An outline of how I work with small business clients who are interested in starting, growing, or streamlining their solo business. I see small business success as a result of self-knowledge, which leads to good strategy, plus the use of good tools to reach your audience.

1. +
Small Business
Philosophy
Tabitha Martin

2. +
A successful small business
embraces a holistic view of the
business owner and how you
run your business

3. +
You ARE your business
and therefore influence
how it works in a BIG way.
Holistic =>
Taking a “big
picture” view of a
business & its
owner as a whole

4. +
Three Areas of Focus
As I see it, three main areas need to be taken into account:
Inner knowledge of the business
owner, the goals of the business, and
strategies designed to take that
knowledge into account
 AKA the “emotional” work of a
venture

5. Success
Strategies/
knowledge
(emotional)
2
3

6. +
Three Areas of Focus
The systems that we develop (based
on the knowledge gained in #1) to
efficiently accomplish the goals of
your business
 AKA the “mental” work of a venture

7. Success
Strategies/
knowledge
(emotional)
Systems
(mental)
3

8. +
Three Areas of Focus
And then the tools, tactics, and
training developed and used to
achieve your goals, using the systems
and knowledge gained from #1 and
#2
 AKA the “physical” work of a venture

9. Success
Strategies/
knowledge
(emotional)
Systems
(mental)
Tactics &
Tools
(physical)

10. +
Strategy&Knowledge
 Business owners need to know things about
themselves, to be able to learn how best to
run their business
 This information influences the best way to
structure the business
 This knowledge will also impact who their
best target market(s) are, which in turn
dictates how best to market to them

11. +
Systems
 By systematizing as much of your workflow
as possible, you save time on mundane
tasks and can focus your energy on
business-building work
 Self-knowledge is the key to developing
and refining optimum work systems: by
knowing when, where, and how you work
best you can maximize your time and
energy

12. +
Tactics&Tools
 Because the businesses I work with tend to
be bootstrapped lifestyle solopreneurs (like
me!), we are always on the lookout for free
and low-cost tools that work together easily
to accomplish our business goals
 I continue to do research and use these
tools to help you save time by
recommending the best apps and websites
I find that do the job—AND teach you how
to use them in real, everyday language

13. +
How it happens
1. I help you, the business owner, understand
your needs and wants for your business, in
order to establish goals
2. We create a business and marketing
strategies roadmap
3. Then I help you leverage best-for-you tools to
develop effective systems and marketing
channels

14. + Initial consultation:
To establish
relationship & find
out where you are
Goals & Strategy:
Where do you want
to go? Roadmap & Metrics:
How do we get there
& how do we know
we’re there?
Implementation:
Tools & Training (Walk
the dusty road)
Evaluation & Next
Steps (Are we
moving down the
road?)
What it looks like

15. +
Bottom Line:
Helping You Know What You Know
 You have all of the knowledge; I can help get it
out of your head so you can use it
 You know who you are and what you want to
do; I help you find the right tools to get there
 You know you what you need to do and that
you can be more efficient; I help you save time
by working smarter

16. +
Nothin’ But a Dream
Newbie: Just Getting Started
Struggling: Running in Circles
Established & Ready to Grow
So Where are You?

17. +
@lifeoflanguage
Facebook.com/WriteStartCons
ulting
Tell Me
More:
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Consultin
g.com