2. SMARTPHONE USAGE
Smartphone owners spend on average 2.5
hours per day on their mobile device.
How Canadians use their smart- phones:
70% take photos
70% send or read email
48% check social networking sites
11% online gaming
81% of users feel they do not take advantage
of the full functionality of their smartphones.
Source: The Ipsos Canadian intr@ctive Reid Report 2012 Fact Guide
3. MOBILE INTERNET
46% of 18-34 year olds currently own a
smartphone.
47% of Canadians under the age of 55 have
mobile Internet access.
57% of Smartphone owners have
downloaded a mobile application.
Source: The Ipsos Canadian intr@ctive Reid Report 2012 Fact Guide
4. TABLET DEVICES
7% of Canadians currently owns a tablet computer.
24% are likely to purchase one in 2013.
56% plan to purchase an Apple iPad.
24% plan to purchase an BlackBerry PlayBook.
Source: The Ipsos Canadian intr@ctive Reid Report 2012 Fact Guide
5. FACEBOOK USAGE
86% of Canadians have a Facebook profile.
30% visit Facebook at least once a day. Women
(37%) significantly more likely than men (24%) to do
so.
Online Canadians have an average of 130
‘friends’ on their online profiles
Source: The Ipsos Canadian intr@ctive Reid Report 2012 Fact Guide
6. SOCIAL MEDIA
41% describe themselves as communicating more
with people online than offline.
44% of social networking Canadians check their
profile first thing in the morning.
56% are happy with the level of privacy from
their social networking site.
Source: The Ipsos Canadian intr@ctive Reid Report 2012 Fact Guide
7. ONLINE GROUP DEALS
65% have heard of online group coupon sites;
awareness among online Canadians is dominated
by Groupon.
40% subscribe to receive notification alerts
11% purchase online group coupons monthly
The most popular purchased are
51% restaurants
27% personal services
25% grocery items
Source: The Ipsos Canadian intr@ctive Reid Report 2012 Fact Guide
8. Text BROADPLAY to 123411 Tel/Fax: (416) 410-9919
www.broadplay.com Suite 100, 544 King Street West
info@broadplay.com Toronto ON M5V 1M3
Photos Courtesy of Dirk Dallas on Flikr http://www.flickr.com/photos/dirkdallas/
and Robot from Pluto http://www.flickr.com/photos/garrydelosreyes/
