D.t as folder

Point Of Sale Unit A.S
Project
Tachi Lawrence - Rodway
Tachi Lawrence-Rodway

This is an effective unit as it is interactive
people can physically touch and try on the
caps before purchase, it also catches the eye
due to the long rows advertising the product
being a very vibrant red as well as the brand
sign ‘’Mitchell & Ness’’ being displayed
clearly above the caps. Although the unit
clearly shows what is being sold the brand is
hardly described and so leaves customers
not actually knowing very much about the
brand. Because of the lack of detail on the
point of sale I would say the age range would
be from about 12 to 25 just because they are
drawn in mainly for the hats and not really
anything else about the unit.
This is effective in that the unit is clearly
displayed and professionally laid out it also
has an element of security as it is shown only
behind glass however because of this it
makes the product look more exclusive and
therefore make people want to buy it. He
unit also has a lot of lighting which is another
way it gets attention drawn to it. Because of
the way this product is presented I would say
the age range would aim towards an older
audience
This unit fits its environment perfectly it
clearly displays the unit and is unique. This
would straight away attract attention
because of the way its shaped and once
people get closer the product is clearly
displayed however the branding of the
product cannot be seen from a distance.
Because the product is presented quite
professionally I would say the target
audience for this would be about 20+ .
However I would estimate this due to the
nature of the product I feel it would draw a
lot of attention from young people because
of the large scale of the unit
This unit is very effective because you can
see as a customer exactly what is being sold
without having to be directly in front of the
unit. This can be helpful when looking for
this specific product which is in this case
‘’batteries’’. Because of the unusual shape of
the unit attention will straight away be
brought to the sale unit. I feel this unit would
appeal to any age range really because it
would draw anyone in it has quite
without having to be directly in front of the
unit. This can be helpful when looking for
this specific product which is in this case ‘’
HTC mobile Phone’’. Because the unit is also
interactive and the customer can play
around with the phone they are more likely
to stay around that product however this
unit could be a bit too interactive and people
will abuse that.
the shoe is shown directly on the front of the
unit as well as branding such as the ‘’Nike’’
symbol or the Foot Locker sign. However the
colours weren't that eye catching and so
doesn’t do as great a job as other point of
sale units

This is an effective unit as it is interactive
people can physically touch and try on the
shoes before purchase, it also catches the
eye due to huge eye catching trainer on the
side of the unit, it has clear branding
including the ‘’Nike’’ symbol. However the
unit has a lack of information on the shoes
that are being sold
This unit is good because of its unique quirky
look that would make any person walking
past curious to what is being advertised or
marketed however the unit does not directly
show a physical product and has minimal
information on what it is advertising. It is
clearly visible and can be seen from a while
away which is very helpful in attracting
customers
This unit is good because it is a direct replica
of the brand any person walking past curious
to what is being advertised or marketed. The
product is also physically stored in the unit
which gives it an element of instructiveness.
This has a long sustainability due to the way
the product can constantly stored in the unit
.
This is a good unit as it shows exactly what
is being sold and all necessary information
is displayed on the physical unit however
the unit doesn’t really have a special
factor to it . It only displays the product
rather than advertising it
This unit is good as it already has the
product ready to buy which can be
very convenient however it does not
have any information displayed ion
the unit about the product itself and
its colour scheme doesn’t really stand
out so the unit is not easily noticed.
This unit is very good as it uses a very
vibrant colour scheme that is specific
to the product but can also be noticed
from far away . This doesn’t exactly
give any information on the product
but the product is clearly displayed
alongside the branding

old spice was mainly targeted at an older type of man first of all due to the way it was marketed which was more
of a traditional male grooming product, however a new marketing campaign has started to target old spice to a
wider range of age groups. Old spice is clearly directed at men due to its advertising and using quite athletic men
to advertise their product and with the range of ‘the man your man could smell like’ adverts this is proven.
Although old spice has tried to change their add campaign their product is still very much consumed by an older
generation due to how it is traditionally made. The physical appearance of Old spice nowadays has a more
modern feel in that the packaging is a bit more like modern grooming brands such as lynx. The colour scheme for
old spice is quite simple but yet very effective due to its use of red which is proven to make people want to by the
product more.. When the product was first presented it the red and white in the product was a lot more subtle to
how it is now this is shown by the more prominent use of red in old spices products which is shown in the picture
to the left where the product is packaged in plastic to make the product look more modern
Fish looks like its targeted at people between the ages of 20- 30 its quite an expensive brand, and so I think
it would be targeted at richer people. Fish started off as just a hairdressers before they started selling
products and so an element of their success is due to possibly the popularity the shop had before they
started selling products, they also have celebrity clients which helps to sell the brand. The physical
appearance of fish products look as if it would or perhaps should be aimed at a younger age however the
website shows a more sophisticated branding in this it is a bit unclear just quite what the age group Fish is
directly targeted at. The colour scheme Fish uses is very bright and modern it uses almost luminous
colours which is straight away appealing to the eye and cannot be missed this can be effective but can also
make the product look a bit cheap. I have mentioned before that the product has a few confusing factors
when it comes to its advertising due to its website not entirely reflecting the way the product is presented
in shops this makes the product a bit inconsistent with branding
Product analysis :Old Spice & Fish

L'Oreal men expert is targeted at older men as it develops products that keep
skin looking young, they market there products using ageing celebrities to
market there products such as the actor Hugh Laurie from ‘House’ the orange
colouring attracts the eye which would lead people to it. The product could also
target a younger generation as it makes them want to still remain looking
young when they start ageing. Although the information on the product clearly
shows that L'Oreal Men expert is clearly aimed at older men the colour scheme
is a bit strange for what it is advertising. The products use of bright orange and
white does not exactly present its product well since it is aimed at older men
and the colour scheme doesn’t really present this. As this product is aimed
mainly at the age conscious it doesn’t.
Mr Natty is a very unique brand as they use quite old Fashioned drawings on their
products which because its different makes people want to buy the age range of Mr
Natty products would probably be from mid 20’s to 50’s due to its old fashioned
style. This brand can also be targeted at people who are slightly out of the ordinary
due to its quirky style. Mr Natty also gives off the impression that it would be aimed
at a more mature audience due to its packaging and the way in which its website is
presented . Although the product is very easily spotted it also has a closed target
audience with some of its products due to its moustache specific products however
this also makes the product quirky and new due to its branding
Product analysis : Mr Natty & L’Oreal
Men Expert

Hackett can cover a wide range of ages as they advertise young people
wearing typically older clothes, it is also targeted at wealthier people
because of the cost of the product which is high. Hackett's branding is
quite simplistic however this is effective as it makes the brand easily
recognisable. Hackett is linked also to rugby and so this further shows
it is more of a male brand. The packaging on Hackett products is quite
sophisticated and very smart and so this further shows that Hackett is
possibly aimed at wealthier men. The Hackett aftershave is very
simplistic In the way it is presented and so can easily be looked
over, other brands would have the advantage as they would user more
distinct colours that are appealing to the eye.
Lynx covers the ages of a younger generation as it has quite a bright appeal
and its ad campaign is targeted at young men, the advert consists of young
men experiencing “premature perspiration” , this is stopped by using lynx
which causes women to be attracted to them. Although lynx appears to just
aim at younger men however because of the price range lynx has it could
possibly be aimed at any age due to its affordability. The Way lynx is packed is
in quite bold colours and large text this further shows that lynx is aimed at
younger men, however it uses a wide range of colours that easily catch the
eye as well as a versatile range of products to sell. Lynx is very successful due
to this and will probably further go on with the campaign it has now.
Product analysis: Hackett and lynx

Mr Natty is targeted at people with a more traditional style and older men other people who could
possibly find the product interesting could be hipsters would find Mr Natty appealing because it is out
of the ordinary and would not normally appeal to younger people so the average age of this product
would generally be people in their late 20’s and middle aged men due to the traditional look Mr Natty
products have. The way the products are packaged has a lot to do with the target audience the product
attracts as the way is packaged is also out of the ordinary for example the soap being wrapped in
paper instead of plastic. The product has a sort of sailors feel about it due to anchors being regularly
used on the product and sailors jokes used on the website. Is key selling point of some of the products
are moustaches. A variety of Mr Natty products are directly for moustaches and this is good because it
means Mr Natty products appeal to an even broader audience. Originally a barber Matt Raine (Mr
Natty) developed a full range of moustache products and then went on to make other male grooming
products such as aftershave “Mr Natty Jack Tar Bay Rum "and a range of hair products, “Mr Natty
Gum”, “Mr Natty Paste” etc. this brand is very strange and so does sell, it is proven to be quite
effective also due to the large number of people that buy the product even though it is not distributed
in department stores

