on down, you will quickly see
re-shaping itself in the last decade. CNET Content Solu-                       that enables vendors to      that the growing interactive space is
tions bundles the syndication of brand owner content                           understand the impact        focused around getting vendor content
with CNET product information, collateral, correspond-                         of their content (in the     out to where people care about it. It is
ing products, video and editorial review information                           channel) on a micro and      absolutely one of the top three things
to provide consumers with the most comprehensive                               macro level.”                we have to get right as an organization.
accurate product content on participating retail sites                             Addressing the wants     TIE Kinetix has helped us to deliver on
dynamically at the time of purchase.                                           and needs for CNET           that strategy and we need to continue
                                                                               customers can be a mov-      to be focused on driving the best results
What do you see as the primary                                                 ing target especially for    for our customers. As we continue to
need in the channel today?                                                     an industry that’s only a    execute, I am confident in our ability to
 “It’s hard to define one prevailing need. It feels like there                 decade or so old. The real   build a leadership position and provide
are three basic needs related to content. The need to have                     barometers of successful     the right mix of products and services
high quality content, the need for consumers to have ac-                       interactive campaigns        to the market.”

P6 ~ 2011 ~ TIE

Más contenido relacionado

La actualidad más candente

Time-based metadata and the emerging video landscape. By Zane Vella, Watchwith
Time-based metadata and the emerging video landscape. By Zane Vella, WatchwithTime-based metadata and the emerging video landscape. By Zane Vella, Watchwith
Time-based metadata and the emerging video landscape. By Zane Vella, WatchwithGeoff Katz
 
Answers inside drive revenue
Answers inside   drive revenueAnswers inside   drive revenue
Answers inside drive revenuepaulmonahan
 
Pit bow customer summit ppt
Pit bow   customer summit pptPit bow   customer summit ppt
Pit bow customer summit pptsheenawilson
 
ADCentricity Shopper Connect Presentation
ADCentricity Shopper Connect PresentationADCentricity Shopper Connect Presentation
ADCentricity Shopper Connect PresentationDWoolridge
 
Accelerating Multiscreen Video Delivery
Accelerating Multiscreen Video DeliveryAccelerating Multiscreen Video Delivery
Accelerating Multiscreen Video DeliveryCognizant
 
Cloud definitions and market opportunities
Cloud definitions and market opportunitiesCloud definitions and market opportunities
Cloud definitions and market opportunitiesVik Bhambri
 
Lithium Listening with Purpose
Lithium Listening with PurposeLithium Listening with Purpose
Lithium Listening with PurposeLithium
 
Convergence india 2012
Convergence india 2012Convergence india 2012
Convergence india 2012sp_cool
 
Bowen daigledionvalentine netflixcasestudy
Bowen daigledionvalentine netflixcasestudyBowen daigledionvalentine netflixcasestudy
Bowen daigledionvalentine netflixcasestudyWanda Alexander
 
101 Questions for Your Payment & Presentment Partner
101 Questions for Your Payment & Presentment Partner101 Questions for Your Payment & Presentment Partner
101 Questions for Your Payment & Presentment PartnerJOSH CARROLL
 
GovDelivery in Central Government
GovDelivery in Central GovernmentGovDelivery in Central Government
GovDelivery in Central GovernmentGov Delivery
 
Jegi m&a presentation 1.17.13 final
Jegi m&a presentation 1.17.13 finalJegi m&a presentation 1.17.13 final
Jegi m&a presentation 1.17.13 finalAmir Akhavan
 
Between Creation and Consumption: The Muddle in the Middle
Between Creation and Consumption: The Muddle in the MiddleBetween Creation and Consumption: The Muddle in the Middle
Between Creation and Consumption: The Muddle in the MiddleOnFrame Ltd
 
