40. We are here…
✚The Story
✚How we did it
✚10 Steps
✚Resources
✚Social Media Maturity
✚Results
41. Where are we going?
Ad hoc Engaged Structured Managed Optimized
- No Management
- No budget
- No structure
- No resources - Executive
- Experimentation awareness
- Some management
engagement
- Pilot programs
- Part time resources
- Dedicated budget
- Management responsibility
- Formal campaigns
- Formal Roles
- Formal Metrics - Executive sponsorship
- Daily Management
- Program office
- Professional staff
- Well defined roles
- Requirements driven
From Dachis Group and CMMI
42. Developing Internal Structure and Support
From To Do
Ad hoc Engaged Top-down champion
Make guidelines
Select free tool
Monitor*
Select trial group
Objectives
Engaged Structured Create a budget
Select a manager
Develop formal roles
Measure targets
Active campaigns
Structured Managed Report to management
Dedicate daily management
Dedicate staff
Coordinate departments
Managed Optimized Center of excellence
Multi-channel campaigns
Decide by data
