1. UNIQULO CASE 3nensei 08bn117f Lisa Miyake 08bn124l Shogo Yamaguchi 08bn131e Masahiro Yoshida 08bn133k Takahiro Yoshino

2. Outline Current Situation Uniqlo’s current position Uniqlo’s SWOT analysis 5Cs analysis Our suggestion

3. Uniqlo’s current position World’s 4th in sales Sales in 2012 : 8,14,800 million Yen In Japan : In overseas = 9 : 1 It will be 50:50 by 2013 It will be reversed by 2014

4. SWOT analysis

5. 5Cs analysis

6. Our suggestion Japanese quality control × localization

7. Japanese quality control function UNIQLO Heat tech simple fashionable Zara Other brands design

8. localization Need to go everywhere as long as possible To reach the goal for 2014 Need to employ multicultural people To sell Japanese products in the world

9. Challenges Need to keep strong ties with collaborators Risk management Should not rely on markets in few specific countries Employee education

10. Thank you for listening!