Global Adview Pulse 2013

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Tanvir Hussain (tanvir_hussain@live.com)

Global Advertising Trends (Year to date) Main Events: • Global consumer confidence increases 2 points from Q4 to 93 • Consumer confidence increases in 20 of 29 European countries • The civil war in Syria continued in Q1 and has recently heightened tensions internationally MAIN Facts: • Growth in global advertising slows slightly in Q1, growing 1.9% • Europe advertising continues to decline with -4.4 percent for the quarter • North America see no growth or decline in advertising spend • Latin America returns to fast growth with 11.9% increase for Q1

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A snapshot of the Radio Industry – July, 2014. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio? RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of June, 2014. It covers top advertisers, categories, brands and FM Channels and their % share in total advertising in terms of minutes. The report also focuses on share of FM channels, share of each genre and ad-spend split over the time slots. Analysis: Media Miles – Radio Tracking Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.

Radio Advertising Industry Snapshot – July 2014

Tanvir Hussain (tanvir_hussain@live.com)

Analysis by: Winning Solutions is an independent market research agency in operation since 2011. They are the pioneers of Outdoor tracking though mobile technology in the market, as well as the first ever research agency to conduct the Outdoor Media Census. Brief and Methodology: • OOH Media census conducted from Feb’14 –April ’14 in top 5 cities of Pakistan. Karachi, Lahore, Islamabad/Rawalpindi, Multan and Faisalabad. • All permanently installed OOH mediums , in main cluster areas of each city recorded. • Each Site coded according to a systematic system. • Each city divided into – Roads – Each road divided into sections – Each section further divided into important landmarks • Each site coming under census recorded with its Image (one long shot one close shot) and GPS coordinates

Pakistan’s OOH Top 6 Cities Census

Tanvir Hussain (tanvir_hussain@live.com)

Brief and Methodology: • OOH Media census conducted from Feb’14 –April ’14 in top 5 cities of Pakistan. Karachi, Lahore, Islamabad/Rawalpindi, Multan and Faisalabad. • All permanently installed OOH mediums , in main cluster areas of each city recorded • Each Site coded according to a systematic system. • Each city divided into: – Roads – Each road divided into sections – Each section further divided into important landmarks • Each site coming under census recorded with its Image (one long shot one close shot) and GPS coordinates

Pakistan OOH Media Census Report

Tanvir Hussain (tanvir_hussain@live.com)

A snapshot of the Radio Industry – June, 2014. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio? RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of June, 2014. It covers top advertisers, categories, brands and FM Channels and their % share in total advertising in terms of minutes. The report also focuses on share of FM channels, share of each genre and ad-spend split over the time slots. Analysis: Media Miles – Radio Tracking Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.

Radio Advertising Industry Snapshot – June 2014

Tanvir Hussain (tanvir_hussain@live.com)

Print Media Advertising Industry Report – June 2014

Tanvir Hussain (tanvir_hussain@live.com)

A snapshot of the Radio Industry – April, 2014. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio? RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of April, 2014. It covers top advertisers, categories, brands and FM Channels and their % share in total advertising in terms of minutes. The report also focuses on share of FM channels, share of each genre and ad-spend split over the time slots. Analysis: Media Miles – Radio Tracking Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.

Radio Industry Advertising Snapshot – April 2014

Tanvir Hussain (tanvir_hussain@live.com)

Afghanistan Electronic Media Analysis – April 2014

Tanvir Hussain (tanvir_hussain@live.com)

Socialbakers Quarterly Facebook Advertising Report

Tanvir Hussain (tanvir_hussain@live.com)

Print Media Industry Report - April 2014

Tanvir Hussain (tanvir_hussain@live.com)

A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of April 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

Pakistan Tv Analysis Monthly Report April 2014

Tanvir Hussain (tanvir_hussain@live.com)

Pakistan Newspaper Industry Report – Feb & March 2014

Tanvir Hussain (tanvir_hussain@live.com)

A snapshot of the Radio Industry - February, 2014. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio? RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of Feb 2014. It covers top advertisers, categories, brands and FM Channels and their % share in total advertising in terms of minutes. The report also focuses on share of FM channels, share of each genre and ad-spend split over the time slots. Analysis: Media Miles – Radio Tracking Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.

Pakistan Radio Industry Advertising Snapshot – February 2014

Tanvir Hussain (tanvir_hussain@live.com)

A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of March 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

Pakistan Tv Analysis Monthly Report March 2014

Tanvir Hussain (tanvir_hussain@live.com)

A JOINT RESEARCH STUDY OF PAS AND MEDIAMILES – RADIO YEARLY REPORT A snapshot of the Radio Industry for the year 2013. Who’s leading the industry with radio campaigns? Who’s getting the best return from radio? RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the period Jan’13 to Dec’13. It covers top advertisers, categories, brands and Channels and their % share in total advertising in terms of minutes and ad occurrences along with comparison with 2012. The report also focuses on share of FM channels, share of each genre and ad-spend split over the time slots.

Pakistan Radio Advertising Industry Yearly Report 2013

Tanvir Hussain (tanvir_hussain@live.com)

A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of February 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

Pakistan Tv Analysis Monthly Report February 2014

Tanvir Hussain (tanvir_hussain@live.com)

A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of January 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

Pakistan Tv Analysis Monthly Report January’14

Tanvir Hussain (tanvir_hussain@live.com)

PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines during the period Dec’13. It covers top advertisers, categories and brands and their % share in total advertising. DATA SOURCE: Media Track Pakistan BASE: Newspapers and Magazines Note: - Print media analysis derived from 17 Major Publications from Karachi, Lahore and Islamabad and 22 Leading Magazines/Digests. - From Jan 2014 onwards will cover more regions of Daily Jang (Quetta and Multan) and Express (Quetta, Peshawar, Multan & Faisalabad). - Tariff rate has been applied for Spend analysis. - Magazines and Daily Publications analyzed separately

Pakistan Print Media Analysis – Dec 2013

Tanvir Hussain (tanvir_hussain@live.com)

Afghanistan Electronic Media Analysis – Dec 2013

Tanvir Hussain (tanvir_hussain@live.com)

Print Media Industry Report gives the overall picture of advertising on Newspapers and Magazines during the period Jan’13 to Dec’13. It covers top advertisers, categories and brands and their % share in total advertising in terms of ROP & Ordinary Ad Types along with comparison with 2012. The report also focuses on share of Newspapers and Magazines, share of each genre and ad-types. DATA SOURCE: MEDIA BANK PAKISTAN BASE: ROP & Ordinary Ad Types (Pure Commercial). Unit: Cols / Cms

Pakistan Print Media Industry Report - 2013

Tanvir Hussain (tanvir_hussain@live.com)

A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of December 2013. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

Pakistan Tv Analysis Monthly Report December’13

Tanvir Hussain (tanvir_hussain@live.com)

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