Content Marketing & Influencer Strategy Framework by Traackr

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Content Marketing and Influencer Strategy must work together for either to be successful. 90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers. This framework shows how content marketing and influencer strategy can together generate results.

Marketing

barchart
MEASURE
Track Impact
share
DISTRIBUTE
Amplify your Content
pen
CREATE
Involve & Collaborate
calendar
PLAN
Inform Strategy
Content & Influence
A Framework For A Successful Content Strategy
share Curate expert content
link Reference their content
user Involve in your content
gear Support their content
compose Co-create content
rules Define success
barchart Track macro metrics
& trending
thumbsup Track micro metrics
sync Keep notes & iterate
bullseye Talk to the right people # User their hashtags
comment Invite their commentary chats Engage them in context
share Find who influences them
userportrait Understand your audience searchfile Evaluate trends
lightbulb Get inspiration flame Keep up with top stories
LISTEN FOR INSIGHTS
INVOLVETHEMINYOURCONTENT
M
EASUREAGAINSTBIZGOALS
LIGHT UP THE RIGHT NODES
TraackrCreated by
INFLUENCERS
usergroup

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1. barchart MEASURE Track Impact share DISTRIBUTE Amplify your Content pen CREATE Involve & Collaborate calendar PLAN Inform Strategy Content & Influence A Framework For A Successful Content Strategy share Curate expert content link Reference their content user Involve in your content gear Support their content compose Co-create content rules Define success barchart Track macro metrics & trending thumbsup Track micro metrics sync Keep notes & iterate bullseye Talk to the right people # User their hashtags comment Invite their commentary chats Engage them in context share Find who influences them userportrait Understand your audience searchfile Evaluate trends lightbulb Get inspiration flame Keep up with top stories LISTEN FOR INSIGHTS INVOLVETHEMINYOURCONTENT M EASUREAGAINSTBIZGOALS LIGHT UP THE RIGHT NODES TraackrCreated by INFLUENCERS usergroup

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