Links FX
Logical
The product needs to stand out
and the branding clearly
displayed this can be done by
using large text and bold
lettering on the unit as well as
using bold colours to draw
customers towards it.
The unit has to be ergonomic
so it is practical for customers
to use and easy to use.
The unit needs to be above eye
level so it can be seen from
quite a distance and draws
customers in, however should
still be able to clearly display
the product the unit is trying to
sell.
The unit needs to have a
unique selling point that is
specific to the product that the
unit is trying to sell
The unit must be in a position
that allows it to be easily
accessible so if interactive
customers can easily interact
with the product.
Illogical
The unit needs to have minimal text or
just enough text to explain what the
product is this is so that customers do
not get bored
Not enough information can also be a
problem as it means that the product
isn't being properly advertised this can
be a problem as it can leave the
customer confused to what exactly is
being sold.
Lack of branding is an issue as it means
customers wont remember what the
product is
Visual noise can be a problem on the
display as customers become
distracted or cant be bothered when to
too much is going on visually
Having too many interactive features on
a unit can also be a problem as it
makes the user not want to buy the
product but just play around with it an
example of this is the apple store.
Its important that the point of sale unit
can last for a last period of time so it
doesn’t have to constantly be replaced
Need
The unit needs to clearly display the product so
it is visible to the public
The unit must be able to attract customers
whether that with the font used, the size of the
unit, the colour scheme and any other aesthetics
that is likely to gain attention
Once the customers attention has been directed
at the display their attention must remain there
for as long as possible so the customer is more
likely to purchase the product
Important information regarding the product
must be included so one, the customer knows
what the product is and what its about, two
, people know who the audience the product is
trying to attract is and three the customer isn’t
standing around too long reading.
Keep
To make the point of sale
successful it need to include
A unit that is above eye
level so it can be seen from
a distance and also so the
unit and the product is
straight away noticeable
The unit should be able to
be interactive so t keeps the
customer at the unit
The product cannot be
moved from the unit this
avoids theft or any other
safety features surrounding
the product
The product will have
minimalist branding
however enough branding
for people to know what the
brand is and what they are
trying to sell
Scrap
The product will not be able to be
moved away from the unit this
prevents things such as damage to
the product and theft it also saves
money as it means the product
does not have to be constantly
replaced
Stay away from any cardboard
material as it does not last and can
cause the point of sale unit to be
damaged if not taken care of
properly or overused.
Due to the simplicity of the brand
stay away from bold colours as it
will not advertise the brand for
what it is
Minimal interactive features so the
product can be tested but not fully
used as this would cause the
product to not get purchased.
Form vs. Function
Do you need to make your
point of sale look nice and
pay no attention to its
function
Do you need to base your
idea function and leave and
leave how it looks until the
end
Do you need to consider
both forma and function
whilst designing and making
your point of sale
X Factor
What makes your point of
sale good
Why does a brand need a
point of sale rather than just
advertising online
What about the point of
sale would entice a
customer to want to buy a
product

Target Audience
Age
Gender
Personal taste
Purpose of purchase
Materials and Aesthetics
Aluminium
Cardboard
Plastic, woods, metals
Ferrous
Non ferrous
Alloys
Coniferous
Deciduous
Thermo
Thermoset
Elastomers
Safety
Sharp edges
Electrical wires
Tripping hazards
Breathing problems from
aerosols
Functionality and Features
Should be able to withstand a lot of
use
The product needs to stand out and
the branding clearly displayed this can
be done by using large text and bold
lettering on the unit as well as using
bold colours to draw customers
towards it.
The unit has to be ergonomic so it is
practical for customers to use and
easy to use.
The unit needs to be above eye level
so it can be seen from quite a distance
and draws customers in, however
should still be able to clearly display
the product the unit is trying to sell.
The unit needs to have a unique
selling point that is specific to the
product that the unit is trying to sell
The unit must be in a position that
allows it to be easily accessible so if
interactive customers can easily
interact with the product.
Sustainability
Should be able to withstand use
To make the point of sale
successful it need to include
A unit that is above eye level so
it can be seen from a distance
and also so the unit and the
product is straight away
noticeable
The unit should be able to be
interactive so t keeps the
customer at the unit
The product cannot be moved
from the unit this avoids theft or
any other safety features
surrounding the product
The product will have minimalist
branding however enough
branding for people to know
what the brand is and what they
are trying to sell
Task Analysis
Design Situation
The brand Mr Natty has a major problem in its
marketing in that it is not shown in many places and
so not many people are aware of the brand it is quite
exclusive and only available online or in its physical
shop however not in department stores displaying
point of sale units where it could potentially get new
customers
Design Brief
I will design a new point of sale unit for Mr Natty the
unit will display at least one Mr Natty product and will
be placed in department stores. It will be interactive
so people can test the seemingly new brand
Visibility and features
Relation to footfall
Position in the shop
Eye level
Ergonomics
Does it stand out?
Colours, size, shape
Visual noise, not too much
Branding
Products display
Target Audience
Age
Gender
Personal taste
Purpose of purchase
Social Networking
Twitter
Facebook
Tumblr
Webpage
App
Future
Sustainability
How long will the unit last for?
Materials used will have to be ones that cannot be
weathered
If interactive how can the functions it uses be
maintained?
Aesthetics
Aesthetics that can be incorporated into this
project can include brand colours so the
product can be easily noticed and recognised if
seen again. Shapes specific to the brand
should also be included so the product is
recognisable . Logos are important in the
aesthetics of a product as its what sticks to
mind when you think about it this goes for any
image .
Target Audience
Age
Gender
Personal taste
Purpose of purchase
Safety
Sharp edges
Electrical wires
Tripping hazards
Breathing problems from aerosols

Initial Specification
Aesthetics
Aesthetics that can be incorporated into this
project can include brand colours so the product
can be easily noticed and recognised if seen
again. Shapes specific to the brand should also be
included so the product is recognisable . Logos
are important in the aesthetics of a product as its
what sticks to mind when you think about it this
goes for any image .
Cost
Cost is important in the development in of a point
of sale unit in that the manufacture cost will
affect how much money can be spent on the
delivery cost as well as this the cost of materials
as well as shelving is important. The amount of
floor space the unit covers also costs money in a
shop.
Customer
The customer is the most important part
of the point of sale unit as it is who you
are trying to sell the product to . Keeping
the customer happy is important so
things that should be taken into
consideration should include any
allergies, the size of the customer as if it
is too tall some customers wont be able
to see the unit.
Environment
The environment of the unit has to be one in
which can sustain the product as this will help to
save on things such as replacement costs or
repairs. As well as having the product in a suitable
environment, the environment should also be
embraced by the product an example of this is
London 2012 where many brands starting having
union jacks on their products.
Size
The size of the unit is important as the size of it
needs to be appropriate for the product as the
point of the sales unit is to show off the product as
well as making the unit visible. The unit should be
kept eye level so the product itself is easily noticed
and it keeps the attention of the potential
customer
Safety
The unit should take the following precautions in
order to make the consumers feel; safe as well as
people assembling the unit. Choking hazards can be
avoided by using a minimal amount of small parts
the unit must not topple over so should be stable.
An element of security should surround the unit to
ensure nothing is stolen or damaged
Function
The unit is used to advertise the product as well as
in use as a tester this can be done by making
elements of the unit interactive and also making
the unit interesting. Included on the unit can be the
history or background of the brand so customers
new to the brand can get a feel of what the brand
has to offer. The function should also be to keep
the potential customer at the unit for as long as
possible because the longer the customer is at the
unit the more likely the customer is to buy it.
Materials
Potential materials for a point of sale unit
can include
Cardboard
Various woods
Metals
Plastics

Research Plan
Questionnaire
A questionnaire will be helpful in my research as it
means I can get a customers direct opinion of what
they think about point of sale units. Why they're
effective, what draws their attention when they see
these units how much would they personally spend on
one of these. I would speak to members of the public as
well as family members to see what their opinion on
point of sale units are. This research will be carried out
in shopping centres such as blue water or the glades. To
make a good questionnaire I will first examine a
previous questionnaire to see how mine matches up.
10 minute observation
This is effective research technique as I can see first
hand how people interact with the unit and what types
of units straight away pull customers in this can be as
simple as simply watching a specific unit of a male
grooming product. I would carry this out on a high street
or in a department store to see what kinds of products
and points of sale receive the most attention from the
public and figure out why. Whilst doping the
observation I will ask shoppers why exactly they went
over to that specific product from their I can take into
account things such as branding and colour scheme
Environmental Snapshot
An environmental snapshot can be a helpful tool when
researching as it means I can see if what's around
the product directly influences peoples decision when
deciding to buy a new product. This kind of links in
well with the 10 minute observation as it means whilst
seeing what people like to go to I can also see
whether the environment the product is in can affect
sales. I will do this whilst I am doing my 10b minute
observation so I can check whether the environment
has any affect on the product alongside that. I will
carry this out in department stores and also in high
street shops
Market Research
This is a very helpful research method as it means I
can see what is already on the market and so I can
create ideas that are unique to what other similar
brands are doing with their point of sell units . This will
also give me a chance to see what products are doing
very well on the market and whether that is due to
their advertising and point of sell units . I will carry out
some of this research online and some by observation
so I can see what products first hand are selling.
Competitive Products
I felt creating competitive product research is important
as it gives me an idea of what kind of products are already
around and why they sell or don't. most importantly try
and identify what kind of issues these products have and
what are successful about these products
Mood Board
I will create a mood board to reflect the feel of the
product and so I feel what would suitable to put on
the unit this could be something as simple as the
colours and shapes used. I will do this by taking
pictures of similar products to find out how they are
shaped and packaged I will also use images online
from other existing products with similar properties
Customer Profiling
This is important as the customer needs to be
understood in order for the product to sell. The
customers taste and what attracts them to the unit is
especially important as the longer the customer
stands by the unit the more likely they are to by the
unit. I will carry this out in a series of interviews and
some questionnaires to find out what people
generally like about these units personally.
Brand Profiling
This is an important part of research as it gives me a clear
understanding of the brand I am doing my point of sale
design around. I will fully research Mr natty and go into as
much detail about t6he company as I possibly can. This can
also be very helpful when I am actually developing my
point of sale unit as it means I can look back at what the
company is all about and what influences the designs on
their products.