Dm arts d1-workshop-steffen ehrhardt-google-innovations in display
Dm arts d1-workshop-steffen ehrhardt-google-innovations in displayDm arts d1-workshop-steffen ehrhardt-google-innovations in display
Dm arts d1-workshop-steffen ehrhardt-google-innovations in displayDigital Marketing Arts
 
Developing a Social Media Sales Channel
Developing a Social Media Sales ChannelDeveloping a Social Media Sales Channel
Developing a Social Media Sales ChannelDr Matt McDougall
 

La actualidad más candente (17)

Time-based metadata and the emerging video landscape. By Zane Vella, Watchwith
Time-based metadata and the emerging video landscape. By Zane Vella, WatchwithTime-based metadata and the emerging video landscape. By Zane Vella, Watchwith
Time-based metadata and the emerging video landscape. By Zane Vella, Watchwith
 
Answers inside drive revenue
Answers inside   drive revenueAnswers inside   drive revenue
Answers inside drive revenue
 
Pit bow customer summit ppt
Pit bow   customer summit pptPit bow   customer summit ppt
Pit bow customer summit ppt
 
Published Samples Asheesh Pandia
Published Samples Asheesh PandiaPublished Samples Asheesh Pandia
Published Samples Asheesh Pandia
 
Published Samples Asheesh Pandia 1112
Published Samples Asheesh Pandia 1112Published Samples Asheesh Pandia 1112
Published Samples Asheesh Pandia 1112
 
ADCentricity Shopper Connect Presentation
ADCentricity Shopper Connect PresentationADCentricity Shopper Connect Presentation
ADCentricity Shopper Connect Presentation
 
Accelerating Multiscreen Video Delivery
Accelerating Multiscreen Video DeliveryAccelerating Multiscreen Video Delivery
Accelerating Multiscreen Video Delivery
 
Cloud definitions and market opportunities
Cloud definitions and market opportunitiesCloud definitions and market opportunities
Cloud definitions and market opportunities
 
Lithium Listening with Purpose
Lithium Listening with PurposeLithium Listening with Purpose
Lithium Listening with Purpose
 
Convergence india 2012
Convergence india 2012Convergence india 2012
Convergence india 2012
 
Bowen daigledionvalentine netflixcasestudy
Bowen daigledionvalentine netflixcasestudyBowen daigledionvalentine netflixcasestudy
Bowen daigledionvalentine netflixcasestudy
 
101 Questions for Your Payment & Presentment Partner
101 Questions for Your Payment & Presentment Partner101 Questions for Your Payment & Presentment Partner
101 Questions for Your Payment & Presentment Partner
 
GovDelivery in Central Government
GovDelivery in Central GovernmentGovDelivery in Central Government
GovDelivery in Central Government
 
Jegi m&a presentation 1.17.13 final
Jegi m&a presentation 1.17.13 finalJegi m&a presentation 1.17.13 final
Jegi m&a presentation 1.17.13 final
 
Between Creation and Consumption: The Muddle in the Middle
Between Creation and Consumption: The Muddle in the MiddleBetween Creation and Consumption: The Muddle in the Middle
Between Creation and Consumption: The Muddle in the Middle
 
Dm arts d1-workshop-steffen ehrhardt-google-innovations in display
Dm arts d1-workshop-steffen ehrhardt-google-innovations in displayDm arts d1-workshop-steffen ehrhardt-google-innovations in display
Dm arts d1-workshop-steffen ehrhardt-google-innovations in display
 
Developing a Social Media Sales Channel
Developing a Social Media Sales ChannelDeveloping a Social Media Sales Channel
Developing a Social Media Sales Channel
 

Similar a TIE Magazine #3: CNET

Profitability in the Direct-to-Consumer Marketplace: A Playbook for Media and...
Profitability in the Direct-to-Consumer Marketplace: A Playbook for Media and...Profitability in the Direct-to-Consumer Marketplace: A Playbook for Media and...
Profitability in the Direct-to-Consumer Marketplace: A Playbook for Media and...Cognizant
 
