2. The demographic of Regeneration Development Group is an
active, participating member of the social media community
allowing an opportunity to access citizens on a personal,
informal level. By becoming a participating member of the
social media community, Regeneration stands to improve
their brand exposure by 12% over the next 6 months in the
Halifax/Edgecombe counties communities.
This strategy will include integrating into the social media
community through Facebook, Twitter, LinkedIn and
Wikipedia. The main goal of this strategy is introduce
Regeneration Development Group to social media, increase
their brand awareness and increase participation in training
facilities.
3. To create awareness and promotion of
Regeneration Development Group’s programs
and events to surrounding Eastern North
Carolina Counties and beyond
To develop a network of relationships
through social media with other similar non-
profits and activists for resources, support
and funding
To interact personally with potential and
former participants through social media
creating virtual support and outreach
4. Segment Description Objective
Target #1 Potential & Former To create an informal,
participants. This informational space for
demographic is at-risk, low- this target to interact
income families and with RDG
individuals
Target #2 Local and statewide News To interact with and alert
Media news media to events
accomplishments and
programs
Target #3 Community Outreach, To network with a
organizations and activists community of others
with similar
organizations & mission
will provide a network of
support for events &
programs
5. Channel Social integration
Website •Add a Twitter feed to homepage
•Facebook Community Page (Likes, Comments &
Articles)
•LinkedIn Group Page
Participate in group forums
Answer questions
Promote Events
Interact with other organizations and users
Email Add SM links to email signature
Print Twitter handle and Facebook link at end of press
releases, newsletters and in printed materials
6. Twitter and Facebook are great ways to
interact with the community’s individuals.
Wall posts, tweets and status updates will be
geared towards building an informal
relationships with participants both past and
present.
7. Class updates, special events, news clippings
will be posted on all three outlets to increase
awareness, participants and community
support. An increase of up to 30%
participation over the next six months in
event and training participants can be
expected.
8. Posts, tweets, and conversations will be about
community events, highlighting individuals,
accomplishments and mention. By remain
semi-formal in conversation with individuals
and other users, Regeneration Development
Group will maintain a personable and social
online presense.
9. Twitter will follow back all accounts that are
active. With follow, community activists and
outreach organizations will similar missions,
programs and events, local & statewide news
outlets, reporters and publications.
10. Tool Use
Facebook Facebook is the largest and most popular social media
site in the world with 900 million users. 1/5 of
Facebook users are between the ages 26-34 bracket of
much of Regeneration Development Group participants
Twitter Twitter is the 2nd largest and popular site with 170
million active users. This micro-blogging site with
allow 100’s of users to see the latest in Regeneration
Development Group news, interaction with followers
and more.
LinkedIn Upgraded Account (19.99) LinkedIn is a professional
social media networking site with 175 million users.
This site will be used to target other non-profit
organizations, activists, promote special events.
Offering other users advice, resources, and support.
11. We will be using several different tools to measure the
success of daily social media use and campaigns:
Klout is the de facto tool for measuring social media influence within the
social media community by measuring mentions, retweets, reshares,
comments, wall posts, friends, followers and replies
Google Analytics is help us measure the impact social media has on
Regeneration Development Group’s business goals and conversions.
Integrated web and social data provides a holistic view of Regeneration’s
content and community configured to measure web traffic.
Social Mention is a real time search engine that monitors over 100 social
media properties.
HootSuite is a social media management dashboard that will be used to
monitor all social media sites.
12. Month Descriptions
One Set up all accounts
Train Regeneration Development Group in social media on how-to
Begin finding existing community of participants, organizations, and activists
Create Wikipedia Page
Two Continue to build Regeneration Development Group’s social media story
Establish highlight story for Facebook and Twitter of a participant (monthly)
Interact on LinkedIn
Develop hashtags and participate in #BetterNow hashtag
Three Continue to develop Month II objectives
Promote upcoming events and class on Facebook & LinkedIn
Four Continue to grow social media community and contacts
Adjustments to plan and objectives where needed
Update Wikipedia page where needed
Develop an online promotion for Regeneration Development Group
13. Months Descriptions
Five Continue to Monthly objectives
End online Promotion
Promote upcoming events
Six Continue monthly objectives
Evaluate the past 6 months of Social Media campaign
Create new objectives
Adjust Old objectives where needed
14. Daily Social Media Health Checklist
• 6 check-ins with each social media page • Give thought of the day or an update
• Reply & comment to all interaction • Like a fan’s shared content (picture,
video or status)
• Interact with followers, friends and • Share your favorite story of the day
groups from your RSS reader on your Fan Page
• Change pre-scheduled tweets each 24 • Promote a charitable act or inspired
hour cycle (6 pre-scheduled tweets) thought
• Participate in daily hashtag • Praise someone on their fan page
• Thank new followers for following • Answer a question online
• Retweet something interesting from
Twitter
15. At this time, the social media sites are free
that will be used except for the upgraded
LinkedIn account. The fees for social media
strategist services are detailed in the contract
between Regeneration Development Group
and Tamara Canady, social media specialist
and stragretist.
