White space is important in document design as it creates structure and provides resting space for readers. Public relations practitioners can segment public audiences based on generation, life stage, social class, education, gender, and national origin. The presentation discusses typography, color, selecting photographs, logos, layout principles, letterheads, and strategic publications.

1. 3 6 10 4 2 PR Publication Facts 9 5 7 8 1 Public Relations Publications? Yes, I can talk about that! Created by: Natalia C. Daies November 28, 2009 GSU PRCA 3339

2. 1. White Space …is just as important as any other element in a document. Why? 1. It creates structure 2. Provides a resting space for readers

4. Life Stages

5. Social Class

6. Education

7. Gender

9. 4. If you don’t know anything else… you better know CRAP.

10. 5. Spot Color v. Process Color

11. 6. Selecting Photographs

12. 7. Logotypes

13. 8. Balance, Prominence, Distribution…

14. 9. Letterheads

15. Strategic Publications 10

16. That is all… Note: The information provided in this PowerPoint presentation is in no particular order… unless you count that whole one thru ten thing.