Questionnaire
Questions
1. What attracts you to sale units when you first walk into a shop?
I think the size of the unit is the first thing that would instantly make me go over and find
out what its trying to advertise . I think the larger units work better as they attract large
groups of people and when a lot of people are surrounding a single unit people want to
know why and become curious.
2. What sort of colours should be avoided when making a point of sale unit?
I would say to stay away from any dark colours and stick to primary colours like blue or red
as the darker colours are not instantly noticed and people will often get bored and move
on from these kinds of units.
3. Do you think interactive units are helpful in selling the product?
I personally don't really agree with units that are too interactive as I think people just have
lots of fun with them and don’t actually buy the product in the end. I also think these don’t
always work because it looks like there’s too much going on , on the unit.
4. How much time would you usually spend at one of these units?
I wouldn’t really spend too long so I’d say from about 2-3 minutes maximum, just because I
would like to see the rest of the products in the shop. However the ones I do that at for 3
minutes tend to be the ones I remember throughout the day
5. Are they any specific safety features that lack on current point of sale units?
Yes sometimes with the larger units where the product is placed can be a bit of a hazard
and also small parts falling off units can be dangerous because of children walking around
the units.
6. Do you like to try products before using them?
Yes. I think this is much better than buying the product and then finding out later that I
don’t like it this is also good as it means if I'm with friends they can test the product too and
give me their opinion on it
I have decided to develop a questionnaire as oppose to an interview as I can
get multiple peoples opinions in one single research method this is also very
useful in that I can see what kind of things customers like and don’t like
about point of sale units . On the right I have taken a series of different
peoples answers to show overall what kinds of things people like about
current units in shops that consumers are confronted with everyday.
The unit should be
a fairly large size
Stay away from
interactive units
Products should be able to
be tested first before
purchased
Top
Three
Points
What to take from the questionnaire:
Don’t make a unit that is too interactive
Have a unit that has some sort of sample so the unit can be tested
Try and get people to spend as much time at the unit as possible
Take into account the amount of text used on the point of sale unit
Put on enough information to show what the product is and what it is
about.
Think about sustainability so it doesn’t become a hazard over time for
any reason

10 Minute Observation
Apple Store:
I noticed from observing the shop that people tended to focus more on the
products that were closer to the front of the shop and the products with a bigger
banner. They tended to walk pass the smaller products such as the iPod
shuffle, and iPod Nano and went for the higher profile products such as the iPad
or iPhone . I believe this is due to the iPad and iPhone having larger advertising
banners. This feature quickly entices people to see what the product is all about
and because of the large groups developing around the product this causes more
people to be curious and go over to the product. This shows that the people
standing around the product is very influential in getting people interested in a
new product. From my observation I concluded that customers are very influential
in the selling point of the product as well as the unit and so to get this chain
reaction started the point of sale should be quite large so it is instantly noticed. In
this case the unit is interactive so customers would tend to linger around the
product for significantly longer. The other thing I noticed was the amount of space
between each product as each product had its own sort of area this meant that if
one product was too crowded the others could be used at a different point I think
I will take this into account when thinking about the placement of my unit as this
could prove to be an important factor when drawing customers to it.

Environmental Snapshot
This environment of a traditional barber shop setting would be perfect for
this sort of male grooming product. Because Mr Natty focuses on specific on
certain parts of male grooming such as beards and moustaches it is the
perfect product to be stocked in these types of settings due to its traditional
style and the type of product is more likely to be used in this sort of setting.
This environment also can be incorporated into the design of the point of
sale itself such as the wood floors and possibly the barber shop chairs being
incorporated somehow. This kind of setting is very relevant because Mr
Natty started off as a barber before he developed his product , and so this
sort of environment may have been important when he developed his
product with the quirky but modern style. Another aspect to take from this
setting is the lighting used as it effects how it is affected on the product here
in this barber picture it has low lights and also spotlights to light the shop.
This feature would clearly
This environment differs from the previous barber shop as it has a retail
setting the picture shown on the right is of Urban Outfitters which I feel would
be a good environment for this sort of product as it has the same kind of feel
will the barber shop of being vintage with the wooden floors and low level
lights. However what this environment has that the barber shop doesn’t is the
retail side, the style of the clothes also matches the sort of people that are
likely to buy Mr Natty products . The type of fashion included in urban
outfitters include vintage, retro, hipster and ironically humorous and I feel the
product would thrive in this sort of environment as well as barber shops and
specialist stores. This links back to customer profiling aspect of research as it
targets this particular audience of people if put into this environment
The environment a product is placed in can be very important in selling a product to a certain type of audience
so I have looked at these two environments one being a male barber shop and one of urban outfitters. I feel
these two places are relevant for this kind of product due to its background, the way it looks and the audience
the point of sale is trying to attract to the product. As well as looking at ways of the product fitting into the
environment I will take ideas from the environment to incorporate into the point of sale design.

Market Research
Fish looks like its targeted at people between the ages of 20- 30 its quite an expensive
brand, and so I think it would be targeted at richer people. Fish started off as just a
hairdressers before they started selling products and so an element of their success is due to
possibly the popularity the shop had before they started selling products, they also have
celebrity clients which helps to sell the brand. The physical appearance of fish products look as
if it would or perhaps should be aimed at a younger age however the website shows a more
sophisticated branding in this it is a bit unclear just quite what the age group Fish is directly
targeted at. The colour scheme Fish uses is very bright and modern it uses almost luminous
colours which is straight away appealing to the eye and cannot be missed this can be effective
but can also make the product look a bit cheap. I have mentioned before that the product has
a few confusing factors when it comes to its advertising due to its website not entirely
reflecting the way the product is presented in shops this makes the product a bit inconsistent
with branding
American crew is quite a traditional looking product with a few modern
features it has a large fan base is one of the top selling male grooming products.
I would predict the age of the product from about 17 to 30 just because the
product itself seems like it would appeal more to younger people because of
the way the product is presented and the models they use on their site. The way
this product is marketed is slightly different from the way of other male hair
products in particular in that you cannot purchase the product from its official
site so it adds that sort of exclusivity to the product and if really as good as it is
presented people will go out of their way to find the dealers that sell the
product .

Market Research
Vo5 is a very modern and popular brand it is very popular among men and is
one of the leading brands in male hair grooming. I would say because of how
modern vo5 is I would estimate its target audience at somewhere between
13-25. although this is quite a young age I think it probably wouldn’t appeal as
much to older men through both the product itself and the ad campaign it
has. Vo5’s marketing is very good as it can be purchased from virtually any
department store and can also be purchased from the official vo5 website .
The units that advertise vo5 are also very effective they usually have quite eye
catching colours like red to attract customers to it. Vo5 uses quite a modern
colour scheme and packaging which is good as it means the majority of
people will go for their products. It is mainly aimed at people who like new
and modern hair styles
Brylcreem is a very traditional brand and has been around since 1928 .
Because of the long life span this product has ,brylcreem has quite a lot of
customers from the older generation . However it has some younger
customers for people who have traditional haircuts and prefer the more
traditional products as appose to the modern ones. Overall I would
probably estimate the target audience of brylcreem to be about 30+.
Brylcreem isn't really majorly advertised and its very rare to see sale units
for the product this could be because the product is a bit outdated and is
being replaced by newer products like Vo5 and shockwaves. It’s a lot
cheaper than the other products I've mentioned ranging from about 2-3
pounds this could further show the decline in the products sales and new
audience.

