lecture two

1. Language and Culture
Social Media
Lecture Two

2. What is Social Media?
 a group of Internet-based applications
that build on the ideological and
technological foundations of Web 2.0,
and that allow the creation and
exchange of user-generated content.

3. What is Social Media?
 Social media is media for social interaction
as a super-set beyond social communication
 forms of electronic communication (as Web
sites for social networking and
microblogging) through which users create
online communities to share information,
ideas, personal messages, and other
content (as videos)

4. The Social Media Era
 social media has substantially
changed the way organizations,
communities, and individuals
communicate
 Social media has become highly
present among younger generations

5. The Social Media Era
 Social Media, although dominant in
younger generations has no limit
 Social media has many purposes and
can do anything from keep you
connected to your friends to generate
large amounts of money for
businesses who utilize it to its full
potential

6. The Social Media Era
 Social Media comes in many different
forms such as:
 Blogs: example, blogger, tumblr
 Social Networking Sites — Focuses
on building relationships among
people with similar interests and
activities. Examples: Facebook,
MySpace, Friendster

7. Forms of Social Media
 Social News: Users submit and vote
on news stories. Examples: Digg,
PopURLs
 Microblogging: Differs from traditional
blogging because the content is
delivered in short bursts of information.
Example: Twitter

8. Forms of Social Media
 Social Q&A: Users can submit or
answer questions. Examples:
Answers.com, Yahoo! Answers
 Video Sharing — Users can upload
and comment on videos. Examples:
YouTube, Vimeo

9. Forms of Social Media
 Photo Sharing: Users can upload and
comment on photos. Examples: Flickr,
PhotoBucket, Pinterest, Instagram
 Social Search — Some search engines
have evolved beyond providing search
results into to a social media communities
where users can create profiles and interact
through email groups. Examples: Google,
Yahoo!

10. Forms of Social Media
 Professional Networks: This type of
social media site is a virtual world that
enables business professionals to
recommend one another, share
information about industry-related
events, post resumes, and other
features. Examples: LinkedIn, Plaxo

11. Forms of Social Media
 Blogging Communities — Broader
than niche communities and not
exclusive like blog networks, blogging
communities encourage bloggers to
share and interact with one another as
well as create regular blog posts.
Examples: BlogHer, LiveJournal

12. Forms of Social Media
 Presentation-sharing Sites —
Sharing presentations online is
becoming a very popular way to set
yourself apart from the crowd in your
field. There is also a lot of good
content available on presentation sites
that bloggers can link to and share
with their readers. Examples:
SlideShare

13. Forms of Social Media
 Content-driven Communities — Also
known as “Wikis.” This type of social media
is popping up everywhere. The largest and
most well known, of course, is Wikipedia.
 Product-based Communities — Many
sites that started as a means of buying and
selling products online have incorporated
the community aspect into their sites. The
biggest sites in this type of social media are
Ebay and Amazon.com.

14. Discussion
 Talk about what Social Media you are
familiar with out of list
 Do you think that Social Media is
helpful or harmful for students?
 10 minutes

15. Social Media We Will Discuss
 Over the next two lectures we will
discuss the following social media:
 Facebook
 Twitter
 Tumblr
 Linkedin

16. Social Media We Will Discuss
 YouTube
 Pinterest
 Instagram
 Palringo
 QQ
 Weibo

17. Facebook

18. Facebook

19. Facebook
 Launched in February 2004
 More than 845 million users today
 Must register before using the site
 Free! (& always will be)

20. Facebook
 create a personal profile, add other
users as friends, and exchange
messages
 automatic notifications when they
update their profile
 Users can join common interest
groups and or create them
 Tagging users

21. Facebook
 You can make events on Facebook
and invite a lot more people, a lot
faster
 Easier to monitor the attendees and
the possible attendees of your events
 Ability to make events private, open or
secret ( good for surprise parties)

22. Facebook
 Very useful for finding people you
have not seen in a long time
 Good for sending messages to fellow
Facebook users as well as group
messages
 Ability to update your profile with new
profile pictures and information about
yourself

23. Facebook
 Friends can post on your wall
 You can post pictures and also make
photo albums with up to 200 photos an
album
 “Like” is a common Facebook function
 You often press the ‘like’ button for
statuses, pictures and comments on
Facebook

24. Facebook--Banned
 Facebook has run into issues with its
privacy features and therefore has
been banned in countries such as
China, Iran, Syria, Pakistan

25. Discussion
 What do you think about the concept of
Facebook
 Do you know individuals who still access
Facebook through VPN and proxies? Do
you think this is worth it in China or are you
satisfied with the social media equivalents
that you have? Do you wish you could
access Facebook?
 10 minutes

26. Twitter

27. Twitter

28. Twitter
 Twitter is an online
social networking service and
microblogging service that enables its
users to send and read text-based
posts of up to 140 characters, known
as "tweets"

29. Twitter
 Twitter allows you to microblog
 It is more acceptable to update what you are
doing and pictures frequently
 More of a social media that you would have
on the go
 Allows you to tweet including your location
and allows you to tweet pictures and maps
of exactly where you are

30. Twitter Culture
 Trending topics are ways that people are
able to see what is popular on twitter for the
time being
 Things that are trending gain popularity and
momentum by the use of hash tags
 A hashtag appears in the form of a number
sign "#" before the word or phrase that you
wish to trend

31. Twitter Culture
 There is usually a list of 10 trending
topics that are the most popular at the
time, with the most popular of the
topics being at the top of the list and
the least popular of the 10 being at the
bottom of the list

32. Twitter Culture
 The reason why hashtags are so popular is
because they exist in place of the "groups"
that were discussed earlier with Facebook
 Once you click on a hashtag you can see all
of the other tweets that contain the word or
phrase that is hashtagged
 You can add hashtags to your tweets that
already exist or make up some of your own
with hopes of them becoming a trending
topic

33. Twitter Culture
 Hashtags are highlighted in your tweet
and appear in a different colour than
the rest of your tweet

34. Followers
 Unlike friends on Facebook, on twitter your
friends and others that are interested in your
twitter profile are called followers
 You are able to follow as many people as
you would like and you are able to
accumulate as many followers as you can
on twitter
 Oftentimes people on twitter follow their
friends first and then the celebrities that they
love most

35. Twitter Culture
 You can also follow organizations and
businesses that you are fond of,
airlines, coffee shops, schools, radio
stations, etc. nowadays, everyone is
making a twitter account for their
business because of the free publicity
it gives their business.

