2. CONTENT DISCOVERY.
Content tells a consumer what you stand
for; advertising tells a consumer what you
want them to buy.
• Find relevant content that reinforces
your brand
• Discover and share content as it
trending upwards
• Add your take and perspective on the
topic before sharing
4. BUFFER.
Auto generates content suggestions
based on topics relevant to your
industry
Includes quotes, media stories and
blog content
Can select suggested posts and Buffer
will auto-schedule your tweets/posts
for you
Built in analytics that tell you how your
posts are performing
Uses algorithms to refine suggestions
5. USER GENERATED CONTENT.
T brands incorporating consumer
content into websites, billboards, television
commercials, ecommerce sites and retail
displays.
• Builds social proof and community
• Drives engagement with your consumers
• More persuasive than a written
endorsement
6. TAGBOARD.
Social Listening: Monitors a
associated sentiment
Multi-platform search across
Facebook, Google+, Instagram and
Twitter
Optimal tool for monitoring contest
entries
Reuse customer-generated content
7. VISUAL STORYTELLING.
Visual stories can transport us not only
to another place, but inside another
life.
• Visual content surpasses any other in
engagement
• Creates a more memorable brand
experience
• Increases longevity and virality of
content
9. CONTENT PUBLISHING TOOLS.
A streamlined approach to managing your
social content can save you valuable time
• Social Command Center
• Collaborate with team members
• Bulk scheduling, powerful auto-
scheduling capabilities
• Robust analytics across platforms
• Alternative: Use in-built/native
scheduling in FB & Twitter