Brand Profiling
Overview: Brand profiling seemed as a very good research method to have as it means I can go into more detail
into the brand I am basing my point of sale on I felt going into more detail about the brand I am doing could be
very helpful as it gives me a better idea of what the brand is about, how the creator in this case Mr natty would
like it to be presented and also a bit of background knowledge of the product. As well as just researching the
products for my own benefit I can also see how the products compete with other male hair grooming products
such as VO5. Mr Natty is a brand created by a barber named Matt Raine who goes by the name Mr Natty. It is a
brand that stocks a range of male grooming products from wax and gum to aftershave and moustache specific
products. Mr natty targets its products mainly towards people who have traditional hair styles and cuts and this
is evident through the way the product is presented as well as the way in which the things such as the website
and other ways in which the product is advertised. Although Mr natty is quite obscure and unknown to the
majority of people it has received critical acclaim from reviewers and customers alike saying that the products
work especially well especially with Mr Natty's moustache specific products these are often praised in reviews
online and are highly recommended. The only problem the product has encountered and has been said negatively
about is the lack of it, as there is only really one outlet that sells the product and that is the official website. The
development of Mr natty began as the creator Matt Raine felt the products in stores were not the type of things
that were right for himself and his clients.
Tradition & Age : the age of MR natty customers largely vary as this product isn’t directly aimed at a
specific age group but more fans of the style of barber Mr natty is which is directly influenced into his
products. This is evident when you see the type of customers Mr natty has they seem like they are of
quite a young age and not at all particularly old so I believe that people buy Mr Natty products purely
based on the styles the barber does and so the age range could really start from as young as 18 . All
Mr natty products are made and based in the UK which makes just that bit more exclusive they can
only be purchased from this country alone and so has quite a small fan base and isn't really
distributed on a worldwide scale
How Mr Natty Compares to other hair products and aftershaves: because of its exclusivity Mr Natty
doesn’t really sell as much as other male grooming brands that are hair specific such as VO5 or
Shockwaves and because it doesn’t really appeal to the everyday man, the product has quite a small
audience at the moment . At the moment it only really appeals to people who are familiar of the
brand and use it a lot and also people who are fans of traditional haircuts

Competitive Products
High Cost
Low Cost
ModernTraditional
Shockwaves: shockwaves isn't a very
expensive product but is very modern and
popular. The product has vibrant colours
on each plastic wax container and just
generally has a very modern everyday feel
about it. Its also very simplistic which can
be a good selling point for anyone isn't
that concerned about there hair products
and just want something that is very
simple but still effective to use
Schwarzkopf: from looking at a range
of Schwarzkopf products I noticed that
they cost slightly more than other
competitors such as VO5 and
shockwaves. The product has a quite
up to date and fresh look about and so
this shows it is very modern
Brylcreem: Brylcreem is a very traditional male
grooming brand purely because of the time it Was
introduced and the life span the product has had.
Brylcreem was first introduced to the public in
1928, and although the packaging has had slight
alterations to perhaps make the product look a bit
more modern it still remains the same product in
the container. Although its quite and old product
and people would assume it would aim at older
men it could actually be aimed at a younger
audience that prefer more traditional styling.
I have decided to do competitive products as I felt it would be
beneficial to see what products already exist and how well they sell
or don’t and most importantly try and identify what kind of issues
these products have and what are successful about these products
American Crew: American Crew is fairly traditional
but at times can be modern. From looking at the
American crew website it has quite a traditional
look but some of the styles shown are very modern.
The other thing I had noticed about American crew
products is that they cost slightly more than other
male hair products so I have put it in the higher
range cost for these types of products.
From this information I have gathered that these products all have a
specific target audience and this is judged due to the price of the
product as well as the type of style the product has . I will think about
when coming to the pricing stage of my product design. Although the
products do have specific target audiences they all seem to sell very
well which also made me think that these small audiences I thought
some of these products may attract may actually be bigger that what I
had originally thought

The people likely to buy Mr natty products would
include people with a traditional sense of fashion as
well as moustache enthusiasts and people who prefer
the more traditional method of male grooming. This is
evident as the product uses very old style kind of texting
and colours which give it this appeal. People who are
also just fans of the barber “Mr Natty” may also buy his
product as they are fans of his work or just simply think
his products work best with their hair. Customers
especially the ones who use the moustache specific
products often praise “Mr Natty” on how good the
products work and so people with moustaches would
definitely be one of the key target audience on Mr Natty
products. The smell of Mr Natty” products are also
often praised and so customers often go for this feature
of the product against the rest of the competition.
Customers often say that the product itself is appealing
because of the way it is packaged is out of the ordinary
for modern male grooming products . An example of
this is the paper that the soap is packaged in and the
way in which the tins with wax, gum and clay are
presented, being old fashioned. The product is often
complimented on online reviews for being effective and
moustache enthusiasts often praise Mr Natty products. I
would probably range the age of these customers of
about 25 – 45.
Customer Profiling

Mr natty has quite a quirky and vintage style
to it so I have decided to base the mood
board on the types of materials that people
would often associate with the product such
as teak wood and old fashioned shipping
equipment such as anchors. I have decided
to have moustaches as a predominant
theme within the mood board as it is what
makes the product unique within the
branding as well as the moustache specific
products for example ‘’Mr Natty's Twizzle
wax. As well as the product incorporating
moustaches I feel it is important for the
customer to straight away notice this feature
as although moustache enthusiasts are quite
a small obscure minority of people I feel it is
important to have a feature relating to this
on the unit. This mood board should be very
useful in that all these pictures can be taken
into account when designing the unit , the
thing I'm willing to take into consideration
from this mood board include the shapes
that the wood is carved into as well as the
type of wood used . The finishes of the wood
is also very important as different finishes
have different effects on the wood
MoodBoard: Mr Natty

Aesthetics
Wood
Traditional
Materials
Environmental Aesthetics
Customer Specific
Hair Specific
Teak
In Shop Details
Clear Presentation
Traditional style
Front of shop
Male Grooming
Similar Styled Products
Exclusive
Black Slate
Barbers
Mr Natty Logo
Research Summary

Further Specification
my point of sale will contain an wooden element to it preferably using teak wood I have decided to use this based on the appeal of the website using
quite traditional looking dark woods , as well as the environments I had looked at also incorporating these kinds of woods .
My point of sale will also need to include the Mr natty logo due to the fact its quite an unknown brand. And so many people wouldn’t have heard of it, I
have found this when doing my research as when I was doing my questionnaire out of all the people I had asked only one person knew what Mr natty
was
My point of sale needs to include some sort of logo that is relevant to the brand so I feel the moustache or sort of sailing icon would make sense to use
. Especially because this brand is relatively unknown I feel this would be particularly important to have an icon that can be easily recognised and
associated with the product
My point of sale will need to be at about eye level. This is a feature I noticed people recommended when doing my questionnaire and so I feel that it
would make a lot of sense to do this. The size of the unit would also not have to be too big which is good in a way as it means that because the product
is of quite a small size, the unit itself doesn’t detach from the product
Although people have often said in questionnaires that many customers don’t really tend to buy products from interactive units I will need to make
sure that the unit holds customers for as long as possible I feel this can be achieved by the positioning of the product in the shop and the amount of
space around it so larger space around the product and closer to the door of a shop would be preferable
My point of sale should be similar to the environment I put it in and the two environments I observed and felt would be perfect for the point of sale
unit was urban outfitters and a traditional barber shop so barber shop aesthetics could be included in the design of the point of sale unit or possibly
any of the urban outfitter fashion designs so that the point of sale unit would fit into its selling environment better
This unit will include and mix of dark and light woods due to the way the brand is already advertised and the environments that the products fits into.
This is also suitable because of the traditional style.#
The point of sale would have to be a reasonably large size as this makes it eye catching and will more often than not persuade people into coming over
to the unit and using it.

Initial Designs

Concepts

Mirrors
Usability:
Mirrors could be very useful in the manufacture of
the point of sale unit due to the interactive part of
the design people could use the mirror to see
themselves after using the product to see what it
looks like . Mirrors could prove to be a main aspect
of what first attracts people to the point of sale unit
this type of
Materials: Mirrored Glass
Mirrored glass could be very useful when
incorporating a mirror into my design as it would
be clear and also would give the unit a more
professional and authentic barber shop look.
However this type of glass would be quite difficult
to work with due to the fact that it could be easily
broken and so difficult if possible to modify or cut.
Although this type of mirror would be harder to
work with it would give the product the proper
look for the unit .
Mirrored Plastic:
An alternative to using mirrored glass could be
mirrored plastic. This would solve some of the
problems with mirrored glass in that with plastic it
can be drilled through and easier to work with.
Development
Construction:
I have decided to chose two potential ways of
joining the mirror element of my design to the
wooden back . Through testing and looking at the
properties of the two types of potential mirrors I
have found different ways in which these can be
joined .
When joining plastic mirror:
Was that I have thought of when joining the
plastic mirror to the wooden part of my design
include; drilling a hole through the mirror and
attaching the two components with a nail or screw
Another way of joining a mirror to the wooden
back of my design when using the plastic mirror as
apposed to the glass mirror could be with a plastic
adhesive such as Ethylene vinyl acetate, PVA or
any other strong contact adhesives. Both ways of
joining can be beneficial and both ways will be
taken into consideration as I go on in these
development sections.

