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Vietnam e-Commerce May 2012
- 2. "2012 is the year of e-Commerce" The story continues from my slide from Dec 2011 http://bit.ly/taitranvietecomdec2011 Full URL: http://www.taitran.vn/vietnam-e-commerce-2012- updated
- 3. Reflection From buyers From merchants From e-commerce • Can I trust them? • Can I trust them? service provider • How to pay? • Revenue on e-commerce? • So few orders? • Who will response to my • Fraudulent orders? • What to sell? complaints? • How to collect money? • Quality control? • Buying online is more • My goods are assorted. I • Inventory? expensive than from the won't just mix my goods • How to talk to local mom-and-pop shop? with other low quality merchants? goods • Features are provided, • Exploit return policy? and not used? • Service charge is too high • How to raise capital?
- 4. Our premise Trust is everything.
- 5. The trust of merchants The trust of buyers Business models KPI
- 6. Trust vs. Myth of Trust • Transaction • Quality of goods • Transparency • Consistency
- 7. Case Studies
- 8. Business Models e-Commerce This is a vision $$$$ Scale? Bargain power? deep discount Retailer Retailer e-tailer $$$ $$$ $$$ Wholesaler Wholesaler $$ $$ Manufacturer Manufacturer $ $
- 9. Business Models Ad Inventory Logistics Pricing policy Merchant Affiliate policy network
- 10. Case Studies
- 12. KPI Technician's view Visitors Number of stores Members Show me the money Time on site Ad expense
- 13. KPI Salesman's view Visitors Number of stores Members Show Transaction me the Value money Time on site Ad expense
- 14. It's been hard to measure transaction value • Lack of tool & methodology • Lack of formal research • Misrepresentation of information • Unwilling to disclose • Lack of payment method or asynchronous process • Haven't felt the need to measure
- 15. Why transaction value is important • Effectiveness of the channel – Show me the money • Merchants care most about revenue – Show me the money • Merchants are willing to pay for revenue enhancement
- 16. To measure transaction value • Payment method ready and is used: problem considered solved – COD – NganLuong • Use third party – Cross check process • Offline transaction – How?
- 17. Priority Process Merchants Standardized Buyers Consistent Support sale Choose the right Commit to Support to perform business model and revenue? transactions KPI Consistency of Ensure buyers revenue acquire high quality products
- 18. TRENDS
- 19. More offline operations Data mining Standardize and lend logistics
- 20. Bibliography • Vietnam e-Commerce Overview http://www.slideshare.net/iceinflame/vietnam- ecommerce-overvew-052012
- 21. Thank You Tai Tran Duy Doan http://taitran.vn facebook.com/doanduy doanduy.vn