Taxonomies for Publishing

Welcome to the SLA Taxonomy Division’s
“Webinar Wednesdays”
December 14, 2011, 1:00 PM – 2:00 PM EST

Taxonomies for
Publishing: Enhancing the
User Experience
Access Innovations, Inc.
Changing search to found.
Jay Ven Eman, Ph.D., CEO
j_ven_eman@accessinn.com
www.accessinn.com
www.dataharmony.com
+1.505.998.0800
Albuquerque, NM
2011 copyright Access Innovations, Inc.

Abstract
In the modern environment of Web-hosted content, where users can instantly find and
access vast numbers of works, the competitive value of a journal article, a book, or
a collection is increasingly derived from users’ ability to connect the information
contained within the works themselves with other content that is important to them.
This ability to create instant connections between works that have been heretofore
kept separate or “siloed” – by journal title, content type, or publishing house –
represents a revolution in the way users search for, consume, and pay for
information. This trend has been happening for several years, often to the
commercial disadvantage of publishers: by indexing every page on the Web,
Google has changed the economy of publishing to one that is increasingly based
around the article or the chapter, rather than the journal or the book. Instead of
starting at a journal’s home page, users go directly to articles, bypassing the
publisher’s home page branding and revenue-generating advertising . Google has
effectively become the “hub” connecting all content on the Web. Nearly all of the
major publishing organizations are discovering that in order to protect their brands
and preserve the value of subscription sales, they need to become more active
participants in this process and create new paths that enable users to find additional
value within their content collections.


Parsing the abstract
1. Google factor – indexing “everything”
2. Loss of branding
3. Bypasses your landing page
4. Journal or book as digital object
deconstructs to article, chapter, or section
5. Linking out from these smaller digital
objects
6. Find new paths from the article page to
your other resources
7. Silos

The Publisher Challenge:
Google is a one stop shop and they index
your content
 Information in Silos
Content
 Disjointed content
 Untapped value within Programs
archives – new products
 Points of contact vary
People
Information-rich assets, unconnected from each other,
leave the total organization less than the sum of its parts


The Taxonomy Solution
not just to be discovered …..

Subjects: Concepts
Entities: People, Places, Things
7

Fight back!

“Index” your content yourself
 Google “indexes” it – for the world
 You need to “index” it for your community
 Use the language your users use
 Set the context for your content
 Leverage the access to that content
 Maximize the Google “hub”


Create a new roadmap
 Link the content
 Link the people
 Link the terms
 Link your resources
 Take charge of the terminology used
 Manage your community


Semantically enrich
content

Organize it well

© 2011 Access Innovations, Inc. All Rights Reserved.

Classification Process or Assigned Indexing
<Anchor><Date>09-14-11</Date>
09-14-11
<TI>“Solving the Challenge”</TI>
“Solving the Challenge”
<BLH>By</BLH>
By Jay Ven Eman
<Author>
<AU_FN>Jay</AU_FN>
The process of indexing
<AU_MI></AU_MI>
a content object begins
<AU_LN>Ven Eman</AU_LN>
with…
</Author>
<Body>The process of indexing a content
object begins with…</Body>

<Subject>Indexing</Subject>
<Subject>Thesauri</Subject>
<Subject>Standards</Subject>
<Subject>Classification</Subject>
Unstructured
</Anchor>

Structured

Thesaurus
M.A.I.
Master
Content
Data Harmony Repository
MAIstro Server e.g. Database
Classification System

Improve the overall
user experience.


Semantics = Words + = Taxonomy
• Consistent retrieval
Search • Precision – exactly what the user wants
• Recall – all of the relevant material

• Discover colleagues working in same
areas
Collaboration • Stimulate collaboration
• Productive interactions

• Encourages return visits
User • Saves people time
Engagement • Promotes sales and use of site

13

Supporting the user experience
• Simple, familiar, and consistent user experience
User Experience • Single, integrated platform for intranet, extranet, and Internet across the
enterprise

Process • Boosts employee productivity by simplifying everyday business activities
• Accelerates shared business processes across organizational boundaries
Management

Content • Manage content to gain increased business value
• Organization-wide access to structured and unstructured data across
Management disparate systems

• Manage content retention across user groups
Information Lifecycle • Share business data securely
Management • Enforce regulatory requirements

Knowledge • Connects people with information and expertise
• Enables people to make better-informed decisions by presenting business-
Management critical information in one central location

14

Power content links to
enable discovery


Domain-based connections


IEEE Subject Browsing

Note broad categories
as well as deep indexing


Target resources by subject or user role

CONFIDENTIAL

Targeted resources based on
subject or user role
Quick access to special areas based on the taxonomy

CONFIDENTIAL

Taxonomy Driven Search Presentation

Auto-completion using the
taxonomy

Guide the user

Navigate
the full
taxonomy
“tree”
BROWSE

Enable links to ideas
and data sets outside
the article


Link to Society Resources

CME
Upcoming
Other Activity on
Conference
Journal Topic A
on Topic A
Articles on
Topic A
Job Posting
Journal for Expert
Article on on Topic A
Topic A

