86% of marketers assess that marketing has changed more in the last 5 years than in the 50 years preceding. There’s no question that marketing is in the midst of a chasm as we haven’t seen in our lifetimes. So why invest in influencer marketing? Because until you take the jump, you will still be in the business of solving obsolete problems… - See more at: http://visual.ly/why-invest-influencer-marketing#sthash.P4Nnqcju.dpuf

1. INFLUENCER
MARKETING
WHY INVEST
IN
THE GREAT DIVIDE
MARKETING SPENDING & IMPACT ARE OUT OF SYNC.
61%PAID MEDIA
20%
EARNED
MEDIA
19%
OWNED
MEDIA
51%AUTHORITATIVE
CONTENT
22%
ADS
27%
BRANDED
CONTENT
VS
MARKETING SPENDING CUSTOMERS TRUST
Gartner 2013 Nielsen 2014
AWARENESS CONSIDERATION PURCHASE EXPERIENCE
WIFI CART HOME
USERGROUPNEWSPAPER
MOBILECHATS
BUYING DECISIONS ARE HAPPENING OUTSIDE OF OWNED PLATFORMS
& INDEPENDENT OF A DEFINED SALES PROCESS.
CUSTOMER BEHAVIORS
HAVE CHANGED
TRUSTED SOURCES
information overload drives consumers to filter
their choices to those few who are most trusted.
THE LEADERS
IN TERMS OF GOOD INFLUENCER MARKETING,
THESE COMPANIES GET IT RIGHT.
LAPTOP
TECH RETAIL AUTOMOTIVE HEALTHCARE
IBM Asos Ford Sanofi
DRESS CAR ADDCART
CONSUMER TECH
P&G SAP
GEAR
CREATED BY TRAACKR
90%
impact
3%
Topic
Profile Timing
user clock
list
INFLUENCERS ARE UNIQUE TO THE CONTEXT THEY OPERATE IN.
THE POWER OF
INFLUENCER MARKETING
3% OF PEOPLE GENERATE 90% OF THE IMPACT ONLINE.
CONTEXT DEFINES
WHO MATTERS