1. 10 Social Media Tips
to help your biz grow online
http://www.bizeez.com.au

2. Hello & Welcome
We live an age where the playing field of business has been rendered more level than
ever due to the Web. Sole traders and small business are now able to reach the same
global markets that were previously only the domain of the giant multi-national
corporates. Thanks to social media and Web 2.0 technology we’ve seen a shift to the
democratisation of communication as the world continues to move online.
Social media networks such as Facebook and Twitter are the perfect vehicle for small
business as they afford the opportunity to network, converse, connect and engage with
potential customers. To assist small business engage in this arena, I have assembled what I
believe to be the Top 10 best social media marketing tips available today.
By simply following these easy steps you will find yourself ahead of many of social media
users today. And if used correctly, this knowledge will significantly increase your social
media experience.
On behalf of BizEez Virtual Solutions, it truly is my pleasure to share these tips with you.
Enjoy!
Cheers
Tania
http://www.bizeez.com.au

3. TIP # 10
Customize
No matter the social network, they
all come with a standard set of
defaults. Good news is they can be
customized to suit your unique
branding.
So whether it’s a Facebook Page, a Twitter
background, or a YouTube channel, make
it a practice to customize.
Continuity of design across your
multiple social media platforms is
good business practice.
http://www.bizeez.com.au

4. TIP # 9
Content Strategy
Great design is excellent but
unless you have regular quality
content that will keep your
followers interested, you will
ultimately fail.
 Do NOT blindly share content about
anything.
 Cherry pick content that is suited to
your area and interests of your
audience and will engage and build
brand advocates.
http://www.bizeez.com.au

5. TIP # 8
Have Goals
The only way to succeed with
social media is set an objective
and focus on it.
 Why? If you’re not careful, the
very nature of social media
can leave you distracted and
unproductive.
 TIP: Make a checklist of your goals
(daily, weekly, monthly, annually) and
check them off as you go.
http://www.bizeez.com.au

6. TIP # 7
Stop Selling/Start Networking
 Stop BROADCASTING. The constant bombardment of posts
that say: “COMMENT ON MY BLOG,” “CLICK HERE NOW,”
“BUY NOW,” or posts that are “MEMEMEME” are not helping
you. Individuals will eventually tune you and ignore posts
associated with your name.
 Social media marketing is NOT traditional broadcast
marketing. If you want to market successfully in social
media, focus on the relationship – not the sale.
 Remember: The reason you’ve created a social media
presence in the first place is to connect with your target
audience.
 Get to know your followers, listen, appeal to their needs,
build trust and in time, they’ll let you know when they want
to do business and/or offer feedback.
 TIP: Be a giver not a taker. Listen more, talk less.
Compliment more, criticize less. Forgive more, judge less.
You’ll end up with a community of followers who will
happily advocate your brand.
http://www.bizeez.com.au

7. TIP # 6
Be Creative
You don’t have to reinvent the wheel
when communicating on social media.
Just be a little creative to engage your
followers.
You can do this by:
1. Spice things up and surprise your
followers. Swap and change your
social media routine.
2. Introduce ideas like “Friday Friend,”
“share your favourite quote,” or
“What’s Your Cause,” and invite all of
your followers to share links on the
social networks.
3. Share videos, photos, quotes and good
content.
4. Share, share, share…
http://www.bizeez.com.au

8. TIP # 5
Share
TIP. The more you give in social media,
the more you will receive.
You need to release yourself from the notion that the content
you create is exclusive to you.
• Engage with your audience and encourage them to share what
you’ve created. Go even further by asking them to share what
they’ve created.
• Share other’s relevant content. Note: Always acknowledge other’s
ideas, content and hard work though.
Acknowledgement: I’d like to take this opportunity to say thank you to Rosh Khan at SocialRank
http://www.facebook.com/socialrank for his inspiration and insight into all things social media. I’ve
borrowed a number of his ideas in making this presentation.
http://www.bizeez.com.au

9. TIP # 4
No Ur english
Social media networks adopt a
less strict business tone, but it is
still important to maintain
professionalism. Use appropriate
grammar – you are marketing
your business.
 TIP: To avoid mistakes, compose
your posts, updates or tweets in a
word processing document. Run the
‘spellcheck’ function and then copy
and paste for submission to the
social networks.
http://www.bizeez.com.au

10. TIP # 3
Etiquette / Ethics & Manners
# 1 Rule
And possibly the most important rule of
social media ~ treat others as you would
wish to be treated yourself.
Note: “Don’t say anything online that
you wouldn’t want plastered on a
billboard with your face on it.” ~ Erin Bury
http://www.bizeez.com.au

11. TIP # 2
Delegate & Network
“The first rule of management is
delegation. Don't try and do Surround yourself with
everything yourself because you others that have
can't.” ~ Anthea Turner strengths in areas that
you don't. This allows the
When you enlist the entire team to leverage
assistance of others, the skills of each other.
you will notice that it
increases
productivity. Social media is like
networking on hyper-
It may take some amount drive. Well worth the time
of time to teach these tasks and effort to connect with
initially, but the end-result is your businesses target
astounding. market.
http://www.bizeez.com.au

12. TIP # 1
Stay Positive
Stay positive and stay focussed.
“The pessimist complains about the wind; the optimist
expects it to change; the realist adjusts the sails.”
William Arthur Ward
Remember: Social Media is NOT a magic potion that is going to make
your business the most successful business ever! Nor will results happen
overnight.
It is just a tool to help you connect and engage potential customers.
It should, however be part of your business marketing plan if you wish
your business to continue to be successful.
http://www.bizeez.com.au

13. http://www.bizeez.com.au