4. TIC Objectives
• Balanced (reliable, consistent and
acceptable for all stakeholders) system of
TV Audience research
• TV Panel is an instrument that helps
marketing people to take decisions on 4,44
mln UAH* of TV budgets
• Key principle: any TAM changes should
lead to quality improvement
* Ukrainian Ad Coalition. 2013 TV Ad expenditures forecast
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4
11. And Quality Improvement
2013
Sample size
2,540
Regional Control
By settlement size
Quality Control
22.11.2013
Limited
tvmeasurements.org
2014
3,740
+50%
By settlement
size, sex, age, HH
size, reception type
Nielsen intl team of leading
market experts, report
system, technological
panel, clear validation rules
11
13. And Quality Improvement
2013
Sample size
2,540
Regional Control
By settlement size
2014
3,740
+50%
By settlement
size, sex, age, HH
size, reception type
Quality Control
Limited
Nielsen intl team of leading
market experts, report
system, technological
panel, clear validation rules
Technology
Frequency
Audio matching
22.11.2013
tvmeasurements.org
13
15. Simulcast
When there is simulcast (same audio) between multiple channels, we can identify the
channel viewed if there is any piece audio content that is unique to 1 of the channels. The
unique piece can be as short as a single commercial
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15
16. Simulcast
The future starts here.
Audio Matching
X
A, B or C?
Z
Ch ???
IR Keys
46
+
• Almost all channel changes are made using IR keys with a remote control
• Even if audio is identical, IR keys present at the channel change time can be
examined and used to identify the channel
• Nielsen has developed a proprietary algorithm using 9 years of experience
of IR crediting to support a wide range of IR activities
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16
17. Benefits
• The most contemporary technology
• Independence from channel maps
• TSV measurement
•Reliability
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tvmeasurements.org
17