DevelopmentFrames
Materials:
A large part in this stage is the different types of
materials that can be used to make the frame and
although I originally planned of using woods other
materials that I have chosen to look at could be
equally efficient to use such as different types of
metals woods and plastics. The types of materials I
have decided to look at include; teak
wood, aluminium and acrylic plastic
Teak:
I found teak would be a beneficial and effective
material to use in the point of sale design due to its
look and long lasting properties and ability to easily
cut shapes out of it. Teak contains natural oils that
protect it against wet and cold weather. It can also
be treated with teak oil giving it more protection
against the elements however Teak is a reasonably
expensive material.
Materials: Another material I decided to
look at was acrylic plastic as it could prove
to be beneficial from a manufacturing point
of view as well as aesthetically and through
the plastics properties. This is also a
convenient way of making a frame as this
material can be laser cut and designed
using CAD and CAM. If broken, it does not
shatter but instead breaks into large pieces.
This increases the safety aspect of the
material as well as being an efficient and
effective material. Acrylic is also reasonably
strong and easy to work with i.e. holes can
be drilled etc. the two materials both have
the pros and cons one materials has
manufacture pros which included using
CAD or CAM to cut shapes out whereas the
other
Aesthetics: although both materials prove
to be effective in some sort of way it s
important that the point of sale unit still
stays relevant to the brand and so I feel the
teak material would be more relevant to Mr
Natty as this sort of wood would more
represent the brands look and would
further show this portion of the design to
be like an old fashioned barber shop like
mirror. Another important aesthetic to take
in mind is the mirrors, it would be a lot
more aesthetically accurate if glass mirror is
used as it would properly reflect the barber
theme properly and ways in which these
two components would have to be taken
into account

Development
Joints
Material:
When talking about joints the materials I
use can prove to be very important this
can include many different materials as
different materials can be joined
together in a variety of different ways
some may use adhesives whereas others
may be joined by nails or screws.
Materials I have looked at so far have
included acrylic plastic and teak wood.
Both of these materials can be very
effective due to the fact that they are
very easily cut and so I shouldn’t really
have any problem building a joint for
these two materials. Although these two
materials are already quite helpful to
use the ways in which it is joined can
have a large effect on the strength of the
unit as well as the look as usability. As
well as these materials I have decided to
look at aluminium as aluminium as a
joint could potentially have better
properties. s
Construction:
Hinges:
I have looked at a range of hinges as this
could be a potential way of joining the
frame together as well as making the
frame itself stronger it could also add
some aesthetic features.
Finger Joint:
This type of joint is really specifically for
woods and so can only really be
incorporated into the teak part of my
design but it has many beneficial
properties as well as just aesthetic and
design features. Finger joints can also be
incorporated if I decide to use acrylic
plastic as it can be manufactured using CAD
and CAM. Benefits of using this type of
joint include more gluing surface which
makes the joint stronger than a simple butt
joint or rabbet joint
Butt Joint:
This type of joint although simple from a
cost point of view is cheap and easy to use.
This can be used on a range of materials
and is probably the most simple to
manufacture because of this, this joint is
usually weaker than other joints such as
finger joints or dovetail joints, a beneficial
factor of this is that this reduces time as
other joints usually would take a lot longer
than this

Adhesives
Construction:
Construction techniques that I could use
is a vital part during the construction
process of the point of sale unit this can
include things such as the safety of the
unit the ways the unit is presented and
the strength of the unit. Ways of joining
the unit include using various types of
glues, nails and screws.
Screws:
Screws can prove to be a very good way
of joining two bits of wood together but
when considering this kind of joining
method other factors such as the type of
joint needs to be taken into
consideration. However nails are fairly
common and widely available and so
would be quite a cheap method to use
the other beneficial factor of nails as
oppose to screws is that nails can just be
simply hammered into the wood
however screws can come in a range of
different forms that require different
screwdrivers and so this can be a bit of
an inconvenience.
Nails:
Although nails can be difficult to use
due to the fact that they are quite time
consuming to add to a wood or plastic
they can be very useful in joining two
pieces of material together. Although
nails are often preferred to screws from
a simplicity point of view screws are a lot
more sturdy and can be used over and
over again as opposed to nails which can
only really be used once and can be a
pain to take out of materials.
Epoxy Resin:
Epoxy resin could be a useful adhesive as it dries
on impact and makes the bond between the two
materials very strong this is helpful when sticking
butt joints together as it means not much time has
to be spent sticking the two parts together
Development
To get an opinion of what kind of
adhesives I should use I asked my
peers there opinions on what they
thought would be the most suitable
adhesive to use the majority agreed
with epoxy resin as they said it was the
strongest and they would use it other
glues and adhesives
Epoxy resin
nails
screws

Barbers Pole
For this part of the design I have looked
at a variety of different materials and
manufacturing processes in order to
create this effect through this I have
researched the construction techniques
used in the manufacture of this aspect
Materials:
Materials that can be used on the outer
part of the pole could be some sort of
transparent plastic like acrylic or glass for
this same feature, traditionally this aspect
of the pole would be made from glass.
Glass; glass would be a good material for
the point of sale unit due to the fact that
it would keep the barber shop feel of the
design however this would make the
design very fragile.
Acrylic Plastic: acrylic plastic would be a
great alternative to this kind of design due
to the fact that it is stronger than plastic
but still gives the same kind of affect
Glass Tube
Acrylic Plastic Tube
Manufacture:
Glass Tubing :
Glass flows from a furnace fore
hearth into a bowl in which a
hollow vertical mandrel is
mounted or a bell
surrounded by an orifice ring.
The glass flows through the
annular space between the bell
and the ring and
travels over a line of rollers to a
drawing machine up to 120m
away. Tubing is made by
blowing air through a
bell with a hollow tip and rod is
produced by using a bell with a
solid tip. The dimensions of the
tubing are
controlled by the glass
temperature, the rate of
draw, the pressure of the
blowing air and the relative
dimensions of the bell and ring.
Manufacture:
how to manufacture acrylic tubing:
Extruded Acrylic Tube:
Produced by extruding the acrylic into the
required tube diameter - this is called
extruded acrylic tube and provides an
economical alternative to cast acrylic
where aesthetic finish is less crucial, but
the outside diameter available is limited
to a maximum of 300mm.
Cast Acrylic Tube:
Manufactured by casting the acrylic into
the required tube size - this is called cast
acrylic tube and gives the best optical
finish available. Additionally, cast acrylic
tube offers a range of large outside
diameters up to 650mm.
Development
acrylic
tube
glass
tube
I asked my teachers what tube
they thought would be best to use
for my barbers pole the majority
recommended plastic so it
couldn’t be damaged as easily as
glass and would be cheaper to use

Components:
This part of the design will consist
of three components this includes
two plastic layers a motor to
control the slow spin of the pole
and the top lid.
Usability:
In order for this mechanism to work
I have realised that I would have to
add a switch onto the barbers pole
on the design so it can be
controlled
Barbers Pole
Materials:
The entire pole will be made almost
entirely from plastic due to the
materials being cheap and easy to
manufacture however the top and
bottom coverings will be covered
in metal in order to make the pole
design more traditional
Construction:
1:
Decorate the barber pole with red
and blue duct tape. Alternate these
classic colours in a spiral pattern on
the white PVC pipe so it resembles
an old fashioned barber pole.
2:
Wire a light bulb to the ends of the
wires that pop out of the top of the
pole. Fix the light bulb in place using
either a metal frame or hot glue
which will not melt from the heat of
the light.
3:
Fit the top of the pole with a round
glass light covering. Glue or tape
this covering onto the pole so no
moisture can enter through the
fitting.
Component:
Motor:
Type A Motor:
* Motor: 30 RPM Model AB
* 115 Volt, 60 HZ, 5 Watt
* Has 4 Wires: Red and Black wires connected with Resistor between them, 2
Blue wires connected together (Therefore ONLY 2 wires to connect to Pole
wiring) 2 - Wire Nuts included.
* Refer to Wiring Diagram to wire pole for Three Way Switch, Single Toggle
Switch, Double Toggle Switch or Line Cord.
* Includes Mounting instructions for Motor
* On Back of Instructions is Template to Locate and Drill Holes in Mounting Plate
to mount Motor
* Also includes is 2 Pan Head Bolts and Rubber Grommets used to mount Motor
to Mounting Plate
* This motor has a "cross-pin" on the output shaft
* Fits all Marvy and all Koken Barber Poles
* It also Fits some Koch & Paidar Barber Poles
Development

Specification Checkpoint
my point of sale will contain an wooden element to it preferably using teak wood I
have decided to use this based on the appeal of the website using quite traditional
looking dark woods , as well as the environments I had looked at also incorporating
these kinds of woods .
My point of sale will also need to include the Mr natty logo due to the fact its quite
an unknown brand. And so many people wouldn’t have heard of it, I have found
this when doing my research as when I was doing my questionnaire out of all the
people I had asked only one person knew what Mr natty was
My point of sale needs to include some sort of icon that is relevant to the brand so
I feel the moustache or sort of sailing icon would make sense to use . Especially
because this brand is relatively unknown I feel this would be particularly important
to have an icon that can be easily recognised and associated with the product
My point of sale will need to be at about eye level. This is a feature I noticed
people recommended when doing my questionnaire and so I feel that it would
make a lot of sense to do this. The size of the unit would also not have to be too
big which is good in a way as it means that because the product is of quite a small
size, the unit itself doesn’t detach from the product
The unit needs to be interactive in order to hold the customer as long as possible .
This is an important part of the unit as this is where people will be drawn in to try
and buy the product
My point of sale should be similar to the environment I put it in and the two
environments I observed and felt would be perfect for the point of sale unit was
urban outfitters and a traditional barber shop so barber shop aesthetics could be
included in the design of the point of sale unit or possibly any of the urban
outfitter fashion designs so that the point of sale unit would fit into its selling
environment better
This unit will include and mix of dark and light woods due to the way the brand is
already advertised and the environments that the products fits into. This is also
suitable because of the traditional style.
The point of sale would have to be a reasonably large size as this makes it eye
catching and will more often than not persuade people into coming over to the
unit and using it.
I have included this on the frame aspect of my design this will also
be joined onto the barbers pole of the design. I thought this would
be an important aspect due to the fact is the most aesthetically
pleasing part of the design
I haven't yet looked at the possible logo placement within the
design but I will aim to have it placed on some part of the teak
frame I have decided to use.
I haven't yet looked at the this element of the design yet as I have
been primarily looking at the manufacturing and construction of the
design but I will look at various icons that I can use for this design
later on in the development process
Haven't yet looked at the possible ways of keeping the unit eye
level but I will look at various stands the unit can be placed on to
accomplish this and also look at feet to put on the unit itself in
order to increase the stability of the unit
I haven't yet looked at the interactive element of this design
which would be the dispenser and fake moustaches that allows
people to try the product first hand before buying it.
From the wooden element I have added to the design I feel I
have stuck to this however there is still more to do to ensure that
the design fits its environment well
I've only really looked at one aspect involving wood so I haven't
really matched this criteria ye
Development
I have not yet looked at all the components involved in the
development of this unit and this is something I will definitely look at in
the next part of the development process

