Position Paper on Value of Technical Publications in Bluetooth and Mobile Applications

1. Position Paper on
Value of Technical Publications in
Bluetooth and Mobile Applications

3. Introduction
This paper presents the value of and need for TWB – Leading Technical Documentation
qualitative Technical Publications in the Bluetooth
Outsourcing Company
and Mobile Application (BMA) industry.
TWB is a leading technical publisher with an
Technical publications include a wide variety of
excellent record of providing unmatched technical
material such as specification documents,
documentation to many major companies.
datasheets, configuration documents, installation
manuals, user guides, online help files, operation
manuals, troubleshooting guides, process and TWB is the ideal choice for leading vendors of
workflow documentation, white papers, classroom Bluetooth and Mobile Applications. TWB helps
training materials, reference guides, administration customers with all their technical documentation
guides, standard operating procedures, web-based needs such as user guides, administration guides,
training materials, and product demos. installation manuals, process and workflow
documentation, configuration documents and training
materials.
Wireless technology is swiftly becoming the most
widely employed and sought after technology of our
age. It functions as a background technology – it is TWB works closely with client teams located globally,
a basic fabric for device integration and changes and assists them in meeting their worldwide product
the way existing devices are used. announcements and launch deadlines. We work
round-the-clock with client teams and help them with
quick responses that facilitate timely distribution of
Today, Bluetooth, which was originally conceived to
documents around the globe.
connect small devices which were in close
proximity to each other for small data transfers, has
a variety of applications. Bluetooth can be used for “Knowledge is people, money, learning, flexibility
asset tracking and telemetry, cable replacement, and competitive advantage. Knowledge is more
activity sensing, environment control, distributed relevant to sustained business than capital or
sensing, etc. Mobile devices, through BMA can labor. And yet knowledge remains the most
even be used for e-commerce, with mobile devices neglected asset of a business. TWB helps you
being used for simple retail transactions. unlock and share your technical knowledge with
the world.”
Wireless technology has effectively penetrated
every industry, from manufacturing to education to
healthcare. According to the Bluetooth SIG, it is the
fastest growing industry standard. More than 1300
manufacturers employ Bluetooth technology and its
related applications.
The future of the BMA industry is healthy, with
increasing penetration not only in the mobile phone
market, but also in computer peripherals, stereo
headsets, games and new applications. The
Bluetooth radio chip market is expected to exceed
USD 3 billion in 2010, a 9% CAGR from 2007.
In this paper we will discuss the importance of
technical publications to the BMA industry to
facilitate the effective implementation of Bluetooth
technology.
“TWB believes that technology cannot exist
without being communicated effectively.”
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4. BMA Industry – Technical Publications
Growth and Penetration of BMA in India Challenges and Solutions
The primary market for Bluetooth devices in India is
mobile phone technology. Every month, 7 to 8 million Some of the greatest documentation challenges
phones are sold, 70% of which are Bluetooth that most companies face today include:
enabled. The Bluetooth headset market is expected
to grow at a CAGR of 74% as opposed to China’s  Complexity of documentation support
48%.  Globalization and document translations for
According to a Frost and Sullivan report, the diverse audiences
Bluetooth headset market in India is expected  Managing large volumes of documentation for
to grow by a CAGR of 21% over the next five new products releases
years.
The Indian automotive market also represents a Bluetooth technology has spread to countries all
growth area. The main automotive applications are around the world, with wireless technology finding
currently hands free and “infotainment” devices, with applications in every industry. Since technical
the market is slowly expanding to include devices documentation is now an integral part of a product
related to vehicle safety, navigation, tracking, release, documentation should be created parallel
telematics and control. to product development.
Bluetooth has penetrated the mobile advertising Further, the wide audience for Bluetooth
market was well. With an estimated 450 million technology necessitates the creation of
mobile phone users in India, advertising through documentation for a global audience. The
Bluetooth allows advertisers to reach a massive documentation should conform to product variants
audience on an individual level. and the preferences of the global market while
simultaneously serving the needs of the audience.
Growth and Penetration of BMA Globally
Further, the rapid evolution of Bluetooth technology
The development of the Bluetooth 3.0 + HS makes it important for existing documentation to be
specification was a true breakthrough in Bluetooth clear and simple so that it can be updated,
technology allowing movement of large data files at maintained and reused as required.
speeds similar to Wi-Fi.
Solving these challenges necessitates the
Bluetooth semiconductor revenue is expected to involvement of skilled professionals at every stage
approach USD 4 billion by 2013, with Bluetooth 3.0 of documentation development. TWB provides
representing the largest share of the revenue by documentation with professional quality.
2012. The Bluetooth attach rate for mobile phone is
expected to be over 65% by the end of 2010.
Benefits
For a leading vendor of Bluetooth and Mobile
Applications, association with TWB has benefited
them immensely in saving costs and producing
professional documentation along with services
such as:
 Transferring complex technical data into easily
understandable language
 Protecting technical and commercial data of
newly developed products
 Managing knowledge management and content
management solutions, single sourcing, and
data migration.
