3 tips on how to benefit from the Metrics report at TrueSocialMetrics.com. Compare the performance and Economic value for all your social media accounts in one dashboard and find the most effective social networks for your business.

1. TrueSocialMetrics
3 tips
on how to benefit from the
Metrics report

2. How to use Metrics report
1. Choose the most effective Social Network for
your business.
2. Analyze Social Networks effectiveness at the
Industry level.
3. Audit your Metrics Proportion.

3. 1. Choose the best Social Networks
Compare the metrics for all your social media pages to identify the most engaging and
effective social networks for your business. It will help you understand in which social
networks to allocate more resources and where to establish a stronger presence for your
business.

4. 2. Find the best Social Networks for Industry
Compare the metrics for all your and competitors’ social media accounts to identify the
most engaging social networks for your industry. It will also help you to understand the
average industry proportion of Shares/Likes/Comments for each social network. Compare it
with your own proportion to find the weak points of your social media presence - maybe your
content are weaker at starting a conversation among fans or less viral than expected.
Read the full case study: Infographic: Which Social Media sites are the most engaging?

5. 3. Analyze the Proportion
Analyze the proportion for your metrics (Conversation : Amplification : Applause) and
compare it to the Average proportion among your closest competitors.
In this example, the proportion for Papa John’s
Facebook page has clearly digressed from the
average industry standard (1 comment: 1 share:
10 likes per post) with more than 2 times lower
Amplification rate. Such situation could be a sign
of ineffectively build content strategy or
signalize about the huge number of complaints
from customers left on your social media page
(why do people comment but do not share or
like - when they are complaining).
Read the full case study: Top 5 American Pizza's Brands in social media

6. welcome@truesocialmetrics.com
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tania.nikitenko@truesocialmetrics.com
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