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2012 Research Survey by Tact Medical Staffing
RNs are too!
Tact Medical Staffing is a team of dedicated staffing
consultants providing strategic solutions
for talent acquisition.
8,000+
Registered Nurses
in NY & NJ were
Surveyed Online
Purpose: To Assess the Online
Social Habits
of Healthcare Practitioners
69% Search for Jobs or Career Advice
68% Keep Up-to-Date with News
65% Stay Informed of Healthcare Trends
45% Are Looking to Network
44% Chat with Friends and Family
74% Research an Organization or Business
What Are the Online Behavioral Patterns
of Registered Nurses?
Internet Behaviors in the U.S.
78%
Of Americans
Regularly Use the Internet
66%
Of Americans Regularly
Use Social Media
1
How Do Nurses Compare?
100%
Responded Using the
Internet Daily
94%
Of Nurses Regularly
Use Social Media
Nurses and Social Media
GET CONNECTED!
0% 20% 40% 60% 80% 100%
Facebook
LinkedIn
Google+
YouTube
Twitter
Pinterest
Instagram
FourSquare
Which Social Networks Do You Subscribe To?
58% of Nurses Use
Daily
Career Opportunities
Networking & Collaboration
CE Credits
Testimonials
Healthcare & Nursing News
Educational Resources
Job Interview & Career Tips
What Content Engages
Nurses Online?
Why is Social Media Important for
Healthcare Professionals?
Collaborate with healthcare
professionals
Career and education
opportunities
Current healthcare
news and trends
Social Media Ethics
Social & Professional Conduct
Online
Nurses Should Never
“Friend” Patients
or Post Confidential
Information
Blogs, or interactive online
journals, create engaging
communities of inter-professional
collaboration.
Why Blogging Matters
100%
Surveyed Read
Healthcare-Related Blogs
The Goal:
To provide valuable
information to your
audience.
46%
54%
Yes
No
Nearly Half
Said Yes!
Are Nurses Interested in Contributing to
Online Forums?
What Information Would Nurses Be
Interested in Sharing?
17% Photos
7% Other
48% Testimonials
95% Articles
87% CE Credits
53% BLS/ACLS Recertification
40% Industry Speakers
33% Career Counselors
What Attracts Nurses to Join
Online Communities?
This survey provides
insight to build and
engage online
communities for the
nursing profession
With this information, healthcare corporations
can foster an environment of online
collaboration with their nursing workforce.
At Tact Medical Staffing,
we are committed to providing
full-service healthcare staffing solutions and
matching our employees with the most rewarding
jobs, careers and lifestyle choices.
Connect with Us:
• Phone: (212) 766-0200
• Email: info@tactstaff.com
• Website: www.tactstaff.com
• Facebook: www.facebook.com/TactMedicalStaffing
• Twitter: www.twitter.com/TactStaffing
• LinkedIn: www.linkedin.com/company/tact-medical-staffing
Appendix
“Digital Differences: Pew Internet & American Life Project.”
Pew Research Center. April 2012
http://pewinternet.org/~/media//Files/Reports/2012/PIP_Digital_differences_
041312.pdf
“Nursing Shortage Fact-Sheet.”
American Nurses Association. August 2012
www.aacn.nche.edu/media-relations/fact-sheets/nursing-shortage
“White Paper: A Nurse’s Guide to the Use of Social Media.”
National Council of State Boards of Nursing (NCSBN). August 2011
https://www.ncsbn.org/Social_Media.pdf

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