This Tamar mChristmas infographic brings together key metrics and vital stats that all ecommerce professionals should be aware of. We’ll be focusing more on mobile over the next few weeks and looking at what retailers can do to ensure a lucrative mobile Christmas presence.

1. © TAMAR 2013
HRISTMAS
C
m
THE MOBILE
CHRISTMAS PRESENCE
hristmas Visits
C
SOURCE:
WWW.SMARTINSIGHTS.COM
DESKTOP VS MOBILE
TABLET
6%
MOBILE
5.4%
GLOBAL
[ 1.8% CONVERSION ]
11.4%
[ 0.5% CONVERSION ]
88.6%
Q1/2012
DESKTOP
[ 2.3% CONVERSION ]
MOBILE/TABLET
17.4%
21%
82.6%
Q3/2012
Q1/2013
DESKTOP
MOBILE/TABLET
MOBILE
10.4%
79%
DESKTOP
MOBILE/TABLET
[ 0.8% CONVERSION ]
TABLET
10.6%
[ 2.6% CONVERSION ]
HIGHER CONVERSION
ON TABLETS THAN DESKTOPS
SOURCE:
WWW.INTERNETRETAILING.NET
s Pe
hristmaPERIODSaks
C BUSIEST
FOR MOBILES
as Sh
hristm opping
C
25/12/2012
APP
44%
TABLET
25
26
50%
56%
TABLET
GLOBAL
DECEMBER
OF VISITS CAME FROM MOBILE
BROWSER
SOURCE:
WWW.COMSCOREDATAMINE.COM (USA)
APP VS BROWSER
26/12/2012
920,000
APP
78%
SMARTPHONE
VISITED JOHNLEWIS.COM
25/12/2012
9PM
BUSIEST TIME
DECEMBER
26/12/2013
1 MILLION
EXPECTED VISITS TO JOHNLEWIS.COM
BROWSER
22%
SMARTPHONE
SOURCE:
WWW.INTERNETRETAILING.NET
ristmas Shopping
Ch ONLINE
48%
CONSUMERS
25%
LIKELY TO DO ATLEAST HALF
THEIR CHRISTMAS SHOPPING
ONLINE
FEEL THAT ONLINE SHOPPING
IS BETTER AT CHRISTMAS TIME
97%
42%
FEEL THAT THE INSTORE EXPERIENCE
GOES DOWN HILL AT CHRISTMAS
PLAN TO SHOP ONLINE
THIS CHRISTMAS
SOURCE:
WWW.ONBILE.COM
rist
ChMOSTmas Lists
POPULAR
SALES ON MOBILE
GLOBAL
17%
TRAVEL
16%
APPAREL
This Tamar mChristmas infographic brings together key metrics and vital stats that all ecommerce
professionals should be aware of. John Lewis is one retailer that is fully preparing for a mobile Christmas
with over half of site visits on Christmas Day expected to be using a mobile device.
15%
FOOD & DRINK
11% 11% 8% 4% 4% 3%
TOYS & GAMES ELECTRONICS
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© TAMAR 2013