Overview of Data Methodology and Practices
Overview of Data Methodology and PracticesOverview of Data Methodology and Practices
Overview of Data Methodology and PracticesCompete
 
European Communications (Next Generartion Commerce)
European Communications (Next Generartion Commerce)European Communications (Next Generartion Commerce)
European Communications (Next Generartion Commerce)Peter Conquest
 
India's Most Trusted IT Vendor
India's Most Trusted IT VendorIndia's Most Trusted IT Vendor
India's Most Trusted IT VendorDhiren Gala
 
Prepping for the New Age of Information Services, Media and Entertainment
Prepping for the New Age of Information Services, Media and EntertainmentPrepping for the New Age of Information Services, Media and Entertainment
Prepping for the New Age of Information Services, Media and EntertainmentCognizant
 
Tele Tech Corporate Overview
Tele Tech Corporate OverviewTele Tech Corporate Overview
Tele Tech Corporate OverviewSeanHart1766
 
Tams Media Brochure
Tams Media BrochureTams Media Brochure
Tams Media Brochuregladwynlewis
 
A Content Manifesto (Gnostyx CIDM IDEAS Conference 2020)
A Content Manifesto (Gnostyx CIDM IDEAS Conference 2020)A Content Manifesto (Gnostyx CIDM IDEAS Conference 2020)
A Content Manifesto (Gnostyx CIDM IDEAS Conference 2020)Joe Gollner
 
Ibm smarter commerce announcement industry analyst march 10
Ibm smarter commerce announcement industry analyst  march 10Ibm smarter commerce announcement industry analyst  march 10
Ibm smarter commerce announcement industry analyst march 10Mauricio Godoy
 
Kognitio TiVo
Kognitio TiVoKognitio TiVo
Kognitio TiVoKognitio
 
Challenges and Opportunities in the Internet for Media Companies
Challenges and Opportunities in the Internet for Media CompaniesChallenges and Opportunities in the Internet for Media Companies
Challenges and Opportunities in the Internet for Media CompaniesJose Claudio Terra
 
Content Supply Chain Management White Paper
Content Supply Chain Management White PaperContent Supply Chain Management White Paper
Content Supply Chain Management White PaperSigniant
 
WEB-16006-Whitepaper-FA Final Starr
WEB-16006-Whitepaper-FA Final StarrWEB-16006-Whitepaper-FA Final Starr
WEB-16006-Whitepaper-FA Final StarrJim Barnish Jr.
 
Lessons from Long Tail: Delivering on the Semiconductor Digital Engagement Ma...
Lessons from Long Tail: Delivering on the Semiconductor Digital Engagement Ma...Lessons from Long Tail: Delivering on the Semiconductor Digital Engagement Ma...
Lessons from Long Tail: Delivering on the Semiconductor Digital Engagement Ma...Infosys
 
Semiconductors digital-engagement-mandate
Semiconductors digital-engagement-mandateSemiconductors digital-engagement-mandate
Semiconductors digital-engagement-mandatenak03
 
Realizing the rtb video opportunity for brand marketers
Realizing the rtb video opportunity for brand marketers Realizing the rtb video opportunity for brand marketers
Realizing the rtb video opportunity for brand marketers jcutter32079
 
Tie Kinetix Overview
Tie Kinetix OverviewTie Kinetix Overview
Tie Kinetix OverviewGlobalLisbon
 
Opportunities In Managed Services Image Source Mag
Opportunities In Managed Services   Image Source MagOpportunities In Managed Services   Image Source Mag
Opportunities In Managed Services Image Source Magdramos1971
 

Similar a TIE Magazine #3: CNET (20)

Profitability in the Direct-to-Consumer Marketplace: A Playbook for Media and...
Profitability in the Direct-to-Consumer Marketplace: A Playbook for Media and...Profitability in the Direct-to-Consumer Marketplace: A Playbook for Media and...
Profitability in the Direct-to-Consumer Marketplace: A Playbook for Media and...
 
