The realm of digital publishing is undergoing a sea change, as people gain access to a multitude of new tools for consuming and sharing content online. Publishers are also adopting new means for monetizing content and increasing engagement with editorial content.
This slide deck was presented by Adam Singolda, Taboola's Founder and CEO, at IGNITION 2013 - Future of Digital.
7. People discover content in new ways
Social
New
Biz
Model
App
PersonalizaKon
Second
Screen
Original
Content
Big
Data
Third
of
millennials
watch
mostly
online
video
o
no
broadcast
TV,
Andrew
Beaujon,
Poynter.org,
Oct.
10,
2013
19. What America is clicking on?
Which
is
#1
clicked/discovered
content
in
tech/biz
A
5 Richest Women In The U.S.
B
The UFC’s Million-Dollar Female Star
C
Cronut - the treat people wait hours for
20. Last 30 days, recommended to 44M people
A
5 Richest Women In The U.S.
B
The UFC’s Million-Dollar Female Star
C
Cronut - the treat people wait hours for
21. Some BIG DATA insights
Close-‐up
vs.
medium
shot
photo?
Close-‐up
be^er
by
avg.
5.1%
Close-‐up
vs.
extreme
close-‐up?
Close-‐up
be^er
by
2.8%
Close-‐up
on
right/leb/center
of
image?
Center
be^er
by
4.0%
Female
images
typically
drive
11%
more
clicks
than
male
Celebrity
name
in
the
first
4
words
avg.
7%
higher
CTR
28. Taboola global stats
3
Billion
daily
recommendaKons
300
Million
monthly
users
Surface
content
people
may
like
from
the
site
itself
Surface
interesKng
paid
content
from
the
web
29. Thank you
adam@taboola.com
@Taboola
www.taboola.com