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5. Value of Technical Publications
Technical Publication for Transferring Publications for Different Levels of
Product Knowledge Technical and Product Knowledge
The purpose of technical publications is to transfer In the BMA industry, it is necessary to create
product knowledge to the end user, in a several different types of documentation for
comprehensible format. The strategies of different purposes: configuration and specification
communication and levels of information vary documents for developers, user guides and online
depending on the type of product. help files for end users. Each of these documents
addresses a different audience, each of whom has
a specific role in the implementation and usage of
When delivering a product, whether a hardware
wireless technology applications and systems. It is
product or a software application, it is equally
important that documents be created keeping in
important to give the users information about the
mind the role of the person who will use the
product’s operation and maintenance.
documentation.
In the real world scenario, technical publications are
For example, a technical analyst, who is
often developed as an afterthought. This usually
accustomed to reviewing satellite images on a
results in inaccurate and hard-to-understand material.
workstation, needs to learn how to use the system
As a result, the users dislike these materials and
and software to magnify the image, but not how to
avoid using them.
analyze the image.
Inaccurate and hard-to-understand material also
For users who start without technical or product
results in the user’s inability to understand and
knowledge, you need to provide instructions to use
implement high-end technologies. The users might
the product as well as information they need to look
reject the product.
for as a result of using the product. This presents a
more difficult problem.
Faulty Assumptions that Result in
Problems in Documentation Different needs of the end users and the gap
between their technical and product knowledge
determines the amount of information that goes into
These faulty assumptions result in incomprehensible technical publications.
documents:
 The developers know the product better than Attractive Publications as Useful
anyone else: With time constraints and limited Marketing Tool
resources, many companies are tempted to let the
programmers do the documentation. The Providing useful and accurate documents is critical
engineers and developers know the product very to ensure that the user can easily find the required
well. However, the developer is likely to provide information. If the end users cannot find the
technology-centered information; where as the answers to their problems, they assume that the
end user requires task-centered information. documentation is useless.
For engineers and developers it is almost
impossible to step back and look at the To be useful, the documentation must be clear,
application from the end users point of view. concise, and well designed. The documentation
that is accurate and complete also needs to be well
designed.
 The application is complicated; having a writer
learn about it will take too long: Learning the Accurate and easy-to-understand technical
product should not be a major obstacle for the documentation is the only way to provide
writers with the right technical background. information to the end user, and it is also cost-
effective.
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6. Conclusion
 The Importance of Bluetooth Technology: Bluetooth technology creates a personal networking
environment. Mobile phones, PCs and PDAs are connected quickly and easily wherever necessary.
However, Bluetooth is not confined to the office. Its home applications include portable music players, digital
cameras, kitchens appliances and even children’s toys. The industry is branching out as well, with wireless
technology finding applications in the automotive, avionics and industrial controls markets as well. Good
documentation can further increase the speed at which Bluetooth technology spreads into different industries.
Quality documents can make the use and implementation of Bluetooth easier, making it more accessible to
users.
 Value of Technical Publications: Technical Publications are essential for transferring product knowledge to
the end users. Provision of proper material to use technology and products allows a user to accept and
efficiently use the product. Faulty assumptions about documentation lead to inaccurate and hard-to-
understand material. This also decreases the changes of marketing the products in the global markets.
 Role of Documentation Outsourcing: The amount of documentation required by Bluetooth technology and
the wide audience that the technology is aimed at requires that vendors and purchasers look at outsourcing
their documentation needs to well-established Technical Publications Solutions providers. This helps the
company cut costs and at the same time deliver their products with quality documents.
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7. TWB Services
TWB is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that
allow our customers to effectively publish their technical knowledge with their people and processes. TWB’s customers range
from Global 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology
majors – including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and exciting technology
startups. TWB's expertise in technical communication ranges from IT Products and Outsourcing, ITES, Banking, Financial,
Aerospace, Defense, Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing.