Overview of Data Methodology and Practices
Overview of Data Methodology and PracticesOverview of Data Methodology and Practices
Overview of Data Methodology and Practices
 
Customer dac (1)
Customer dac (1)Customer dac (1)
Customer dac (1)
 
European Communications (Next Generartion Commerce)
European Communications (Next Generartion Commerce)European Communications (Next Generartion Commerce)
European Communications (Next Generartion Commerce)
 
India's Most Trusted IT Vendor
India's Most Trusted IT VendorIndia's Most Trusted IT Vendor
India's Most Trusted IT Vendor
 
Prepping for the New Age of Information Services, Media and Entertainment
Prepping for the New Age of Information Services, Media and EntertainmentPrepping for the New Age of Information Services, Media and Entertainment
Prepping for the New Age of Information Services, Media and Entertainment
 
Tele Tech Corporate Overview
Tele Tech Corporate OverviewTele Tech Corporate Overview
Tele Tech Corporate Overview
 
Tams Media Brochure
Tams Media BrochureTams Media Brochure
Tams Media Brochure
 
A Content Manifesto (Gnostyx CIDM IDEAS Conference 2020)
A Content Manifesto (Gnostyx CIDM IDEAS Conference 2020)A Content Manifesto (Gnostyx CIDM IDEAS Conference 2020)
A Content Manifesto (Gnostyx CIDM IDEAS Conference 2020)
 
Ibm smarter commerce announcement industry analyst march 10
Ibm smarter commerce announcement industry analyst  march 10Ibm smarter commerce announcement industry analyst  march 10
Ibm smarter commerce announcement industry analyst march 10
 
Kognitio TiVo
Kognitio TiVoKognitio TiVo
Kognitio TiVo
 
Tech Trends 2012
Tech Trends 2012Tech Trends 2012
Tech Trends 2012
 
Challenges and Opportunities in the Internet for Media Companies
Challenges and Opportunities in the Internet for Media CompaniesChallenges and Opportunities in the Internet for Media Companies
Challenges and Opportunities in the Internet for Media Companies
 
Content Supply Chain Management White Paper
Content Supply Chain Management White PaperContent Supply Chain Management White Paper
Content Supply Chain Management White Paper
 
WEB-16006-Whitepaper-FA Final Starr
WEB-16006-Whitepaper-FA Final StarrWEB-16006-Whitepaper-FA Final Starr
WEB-16006-Whitepaper-FA Final Starr
 
Lessons from Long Tail: Delivering on the Semiconductor Digital Engagement Ma...
Lessons from Long Tail: Delivering on the Semiconductor Digital Engagement Ma...Lessons from Long Tail: Delivering on the Semiconductor Digital Engagement Ma...
Lessons from Long Tail: Delivering on the Semiconductor Digital Engagement Ma...
 
Semiconductors digital-engagement-mandate
Semiconductors digital-engagement-mandateSemiconductors digital-engagement-mandate
Semiconductors digital-engagement-mandate
 
Realizing the rtb video opportunity for brand marketers
Realizing the rtb video opportunity for brand marketers Realizing the rtb video opportunity for brand marketers
Realizing the rtb video opportunity for brand marketers
 
Tie Kinetix Overview
Tie Kinetix OverviewTie Kinetix Overview
Tie Kinetix Overview
 
Opportunities In Managed Services Image Source Mag
Opportunities In Managed Services   Image Source MagOpportunities In Managed Services   Image Source Mag
Opportunities In Managed Services Image Source Mag
 

Más de TIE Kinetix

TIE Kinetix Overview
TIE Kinetix OverviewTIE Kinetix Overview
TIE Kinetix OverviewTIE Kinetix
 
TIE Magazine #3: TWZ
TIE Magazine #3: TWZTIE Magazine #3: TWZ
TIE Magazine #3: TWZTIE Kinetix
 
