Global Crisis Tracking: 3 Steps to Better Crisis Management in the Oil & Gas Industry
With complaints ranging from oil & gas prices to protests against drilling practices, the oil industry faces much criticism – and those complaints can easily turn into a crisis threatening a brand’s reputation. So how can social listening help oil giants like BP or Shell help prevent a crisis or manage critical conversations about their brands? Monitoring social media conversations about selected issues gives oil companies the chance to prepare their crisis communication strategy before a crisis hits. Our how-to guide contains the key elements of effective crisis communication during the 3 phases of a crisis. It explains in detail how to: • Detect critical topics early on to prevent a crisis • Prepare crisis communication strategies well in advance • Tailor crisis communication to different audiences for maximum effectiveness • Evaluate crisis communications campaign’s performance and be prepared for future crises
