This presentation was shared on PAS Digital Marketing Conference "Dig-It 2.0" Session name: Rewriting the rules – Creative Brand Strategy for Mobile Presentation: Mobile and its Impact on Human Behaviour Speaker: Syed Abdul Karim, Brand Experience Director, Mobily, Saudi Arabia

1. Mobile and it’s Impact on
Human Behavior
October 31, 2013

3. Fancy a trip to the moon?

4. Mobile is Powerful!

5. Mwaka contributes
48% to the GDP of
Kenya just by using
his phone

6. Mobile is for Everyone!

7. Mobile Phones > Human Population

8. Mobile is Everywhere!

9. But it doesn’t stop
here…
Potter

10. Mobile is key to “Internet of Things”

11. Observations on
Mobile Behaviour

12. Instaniety

13. Instaniety = Spontaneous Living

14. Key Driver
Instant Gratification
Loss Aversion

16. Indigivuality

17. Indigivuality = Self-Expression

18. Key Driver
•
Self-Identity
•
Recognition
•
Fame

19. “Someone had the same ringtone as
me today. I feel like my identity has
been robbed!”

20. “Instagram is down! It’s
useless!”
Girl in China on cancelling her order at
Starbucks!

21. Drivers of Social Currency

22. Techpowered

23. Techpowered = To be in control!

24. Key Driver
Empowerment
Independence

25. Remote Control your Life

26. To sum up…
Instaniety - Time-driven, Location-based
Indigivuality - Social Currency, Gamification
Techpowered - Tools that enable control