Social Media
Material:
The social media aspect of the design is an
important part as this is where all the contact
information will be held such as the website link for
the product as well as the social media information
Velcro:
I considered Velcro as a possible way of
incorporating this function as it would allow the
links to be easily put on and peeled off as well as
keeping the longevity of the unit so these parts do
not have to be constantly replaced.
Pins:
Another possible way is to use pins which would
hold up the sins on the piece of wood that would
make up the frame
Blackboard:
a blackboard would be good material to use due to
the fact that all the links and information can be
easily written in a stylistic way
Usability:
To make the unit more user friendly and also to
make the unit safer it could use a holder to hold
all the links so people walking past can just take
one .
Construction:
Constructing the tray would be as simple as cutting
three lengths of wood connecting it to a flat board
and then using a simple joint to link them together
Manufacture:
A blackboard can simply be a piece of board painted
with matte dark paint (usually black or dark green). A
more modern variation consists of a coiled sheet of
plastic drawn across two parallel rollers, which can
be scrolled to create additional writing space while
saving what has been written.
Aesthetics:
Because of the blackboard element of the design
this would enable an aesthetics change as this would
change the overall look of the design as well as
other components such as the amount of wood and
plastic used this could also add to the
Development

Mirrorr
Aesthetics:
I have looked at possible ways to make the mirror aspect of the design more old fashioned and
fit more to the mr natty design which I feel at the moment lacks this feature.
One possible way of doing this is by getting a sepia toned mirror I have searched online for
possible ways of doing this and this is just one of the ways I have found in order to do this
Manufacture:
Cover your work area with a tarp or drop cloth. Open windows and doors to air out the room
as you work. Fill a bucket with water and place a kitchen sponge and a rag inside. Put on
protective eyewear and thick rubber gloves.
2:
Cut off the paper backing of a new mirror, running a razorblade around the edges to separate
it from the frame. Remove the paper. Take out any staples attached to the back of the mirror
frame, using pliers. Cover the back of the frame with clear plastic packing tape.
3 :
Spray a layer of paint thinner onto the back of the mirror to coat. After 15 minutes, the paint
should start bubbling. Scrape off the paint with the paint scraper. Wring out the rag from the
bucket of water and wipe the back of the mirror. Let the mirror dry.
4 :
Apply patina aging solution to a second kitchen sponge. Wipe the sponge onto the back of the
mirror to corrode the mirror's silver leafing, stopping before the patina solution eats through
the leafing completely. When you have covered the back of the mirror with patina, rub the
first wet kitchen sponge from the bucket of water onto the back of the mirror to stop any
further corrosion of the leafing. Allow the mirror to dry.
5 :
Paint the back of the mirror with at least four layers of gold paint; wait until the previous layer
dries before applying the next layer.
Manufacture:
Another simpler way to create this sort of effect would be to print on paper
a sepia tinted barber shop scene place and cut out an outline that only
exposes the person looking into its head and torso . Then cover the customer
facing side with thin acrylic plastic and cover the back with the mirror
Construction:
Through the development I have been looking at a range of joints but all of the ones I had
previously looked at don’t really work for the sort of picture frame look I was going for on this
point of sale unit, so I have decided instead to use a mitre joint. This will be connected using
nails and a hammer to put together this par of the design will still be made from teak wood to
stay true to the brand
Development

The Stand
Construction
I have looked at a variety of ways to construct my
stand as well as potential stands I could possibly use
One possible way I looked at was a standard counter
this would be made to look like a barber shop desk
so probably using the same wood I will use on the
frame of the unit. However this could also add
weight to the design making the unit difficult to
move around
Material:
another possible way of allowing the unit to stand
would be to add legs using either metal or wood I
feel this idea could possibly be better than making a
stand as it would allow the unit to be a lot easier to
move as well as making the unit a lot more stable on
a range of surfaces
Aluminium:
I feel using aluminium as a material would be
beneficial as it is a strong material that wont easily
wear away in comparison to wood which typically
does.
Manufacture:
I will make the feet by chopping off aluminium rods
using a saw then smoothing them out and using a
strong adhesive to secure the feet onto the base of
the barbers pole this will hopefully add stability to
the design a most importantly make the unit longer
lasting than previously
Component:
his is an important aspect of the unit as it is vital in
how the unit is positioned and most importantly
ensuring that the unit is eye level, as well as this it
will make the unit more stable and stop it from
toppling over in the long run . A stand will also be
helpful to people in shops who have to put up the
unit and also extends the longevity of the unit so it
can be used for a longer time without it being
repaired which would cost the brand money.
Development
Chain
Manufacture:
A machine called a former pulls rod through a
series of staighteners, pushed to a certain
length and is sheared off. This is called a "slug".
The slug then is held against a forming die by a
butt die. Forming rollers come around from
each side of the forming die and transfer fingers
grab the formed link, rotated, and the next slug
is inserted through the link. The unwelded links
are run through a welder with mechanical
indexes. Pressure dies come in and movable
electrodes are closed onto link. A high current is
passed and the pressure dies slightly close. A
mechanical trimmer comes across while the
links weld is still orange and the excess is
trimmed.
Aesthetics:
Adding a chain to the design effects the way the overall design looks as
it makes the mirror aspect of the design look as if it is hanging off the
barbers pole in the background this part of the design will also be held
in using nails which will further make the mirror look as if it is hanging
off the barbers pole.

Tray
Development
Due to the difficulties in dispensing wax I have decided
to incorporate a tray into my design in order for the
customers to try the various different types of Mr Natty
waxes
Construction:
This will be constructed using Teak wood in order to
keep the design of the frame and tray similar . In order
to construct this part of the unit I will cut a semicircle
out of teak and cut holes out that will be able to hold
the product and testers. I will fix this part of the unit on
with a strong wood adhesive in order for it to stay up
and also be able to support some weight that could
possibly be applied to the unit.
Materials:
Although I originally mentioned this part of the unit
being made out of teak it could benefit from using other
materials such as metals e.g aluminium this would
make the unit a lot more stable as I would be using a
stronger material however it may clash with the wood
used on the design.
Top of Barbers Pole
Materials:
The top of this is traditionally made from some sort of
metal and so to stick to the ways in which barbers pole
were created I have decided to make this top part out
of worked aluminium however another alternative
could be using vacuum formed high impact
polystyrene and spray-painting it a metal tint to give
of the same effect this method would be a cheaper
and quicker way to create the top of the pole however
it may take away some of the authenticity from the
unit
Components:
In order to secure the top to the main part of the
pole there are a number of components I have
considered to do this
Screws:
Screws are a good way to secure these two parts as
they are strong and very reliable another plus is that
traditionally screws are used in this part of
construction so the unit will keep its authenticity
however I would have to drill holes in order for this
method to be used
Epoxy Resin:
This is a very strong adhesive and would be perfect
for the unit as it means I wouldn’t have to drill any
holes but the two components would still have a
strong bond

Specification Checkpoint
Development
my point of sale will contain an wooden element to it preferably using teak wood I
have decided to use this based on the appeal of the website using quite traditional
looking dark woods , as well as the environments I had looked at also incorporating
these kinds of woods .
My point of sale will also need to include the Mr natty logo due to the fact its quite
an unknown brand. And so many people wouldn’t have heard of it, I have found
this when doing my research as when I was doing my questionnaire out of all the
people I had asked only one person knew what Mr natty was
My point of sale needs to include some sort of icon that is relevant to the brand so
I feel the moustache or sort of sailing icon would make sense to use . Especially
because this brand is relatively unknown I feel this would be particularly important
to have an icon that can be easily recognised and associated with the product
My point of sale will need to be at about eye level. This is a feature I noticed
people recommended when doing my questionnaire and so I feel that it would
make a lot of sense to do this. The size of the unit would also not have to be too
big which is good in a way as it means that because the product is of quite a small
size, the unit itself doesn’t detach from the product
The unit needs to be interactive in order to hold the customer as long as possible .
This is an important part of the unit as this is where people will be drawn in to try
and buy the product
My point of sale should be similar to the environment I put it in and the two
environments I observed and felt would be perfect for the point of sale unit was
urban outfitters and a traditional barber shop so barber shop aesthetics could be
included in the design of the point of sale unit or possibly any of the urban
outfitter fashion designs so that the point of sale unit would fit into its selling
environment better
This unit will include and mix of dark and light woods due to the way the brand is
already advertised and the environments that the products fits into. This is also
suitable because of the traditional style.
The point of sale would have to be a reasonably large size as this makes it eye
catching and will more often than not persuade people into coming over to the
unit and using it.
I have included this on a couple of occasions now firstly where I had spoken
about the frame of the mirror and then again where I had talked about
possible ways of making the tray
I still haven't included the logo as I felt this was an aesthetic element
which I wanted to leave until the very last parts of the design . So I will
include this in the very last parts of the development stages
I haven't yet looked at the this element of the design yet as this yet again is
mainly to do with the aesthetic of the unit and so I have left it for the last
few parts of the development stages
I haven't yet looked at the this element of the design yet as this yet again is
mainly to do with the aesthetic of the unit and so I have left it for the last
few parts of the development stages
I have put a tick and a cross next to this as I feel I have at some points
hinted the interactive features of the unit but haven't fully gone into detail
this is something I will add later to the development
From the wooden element I have added to the design I feel I have stuck to this
however there is still more to do to ensure that the design fits its environment
well
I have decided to scrap this part of my design as I feel it is unnecessary and
that the unit will actually look a lot better if the woods used are similar or
the same
This aspect I will further look at when I am plotting dimensions and looking
at the final design in full in order to get a better look at the size

