Workshop presented at Computers in Libraries in Washington DC 2011

1. Practical Program Management Strategies Simple planning solutions for busy librarians

2. Crashed and Burned A project that everyone was excited about and failed

3. Outcomes for this session Learn steps of the planning process Design a plan for a service Discover perspective of stakeholders Practice strategies for Making it Happen

4. Project Planning

6. Using SWOT Analysis for Project Planning http://flickr.com/photos/dixonbaxi/

8. Environmental Scanning

9. Identify Stakeholders Use their input Develop communication strategy Identifying innovators and detractors

10. Identify key issues, questions and choices to be addressed

12. Five Ps of Marketing Price Product Placement Publicity Promotion

15. What is Assessed Measurable Goals Return on investment Marketing Effectiveness Overall Strategic Plan Readiness for future endeavors

16. Types of Measures Data Collection Observation: Usability Focus Groups : Stakeholder feedback Questionnaire: Surveys

17. Using Data Present findings and recommendations Prioritize findings/needs Decide what to do Develop revised plan of action

18. Break!

20. Shared Vision

21. Shared Vision I nformation A ccess for S tudents Library Mission

22. SWOT

24. Environmental Scan

27. Goals & Objectives

29. Market strategy

30. Five Ps of Marketing Price Product Placement Publicity Promotion

31. Financial Feasibility

33. Assessment

34. Assessment Usability Testing Use Statistics Feedback from Stakeholders Action

35. Applying what you learned

39. 3 minute Elevator Speech

40. Winner!

41. 8/28/2008 8/28/2008 8/28/2008 8/28/2008