TIE Magazine #3: Capgemini chooses TIE EDI platform exclusively for retailers
TIE Magazine #3: Capgemini chooses TIE EDI platform exclusively for retailersTIE Magazine #3: Capgemini chooses TIE EDI platform exclusively for retailers
TIE Magazine #3: Capgemini chooses TIE EDI platform exclusively for retailersTIE Kinetix
 
TIE Magazine #3: TIE Kinetix Partner Program
TIE Magazine #3: TIE Kinetix Partner ProgramTIE Magazine #3: TIE Kinetix Partner Program
TIE Magazine #3: TIE Kinetix Partner ProgramTIE Kinetix
 
TIE Magazine #2: Internet Content Syndication 101
TIE Magazine #2: Internet Content Syndication 101TIE Magazine #2: Internet Content Syndication 101
TIE Magazine #2: Internet Content Syndication 101TIE Kinetix
 
TIE Magazine #2: Mobile Access
TIE Magazine #2: Mobile AccessTIE Magazine #2: Mobile Access
TIE Magazine #2: Mobile AccessTIE Kinetix
 
TIE Magazine #4: ERIKS' B2B Motor
TIE Magazine #4: ERIKS' B2B MotorTIE Magazine #4: ERIKS' B2B Motor
TIE Magazine #4: ERIKS' B2B MotorTIE Kinetix
 
TIE Magazine #4: Think Outside The Cloud
TIE Magazine #4: Think Outside The CloudTIE Magazine #4: Think Outside The Cloud
TIE Magazine #4: Think Outside The CloudTIE Kinetix
 
TIE Kinetix Magazine #3
TIE Kinetix Magazine #3TIE Kinetix Magazine #3
TIE Kinetix Magazine #3TIE Kinetix
 
TIE Magazine #1: Sodexo
TIE Magazine #1: SodexoTIE Magazine #1: Sodexo
TIE Magazine #1: SodexoTIE Kinetix
 
TIE Kinetix Magazine #1
TIE Kinetix Magazine #1TIE Kinetix Magazine #1
TIE Kinetix Magazine #1TIE Kinetix
 

Más de TIE Kinetix (11)

TIE Kinetix Overview
TIE Kinetix OverviewTIE Kinetix Overview
TIE Kinetix Overview
 
TIE Magazine #3: TWZ
TIE Magazine #3: TWZTIE Magazine #3: TWZ
TIE Magazine #3: TWZ
 
TIE Magazine #3: Capgemini chooses TIE EDI platform exclusively for retailers
TIE Magazine #3: Capgemini chooses TIE EDI platform exclusively for retailersTIE Magazine #3: Capgemini chooses TIE EDI platform exclusively for retailers
TIE Magazine #3: Capgemini chooses TIE EDI platform exclusively for retailers
 
TIE Magazine #3: TIE Kinetix Partner Program
TIE Magazine #3: TIE Kinetix Partner ProgramTIE Magazine #3: TIE Kinetix Partner Program
TIE Magazine #3: TIE Kinetix Partner Program
 
TIE Magazine #2: Internet Content Syndication 101
TIE Magazine #2: Internet Content Syndication 101TIE Magazine #2: Internet Content Syndication 101
TIE Magazine #2: Internet Content Syndication 101
 
TIE Magazine #2: Mobile Access
TIE Magazine #2: Mobile AccessTIE Magazine #2: Mobile Access
TIE Magazine #2: Mobile Access
 
TIE Magazine #4: ERIKS' B2B Motor
TIE Magazine #4: ERIKS' B2B MotorTIE Magazine #4: ERIKS' B2B Motor
TIE Magazine #4: ERIKS' B2B Motor
 
TIE Magazine #4: Think Outside The Cloud
TIE Magazine #4: Think Outside The CloudTIE Magazine #4: Think Outside The Cloud
TIE Magazine #4: Think Outside The Cloud
 
TIE Kinetix Magazine #3
TIE Kinetix Magazine #3TIE Kinetix Magazine #3
TIE Kinetix Magazine #3
 