Development
Moustaches
Usabilty:
This is the interactive feature of my point of
sale unit it works by the user walking up to
the unit putting on a fake moustaches and
testing the selection of Mr Natty waxes and
beard elixirs. In addition to this, attached to
the moustache will be the links and various
other social media associated with the
product so this will act as a tester customers
can take away
Materials:
the fake moustaches are made usually from prosthetic hair with a self
adhesive backing these are easily manufactured and can very easily be
purchased in bulk at a low cost , this helps as if the unit becomes popular
the moustaches are cheap and easy to replace
Manufacture:
Another possible way to replicate this would be to
distribute card with other similar hair like material
such as wool in order to replicate a moustache
however it wouldn’t seem as genuine as the realistic
looking fake moustaches
Lights For Barbers Pole
Materials:
I have considered a few materials to use in
the barbers pole to provide light as they all
have major benefits and downfalls
Light Bulb:
A light bulb is the typical and traditional
option for a barbers pole however this would
constantly need to be replaced if the bulb
ever goes or breaks in any kind of way
L.E.D:
An L.E.D light has many benefits starting with
the fact that they are very long-lasting and
small so they wont take up a lot of the unit
Construction:
Light Bulb:
In order to construct this with a light bulb I
would have to make a small frame in the
bottom of the pole in order for the bulb to be
held in place as well as a wire to lead to a
mains supply
L.E.D:
In order to construct this with L.E.D’s ass I
would have to do is line the unit with the
small L.E.D bulbs and connect it to a battery
pack.

DevelopmentSign
Aesthetics:
I had noticed from my first specification check
that I had not mentioned anything about a
sign on the unit and I had left this for last as it
was a finishing touch to the unit as important
as it was. This aspect will affect the way
people look at the unit as I want it to be the
first thing they notice so the name and the
brand sticks in their mind
Construction:
I have thought of a few ways of making a sign
in order to grab peoples attention but at the
same time stay true to the brand
Cutting Wood:
I thought of cutting out a lighter wood than
teak to create a sign for the unit as it would
stand out however its not the most creative
of signs
Engraving:
Another idea I had was to engrave the wood I
feel is would make the unit look a lot more
professional and would draw people in due to
the detail used.
Use Both:
Another idea I had was to use both of these
techniques so I would cut out a piece of pine
and engrave the Mr Natty Title and
moustache logo
Manufacture:
To perform the method of engraving the
wood I would either do it by hand using a
knife or scalpel or use a wood router this
works by (hollowing out) an area in the face
of a relatively hard work piece, typically of
wood or plastic. The main application of
routers is in woodworking
routers may be run at extremely high speeds
and so even a small router may cut rapidly.
Owing to inertia at these high speeds
Components:
I have looked at a number of ways to secure
the sign to the unit including nails screws and
strong adhesives overall I think nails would do
the best job from an aesthetics point of view
and would secure the wood into place
Materials:
Possible materials I have thought about
include Pine, Teak and Acrylic plastic
Pine;
I felt this would be a good material to use
because of the contrast between the light
and dark woods which would make the sign
stand out a lot more
Acrylic:
I thought acrylic would be a good material as
it would stand out a lot off the wood however
it detaches from the traditional theme of the
brand
Teak:
This was my first thought for the materials as
I would just engrave the logo and title into it
however this may cause the title to stand out
less

Development
Final Design
Social:
The unit will hopefully encourage people to grow moustaches and catch on to the culture and
then in the long run become a Mr Natty customer . Hopefully the unit would also persuade
people to embrace the culture behind it regarding the old barber shop and will go for a more
traditional look
Moral:
The unit is designed to allow people unfamiliar with the brand to discover it and understand
what is it about both from the look of it and its interactive features. I feel it will accomplish this
mainly from the interactive feature as it is quite unique people would remember trying the
product one because they would walk away with the unordinary tester with all the links and
other product details and so hopefully the brand will stick in the head because they will
remember the unit
Environmental
I have ensured that all of the materials used are recyclable and so this unit is completely eco
friendly I feel this is an important feature with a point of sale unit as over time due to wearing
away the unit will eventually have to be replaced. This is also very good as it means if the unit
ever has faults it can be replaced knowing that everything used on it can be reused and
possibly even sent back so the unit can be remade

Development
Dimension Drawing

Development
Material Length (mm) Thickness (mm) Cost Quantity
1 Acrylic 250mm 100mm £7.19 1
2 PVC 100mm 100mm £14.40 2
3 Teak 50mm 150mm £65.51 1
4 Mirror 300mm 1000mm £11.89 1
5 Teak 50mm 150mm £65.51 1
6 Aluminium 1500mm 6mm £1.21 1
Cutting List
1 2
3
6
5
4

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Barbers Pole:
I will make this by getting two acrylic tubes and
wrapping the inner tube in white acrylic followed
by red vinyl strips that I had cut out. I will then
laser cut two acrylic discs to hold the inner tube
into place. For the next step I will prepare the hole
for the box to hang from by gently lowering a
pillar drill directly onto the outer tube to cut the
hole . To make the pole stable and so it can stand
up on its own I cut out a circular piece of MDF and
then used a veneer to replicate the frame that
would hang off the pole. The veneer was then
made darker with wood varnish and glued to the
base of the pole using Epoxy Resin Wooden Frame: I will have the frame cut
out using a laser cutter and I will make the
design using techsoft. After this MDF frame
is cut out I will veneer and varnish the MDF
so it looks and traditional and also a darker
wood .I will then cut out an acrylic mirror
and stick it into the frame using epoxy
resin. The final part of the design will be
making the holes on either side of the
frame this will be done by cutting a long
strip on either side of the frame using a
gerbil cutter
Plastic Sheet and Vinyl:
I will make this by having the
plastic sheet cut out with a laser
cutter. I will have the vinyl's drawn
on techsoft and then cut out using
a laser cutter they will be stuck on
to the top of the frame as well as
the plastic sheet
How the interactive part works
Front facing finished design

