1. Welcome to the IP Mobile Revolution
June 13 2007, Prague

2. Trends and challenges
For internal use
2 © Nokia Siemens Networks Presentation / Author / Date

3. Towards the 4 billion mobile subscribers
4 400
4 200 Mobile
4 000
PSTN voice
3 800 4 billion
Broadband 4 billion
3 600
by 2010
Subscriptions globally, millions
3 400 by 2010
3 200
3 000
2 800
2 600
2 400
2 200
2 000
Current global
Current global
1 800 mobile penetration
mobile penetration
1 600 40 % (12/06)
40 % (12/06)
1 400
1 200
1 000
800
600
400
200
0
-94 -95 -96 -97 -98 -99 -00 -01 -02 -03 -04 -05 -06 -07 -08 -09 -10 -11
e e e e e
Source: National Regulators, ITU, Nokia March 2007
For internal use
3 © Nokia Siemens Networks Presentation / Author / Date

4. PSTN is substituted by VoIP and mobile voice
minutes,
billion
50/50 split
50/50 split
9 000 Mobile voice traffic by 2007
by 2007
8 000 PSTN voice traffic Rapid
Rapid
Managed VoIP traffic growth
growth
7 000
6 000
5 000
VoIP – Rapid
VoIP – Rapid
4 000
growth in fixed
growth in fixed
3 000 domain
domain
2 000
1 000
0 -08 -09 -10 -11
-94 -95 -96 -97 -98 -99 -00 -01 -02 -03 -04 -05 -06 -07
e e e e e
Source: National Regulators, ITU, Nokia March 2007
Fixed to Mobile
Fixed to Mobile
For internal use
4 © Nokia Siemens Networks Presentation / Author / Date Substitution
Substitution

5. A changing business environment
New players are coming to the market Competition is increasing
New business model Old vertical
markets
Internet ISPs Content
Content Content Content
Creation
New
virtual Service
Mobile operators Service Service Service
virtual Provision Provisioning Provisioning Provisioning
Mobile Fixed
operator
Delivery T/C/S Circuit switched
Hybrid IP-network
operators Channel Broadcasting network
Mobile Cable
operators operators
Device Telephone
TV, radio PC /mobile terminals
Fixed
Triple play!
operators New horizontal
Telecom markets
Established business model New horizontal markets. Source EICTA
§ Satisfy shareholders demand for financial performance:
§ Increase efficiency and profitability
§ Utilize new business possibilities:
§ Develop strategy, improve market position, offer attractive new services and
expand user base
For internal use
5 © Nokia Siemens Networks Presentation / Author / Date

6. Go beyond telecom services
User created
Shared content
Calendars Blogs
Wikis & services Content
Sharing
Personal Open
Home Advanced Source
pages Apps.
Media
Sharing
Commercial Music
Search Downloading Navigation
Rich
Engines Communities Services Services
Gaming
call Services
Operators Rich
Messaging IPTV/
Presence call
Interactive Mobile TV
gaming IP Centrex
Mobility
Access
Device
• Complement Internet services with mobility and your subscriber data
• Create Internet type communities for your target segments and let the
communities to create content for you
• Launch beta services to test the market in highly competitive global and
horizontal market
• Provide interworking for your standard telecom services
For internal use
6 © Nokia Siemens Networks Presentation / Author / Date

7. For internal use
7 © Nokia Siemens Networks Presentation / Author / Date

8. Utilize Internet innovation
User created
content
& services
Advanced
Commercial
Services
Operators
Mobility
Access
Device
• Utilize Internet innovation and differentiate with new services
• Partner with service providers and application developers
• Outsource the service development
• Utilize efficiency and scalability provided by the standard enablers
For internal use
8 © Nokia Siemens Networks Presentation / Author / Date

9. One example:
Nokia Siemens Communication Suite
(NCS)
For internal use
9 © Nokia Siemens Networks Presentation / Author / Date

10. Example: Nokia Communication Suite – a PC based Rich
Call application bridging mobile and fixed domain
Use cases:
• Voice calls
• Presence
• Video Sharing
• Video Calls
• Messaging
• File Sharing &
Winks
Combined with:
• Auto provisioning
• Interoperability
For internal use
10 © Nokia Siemens Networks Presentation / Author / Date

11. User’s perspective comparative case
Communication Suite USB Skype
device
Phone number Same as the mobile A different number
Availability Available with the mobile when Only when PC is online
PC not online
Phone bill Unified with the mobile Different bill, only prepay
Video PC to PC, PC<->3G mobile Only PC to PC
SMS / MMS With the mobile identity From a different identity
Service Provider Single point of contact, Different providers
Customer care
Value Added Rich set of services (VM, RBT, Limited services, separated
Services VPN, etc.) common to from mobile
Softphone and mobile phone
For internal use
11 © Nokia Siemens Networks Presentation / Author / Date

12. Secured Plug ‘n Talk
Plugs into any PC, automatically launches and registers on the
cellular network with SIM authentication
• Secure – SIM authentication
• Simple - no installation required, auto run from USB
• Tangible - useful accessory, can be used for storage
• Portable - external device easily maintained & supported
• Music & Content download - Plug ‘n Talk with MP3 player
• Variety of devices
For internal use
12 © Nokia Siemens Networks Presentation / Author / Date

13. Summary
Take benefit from the new Business
environment and leverage your position
using the IP opportunities
For internal use
13 © Nokia Siemens Networks Presentation / Author / Date

14. Q&A
For internal use
14 © Nokia Siemens Networks Presentation / Author / Date