TIE Magazine #1: Sodexo
TIE Magazine #1: SodexoTIE Magazine #1: Sodexo
TIE Magazine #1: Sodexo
 
TIE Kinetix Magazine #1
TIE Kinetix Magazine #1TIE Kinetix Magazine #1
TIE Kinetix Magazine #1
 

Último

Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.francesco barbera
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Babel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxBabel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxYounusS2
 
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdfJamie (Taka) Wang
 
RAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIRAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIUdaiappa Ramachandran
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 

Último (20)

Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
Babel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxBabel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptx
 
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
 
RAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIRAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AI
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 

TIE Magazine #3: CNET

  • 1. CNET CNET Content Solutions is the world’s leading independent source of product information. With detailed content on more than 5 million technology products in 15 languages, CNET helps thousands of resellers and retailers convert shoppers into buy- ers. From standardized content delivery to hosted services and custom solutions, CNET empowers businesses to maximize the value of product information to improve their customer experience and bottom line. In addition to the cooperation with TIE Kinetix, CNET works with more than 2,100 e-commerce partners, including CDW, Sean Murphy Computacenter, Dabs.com, Dell, Hewlett-Packard, Vice President & General Insight, Microsoft, OfficeMaX and PC World Manager CNET Content Solution Business. P4 ~ 2011 ~ TIE
  • 2. Text Jim Larkin ~ Photography CNET/James Martin CONTENT SYNDICATION Exploring the Synergy between Technology and Experience CNET Content Solutions, a division of CBS Interactive is the world’s leading independent source of product information. With detailed content on more than 5 million technology products in 15 languages, CNET Content Solutions helps thousands of resellers and retailers convert shoppers into buyers every day. F rom standardized content The market requirements stand the subtle cultural distinctions delivery to hosted services and for content syndication such as phrasing (e.g. American English custom solutions, CNET services Content syndication as an vs. British English) that convey more empowers businesses of all sizes to offering has grown, like many other validity between the brand owner, maximize the value of product true online breakthroughs, by partners, and consumers. These are the information to improve their customer responding to the needs of vendors, understated differentiators of the experience and bottom line. retailers and resellers to determine best CNET/TIE partnership that are the A growing need within the practices from marketing concepts to true strength of the solution, not seen consumer electronics and information the point of sale. After 10 years in the in other syndication technology community is the business of syndicating content, engines. availability of easily updateable, digital CNET’s in-depth know-how and “Our aim When we sit down to rich content deployed across the sales experience within the consumer talk with Sean Murphy, channel. This need to better educate electronics channel has helped provide is to provi- Vice President & General and drive sales is being met by the them with a clear understanding what Manager of CNET partnership between TIE Kinetix with CNET Content Solutions. Branded as types of solutions are needed to benefit their customers the most. Vendors and de analysis Content Solutions, about the significance of ‘ContentCast’, this CNET Content Solutions offering has been employed brand owners need a partner like CNET with well-established relationships that enables channel related content today, he resists by clients such as Lenovo, Cisco Systems, Hitachi, and Intel. Each of within the retailer, distributor and channel community and a comprehen- vendors to discussing the technical minutiae under the hood these tech heavyweights now benefit from true dynamic content syndication sion of how and what will make a difference with consumers during their understand of the syndicated solution. For him, and the increased value realized by their reseller base and end users. The overall on-line shopping experience. As more and more global companies the impact fulfilling the needs of the customer comes first, eighteen-month-old CNET/TIE seek to efficiently drive multi-market and the year and a half Kinetix partnership is now set to fulfill campaigns across diverse digital of their following the partner- the needs of a much wider customer platforms, they truly require the ship between TIE base and scope of audience. support of organizations that under- content” Kinetix and CNET TIE ~ 2011 ~ P5
