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TAB3 BUINESS CASE & MARKET ANALYSIS
WHAT IS
TAB3?
Follow your favorite show word by word live in more than one language

FIRST LIVE TV
SHOW FEEDS ON
THE INTERNET
Listen to your favorite TV show live and recorded

FIRST TV
SHOW VOICE
STREAMING
Watch your TV show, Match or Movie with subtitles

FIRST TV SHOW
VIDEO STREAM &
TRANSLATION
Share your comments with your friends on the TV show live

SOCIAL MEDIA
SHOWS
INTEGRATION
Search for what you want to Watch on your favorite TV channels by keywords

FIRST ONLINE
TV SMART
SEARCH ENGINE
ARAB MEDIA MARKET RESEARCH : TV CHANNELS
Despite the general shift of TV audiences to other platforms that has been witnessed on a global level, TV as a media platform has proven fairly resilient to this effect in the Arab world. An analysis of TV viewing habits between 2009 and 2012 from
our market research in Egypt and Saudi Arabia indicates that the number of hours spent watching TV has remained fairly
constant over the last three years. In fact,

The average amount of time spent viewing TV
has very slightly increased among Arab viewers,

from 3.10 hours in 2009
to 3.11 hours in 2012.
TOTAL TV REVENUES IN THE ARAB REGION, 2009-2013

24,000,000 USD
SATELLITE HAS CONSOLIDATED ITS POSITION AS THE DOMINANT
TV PLATFORM IN THE ARAB WORLD, WHILE OTHER PLATFORMS HAVE A NICHE
PRESENCE IN SPECIFIC MARKETS.
FTA CHANNELS IN THE ARAB REGION AND THE RAPID
INCREASE (2004-2011)
JAN 04

JAN 05

LARGE BROADCASTING
GROUPS CONTINUE TO
DOMINATE THE TV
LANDSCAPE AND NEW
CHANNELS ARE LAUNCHING
AS A RESULT OF THE
POLITICAL UPRISINGS.

JAN 06

JAN 07

JAN 08

JAN 09

APR 10

APR 11

41% +

55% +

35% +

26% +

21% +

8% +

11% +
57%
OF TV VIEWERS

USE THE WEB
SIMULTANEOUSLY
(NIELSON, 2009)
f
TOTAL USERS OF FACEBOOK
IN THE ARAB REGION AT END OF APRIL 2011

28,000,000
l
1.5 MILLION
THE ARAB REGION HAD MORE THAN

ACTIVE TWITTER USERS AT THE END OF 2011.
TWITTER USAGE IS HIGHEST IN THE GCC MARKETS.
Tab3 is targeting both TV & internet users who are spending
on average of 5 hours a day on both to create a
new & unique internet TV experience
TAB3 WILL BOOST THE ARABIC
CONTENT ON THE INTERNET

Even though Arabic language is ranked the 5th on earth with 232 Million native speakers all over the world however on the internet Arabic has a very poor rank VS English 26.8%, Chinese 24.6% & Spanish 7.8% while the rest of
all languages 26.4% including Arabic
Source: internetworldstates.com
TAB3 CONTENT

Wide verity of shows
Politics, Sports, Entertainment &
Religion.

Supports
different
languages

Not adopting or
following any
political or religious
directions.

A totally new experience
to reach & match all
people, all ages and
different taste
TAB3 SERVICES

TAB3 WILL OFFER THE BELOW SERVICES FOR CHANNELS & END USERS

Transcribing
TV shows and events.
Multi language
support

Voice
& Video
Streaming.

TV ROOM
(Facebook & twitter integration)
for sharing.