Grant Available Podcast Interview
for Researchers with Researcher
Working on Working on Topic A
Topic A Author Networks
Social Networking
SME – Topic A


Link to Society Resources
Related Press Releases
•How What and How Much We Eat (And Drink) Affects Our
Risk of Cancer
Cancer Epidemiology Biomarkers & Prevention •Novel COX-2 Combination Treatment May Reduce Colon
Vol. 12, 161-164, Cancer Risk Combination Regimen of COX-2 Inhibitor and
Fish Oil Causes Cell Death
February 2003 •COX-2 Levels Are Elevated in Smokers
© 2003 American Association for Cancer Research
Short Communications
Related AACR Workshops and Conferences
Alcohol, Folate, Methionine, and Risk of Incident Breast Cancer in the in Cancer Prevention Research
•Frontiers
American Cancer Society Cancer Prevention Study II Nutrition •Continuing Medical Education (CME)
Cohort
Heather Spencer Feigelson 1, Carolyn R. Jonas, Andreas S. •Molecular Targets and Cancer Therapeutics
Robertson, Marjorie L. McCullough, Michael J. Thun and Eugenia E. Meeting Abstracts
Related
•Association between dietary folate intake, alcohol
Calle Department of Epidemiology and Surveillance Research, Americanand methylenetetrahydrofolate reductase C677T and
intake,
Cancer Society, National Home Office, Atlanta, Georgia 30329-4251
A1298C polymorphisms and subsequent breast
•Folate, folate cofactor, and alcohol intakes and risk for
colorectal adenoma
Recent studies suggest that the increased risk of breast cancer associated
•Dietary folate intake and risk of prostate cancer in a large
with alcohol consumption may be reduced by adequate folate intake. We
prospective cohort study
examined this question among 66,561 postmenopausal women in the
American Cancer Society Cancer Prevention Study II Nutrition Cohort.
Related Education Book Content
Related Working Groups Think Tank Report Oral Contraceptives, Postmenopausal
•Finance Related Think Tank Report Hormones, and Breast Cancer
•Charter Content Physical Activity and Cancer
•Molecular Epidemiology Webcasts Hormonal Interventions: From Adjuvant Therapy to
Related Webcasts Breast Cancer Prevention
Related Awards
•AACR-GlaxoSmithKline Clinical Cancer Research
Scholar Awards
•ACS Award
•Weinstein Distinguished Lecture

Use the taxonomy here

HTML Headers
META NAME KEYWORD

Connect
people,
places,
events,
products

Create networks of
authors, peer
reviewers, and society
members


Expert Reviewer Identification
 American Chemical Society had separate
reviewer lists for all journals
 Difficult to find the expertise to review
articles
 Paper-based
 Can use the taxonomy, reviewers, and
member profiles used to quickly find
appropriate experts


Member Profiles

 Members can choose from a list of terms
 Browse it
 Use synonyms
 Have automatic suggestions from their
controlled vocabulary


Corporate Profile Tagging

User pastes or
uploads narrative

Button to auto-
extract taxonomy
attributes


Author Authority Database
 Create full author records
 Use author linking
 Identify authors in all name forms
 Find co-authors
 Find authors in a place
 Find potential collaborators
 Find new employees
 Add Taxonomy terms


Deep tag data
for direct access


Inline Tagging - HTML View

Show the exact point where the
concept is mentioned.
Mouse-over to view the term record
Statistical summary, showing the
number of times each term is
mentioned in the article


XML View for Inline Tagging


Find more like these…
based on
taxonomy terms


More like these using taxonomy

Recommendations:


What we covered
 You can take control - remove the silos
 Leverage Web-hosted content
 Getting users to direct connect gives competitive
value.
 Join the revolution in users search
 Make Google indexes a commercial advantage
 Take users to the article and author
 Become active participants - create instant
connections
 Create new paths, enable users to find additional
value from your collection
 Manage the language - use a taxonomy!


About Access Innovations 37

The Access Innovations team are experts in content creation, enrichment and
conversion services. We provide services to semantically enrich and tag and
raw text into highly structured data. We deliver clean, well formed, metadata
enriched data so our clients can reuse repurpose, store, and find their
knowledge assets. We go beyond the standards to build taxonomies and
other data control structures as a solid foundation for data.

Our services and software allow organizations to use and present their
information to both internal and external constituents by leveraging
search, presentation, e-commerce . We change search to found!

• Founded in 1978
• Headquartered in Albuquerque
• Privately held
• Delivered more than 2000 engagements


Thank you for your attention!
Questions?
Taxonomies for
Publishing: Enhancing the
User Experience
Changing search to found.
Jay Ven Eman, Ph.D., CEO
j_ven_eman@accessinn.com
www.accessinn.com
www.dataharmony.com
+1.505.998.0800
Albuquerque, NM

Taxonomies for Publishing

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Similar a Taxonomies for Publishing

Similar a Taxonomies for Publishing (20)

Más de TSoholt

Más de TSoholt (6)

Último

Último (20)

Taxonomies for Publishing

Notas del editor