Evaluation Against Specification: Designer
Evaluation
In this project I had looked at a range of alternative ideas in order to match the specification
that I had developed in the development stage of the point of sale unit design. In regards to
the further specification I feel that I have matched the majority of it in my final design however
there are some aspects that lack. One feature that I decided to change was the use of teak
wood due to costs instead I used at first oak wood but this would not match the dark wood
aspect of the specification .Another alternative I tested this part of design with and then
eventually ended up using was MDF wood to create the frame and then veneered over it after
this I then varnished the veneer. This method also helped in the amount of time it had taken to
make the frame as I meant the frame could be quickly and efficiently cut out with a laser cutter
as oppose to sawing by hand which could prove to be a lot more time consuming. To keep to
the specification of using a dark wood I also varnished the frame. Another aspect I felt that I
had personally achieved was the next specification “My point of sale will also need to include
the Mr natty logo”. The first element of testing I had used is the way in which I would present
the logo which first started from laser cutting an acrylic logo and sticking it onto the frame
part of the design however once it was on the logo proved to be quite unappealing to look at
so I tried to use other alternatives such as engraving which is what I eventually decided to go
with due to the fact that its simple and cost effective. Within engraving there are a number of
different ways it can be pulled off so I the way that I felt would be the easiest to do within
manufacture and also in bulk was to laser cut the logo into the plastic slider part of the design.
“My point of sale needs to include some sort of logo that is relevant to the brand so I feel the
moustache or sort of sailing icon would make sense to use” . This element was originally
intended for the testers associated with the design which were to start with little Moustaches
users would take and test the product with this could also be kept as a novelty for the user in
the end the moustache was used on the sliding screen so when users pull the screen across
and look at themselves they see themselves wearing a moustache this avoided staff in shops
having to restock false moustaches. Other than these points the point of sale has more or less
successfully followed the further specification that I had previously compiled
From looking at the point of sale I get the impression that the brand is quite traditional
this is due to the wood used on the frame and the barber shop feel. However where the
unit lacks is in really showing the brands logo even though it is present the logo is quite
small the unit would be a lot more effective if it had a bigger sign I found myself almost
immediately drawn to the unit however I struggled to find what the brand was which
made it difficult in the long run to find their products in the future due to there being no
visible sign or logo, I felt this was quite vital as I had never heard of this brand before so
I would assume is quite unknown to other people. Another aspect of the design I had a
slight problem was the way the unit stood up it didn’t seem very secure and it didn’t
feel very sturdy when using the unit would shake at times making me feel
uncomfortable using it
Evaluation Against Specification: User
my point of sale will contain an wooden element to it preferably using teak wood I have decided
to use this based on the appeal of the website using quite traditional looking dark woods , as well
as the environments I had looked at also incorporating these kinds of woods .
My point of sale will also need to include the Mr natty logo due to the fact its quite an unknown
brand. And so many people wouldn’t have heard of it, I have found this when doing my research
as when I was doing my questionnaire out of all the people I had asked only one person knew
what Mr natty was
My point of sale needs to include some sort of logo that is relevant to the brand so I feel the
moustache or sort of sailing icon would make sense to use . Especially because this brand is
relatively unknown I feel this would be particularly important to have an icon that can be easily
recognised and associated with the product
My point of sale will need to be at about eye level. This is a feature I noticed people
recommended when doing my questionnaire and so I feel that it would make a lot of sense to do
this. The size of the unit would also not have to be too big which is good in a way as it means that
because the product is of quite a small size, the unit itself doesn’t detach from the product
Although people have often said in questionnaires that many customers don’t really tend to buy
products from interactive units I will need to make sure that the unit holds customers for as long
as possible I feel this can be achieved by the positioning of the product in the shop and the
amount of space around it so larger space around the product and closer to the door of a shop
would be preferable
My point of sale should be similar to the environment I put it in and the two environments I
observed and felt would be perfect for the point of sale unit was urban outfitters and a traditional
barber shop so barber shop aesthetics could be included in the design of the point of sale unit or
possibly any of the urban outfitter fashion designs so that the point of sale unit would fit into its
selling environment better
This unit will include and mix of dark and light woods due to the way the brand is already
advertised and the environments that the products fits into. This is also suitable because of the
traditional style.
The point of sale would have to be a reasonably large size as this makes it eye catching and will
more often than not persuade people into coming over to the unit and using it.
The point of sale fits the brand however the logo isn't noticeable from a far distance so
for customers walking into the shop they would have no idea what the brand is once
they have walked away from the unit. The interactive feature of the unit would be quite
expensive to maintain due to the fact customers can take away the moustaches this
means it will have to keep being stocked and replaced and I as a client I don’t want to
have to spend to much money on the unit . If there are any others ways to still make
the unit interactive but at the same time cost efficient the unit would be greatly
improved. Other aspects of the unit are reasonably good however the unit isn't very
sturdy it can easily be toppled which poses some concern
Evaluation Against Specification: Client

User: “the sign could be made bigger I found
myself looking around the unit just to find
what the brand was which was a bit of a
hassle and the majority of people in the shop
would probably not have the time to do so I
feel this made the unit a little less memorable
as the brand wasn’t stuck in my mind, if not
made bigger could there possibly be more
signs added to the unit so next time I instantly
know what brand the unit is trying to advertise
To solve this problem I used Vinyl
across the top of the unit so the
customer can clearly see the “Mr
Natty” logo shown above the mirror
this will hopefully help users to identify
the brand straight away without any
problems and hopefully make the
overall unit a lot more memorable
User:” when using the unit I was always
concerned that the unit would topple over
as it didn’t seem very stable as much as I
liked the interactive feature of it I couldn’t
help but feel that the unit could just topple
over if this problem was addressed I would
feel a lot more confident using this unit in
the future
To improve on this problem that had been
brought up by customers I decided to give
the whole unit a base so it would be a lot
more stable I also will add more weight to
the barbers pole as on that side of the
unit there is a lot less weight which makes
the overall unit seem a lot less stable I
have also added feet and a stand to the
back of the barbers pole on my design.
User:” when I look at the moustaches on
the mirror my eyes become blurred when
I'm trying to see how the moustache looks
on my face and so I find myself having to
walk quite far back from this unit to
combat the problem this is quite irritating
as it means I'm quite far away from the
unit and I find myself getting in the way of
other customers.
Evaluation
User Issues
To solve this issue I thought about moving
the plastic strip closer to the mirror so
there's less of the moustache to reflect
which would probably solve the problem
of customers having their vision blurred
and so they can stand much closer to the
unit which gives the customer a better
chance at looking at the products
alongside playing with the unit. This
would also solve the problem of
customers using the unit getting in the
way of other customers.

Problem Modification Process Manufacture
The ends of the barbers pole don’t cover
the entire top of the pole this Is due top
the fact a mould couldn’t be found to
cover the pole correctly
I could make a mould from scratch that I
didn’t quite have the time to do this time
around and then vacuum form over the
mould with high impact polystyrene to
create a dome
I could make a mould from scratch that I
didn’t quite have the time to do this time
around and then vacuum form over the
mould with high impact polystyrene
on a large scale this could be injection
moulded as the mould would already be
pre made and then thousands of copies
could be done off the same process
The sign isn't very securely attached to the
barbers pole. The sign I only held up by a
single chain which means it sways easily
and so could quite easily fall off
I could either add an extra screw onto the
bottom of the mirror frame so it is a lot
more secure or I could fix a hook onto the
bottom that the frame could rest on to
stop the design from swinging
I would buy in a hook to simply be drilled
into the design as the resources to make a
metal hook wouldn’t be available
This could be injection moulded out of
metal this would be good for the batch
production of the unit
There is nowhere on the unit for the
product to be held, I had made the design
to act more as an advertisement that in a
shop would be placed
I would create a tray relating to the brand
underneath the unit so people can see
what the products themselves look like as
oppose to them just being stacked on a
shelf underneath the unit.
CAD/CAM I would use this kind of design
as it is easy to do once the holder is
created and can be made over and over
again
This tray could be injection moulded if
more were needed to be made. A mould
of the tray would be made and then the
injection moulding process could be
repeated over and over
The Unit needs to be made more stable . It
doesn’t really have that much support of
the base of it so customers don't feel
comfortable using the unit as they feel it
may topple over
Many users using the unit have often
complained about the unit being quite
unstable and they fear that it will topple
whilst they are using it for the interactive
features. To fix this problem I would add a
stand so the unit can stand without fear of
toppling I could also include a base so its
even more stable
I would use a injection moulding to create
the stand as if there were many made it
would be a useful process in terms of time
this would also be a quick way to batch
produce stands for shops so if they break
they can be easily replaced
In bigger scale manufacturing I would also
recommend injection moulding to create
the stand it would be a useful process in
terms of time this would also be a quick
way to batch produce stands on a bigger
scale
The barbers pole does not turn due to the
motors I had not being able to take the
weight of the pole it struggled to turn.
Originally this was a vital part of this
design however I struggled to get the pole
itself to turn as I didn’t have a motor
powerful enough to do the job. To
improve on this I would use a more
powerful motor on order to get the pole to
turn
I would buy more powerful motors in
order for the pole to turn in the future I
could also try and reduce the weight of the
pole itself so I could use a smaller and less
powerful motor
Motor parts are plasma cut and
put together by a machine on a
large scale
Evaluation

my point of sale will contain an wooden element to it preferably using teak wood I have decided
to use this based on the appeal of the website using quite traditional looking dark woods , as well
as the environments I had looked at also incorporating these kinds of woods .
My point of sale will also need to include the Mr natty logo due to the fact its quite an unknown
brand. And so many people wouldn’t have heard of it, I have found this when doing my research
as when I was doing my questionnaire out of all the people I had asked only one person knew
what Mr natty was
My point of sale needs to include some sort of logo that is relevant to the brand so I feel the
moustache or sort of sailing icon would make sense to use . Especially because this brand is
relatively unknown I feel this would be particularly important to have an icon that can be easily
recognised and associated with the product
My point of sale will need to be at about eye level. This is a feature I noticed people
recommended when doing my questionnaire and so I feel that it would make a lot of sense to do
this. The size of the unit would also not have to be too big which is good in a way as it means that
because the product is of quite a small size, the unit itself doesn’t detach from the product
Although people have often said in questionnaires that many customers don’t really tend to buy
products from interactive units I will need to make sure that the unit holds customers for as long
as possible I feel this can be achieved by the positioning of the product in the shop and the
amount of space around it so larger space around the product and closer to the door of a shop
would be preferable
My point of sale should be similar to the environment I put it in and the two environments I
observed and felt would be perfect for the point of sale unit was urban outfitters and a traditional
barber shop so barber shop aesthetics could be included in the design of the point of sale unit or
possibly any of the urban outfitter fashion designs so that the point of sale unit would fit into its
selling environment better
This unit will include and mix of dark and light woods due to the way the brand is already
advertised and the environments that the products fits into. This is also suitable because of the
traditional style.
The point of sale would have to be a reasonably large size as this makes it eye catching and will
more often than not persuade people into coming over to the unit and using it.
Final Point Of Sale Unit

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