1. Tagoras
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Association E-learning Today
State of the Sector
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2. Tagoras
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Association E-learning Trends
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3. Tagoras
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What’s Changed?
 It’s the economy …
 It’s generational
 It’s social
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4. Tagoras
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Usage
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5. Tagoras
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Length of Involvement
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6. Tagoras
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Formats
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7. Tagoras
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Formats
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8. Tagoras
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Social Media
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9. Tagoras
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Pricing
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10. Tagoras
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Penetration
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11. Tagoras
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Where Are We?
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12. Tagoras
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Predictions
 Rise in LMS adoption
 More publishing of on-demand content
 Increased interest in instructional design
 Slow integration of social media
 Increase in competition
E-learning as in integrated line of business
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13. Tagoras
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Breaking Down Silos
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14. Tagoras
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3 Content Keys
 Timely or perennially popular topics
 Actionable content
 Required or highly valued credit
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15. Tagoras
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5 Business Keys
 Understand the value
 Think “Big Picture”
 Act as a team
 Prepare to sell
 Manage change
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16. Tagoras
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Questions
Did you measure anything about how
associations are doing informal learning?
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17. Tagoras
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Questions
About what types of things do clients tend
to say “I wish I knew then what I know
now? Marketing?”
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18. Tagoras
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Questions
What does the average association spend
on its learning management system?
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19. Tagoras
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Questions
For the organizations that are doing only
Webinars right now, what is the next
step?
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20. Tagoras
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Find me at:
Jeff Cobb
 e: jcobb@tagoras.com
 p: 1+ 919.201.7460
 t: http://twitter.com/tagoras
 w: http://www.com.tagoras
www.tagoras.com

21. Tagoras
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Tagoras Background
 Co-founders: Jeff Cobb and Celisa Steele
 Both with more than a decade in e-learning and learning
technologies
 Extensive work with association e-learning initiatives. Focus on
product strategy, revenue generation, technology planning.
 Authors of Association E-learning: State of the Sector and
Association Learning Management Systems
 Member of ASAE Professional Development Section Council
 Author of Learning 2.0 for Associations
 Co-author of e-learning chapter for ASAE PD Competencies
 Writer of popular Mission to Learn blog
 Editor of Learning 2.0 for Associations
 Member of research committee of the eLearning Guild
 Judge in Brandon Hall’s annual e-learning awards
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22. Tagoras
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Example Clients
 American Nurses Credentialing Center
 American Physical Therapy Association
 America’s Health Insurance Plans
 Booke Seminars (a division of Aon)
 Boston College Center for Corporate Citizenship
 Medical Group Management Association
 National Association of Corporate Directors
 National Health Care Anti-fraud Association
 National Institute of Governmental Purchasing
 Nurses Improving Care for Healthsystem Elders
 Society for Human Resource Management
 North Carolina Center for Public Health Preparedness
(at the University of North Carolina at Chapel Hill)
www.tagoras.com