Online TV
Show promotion

TV Guide

TV analytical tool
Social integration
to spot trends
Search Engine
with the
and capture
to find the
TV channels
the hype
TV content & watch
social network
your favorite topics.
accounts
TAB3 SOLUTIONS

SOCIAL
NETWORK

WEBSITE
PORTAL

MOBILE
APP
TAB3 REVENUE STREAMS
TV CHANNELS OFFERING TAB3
SERVICES
ADVERTISEMENTS
TV SHOWS & SERIES TRANSCRIBING &
TRANSLATION.
THANK YOU

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Tab3.TV Services & Market Analysis

  • 1. TAB3 BUINESS CASE & MARKET ANALYSIS
  • 3. Follow your favorite show word by word live in more than one language FIRST LIVE TV SHOW FEEDS ON THE INTERNET
  • 4. Listen to your favorite TV show live and recorded FIRST TV SHOW VOICE STREAMING
  • 5. Watch your TV show, Match or Movie with subtitles FIRST TV SHOW VIDEO STREAM & TRANSLATION
  • 6. Share your comments with your friends on the TV show live SOCIAL MEDIA SHOWS INTEGRATION
  • 7. Search for what you want to Watch on your favorite TV channels by keywords FIRST ONLINE TV SMART SEARCH ENGINE
  • 8. ARAB MEDIA MARKET RESEARCH : TV CHANNELS Despite the general shift of TV audiences to other platforms that has been witnessed on a global level, TV as a media platform has proven fairly resilient to this effect in the Arab world. An analysis of TV viewing habits between 2009 and 2012 from our market research in Egypt and Saudi Arabia indicates that the number of hours spent watching TV has remained fairly constant over the last three years. In fact, The average amount of time spent viewing TV has very slightly increased among Arab viewers, from 3.10 hours in 2009 to 3.11 hours in 2012.
  • 9. TOTAL TV REVENUES IN THE ARAB REGION, 2009-2013 24,000,000 USD
  • 10. SATELLITE HAS CONSOLIDATED ITS POSITION AS THE DOMINANT TV PLATFORM IN THE ARAB WORLD, WHILE OTHER PLATFORMS HAVE A NICHE PRESENCE IN SPECIFIC MARKETS.
  • 11. FTA CHANNELS IN THE ARAB REGION AND THE RAPID INCREASE (2004-2011) JAN 04 JAN 05 LARGE BROADCASTING GROUPS CONTINUE TO DOMINATE THE TV LANDSCAPE AND NEW CHANNELS ARE LAUNCHING AS A RESULT OF THE POLITICAL UPRISINGS. JAN 06 JAN 07 JAN 08 JAN 09 APR 10 APR 11 41% + 55% + 35% + 26% + 21% + 8% + 11% +
  • 12. 57% OF TV VIEWERS USE THE WEB SIMULTANEOUSLY (NIELSON, 2009)
  • 13. f TOTAL USERS OF FACEBOOK IN THE ARAB REGION AT END OF APRIL 2011 28,000,000
  • 14. l 1.5 MILLION THE ARAB REGION HAD MORE THAN ACTIVE TWITTER USERS AT THE END OF 2011. TWITTER USAGE IS HIGHEST IN THE GCC MARKETS.
  • 15. Tab3 is targeting both TV & internet users who are spending on average of 5 hours a day on both to create a new & unique internet TV experience
  • 16. TAB3 WILL BOOST THE ARABIC CONTENT ON THE INTERNET Even though Arabic language is ranked the 5th on earth with 232 Million native speakers all over the world however on the internet Arabic has a very poor rank VS English 26.8%, Chinese 24.6% & Spanish 7.8% while the rest of all languages 26.4% including Arabic Source: internetworldstates.com
  • 17. TAB3 CONTENT Wide verity of shows Politics, Sports, Entertainment & Religion. Supports different languages Not adopting or following any political or religious directions. A totally new experience to reach & match all people, all ages and different taste
  • 18. TAB3 SERVICES TAB3 WILL OFFER THE BELOW SERVICES FOR CHANNELS & END USERS Transcribing TV shows and events. Multi language support Voice & Video Streaming. TV ROOM (Facebook & twitter integration) for sharing. Online TV Show promotion TV Guide TV analytical tool Social integration to spot trends Search Engine with the and capture to find the TV channels the hype TV content & watch social network your favorite topics. accounts
  • 20. TAB3 REVENUE STREAMS TV CHANNELS OFFERING TAB3 SERVICES ADVERTISEMENTS TV SHOWS & SERIES TRANSCRIBING & TRANSLATION.