TWB’s services include:
Technical Marketing Technical Product Documentation Quality
Solutions Documentation Management
 Datasheets
 Administrator’s Guide
 Datasheets  Copy Editing and Proof Reading
 API Document
 Cheat sheets  Managing Writing
 Configuration Guide
 Solution Briefs/Solution Brochures  Editing Services
 Functional Specifications Document
 Presentations –  Layout and Design
Products/Corporate Profile  Installation Manual
 Creating SLAs
 Brochures and marketing collateral  Interface Document
 Web content  Interactive Electronic Technical Business Documentation
Manual (IETM)
 Audio and video scripts
 Maintenance Manual  Business Proposals
 Press releases
 Online Help  Legal Disclaimers
 Direct mail
 Operation Manual  Policy Manuals
 Newsletter design copy
 Product Demo  Style Guide Design
 Sales catalogues
 Product Specifications Document  Template Design
 Sales sheets
 Product Overview Document
 Quick Reference Guide
Business Communication Content Management
 Release Notes
 Short Reports  Requirement Analysis Document
 Single Sourcing
 Proposals  SDK Document
 File Version Control
 Case Studies  Troubleshooting Manual
 Document Naming Conventions
 Lab Reports  User Manual
 Consistent Document Formatting
 Memos  Open Source Documentation
 Data Transformation
 Progress/Interim Reports  Programmers Guides
 Writing for Electronic Media  Functional Specifications Document
 Use Cases Web site Development
Illustrations  Online Help /Context Sensitive Help
 Web 2.0 development
 Troubleshooting Guides
 Graphic Designing  Web content

 Info graphics  Web applications
Qualitative Analytics for
 2D & 3D animation
Decision Support Translation and Localization
 Line drawings and illustrations
Services
 Economic Business Research
Process Documentation
 Industry Analysis  Software Translation Services
 Workflows  Market Opportunity Analysis  Document Translation Services
 Standard Operating Procedures  Competitive Business Analysis  Localization (L10N) Testing
 ISO Documentation  Company & Prospect Profiling  Internationalization (I18N) Testing
 CMM Documentation  Reporting Solutions
 Assessment of Unmet Market Needs Records Management
Deployment and Support  Status and Potential of Technologies
 Document Management Solutions
 Benchmarking of Strategies Vs
 Record Management Storage and
 Installation and Configuration Competition
Retrieval
Guides  Forecasting
 Operations Manual  Sales Force Effectiveness
 Market Assessments
 Competitive Intelligence
 Opinion Leadership
 Emerging Markets - evaluation and
research
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8. TWB Software Tools Expertise
Our technical proficiency in software and authoring tools includes:
Unstructured Content XML Structured Editors Multimedia/Authoring
Development
 Epic  Adobe Flash®
 Microsoft Word®  FrameMaker+SGML  Adobe Dreamweaver®
 Adobe FrameMaker®  X-Metal®  Microsoft FrontPage®
 Adobe InDesign®  Adobe Captivate®
 QuarkXPress® Macromedia Captivate
 Adobe PageMaker® Graphics/Animations
 Multimedia/Authoring/
Illustrations  Adobe Flash® Supporting tools
 Adobe Photoshop®
 Adobe Flash CS4 Professional  Adobe Fireworks®  Adobe Flash®
 Adobe Illustrator CS3  Adobe Flex®
 CorelDRAW Online Help  Adobe AIR®
 Microsoft-Expression Graphic  Adobe Dreamweaver®
Designer  Adobe Acrobat®
 Xara Xtreme (Windows & Linux)  JavaHelp
 Microsoft Silverlight®
 CuteDraw  Adobe RoboHelp 7.0
 Adobe Authorware®
 Publisher3D(for animation)  HelpScribble
 Adobe Director®
 Sketsa SVG Editor (for vector  WebWorks Publisher
 Adobe Captivate®
graphics)  PowerCHM
 Trivantis Lectora®
 Techsmith Camtasia  Doc-To-Help
 ASP.NET
 Adobe Flash CS4 Professional  WinCHM
 JSP
 Arbortext IsoDraw (technical  HelpSmith 2.1.1(Windows)
 JAVA
illustrations for 2D and 3D)  Fast-Help
 MadCap Flare Standards
Graphics/Animation  Help-Server
 NVU Help
 SCORM 1.2 / 2004
 Adobe Flash®  AICC
XML
 Adobe Photoshop®  W3C
 Adobe Illustrator®  Section 508
 Adobe Fireworks®  XMetal®  QTI XML
 Microsoft Silverlight®  Microsoft Word 2003®,
 Microsoft Word 2007®
Databases Development and Publishing
tools
CMS/ LMS
 Microsoft Access  XSLT/XSL
 Microsoft SQL Server  EDD
 Sharepoint®
 Moodle
Flowcharting  Joomla,
 WordPress
 Microsoft Visio  Media Wiki
 iGrafx  CMS Builder
 EDraw  Author-it (formerly AuthorIT)
 RFFlow  Alfresco
 Flowbreeze
 Smart Draw
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9. Industries Served
TWB services a wide range of technology and knowledge driven industries, helping them meet their markets better, these
include:
 Banking, Insurance and Financial Services  ITES/ KPO/ BPO
 Consulting and Business Services  Pharmaceuticals and Biotechnology
 Defense, Aerospace and Hi-Tech Manufacturing  Process Manufacturing and Allied Industries
 Education and Learning  Steel, Ship Building, Construction and Aviation
 IT, ITES  Telecom and Digital Communications
TWB has been the preferred technical documentation outsourcing company for:
The TWB Building US Office:
No: 4062, 19th Main Road, TWB
HAL 2nd Stage, 11701 Norwegian Wood Drive
Bangalore – 560008 Austin, TX 78758
India.
Landmark: Behind Carlton Towers
Telephone: Telephone:
+91.80.40741400 / +1.512.586.8357
+91.80.41256367
Corporate Enquiries:
corp@twb.in
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