36. Mentions
 You can mention a fellow twitter user
by using the “@” sign followed by that
users username
 Example: @teemair that was fun
tonight, we need to do that again soon!
 This tags that user in your tweet and
allows them to get a notification once
they have been mentioned

37. Mentions
 You can check your mentions through
a tab on your twitter
 You can also see other peoples
mentions, who mentioned them, and
how many times they have been
mentioned

38. Instagram

39. Instagram
 Instagram is a free photo sharing
application that allows users to take a photo,
apply a digital filter, then share it a variety of
social networking services including
Instagram's own.
 distinctive feature confines photos into a
square shape, in homage to both the Kodak
Instamatic and Polaroid cameras

40. Instagram
 Instagram is compatible with any iPhone,
iPad or iPod Touch running iOS 3.1.2 or
above.
 Instagram has 16 different filters that you
can use to enhance your photo
 You can add or remove borders and add
comments to your photos and the photos of
your friends and favourite celebrities

41. Instagram Filters

42. Instagram
 Like twitter, you can follow people on
Instagram and ‘like’ and comment on their
pictures (like Facebook)
 There is a picture feed that shows you all
the recently posted pictures of the people
you are following
 Notifications of when people like or
comment on your pictures
 Notifications when people are following you

43. Linkedin

44. Linkedin
 Professional networking
 allows registered users to maintain a
list of contact details of people with
whom they have some level of
relationship, called Connections
 Users can invite anyone (whether a
site user or not) to become a
connection

45. Linkedin
 A contact network is built up consisting of
their direct connections, the connections of
each of their connections (termed second-
degree connections) and also the
connections of second-degree connections
(termed third-degree connections). This can
be used to gain an introduction to someone
a person wishes to know through a mutual
contact.

46. Linkedin
 It can then be used to find jobs, people and
business opportunities recommended by
someone in one's contact network.
 Employers can list jobs and search for
potential candidates.
 Users can now follow different companies
and can get notification about the new
joining and offers available.
 Users can save (i.e. bookmark) jobs which
they would like to apply for.

47. Linkedin Profile
 Your profile is made up of your
qualities and strengths
 You can also upload your resume for
potential employers to see
 You can have connections write
recommendations for you in order to
increase your chances of getting
employment

48. Linkedin
 You can see how many times people
have viewed your profile in the past 90
days
 You can search for jobs that may suit
you and narrow them down to area
(down to km)
 You can update your linkedin status

49. Linkedin
 www.linkedin.com/tamaraem

50. Pinterest

51. Pinterest
 Pinterest is a pinboard-styled social
photo sharing website.
 allows users to create and manage
theme-based image collections
 “connect everyone in the world
through the 'things' they find
interesting."
 Targets women

52. Pinterest
 Users of Pinterest create themed
image boards, populating them with
media found online using the "Pin It"
button, or uploaded from their
computer
 Each such item of media is known as
a "pin", and can be a picture, a video,
a discussion, or a monetary gift

53. Pinterest
 Pins can be grouped into "boards", which
are sets of pins created on a given topic
 Pinterest can be accessed by adding the
"pin it" button to the desktop bookmark bar
 To register for Pinterest, new users must
receive an invitation from a friend already
registered on Pinterest or request an
invitation directly from the Pinterest website.

54. Pinterest Website
 www.pinterest.com

55. Discussion
 Which form of social media have you
found the most interesting so far and
why?

56. Palringo

57. Palringo
 Palringo is a server-based
instant messaging client for various
platforms. It supports several protocols
such as AOL Instant Messenger (AIM),
Yahoo! Messenger,
Windows Live Messenger,
XMPP/Jabber, Google Talk,
Gadu-Gadu, ICQ, MobileMe/iChat and
Facebook IM.

58. Palringo
 The application is available for most
common desktop and mobile
platforms. It supports
Microsoft Windows, Windows Phone 7
, Windows Mobile, Mac OS X, Android,
iOS, Symbian, Java ME, bada, Linux
and BlackBerry OS.

59. Palringo
 Can be used for instant messaging
 Picture sharing
 Voice messages
 Groups/chat rooms
 Can create bots and avatars
 Can change the theme of your
palringo

60. Palringo
 Type of language used on palringo
 http://www.palringo.com/zh/cn/

61. Discussion
 Tell me what social media you have that is
most like palringo. Do you use it on a daily
basis? Could you live without it?
 Talk about the different type of language
used on the social media that you use often.
Are there any outlets that you use formal
language on? Infomal language? Slang?

62. Group Work
 Talk about the language that you use on an
everyday basis. Have you ever made up a
language of your own?
 Have you ever made up a slang word or
term that has caught on? If so what was it?
 Why do you think these words are created?
What purpose do you think they serve?

63. Homework (on Blog)
 Now it’s your turn…
 Work with a group and talk about the
social media that you use the most.
Talk about the advantages and
disadvantages of the outlet that you
have chosen and how it became so
essential in your everyday life.