  • 3. CONTENT SYNDICATION cess to that content in a multitude are the metrics and returns that are just of digital locations and the need for now being realized and implemented vendors and channel partners to un- by forward thinking companies. derstand the impact the given content These are the qualifiers in mind is having on their value proposition when driving where and when content through strong data and analytics. If should appear says Sean Murphy, we and other vendors can help deliver “We can help get your content on to against these three core needs, vendors your partner sites; we can help you get and their respective channel partners content onto kiosks within your part- should see a much higher level of ner stores and we can get your content engagement from consumers; engage- onto mobile applications when one ment around product and brand.” of your customers are in a given store looking at your product and want to You mention data and analytics. What access content on it. That to me is the Content Solutions has successfully kinds of challenges are faced by vendors zenith of vendor content syndication. filled that need by leveraging the to understand how their content and Not just about helping customers man- strengths that both companies bring to brands are performing online? age web based content syndication, or the channel. “As it relates to syndicating and helping content campaigns, but helping them manage a given vendor’s content, what get their content at all the different Sean, how do you see the increased we’re hearing in the market place is, distinct points of sale regardless of availability of CNET’s total solutions ‘I need you to educate where an end customer is physically “We can (via syndication) impacting the under- me, I need you to help standing.” lying value for brand owners me understand how and retailers alike? people are engaging How does the TIE Kinetix partnership “For over a decade now CNET Content help with this content.’ It’s play a role in CNET’s overall strategy? Solutions has been focused on scaling not too dissimilar to the “TIE Kinetix represents a key busi- our offerings to meet the ever evolving needs of the direct vendor and channel get your problem the publish- ing community faces ness and technology component that enables us to have a competitive market community. This started with facilitat- ing foundational catalog content and content when selling advertising space. ‘I know I need to presence. TIE’s technology platform enables highly sophisticated content has broadened in scope to cover rich content such as Product Reviews, on to your do this advertising, but I need you to help me ingestion and distribution of all forms of digital content, and their years of hosted software solutions such as a Recommendation Engine, and the nec- partner understand exactly what I’m getting out of it.’ We experience in the space make for a very strong business partner. In addition to sites” essary Professional Services to ensure have challenged our- the technology and business alignment, proper implementation. The evolution selves to help the vendor TIE is the right kind of partner cultur- of customer needs has shifted yet again community really under- ally, which means our respective em- where it’s as much about bringing in quality 3rd party stand what the content is ployees can and do work well together.” content as it is about ensuring that brand and product doing in order for there Murphy speaks directly about the content effectively moves from the vendor to their key to be a long term play investment in TIE Kinetix and the channel partners. And by fulfilling that need for both the here.” Whether it be excitement at CNET around partnering vendor and channel partner we believe their overall value direct click engagement with a technology provider like TIE. is impacted in a positive manner.” or time spent viewing “It was the right decision. If you are to This concept of shepherding audiences to assist in the something, our aim speak to anyone in the organization, sales process is gaining awareness, and has been constantly is to provide analysis C-Team on down, you will quickly see re-shaping itself in the last decade. CNET Content Solu- that enables vendors to that the growing interactive space is tions bundles the syndication of brand owner content understand the impact focused around getting vendor content with CNET product information, collateral, correspond- of their content (in the out to where people care about it. It is ing products, video and editorial review information channel) on a micro and absolutely one of the top three things to provide consumers with the most comprehensive macro level.” we have to get right as an organization. accurate product content on participating retail sites Addressing the wants TIE Kinetix has helped us to deliver on dynamically at the time of purchase. and needs for CNET that strategy and we need to continue customers can be a mov- to be focused on driving the best results What do you see as the primary ing target especially for for our customers. As we continue to need in the channel today? an industry that’s only a execute, I am confident in our ability to “It’s hard to define one prevailing need. It feels like there decade or so old. The real build a leadership position and provide are three basic needs related to content. The need to have barometers of successful the right mix of products and services high quality content, the need for consumers to have ac- interactive campaigns to the market.” P6 ~ 2011 ~ TIE