How referral sites impact on today's candidates
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Websites such as Glassdoor are having a huge impact on today's candidates, influencing them at every stage of the recruitment process.
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How referral sites impact on today's candidates
- 1. #talentbites
- 2. #talentbites Glassdoor’s Impact on Today’s Candidates Lauren Wright Global Business Expansion, Glassdoor
- 3. #talentbites What We’ll Cover Today • What we know about today’s candidates • Why they’re using Glassdoor • How employer brand matters
- 4. #talentbites What We Know About Today’s Candidates Source: Corporate Executive Board, 2014 Employment Branding Effectiveness Survey Almost two-thirds of job applicants (61%) said they are more skeptical of claims made by employers now than they were in 2011. That figure rises to 65% for millennials.
- 5. #talentbites What We Know About Today’s Candidates Source: Career Builder 2013 Candidate Behavior Study
- 6. #talentbites What We Know About Today’s Candidates Source: Harris Interactive for Glassdoor, September 2014 31% who researched an employer during their job search looked for brand mentions on social media. A further 30% researched employee reviews and ratings online as well.
- 7. #talentbites What We Know About Today’s Candidates Source: Career Builder 2013 Candidate Behavior Study
- 8. #talentbites What We Know About Today’s Candidates “Job Seekers Value Employers That Respond to Online Reviews, Post on Social Media” Source: Bloomberg Human Resources Report, Nov 3, 2014
- 9. #talentbites Today’s Candidates Are Going to Glassdoor
- 10. #talentbites Today’s Candidates Are Going to Glassdoor 48% job seekers in US use Glassdoor when searching for jobs Pros Good opportunity to learn a lot Work-life balance can be tough Cons Company Benefits Stock & Health “Exceptional benefits package. Great stock and health options” Interview Questions Sales Representative “Make sure to research companies growth strategy” Salary Software Dev Engineer 107k (1,448 Salaries) SKY 3.5k Reviews 85% Approve Reviews 3.3 “Opportunity like nowhere else”
- 11. #talentbites Glassdoor Influences Candidates at Every Stage Awareness Candidate is made aware of an opportunity Glassdoor MonsterLinkedIn InMail HeadHunter Indeed Not Aware Consideration Candidate researches and considers the opportunity Company & CEO Ratings Open Positions Employee Reviews Informed Interview Candidate prepares for the interview process Interview Reviews & Experience Interview Questions Prepared Offer Candidate decides whether to accept or decline an offer Salary Comparison Benefits Review Hired Hire Candidate becomes an employee and posts a review Employee Review Evangelist
- 12. #talentbites The Benefits of Employer Branding 94%are likely to apply to a job if the employer actively manages their employer brand
- 13. #talentbites Top 5 Details Candidates Want to See When Deciding Where to Work… Basic Company Info (locations, # of employees, etc. Company Mission, Vision and Values Benefit Packages What Makes the Company an Attractive Place to Work1 2 3 4 5 Compensation Packages
- 14. #talentbites Today’s Candidates’ Decision-Making Process 87%of job seekers are more likely to visit a company’s career site after viewing an Enhanced Profile on Glassdoor
- 15. #talentbites Today’s Candidates’ Decision-Making Process 87%of job seekers are more likely to visit a company’s career site after viewing an Enhanced Profile on Glassdoor
Notas del editor
- Today’s candidates have high expectations – they expect to be able to find out what the culture is like at a company before they come to work there Job candidates will be judging you on how authentic your employer brand is and whether what you say is genuine or whether it if just flannel
- The experiences that candidates have in the recruitment process will shape how they feel about the company and they will share that information